new-school social media meets old-school business goals

14
Old-School Meets New-School Tim Walker @Hoovers @Twalk

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Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by delivering value on the customers' terms.

TRANSCRIPT

Page 1: New-School Social Media Meets Old-School Business Goals

Old-SchoolMeets

New-School

Tim Walker@Hoovers@Twalk

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Page 3: New-School Social Media Meets Old-School Business Goals

Surface = different

Core = same

Page 4: New-School Social Media Meets Old-School Business Goals
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1. Create a customer.

2. Build enterprise value.

3. Short term / long term.

Page 7: New-School Social Media Meets Old-School Business Goals

Core questions

Social

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“How can I be of use?”

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I’d love to hear from you.

[email protected]

@Hoovers

@Twalk