new radar visual presentation interesting 3-d …...2015/11/17 · weather presentation technology...
TRANSCRIPT
If you would like to receive more information about Max RealityOR ask any additional questions please contact: [email protected]
www.wsi.com
REQUEST MORE INFORMATION
ABOUT MAX REALITY
graphicsinformation
weatherpresentation
technology video3-D
trafficinformative
detailed
clear
radarlocalvisual
screennew anchors
report
accurateinteresting
picture
VIEWER TESTED
LOCAL TV AUDIENCEHOW OFTEN DO VIEWERS WATCH THEIR LOCAL TV NEWS AFFILIATE?
40%
33%
16%
5% 5%
MULTIPLE TIMES A DAY
ONCE A DAYMULTIPLE TIMES A WEEK BUTLESS THAN ONCE A DAY
ONCE A WEEK
MULTIPLE TIMES A MONTHBUT LESS THAN ONCE A WEEK
WHAT VIEWERS LIKE54%
25%
9%7% 5%
THE VISUAL GRAPHICS
THE INFORMATION SHARED
THE PACE
THE ANCHOR
OTHER
62%rated max reality
excellentrelative to otherweather/traffic
reports
+
64%of viewers of viewers
would tune in
longer if max reality were
part of the upcoming segment
69%of viewers feel
having max reality
on their local TVnews would positively
impact their opinionon the station
MAX REALITY BE ESSENTIAL
TO YOUR
AUDIENCE
keep your viewers coming back for more
DAILY LIFE PLANNING
SAFETY- LIFE & PROPERTY
CREATE
ENGAGEMENT WITH
RELEVANT CONTENT !
AUDIENCE GRABBING 3D
VISUALIZATIONS
IN WALL-TO-WALL SEVERE WEATHER COVERAGE
WHEN AUDIENCE IS SAMPLING,THE PRESENTATION
OF DRAMATIC STORM COVERAGE WILL CAUSE
VIEWERS TO TAKE NOTICE
BRING VIEWERS
CLOSER TO YOUR SHOW WITH
MAP CUTOUTS
HIGHLIGHTEXTREME TEMPS,
WINDS, OR EXPECTED PRECIP
*
*
*Results based on 376 respondents in The Front Research Panel - Surveyed from March 28-31 2015
HOW DOES MAX REALITY RATE VS OTHER REPORTS
EXCELLENT
GOOD
VERY GOOD
POOR
FAIR
34%
10%
26%
2%
28%
A NEW WAY TO TELL YOUR WEATHER & TRAFFIC STORY
augmented