new sales opportunity welcome to the purigen98 training academy 2009 purigensecure™ roadside...

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New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

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Page 1: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

New Sales Opportunity

Welcome to the PurigeN98Training Academy 2009

PurigeNSecure™

Roadside Assistance & Tire Repair/Replacement Program

Page 2: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecure Membership Benefits

TOWING

FLAT TIRE CHANGE

LOCK OUT SERVICE

FUEL DELIVERY

JUMP START

If your car can’t be driven safely, we’ll tow you. If you’re stuck in a ditch, we’ll get you back on the road.

No need to struggle with a jack or spare, getting your hands & clothes dirty. Call us and we’ll change the tire for you.

Oops! You’re locked out of your own vehicle! Call us. We’ll open the door neatly and professionally.

You tried to make it to the next service station, but you didn’t. We’ll bring gas to your car free of

charge. (Member pays for gas)

Leave your lights on by mistake & your car won’t start? No problem. We’ll boost your battery and

get you back on your way.

PurigeNSecure™Roadside Assistance &Tire Repair/Replacement Program

Backed by

ROAD HAZARD

Emergency Tire Repair or Replacement.Members are entitled to $150 reimbursement.

Page 3: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecure Dealer Options

Display KitsCap Kits 4 Display Kit Options

All include Roadside Assistance

PurigeNSecure Brochures

No Minimum Purchase

Caps for 10 Vehicles

30 PurigeNSecure Rack Cards

10 PurigeNSecure Membership Labels Customized with Dealer Information

Page 4: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeN98 Display Kits + PurigeNSecure

4 Display Kit Options Professionally Packaged for high consumer acceptance

Customized Dealer Branding Option for quantity orders

“GOOD" Package Includes:Chrome Plated or Blue Aluminum Caps TPMS Compatible)

A One (1) year PurigeNSecure Roadside Assistance & Tire Repair/Replacement Membership

"BETTER" Package Includes:Chrome Plated Caps (TPMS Compatible)

A One (1) year PurigeNSecure Membership

PurigeN98 Pressure Check Kit

"BEST" Package Includes:Chrome Plated Caps(TPMS Compatible)

Bonus Compact Emergency Kit:Digital Air Pressure GaugePressure Check Reminder DecalFirst Aid Kit11' Jumper CablesSafety GlovesDurable Storage Case

Page 5: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeN98 Display Kits + PurigeNSecure

Option 1: PK001-4 “Good” Cap Kit

Kit Includes:• Chrome Plated or Blue Aluminum

(TPMS Compatible) Caps• 1 Year of Roadside Assistance

backed by Allstate®• Pressure Check Reminder Decal• Monthly Email Newsletter

Page 6: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeN98 Display Kits + PurigeNSecure

Option 2: PK005 “Better” Cap Kit

Kit Includes:• Chrome Caps• 1 Year of Roadside Assistance backed by Allstate®• Pressure Check Reminder Decal• Digital Tire Pressure Gauge• Monthly Email Newsletter

Page 7: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeN98 Display Kits + PurigeNSecure

Option 3: PK006 “Best” Cap Kit

Kit Includes:• Chrome Caps• 1 Year of Roadside Assistance backed by Allstate®• Pressure Check Reminder Decal• 11’ Heavy Duty Jumper Cables• Digital Tire Pressure Gauge• First Aid Kit• Protective Gloves• Durable Storage Case• Monthly Email Newsletter

Page 8: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

Display Kit-PurigeNSecure

Membership Registration Preparation

1) Remove Membership Card from Display Kit Package

2) Scratch off security coating on back of card to reveal activation code.

3) Activation Code revealed.

Page 9: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

Cap Kit - PurigeNSecure

Membership Registration Preparation

1) Peel one Membership Label from 10-Label sheet

2) Stick Label on the back of Rack Card

FRONT

BACK

Page 10: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecure

Online Membership Registration

Go to:www. purigen98.com orwww.purigensecure.com

Enter activation code from Label or Card into the space provided.

Membership is not active until customer is registered on the website and has received confirmation of membership number.

As a courtesy, dealer should register customers that do not have access toa computer and/or printer.

Page 11: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecure

Online Membership Confirmation

When registration is complete, customer may print registration for their records. If they have provided an email address, a confirmation will also be emailed to them.

Note that your dealer information is included in your customer’s registration.

Claim instructions are provided upon completion of registration. No dealer involvement is required.

Page 12: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecureMonthly Consumer Newsletter

When a PurigeN98 customer registers their purchase online, their e-mail address is captured and coded to the selling dealer. Every month each customer is sent a newsletter with a reminder to check their tire pressure and return to their PurigeN98 dealer for all of their car care needs.

The Newsletters focus on the economic, environmental and safety benefits of regular vehicle maintenance. Customers may also have vehicle maintenance questions answered by “Mobi”, our PurigeN98 mascot.

Page 13: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecureMonthly Consumer Newsletter

The PurigeN98Monthly Consumer Newsletter

The 12th and final email instructs customers to return to their selling dealer to have another PurigeN98 service performed. Selling PurigeN98 as an annual service not only provides recurring revenue, but further “bonds” the customer to the dealer by renewing their PurigeNSecure benefits and newsletter programs.

Page 14: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecureOrder Form

Cap Kits + PurigeNSecure Membership LabelsItem # M621 or M631 / $120.00

Includes:• 50 Valve Caps• 10 Membership Labels• 10 Windshield Reminders• 30 Rack Cards

Display Kit + PurigeNSecure Membership CardItem # PK001-4 / $15.00 5 caps, 1 membership card, 1 reminder sticker

Item # PK005 / $25.00 5 caps, 1 membership card, 1 reminder sticker + bonus PurigeN98 digital pressure gauge.

Item # PK006 / $40.00 5 caps, 1 membership card, 1 reminder sticker + bonus Auto Emergency Kit.

Page 15: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

PurigeNSecure Dealer & Customer Benefits

DEALER: Allstate backed Roadside Assistance News letter reminds customer to visit you Builds a stronger customer relationship Increases Customer Loyalty & Retention Increases Customer Satisfaction Index A new revenue stream An additional selling tool High Profit No capital investment Unlimited Sales Potential Recurring Revenue A value added product offering Can be sold through F & I Dept. Can be sold through Tire Dept. Can be sold through Parts Dept. Sales team can benefit

CUSTOMER: A tangible benefit of nitrogen inflation News letter monthly with automotive tips Nationwide provider network Peace of mind 24/7 Allstate Reliability:

TowingFuel DeliveryTire ChangeJump StartLock-Out Service

Page 16: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

SALES IDEAS:

• Incentive

•News letter benefit to dealer, customer retention

•Adding to partnership

•More than one provider plus

•Used car sales/pre load

•F&I

•Tire sales

•Continued annual sales opportunity

•Menu selling

•Sales team can benefit

•Peace of mind

•Current customers

PurigeNSecure Profit Center

Page 17: New Sales Opportunity Welcome to the PurigeN98 Training Academy 2009 PurigeNSecure™ Roadside Assistance & Tire Repair/Replacement Program

THANK YOU!