new proposal for caribbean travel channel

The Official Magazine of the Caribbean

www.CARIBBEANTRAVELMAG.comwww.CARIBBEANTRAVELMAG.com

Caribbean Travel + Life’sAffordable Caribbean TV Series on the Travel Channel

100% Caribbean. 100% of the Time.


www.CARIBBEANTRAVELMAG.com

Caribbean Travel + Life’s Affordable Caribbean TV Serieson the Travel Channel

A 13-part television series airing Saturdaymornings on the Travel Channel beginningJune 2009.

The series will reveal the undiscovered, the exotic and the surprisingly affordable Caribbean.

Each episode will offer an insider’s guide to the best accommodations, fine dining, localeats, shopping, activities, exotic beaches and nightlife.



Caribbean Travel + Life – The Official Magazine of the Caribbean Comes to Life on TV

Caribbean Travel + Life connects readers with their desire for the Authentic Caribbean Escape. We stoke that appetite by telling stories with immersive photography and evocative writing in print, digital, online and through other media. Everything we do answers the traveler’s questions of where to go, where to stay and what to do.



Caribbean Travel + Life 381,000 total readership each issue3,429,000 total readership annually

CaribbeanTravelMag.com220,230 Avg. Monthly PVs76,362 Avg. Monthly UVs2,642,760 Projected Annual PVs916,344 Projected Annual UVs

70,000 Opt-in E-mail Subscribers

Source: Paid & Verified Magazine Publisher’s Statement for six months ended December 31, 2008.Source: Omniture. Average PVs and UVs based on six –monthaverage (October 1, 2008-March 20, 2009). Projected PVs and UVsbased on current monthly average numbers.

Caribbean Travel + Life’s Affordable Caribbean Will Be Promoted to Millions of Travel Enthusiasts.



The Travel Channel – Reaching 93.4 Million Cable Subscribers

Launched in 1987, the Travel Channel is the only U.S. television network devoted exclusively to travel.

Travel Channel’s Audience Ages 25-54

In the past 3 years (foreign): 26% more likely to travel

• 53% more likely to use internet travel site

• 50% more likely to spend $6,000+ on foreign vacations

• 37% more likely to book an all-inclusive travel package

• 36% more likely to travel for vacation

• 30% more likely to use a travel agent

• 26% more likely to spend 15+ nights in hotels in past year

• 17% more likely to own a valid passport

Travel Channel is Ranked #1 with Upscale Viewers…

• Who plan to travel

• Who take 1+ foreign round-trip flights

• Who stay 7+ nights in a hotel/resort

• Who stay 3+ nights in a foreign hotel/resort

Travel Channel Media

93.4 Million Cable Households

Travelchannel.com

Travel Channel’s video-on-demand (VOD) and mobile platforms

World Hum (worldhum.com), a leading travel online blog

Sources: Doublebase 2008, MRI, Base Adults 25-54. Indexed to Total US=100. 2008 Mendelsohn Affluent Study, Base A25-54 HHI 100K who viewed the network in the past week; only Ad-supported Cable Networks measured by Nielsen are included.



220

191

172 168 165154 153

117

0

50

100

150

200

250

VirginIslands

Barbados Puerto Rico OtherCaribbean

CaymanIslands

Bahamas Jamaica Bermuda

Travel Channel Viewers Visit the CaribbeanAge 25-54 viewers over index the total U.S. in trips to the Caribbean.

Source: MRI 2008 Doublebase, Ranks include only Ad-supported Cable Networks, measured by Nielsen.



Caribbean Travel + Life’s Affordable Caribbean TV Schedule

Episode One:Affordable BarbadosAirdates: Saturday, June 13 & Sunday, June 14

Episode Two:Affordable BahamasAirdates: Saturday, June 20 & Sunday, June 21

Episode Three:Affordable Cayman IslandsAirdates: Saturday, June 27 & Sunday, June 28

Episode Four:Affordable Puerto RicoAirdates: Saturday, July 4 & Sunday, July 5

Episode Five:Affordable British Virgin IslandsAirdates: Saturday, July 11 & Sunday, July 12

Episode Six: Affordable St. LuciaAirdates: Saturday, July 18 & Sunday, July 19

*Shows and airtimes subject to change.

Episode Seven: Affordable St. Maarten/St. MartinAirdates: Saturday, July 25 & Sunday, July 26

Episode Eight: Affordable Turks & CaicosAirdates: Saturday, August 8 & Sunday, August 9

Episode Nine: Affordable JamaicaAirdates: Saturday, August 15 & Sunday, August 16

Episode Ten: Affordable CancunAirdates: Saturday, August 22 & Sunday, August 23

Episode Eleven: Affordable Dominican RepublicAirdates: Saturday, August 29 & Sunday, August 30

Episode Twelve: Affordable ArubaAirdates: Saturday, September 5 & Sunday, September 6

Episode Thirteen: Affordable US Virgin IslandsAirdates: Saturday, September 12 & Sunday, September 13



Caribbean Travel + Life’s Affordable Caribbean TV Show Format

Sponsorship Opportunities: Billboards & Bugs, In-Show Promotions and more.

