new slides 0712. 0712 what about me/us? [architecture] is among the most spiritual of the arts,...
TRANSCRIPT
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NEW SLIDES 0712
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0712
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What About Me/Us?
“[Architecture] is among the most spiritual of the arts,
because it changes the world, changes lives. It is about
beautiful things. And without a kind of utopian vision, you cannot even try to be an
architect.” —Renzo Piano (FT/0708-09)
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MGT.
LDRSHP.
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So What???????
MANAGERS “do things right”
LEADERS “do the right things”
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Not!“Leadership is doing the right
things. Management is
doing things right.” —WB et al.
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The Twain SHALL Meet!
Leadership: Invite Associates/Colleagues/Talent to join
a Gaspworthy Adventure in EXCELLENCE which will provide
matchless Personal and Professional Growth and be of
Immense Service to selected Clients
Management: Do it!
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LEADERSHIP (Eternal!): Invigorate a sizeable # of
people to Aspire to Excellence in pursuit of a Common
(Noble) Goal that revolves around service-of-exceptional-
value to Clients
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“Leadership” v. “Management”
“In [President Bush’s] belief that America needed to respond
resolutely to the dangers of terrorism, tyranny and
proliferation, he was mainly right. His chief failures stem
from incompetent execution.” —The Economist/05.13.2006
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DRUCKER’S GREAT CONTRIBUTION: management
per se as a/the principal determinant of institutional
effectiveness
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Grant
Jean Edward Smith
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“A generation of American officers had been schooled to believe the art of generalship required rigid adherence to certain textbook
theorems.”/151 “The nature of Grant’s greatness has been a riddle to many observers. … did not hedge his bets … disregarded explicit instructions … nothing to fall back on … violating every maxim held
dear by the military profession … new dimension: ability to learn from the battlefield … finished near the bottom of his [West Point]
class in tactics … carried the fight to the enemy … maintain the momentum of the attack … military greatness is the ability to
recognize and respond to opportunities presented.”/152-3 “Grant had an aversion to digging in.”/153 “Grant had an intangible
advantage. He knew what he wanted.”/153 “Grant’s seven-mile dash changed the course of the war.”/157 “The one who attacks first will be victorious.”/158 “dogged”/159 “unconditional surrender”/162
“simplicity and determination”/166 “quickness of mind that allowed him to make on the spot adjustments … [his] battles were not
elegant set-piece operations”/166 “[other Union general] preferred preparation to execution … became a friend of detail … suffered
from ‘the slows’ …”/170 Message to Halleck from McClellan: “Do not hesitate to arrest him” [following great victory]/172 … “learned how
to withstand attacks from the rear [Army politics]/179
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“He never credited the enemy with the capacity to take the offensive.”/185 “tenacity [like Wellington]”/187 “I haven’t despaired of whipping them yet” [at very low point]/195 “Both sides seemed eefeated and whoever assumed the offensive was sure to win.”/200 … “inchoate bond [between Grant and soldiers]”/201 … “The genius of Grant’s command style lay in its simplicity. Grant never burdened his division commanders with excessive detail. … no elaborate staff
conferences, no written orders prescribing deployment. … Grant recognized the battlefield was in flux. By not specifying movements
in detail, he left his subordinate commanders free to exploit whatever opportunities developed.”/202 “If anyone other than
Grant had been in command, the Union army certainly would have retreated.”/204 Lincoln (urged to fire Grant): “I can’t spare this
man; he fights.”/205 “Grant turned defeat into Union victory.”/206 “moved on intuition, which he often could not explain or
justify.”/208 “instinctive recognition that victory lay in relentlessly hounding a defeated army into surrender.”/213 Nathan Bedford Forrest, successful Confederate commander: “amenable to no known rules of procedure, was a lawunto himself for all military acts, and was constantly doing the unexpected at all times and
places.”/213
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“The commanding general would be in the field”/228 Lincoln: “What I want, and what the people want, is generals who will fight
battles and win victories. Grant has done this and I propose to stand by him.”/231 “retains his hold upon the affections of his men”/232
“Grant’s moral courage—his willingness to choose a path frrom which there could be no return—set him apart from most
commanders … were [Grant and Lee] were uniquely willing to take full responsibility for their actions.”/233 “ … modest … honest …
nothing could perturb … never faltered …”/233 “plan was breathtakingly simple but fraught with peril”/235 “demonstrating
the flexibility that had become his hallmark”/238 “But like any West Point trained general, he had difficulty comprhending what Grant
was up to …”/240 “recognized the value of momentum … throw off balance … blitzkreig … travelling light … headquarters in the
saddle”/243 “acted as quartermaster”/243 [rushed away so that he couldn’t receive Halleck’s order] … “like Lord Nelson … telescope
to his blind eye” … “pressing ahead on his own”/245 “focus on the enemy’s weakness rather than his own”/250
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TP’s take: Intuition … Move today > perfect plan tomorrow … Great advantage: You know what you’re up to and you’re moving …
Action! .. Keep moving! … Engage! … Offense! … Momentum! …. Keep ’em off balance … “Plan B” … Adjust … Adapt …
Opportunism! … Revise in accordance with conditions and opportunities on the ground … Doggedness … Relentless … Never retreat … Simplicity! … Wide latitude for division commanders … minimum written orders, conferences, etc … keep his own council
… HQ is Grant & his horse … Communion with soldiers/Exude quiet confidence … Self-accountability! … Evade orders (or ignore) … Share harm & hardship … [Nelson: avoid loss vs seek victory] … [Boyd: quickest O.O.D.A. loops] [Life 101: politics between the
Generals!]
