new promotion health check
DESCRIPTION
New Promotion Health Check. Gain Detergent. Gary the Customer Analyst. Based in Cincinnati In charge of looking at trends in Rite Aid stores in the Southeast. New Promotion Health Check. - PowerPoint PPT PresentationTRANSCRIPT
UA iSupply Capstone Team
New Promotion Health CheckGain Detergent
iSupplyGary the Customer Analyst
• Based in Cincinnati• In charge of looking at
trends in Rite Aid stores in the Southeast
iSupply
New Promotion Health Check• Company A has just
started a new promotion on Gain at Rite Aid so Gary takes a look how the promotion is going
iSupply
• He sees that the promotion is a dud and that Gain is not selling any differently
iSupply
• He alerts supply chain to halt additional shipments of Gain to Rite Aid
iSupply
Gary considers the possibility of conceding shelf space to a faster moving product
He looks at statistics for Rite Aid and notices that Tide is selling very well in this region
iSupply
• He alerts the in-store sales team so next time they visit the affected stores they can aid retailers by recommending and transferring some shelf space from Gain to Tide in the stores
• He saves the company from additional distribution costs for the slow Gain, while also increasing turnover and sales for the fast moving Tide
• It’s a Win, Win!