Segment One:About the Affordable Destination

Segment Two:Affordable Stays

Segment Three:Affordable Eats

Segment Four:Affordable Play

Segment Five:Affordable Entertainment

Segment Six:Worth the Splurge

Segment Seven:What to Know Before You Go

End CreditsInformation about Sponsors & Caribbean Travel + Life



TV Promotion• Exclusive in-show promotional mentions as

series title sponsor within TV show content

• Three :30 commercials per show (a total of 78 airings)

• 3 additional promotional mentions at beginning, end and within in-show

• Billboard & Bug in every show

• :30 TV commercial production

Online Promotion• Premium placement on the TV show’s

microsite on CaribbeanTravelMag.com

• :15 pre-roll commercial on webisodes for 6 months

• 728x90 banner ad on CaribbeanTravelMag.com for 6 months

Online Promotion• Inclusion in Affordable Caribbean E-

newsletters sent to 70,000 opt-in subscribers

• Travel Specials listing & landing page (if applicable)

• Online Contests (3 months) with TV, online, and print promotion, and a database of leads afterwards

Print Promotion• Logo inclusion in the print ad campaign

• 4 full-page ads in Caribbean Travel + Life

Total Investment: $300,000

Caribbean Travel + Life’s Affordable Caribbean Sponsorship Opportunities

13 Episodes, Twice a Week – Series TITLE Sponsorship



TV Promotion• Two :30 commercials per show (a total of 52

airings)

• TV commercial production

• Billboard & Bug each episode

• Promotional mention at beginning and end of show

Online Promotion• Featured on the TV show’s microsite on

CaribbeanTravelMag.com

• :15 pre-roll commercial on webisodes for 6 months

• 728x90 banner ad on CaribbeanTravelMag.com for 6 months





• 1 full-page ad in Caribbean Travel + Life



13 Episodes, Twice a Week – Series Sponsorship



TV Promotion• Exclusive in-show promotional mentions as

show title sponsor within TV show content• Two :30 commercials per show (a total of 4

airings)• Promotional mentions at beginning, end and

throughout the show• Billboard & Bug in every show• :30 TV commercial production

Online Promotion• Premium placement on the TV show’s

microsite on CaribbeanTravelMag.com• :15 pre-roll commercial on webisodes for 6

months• 728x90 banner ad on

CaribbeanTravelMag.com for 6 months




• Online Contest (3 months) with TV, online, and print promotion, and a database of leads afterwards


• 1 full-page ad in Caribbean Travel + Life



One Episode, Airs Twice – Show TITLE Sponsorship



TV Promotion• One :30 commercial (airs twice)

• Major promotional feature in segment

• :30 TV commercial production

• One Billboard & Bug

Online Promotion• Featured on the TV show’s microsite

on CaribbeanTravelMag.com

• :15 pre-roll commercial on webisodes for one month

• 728x90 banner ad on CaribbeanTravelMag.com for one month

Online Promotion• Inclusion in one Affordable Caribbean

E-newsletter sent to 70,000 opt-in subscribers

Print Promotion• Logo inclusion in the print ad

campaign



One Segment, Airs Twice – Segment Sponsorship


TV Promotion •! Exclusive 3- to 5-minute segment broadcast

in beautiful, vibrant high-definition on Caribbean Travel + Life’s Affordable Caribbean TV show

•! Exposure to 93.4 million cable subscribers nationally on the Travel Channel

Online Promotion

•! Premium placement of 3- to 5-minute television segment on Caribbean Travel + Life’s website (CaribbeanTravelMag.com) for six months

•! Access to a targeted audience of more than 75,000 unique monthly visitors on CaribbeanTravelMag.com

High-Definition B-roll Footage

•! A DVD featuring unedited footage from the

television shoot for use in future marketing/

promotional opportunities

•! Stunning, high-definition footage of your

resort featuring exteriors, interiors, rooms,

aerial views, pools, and any additional amenities you may wish to highlight

Total Investment: $9,500!

Caribbean Travel + Life’s Affordable Caribbean Marketing Opportunities

Travel Channel Segment + Online Promotion + Resort Footage


High-Definition B-roll Footage

•! A DVD featuring 5 to 10 minutes of vibrant, high-definition footage of your resort for use in future

marketing/promotional opportunities

•! Stunning, high-quality footage featuring exteriors, interiors, rooms, aerial views, pools, and any

additional amenities you may wish to highlight at your resort

•! Shot by our professional and experienced video production team

Total Investment: $5,000!

Barefoot TV Marketing Opportunities

High-Definition B-roll Footage of Your Resort




À La Carte Marketing OpportunitiesCaribbean Spotlight Feature• A series of :30 videos proceeding commercial breaks that promotes all the destinations in the Caribbean. Includes

video production and air time (one episode, show runs twice).$10,000

Online Banner Ads on the TV Show’s Microsite on CaribbeanTravelMag.com• 728x90 Leaderboard

Exclusive or rotating with up to two other marketing partners$1,000 a month

• 300x250 Upper SquareExclusive or rotating with up to two other marketing partners$750 a month

• 300x250 Lower SquareExclusive or rotating with up to two other marketing partners$500 a month

Affordable Caribbean E-Newsletter• Sent to 70,000 opt-in subscribers (includes photo, descriptive copy and link to your web site.)

$1,000 per e-mail

Custom Video Sponsor (two minutes, 30 seconds)• For use in company’s own marketing purposes (includes B-roll)

$5,000

Sweepstakes/Contests• An easy way to build leads! You provide the prize, and we do the rest, from building the contest page, to promoting

it, to providing you a database of leads afterwards. Runs for a minimum of 3 months.$8,000



Caribbean Travel + Life’s Affordable Caribbean TV Series on the Travel Channel

Reach people who share a passion for Caribbean travel on TV, in print and online.