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Insubordinate (when it comes to delays)/N
Action-oriented/Offense/Total victory/N
Relentless
Troop Commander par Excellence/N
Leeway to Commanders/N
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WOMEN.
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WOMEN’S STUFF.
DEE DEE.0712.2006.
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LEADERSHIP
SKILLS.
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Women’s Negotiating Strengths
*Ability to put themselves in their counterparties’ shoes*Comprehensive, attentive and detailed communication style*Empathy that facilitates trust-building*Curious and attentive listening*Less competitive attitude*Strong sense of fairness and ability to persuade*Proactive risk manager*Collaborative decision-making
Source: Horacio Falcao, Cover story/May 2006, World Business, “Say It Like a Woman: Why the 21st-century negotiator will need the female touch”
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“When boys win, they boast; when girls win,
they apologize.” —Max, tennis
coach, from Double Fault by Lionel Shriver
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M/3 of 10 (“I’m ready & rarin’ to go!”)
F/8 of 10 (“I’ve still got a ways to go.”)
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“Well-behaved women
rarely make history.”
—Anita Borg, Institute for Women and Technology
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“To Hell With Well Behaved … Recently a
young mother asked for advice. What, she wanted to know, was she
to do with a 7-year-old who was obstreperous,
outspoken, and inconveniently willful? ‘Keep her,’ I replied. … The suffragettes refused to be polite in
demanding what they wanted or grateful for getting what they
deserved. Works for me.” —Anna Quindlen/Newsweek
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“Nobody gives you power.
You just take it.” —Roseanne
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Women
Dominate Economic Growth.
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“Forget China, India and the
Internet: Economic Growth Is Driven
by Women.” —Headline, Economist,
April 15, Leader, page 14
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“Forget China, India and the Internet: Economic Growth Is Driven
by Women.” [Headline.] “Even today in the modern, developed world, surveys show that parents still prefer to have
a boy rather than a girl. One longstanding reason boys have been seen as a greater blessing has been that they are expected to become better economic providers for their
parents’ old age. Yet it is time for parents to think again. Girls may now be a better investment.” “Girls get better grades in
school than boys, and in most developed countries more women than men go to university. Women will thus be better equipped for the new jobs of the 21st century, in which brains count a lot
more than brawn. … And women are more likely to provide sound advice on investing their parents’ nest—eg: surveys show that women consistently achieve higher financial returns than
men do. Furthermore, the increase in female employment in the rich world has been the main driving force of growth in the last
couple of decades. Those women have contributed more to global GDP growth than have either new technology or the
new giants, India and China.” Source: Economist, April 15, Leader, page 14
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Continuing on page 73: “A Guide to Womenomics: The Future of the World Economy Lies
Increasingly in Female Hands.” (Headline.) More stats: Around the globe since 1980, women have filled “two
new jobs for everyone taken by a man.” “Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors.” Re consumption, Goldman Sachs in Tokyo has developed an index of 115 companies poised to benefit from women’s increased purchasing power; over the past decade the value of shares in “Goldman’s basket has risen by 96%, against the Tokyo stockmarket’s rise of 13%.” A couple of final assertions: (1) It is now agreed that “the single best investment that can be made in the developing world” is
educating girls. (2) Also, surprisingly, nations with the highest female laborforce participation rates, such as Sweden and the
U.S., have the highest fertility rates; and those with the lowest participation rates, such as Italy and Germany, have
the lowest fertility rates.
Source: Economist, April 15, page 73
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“Goldman Sachs in Tokyo has developed an index of 115
companies poised to benefit from women’s increased purchasing
power; over the past decade the value of shares in Goldman’s
basket has risen by 96%, against the Tokyo stockmarket’s rise of
13%.” —Economist, April 15
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"Women have been making educational progress, and the men are stuck. They haven't just fallen behind women. They have fallen behind
changes in the job market.” —Tom Mortenson, The Pell Institute for the Study of Opportunity in Higher Education (AOL-AP, 060206)
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“The Importance of Sex: Forget China, India, and the Internet—Economic Growth Is Driven By Women”
*Better grades*More go to university (“21st century, brains count”)
*“Far more” training to be docs (UK)
*Better investment decisions (greatest wealth transfer ever)
*Growing female employment rate #1 driver of growth (women>high tech, China, India)
*More women in gov’t increase econ growth emphasis (Invest health, ed, infrastructure, poverty)
Source: Economist/0415
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Impact! Add It Up!
Primary markets/Everything (“Men
buy things that other men will buy for women. I buy things that women want.”—successful jeweler/F. “Women are the majority market” —Fara Warner/The Power of the Purse. Women as Purchasing Officers, CIOs, etc.)
Greater global workforce participation rate (“bigger contributor to GDP
growth than technology, China, India”—Economist)
Higher wages (more seniority, promotions—even if not
to CEO; greater pay equity—even if not equal)
Business “decision makers” (more
seniority, promotions—even if not to CEO)
Women-owned businesses (answer to
the Glass Ceiling—10.6M in USA; recipients of “micro-lending”—developing world)
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“Idiot” is too kind a
word.
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“That’s a very diverse* team.”
—Patrick Cescau, CEO, Unilever**
*1 of 14 Board of Directors members is a woman (not an exec); 2 of 7 Exec Team members are … Indians. (Source: FT/24-25 June.)
**Approximately 85% of Unilever’s products are purchased by … women.
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“That’s a
VERY diverse team.”
—Patrick Cescau, CEO, Unilever* **
*1 of 14 Board of Directors members is a woman (not an exec); 2 of 7 Exec Team members are … Indians. (Source: FT/24-25 June.)
**Approximately 85% of Unilever’s products are purchased by … women.
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85%vs.
7%
(1 of 14)
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“That’s a
VERY sick man.”
—Tom Peters
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EXCELLENCE.
OPPORTUNITY.
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Fara Warner
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Read.
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This.
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Book.
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Damn it.
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“Women are the
majority market”
—Fara Warner/The Power of the Purse
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USA/F.Stats: Short ’n (Very) Sweet
>50% of stock ownership, $13T total wealth (2X in 15 years)
>$7T consumer & biz spending (>50% GDP; > Japan GDP); >80% consumer spdg (Consumer = 70% all spdg)
57% BA degrees (2002); = ed & social strata, no wage gap
60% Internet users; >50% primary users of electronic equipment
>50% biz trips
WimBiz: Employees > F500; 10M+: 33% all US Biz
Pay from 62% in 1980 to 80% today; equal if education, social status, etc are equal
60% work; 46M (divorced, widowed, never married)
Source: Fara Warner, The Power of the Purse
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“The left hand rocks the cradle, The right hand rules the world.” —DeBeers*
(*created new $4B segment in 5 years)
“In those two simple sentences I saw a view of women I had not seen before in advertising. Here
was a company that had the guts to talk openly about what women were still struggling to understand and embrace.” —Fara
Warner, The Power of the Purse
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Cases!McDonald’s (“mom-centered” to “majority consumer”;
not via kids)
Home Depot (“Do it [everything!] Herself”)
P&G (more than “house cleaner”)
DeBeers (“right-hand rings”/$4B)
AXA FinancialKodak (women = “emotional centers of the household”)
Nike (> jock endorsements; new def sports; majority consumer)
AvonBratz (young girls want “friends,” not a blond stereotype)
Source: Fara Warner/The Power of the Purse
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“To help revive the company’s sales and profits, McDonald’s
shifted its strategy toward women from one of ‘minority’ consumers who served as a
conduit to the important children’s market to one in
which women are the majority consumers and the main drivers
behind menu and promotion innovation.” —Fara Warner, The Power of the Purse
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“What women [in focus groups] told us was that all
moms were women, but not all women are moms
—so why weren’t we trying to reach all
women? We realized we should be finding the
woman inside the mom.” —Kay Napier, SVP Marketing (from Fara
Warner, The Power of the Purse)
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Faith, Lys, Marti, Fara …
Targeting the New Professional Woman:
How to Market and Sell to Today’s 57 Million
Working Women.
—Gerry Myers
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Stupid Fr*&^ing Idiot-Marketers!
“Critics describe evening news in unflattering
terms— They’re old! They’re set in their
ways! They won’t buy iPods!””
Source: Advertising Age, 05.08.06
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e-book News
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e-books/40% p.a./Purchaser:
M?iPod user?
Sci-fi?
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e-books/40% p.a./Purchaser:
M? No.iPod user? No.
Sci-fi? No.
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e-books/40% p.a./Purchaser:
F? Yes. iPod user? N.A.
Romance Novel? Yes.
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e-books/40% p.a.
“The e-book is coming—at last.” “Romance is the fastest-growing
category in the e-bok market.” “With e-books, women rule.”
Source/s: The Sunday Telegraph/ Romance Writers of America
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Market
Opportunity
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Duh.
Women.Boomers-Geezers.
Women business owners.Single-adults (Urban)
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U.S.A. Economic Story #1:
10.6M
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Fastest growing demographic:
Single-person Households (>50% in
London, Stockholm, etc)
Source: Richard Scase
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% of homes purchased by single women: 1981, 10%;
2005, 20%
% of homes purchased by single men: 1981, 10%;
2005, 9%
Source: USA Today/02.15.06
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END WOMEN.
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Health
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MHHA
YOU DO: Patient Safety. “Healthcare” to “Health.”
I DO: Transfat, High Fructose Corn Syrup, #50 Sunscreen,
“Wash your hands”
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Griffin Hospital (Planetree) results: Financially
successful. Expanding programs-physically.
Growing market share. Only hospital in “100 Best Cos to
Work for—7 consecutive years, currently #6. —“Five-Star
Hospitals,” Joe Flower, strategy+business (#42)
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“Sanitary revolution”: mortality in major
cities down
55% between
1850 and 1915Source: Tom Farley & Deborah Cohen, Prescription for a Healthy Nation
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“Curve Shifting”
Source: Tom Farley & Deborah Cohen, Prescription for a Healthy Nation
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“Bump into factor”: Extra-size portions, eat more.
Higher % shelf space snacks, more obesity. More
liquor stores, more crime. High vs low fat: Japanese
who emigrate to U.S. suffer 3X increase in heart
disease.
Source: Tom Farley & Deborah Cohen, Prescription for a Healthy Nation
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Sprint/Overland Park KS: Slow elevators, distant
parking lots with infrequent buses, “food
court” as “poorly” placed as possible, etc.
Source: New York Times
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Wellness
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Obesity/-79(-36); BP (140-85 to 90-60); Blood sugar (180-87); Blood chemistry (normal+);
Cholesterol (140-58); Metabolic rate/RMR (+250);
Mental state (dramatic improvement*)
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Off …
Univasc (<1/2)BextraLipitorToprol
Propranolol
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Aging reversal!!!!**Why wasn’t I “informed”
until age 59?
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“Fixes”
DietExtreme exercise
MeditationSupplements
Eliminate all alcohol(Meds)
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TP Recce #1:
Dubai Healthcare City
to
Dubai Health City*
*Cleveland Clinic and Canyon Ranch
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T.T.D./Healthcare27
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Healthcare27
1. Fully utilize Physician’s Assistants to do routine work in a timely fashion. (“Doc in a Kiosk” at Wal*Mart is great!)
2. Maximize Outpatient services!3. Short hospital stays work! 4. Support home care to the max. (E.g., “Declaration of Independents”—Beacon Hill/Boston)
5. STOP THE 100K+ NEEDLESS DEATHS —much/most of the “quality stuff” is eminently fixable. (Don Berwick for President! AHA for Hall of Shame!) (Strong, vicious insurer incentives!!!)
6. FLIP HC 177 DEGREES TO EMPHASIZE PREVENTION & WELLNESS. (“Steps” are being taken but not enough. Med schools: Awful! Insurers: Little better. Support for appropriate-proven alternative therapies is an important part.) (HUGE INCENTIVES FOR EFFECTIVE WELLNESS-PREVENTION PROGRAMS-MEASURABLE SUCCESSES.)
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T.T.D./ACTION.
NOW.
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Visible Signs/Measures (Creech)TRAIN. TRAIN. TRAIN. (P.S.)
Med school, Nursing school cirriculum (P.S.)BOLD!/Big change EASIER than
modest change (P.S., etc.)EXCELLENCE. ONLY. ALWAYS. DAMN IT.
EVP/Patient SafetyP.S.O.s
Fund the living hell out of it (P.S.)CEO (etc): REFLECT IT IN CALENDAR
EMERGENCY STATUSH.M.O.s: Big/ENORMOUS (+/-) incentives
for docs, hospitals, etc, etcBOARD: Patient Safety Committee
BOARD: WPCC CommitteePatient Safety BALDRIDGE (POTUS?)
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CERTIFICATION/RE-CERTIFICATION for One & All (P.S., etc)
WPOCC Rules!!!!!!! (Wellness/ Prevention/Obesity/ChronicCare)
WPOCC: N.G.A. (AK)INSURANCE COMPANY VISIBILITY/SPONSORSHIP/MEGA-INCENTIVES
Awards Galore P.S./WPOCC)BOARD Committee: H5N1
HHS: Split HC & PWO (Ontario)Write off ½ of med school loan if “pay” with 3-5
years service in Public HealthGlamorize Family Practice, Public Health, etcFAT legislation?? (Almost certainly) (Density,
HFCS, Trasfats, etc, etc) (A FIRST FOR TP)SUE the hell out of One & All
re Obesity (Cigarettes II)
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Research LEAP @ N.I.H. (Etc, Etc, ETC)INCENTIVES @ SCHOOLS (BIG!!)
EMR: Intensify!!!!!!!!!!!!!No leadership position in AHA (AMA?) (DEANs?) (Etc?) without “Safety tour”
No Medical Chief (>150 beds?) without “Safety tour”
FORGET ABOUT ME!!! (Except Wellness, ChroniCare)
VIGOROUSLYSUPPORT Home CareAmerican OBESITY = African AIDs (??)
ELIMINATE/OBLITERATE HIGH FRUCTOSE CORN SYRUP!
ELIMINATE/OBLITERATE TRANSFATS!(HFTC/TF = The Real “WMDs”)
FDA: Kill! Kill! Kill! (Please)
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CEO Bonus: 50+%: P.S./WPOCCOBNOXIOUS labels
Incentives for BILLBOARDSNatl Advertising Council
PARENTING education, etc.
THIS IS NOT A “PROGRAM” (P.S./WPOCC)
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STATE OFEMERGENCY
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March-June 2006: Sample of
Healthcare “PR”
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Docs & Hospitals
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Doctors/Hospitals
53 autopsy studies … 24% misdiagnosis rate (The Independent, 06.27)
“Medical Guesswork: From heart surgery to prostate care, the health industry knows little about which common treatments really work”
(Cover, BusinessWeek, 0529) Dr David Eddy/Kaiser Permanente Care Management Institute: “The problem is we do not know what we are doing.” Eddy: 15% of what doctors do is “backed by hard
evidence” (BW); in general, 20% to 25%.
“What Doctors Hate About Hospitals” (Cover, Time, 05.01) “It remains almost a stroke of luck to enter a U.S. hospital and receive precisely the right treatment.” (Time) “No day passed—not one—without a medication error. The errors were not rare; they
were the norm” (Don Berwick, on his wife’s treatment) “One medication was discontinued by a physician’s order on the first day of admission [Berwick’s wife] and yet was brought by a nurse every
single evening fo 14 days straight.” (Time) Harvard Public Health, 2002 study: “More than 1 in 3 doctors reported errors in their own or
a family member’s medical care.” (Time)
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Big Pharma
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Digger the
Dermatophyte*
*Lamisil/Novartis/#4/$110M/3X in 10 to 100,000
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Big Pharma
“Pushing Pills: How Big Pharma Got Addicted To Marketing” (Cover, Forbes, 05.08) Novartis: #4 best seller, Lamisil, toe fungus, $850 for 3-month treatment, “Digger Dermatophyte” (Forbes) $42 billion on
R&D, $46 billion on marketing and admin. Salespeople: up 100,000 in last 10 years, 1 per 9 docs vs 1 per 18 docs. (Forbes) Clinical trials
favor sponsor’s drug 90% of the time. “The comparative studies are a joke.” —Dr Jack Rosenblatt (Forbes)
“Psychiatric Drugs Fare Favorably When Companies Pay for Studies” (headline, USA Today. 05.25) 57% of studies paid by drug companies, up from 25% in 1992. Favorable outcome for sponsor: 78%. Sponsored by neutral: 48%. Sponsored by competitor: 28%.
USA Today /American Psychiatric Association)
“Hey, You Don’t Look So Good: As diagnoses of once-rare illnesses soar, doctors say drugmakers are ‘disease-mongering’ to boost
sales” (feature, BusinessWeek, 05.08)
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Intractable Problems
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Other
“Hazardous To Your Health” (New York Times Op-ed on High Fructose Corn Syrup, 04.11); 112,000
deaths/year, $75 billion/per year associated with too much fat; 2/3rd of Americans over-weight, 1/3rd children
“Call for Switch to Preventive Measures as 29 billion [pound] Cost of Heart Disease is Revealed” (headline,
The Independent, 05.15)
“The Fat Police” “Obesity Tests: Every four-year-old in the country to be officially screened”
(headline, The Independent, 05.21)
“The Politics of Fat” (headline, Time, 03.27); childhood
obesity up 3X in 25 years
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MI Healthca
re
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STATE OFEMERGENCY
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Funding …………………........... N.A.Access …………………………… N.A.Execution of chosen task … DPriorities ……………………...... FBig Pharma …………………..... D-
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Funding …………………........... N.A.Access …………………………… N.A.Execution of chosen task … DPriorities ……………………...... FBig Pharma …………………..... D-
Quality: FScientific basis for action: C-/D
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Funding …………………........... N.A.Access …………………………… N.A.Execution of chosen task … DPriorities ……………………...... FBig Pharma …………………..... D-
Emphasis on Acute care: CDe-emphasis of WPC/Wellness-Prevention-Chronic care: F (F-??)
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Funding …………………........... N.A.Access …………………………… N.A.Execution of chosen task … DPriorities ……………………...... FBig Pharma …………………..... D-
“Me too”: D-Overcomplexity/Drug discovery: D-Disease creation: D-Hiring pretty girls: AHiring lotsa pretty girls: A
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Funding …………………........... N.A.Access …………………………… N.A.Execution of chosen task … DPriorities ……………………...... FBig Pharma …………………..... D-
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Bust fat
docs!
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Report Card.
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Re-imagine Healthcare: Reportcard2006
Evidence-based/Outcomes-based ……………….………...... DPay-for-performance ………………………………………….… DIS/IT (general) ………………………………..………………..…. C-Use of information (for decisionmaking-measurement) .… C-EMR (Electronic Medical Records) ……………………..….... DCPOE (Computerized Physician Order Entry) ……….……. C-/DQuality/100K+ unnecessary deaths …………..……… D-(kind)Acute care to chronic care-home care shift ………….….... D/D-Acute-care to Prevention/Wellness Obsession…..… F-Patient-centric/Client-centric………………………………….. DDocs’ acceptance of “evidence-based” …………............… D/D-“Revolutionary”-intensity Incentives re evidence …..……. D-Childhood obesity epidemic …………………………….. D-H5N1 preparedness ………………………………….…….. D
Corporate focus on Prevention/Wellness…………..…..…..... C-/DIndividual focus on Prevention/Wellness…………………..… DIndividuals’ health education/self-management …….…...…. C-
Workforce acceptance of self-responsibility ….…….…...….. C-Workforce transition to “Brand You” attitude……..……..….. C-/D
3 March 2006/Tom Peters
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Wash your hands.Apply #50 sunscreen.
Banish trans fatBanish high fructose corn syrup.
Exercise “30-7.”Breathe.
Stockpile for H5N1.* (*not Tamiflu!)
Avoid hospitalization.Take charge of your health.
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Health:Century21.Job # 1
(HC21.J1)
Tom Peters/0428.2006
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Quality!Prevention!Wellness!
Chronic care!Childhood obesity!
H5N1!
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Quality!Prevention!Wellness!
Chronic care!Childhood obesity!
H5N1!
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22mm3838ss
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Welcome to the Homer Simpson Hospital
a/k/a
The Killing Fields
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“When I climb Mount Rainier I face less
risk of death than I’ll face on the
operating table.” —Don Berwick, “Six Keys to Safer Hospitals: A Set of Simple Precautions Could Prevent 100,000 Needless Deaths Every Year,” Newsweek (1212.2005)
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Quality!Prevention!Wellness!
Chronic care!
Childhood obesity!H5N1!
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Childhood Obesity > Terrorism
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Quality!
Prevention!Wellness!
Chronic care!Childhood obesity!
H5N1!
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The Ultimate “Culture Change”
“Healthcare” vs.
“Health”
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Quality (100K+ deaths)
“Evidence/Outcomes-based” medicineIS/IT-in-health(care) revolution
Wellness/PreventionHealth“care” to Health “culture” transformation
Wash your hands!Home-care (as the population rapidly ages)
Med-school re-orientation “Public health” emphasisChildhood Obesity
Mind-boggling (15 years?) social-moral-technological impact of life sciences (“the Singularity”?)
H5N1/WMDs/Environmental degradationRisk assessment (private, public)
Market opportunityPublic vs/+ Private responsibilities & partnerships
Africa! (Unconscionable failure to attend to/staggering Health consequences for all)
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Re-imagine Healthcare: Reportcard2006
Evidence-based/Outcomes-based ……………….………...... DPay-for-performance ………………………………………….… DIS/IT (general) ………………………………..………………..…. C-Use of information (for decisionmaking-measurement) .… C-EMR (Electronic Medical Records) ……………………..….... C-/DCPOE (Computerized Physician Order Entry) ……….……. C-/DQuality/100K+ unnecessary deaths …………..……… D-(kind)Acute care to chronic care-home care shift ………….….... D/D-Acute-care to Prevention/Wellness Obsession…..… D/D-Patient-centric/Client-centric………………………………….. DDocs’ acceptance of “evidence-based” …………............… D/D-“Revolutionary”-intensity Incentives re evidence …..……. D-Childhood obesity epidemic …………………………….. D-H5N1 preparedness ………………………………….…….. D
Corporate focus on Prevention/Wellness…………..…..…..... C-/DIndividual focus on Prevention/Wellness…………………..… DIndividuals’ health education/self-management …….…...…. C-
Workforce acceptance of self-responsibility ….…….…...….. C-Workforce transition to “Brand You” attitude……..……..….. C-/D
3 March 2006/Tom Peters
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“If God spoke to me by saying, ‘Mark, you’re down to your last three words: What would you want to say to
your fellow humans that would make the most positive impact?’ It would be a close call between Love Thy
Neighbor and Wash Your Hands . A close third would be Move,
Move, Move.” —Mark Pettus, M.D., The Savvy Patient
“The most important thing you can do to keep
from getting sick is to wash your hands. ” —CDC/National Center for Infectious Diseases
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Tommy Thompson: take your meds; chronic illness 75% to 80%; “curative healthcare
system” to “prevention system”
Source: Advertising Age, 05.08.06
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Wash your hands.Apply #50 sunscreen.
Banish (TOTALLY) high fructose corn syrup.Exercise “30-7.”
Breathe.Stockpile for H5N1.* (*not Tamiflu!)
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END HEALTH
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INNOVATION
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World Innovation Forum
EVERYTHING YOU THOUGHT YOU KNEW
ABOUT INNOVATION IS WRONG
Tom Peters/New York/0524.2006/Inno.new.LIST.0527
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World Innovation Forum: Alt Title
YOU ONLY FIND OIL IF YOU
DRILL WELLS
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What “We” Know “For Sure” About Innovation
Big mergers [by & large] don’t workScale is over-rated
Strategic planning is the last refuge of scoundrelsFocus groups are counter-productive“Built to last” is a chimera (stupid)
Success kills“Forgetting” is impossible
Re-imagine is a charming idea“Orderly innovation process” is an oxymoronic phrase
(= Believed only by morons with ox-like brains)“Tipping points” are easy to identify … long after they will do you any good
“Facts” aren’tAll information making it to the top is filtered
to the point of danger and hilarity“Success stories” are the illusions of egomaniacs (and “gurus”)
If you believe the memoirs of CEOs you should be institutionalized“Herd behavior” (XYZ is “hot”) is ubiquitous
… and amusing“Top teams” are “Dittoheads”
CEOs have little effect on performance“Expert” prediction is rarely better than rolling the dice
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Parallel universe/Exec Ed v res MBAEnd run regnant powers/JKCFind done deals-practicing mavericks/Stone-ReGoBell curves/2016 in 2006Non-industry benchmarkingEverything = PortfolioV.C.s all!Hot language/Wow-Astonish me-Insanely great-immortal-Make something greatLead customers/PW-EmbraerLead suppliers /Top decile R&DWeird alliancesMottos/Paul Arden (“Whatever You Think Think the Opposite”)Hire freaks/Enough weird people?Weird Boards!!!
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CEO track record of Innovation (nobody starts at 45!)System/GE-Immelt“Strategic thrust overlay”CalendarBig Delta easier than SmallMBWA with freaks-weirdos/JKCMBWA/Boonies’ labsV.C.-formal/IntelAcquire weirdChildren’s crusadeOld farts crusadeGo Global at any sizeStop listening to customers Talent!/Unusual sources-Hire innovators-V.C.sEschew giant mergers
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Remember: scale economies max out earlyAssisted suicide! (“Built to last” = Chimera-snare-delusion)Burn your press clippings“Forgetting” “strategy”Fire all strategic plannersTempo!Final product bears little relation to starting notionDesign! Design! Design! (“culture,” not program)All innovation: Pissed-off peopleGut feel rules!Focus groups suckWeird focus groups okayBe-Do philosophy
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CelebrationsCulture-little as well as big Inno (“everyone-an-innovator”)Life = Wow ProjectsAcknowledge messiness-pursue serendipity (Blitzkrieg-Containers-Science-Jim Utterback)R.F.A.Culture of execution4/40: decentralization, execution, accountability, 615AMEVP (S.O.U.B.)/Systems-process “un-design”Diversity for diversity’s sakeWomen-Women-Women/customers (they “are the market,” not a “segment”)-leadersBoomers-Geezers (“all the money”)
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CRO (Chief Revenue Officer) “culture”/top-line obsessedCIO (Chief INNOVATION Officer)LaughterFacility-space configurationExperiments-prototypes“Reward excellent failures. Punish mediocre successes.”Bizarrely high incentives (& penalties)We are what we eat/We are who we hang out with (E.g.: Staff-Consultants-Vendors-Out-sourcing Partners/#, Quality-Innovation Alliance Partners-Customers-Competitors/who we “benchmark” against -Strategic Initiatives -Product Portfolio/LineEx v. Leap-IS/IT Projects-HQ Location-Lunch Mates-Language-Board)
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InnoTac
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“You miss 100 percent of the
shots you never take.” —Wayne Gretzky
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“Please re-present your plan from last
year—exact same PowerPoint.” (LG)
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Parallel universe!
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Read This!
Richard Farson & Ralph Keyes:
Whoever Makes the Most Mistakes Wins: The Paradox
of Innovation
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Winning against …
… Niche/Focus… Dramatic Difference… 2016/2011 in 2006… Transparent (easy to do business with/Great EXPERIENCE)… Partner… EXECUTION
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Innovation: Some Secrets
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Parallel universe!
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“Venture” fund: E.g. Gerstner/Amex,
Dow/Marriott, Grove/Intel, Bedbury/Starbucks
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“SkunkWorks”/ “ParallelUniverse”
“the 1%
solution”Source: Scott Bedbury
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2/50**Scott Bedbury/Starbucks/<1%/<4 of 400/ grabbed best/all wanted to be there/2%-50%
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Immelt on “Innovation breakthroughs”: Pull out and fund ideas in each
business that will generate >$100M in revenue; find best
people to lead (80 throughout GE)
Source: Fast Company/07.05
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“End Run”: E.g. JKC @ Smith; Continuing Ed in
B.Schools
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“This is so simple it sounds stupid, but it is amazing how few oil people really
understand that you only find oil if you drill wells. You may
think you’re finding it when you’re drawing maps and
studying logs, but you have to drill.”
Source: The Hunters, by John Masters, Canadian O & G wildcatter
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“We made mistakes, of course. Most of them were omissions we didn’t think of when we
initially wrote the software. We fixed them by doing it over and over, again and again. We
do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype
version No. 5. By the time our rivals are ready with wires and screws, we are on
version No. 10. It gets back to planning versus acting: We act from day one; others plan how
to plan—for months.”
—Bloomberg by Bloomberg
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Bloody-minded-
ness!
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JackWorld/1@T: (1) Neutron
Jack. (Banish bureaucracy.) (2) “1, 2 or out” Jack. (Lead or leave.) (3) “Workout”
Jack. (Empowerment, GE style.) (4) 6-Sigma Jack. (5) Internet Jack.
(1-5/Throughout) TALENT JACK!
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“[Immelt] is now identifying technologies with which GE
will … systematically set out to build
entirely new industries” —Strategy+Business, Fall
2005
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“Reward excellent failures.
Punish mediocre
successes.”Phil Daniels, Sydney exec
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“FAIL, FAIL AGAIN. FAIL BETTER.”
—Samuel Beckett
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“METABOLIC MANAGEMENT”
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The Leadership11
1. Talent Management2. Metabolic Management3. Technology Management4. Barrier Management5. Forgetful Management6. Metaphysical Management7. Opportunity Management8. Portfolio Management9. Failure Management10. Cause Management11. Passion Management
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“The secret of fast progress is
inefficiency, fast and furious and
numerous failures.”
—Kevin Kelly
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“Active mutators in placid times tend to die off. They are selected
against. Reluctant mutators in quickly
changing times are also selected against.”
—Carl Sagan & Ann Druyan, Shadows of Forgotten Ancestors
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“How we feel about the evolving future tells us who we are as individuals and as a civilization:
Do we search for stasis—a regulated, engineered world? Or do we embrace dynamism—a world of constant creation, discovery and competition? Do we value stability and
control or evolution and learning? Do we think that progress requires a central blueprint, or do we see it as a decentralized, evolutionary process?? Do we see mistakes as permanent disasters, or the correctable byproducts of
experimentation? Do we crave predictability or relish surprise? These two poles, stasis and dynamism, increasingly define our political,
intellectual and cultural landscape.”
—Virginia Postrel, The Future and Its Enemies
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“If things seem under control, you’re just not
going fast enough.” —Mario Andretti
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“I’m not comfortable unless I’m
uncomfortable.”—Jay Chiat
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“If it works, it’s
obsolete.”
—Marshall McLuhan
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Boyd on TEMPO
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“The most successful
people are those who
are good at plan B.”
—James Yorke, mathematician, on chaos theory in The New Scientist
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He who has the quickest
O.O.D.A. Loops* wins!
*Observe. Orient. Decide. Act./Col. John Boyd
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OODA Loop/Boyd Cycle
“Unraveling the competition” Quick Transients/Quick Tempo (NOT JUST
SPEED!) Agility “So quick it is disconcerting” [adversary over-reacts
or under-reacts] “Winners used tactics that caused the enemy to unravel before the fight” (NEVER
HEAD TO HEAD)
BOYD: The Fighter Pilot Who Changed the Art of War (Robert Coram)
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“The stuff has got to be implicit. If it
is explicit, you can’t do it fast enough.” —John Boyd
BOYD: The Fighter Pilot Who Changed the Art of War (Robert Coram)
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Tempo!*
70-10
*Boyd/O.O.D.A. Loops/Mike Leach/Texas Tech
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70-10/Nebraska/Unk QB 643 yards K.State/ Linemen spread wide/All legals go out for pass/Defenders confused & tire (Boyd/Tempo is not speed/“Re-arrange the mind of the enemy”—T.E.
Lawrence)/ “By changing the geometry of the game, and pushing the limits of
space and time on the gridiron, Mike Leach is taking Texas Tech to some far out places.” —Michael Lewis (NY Times
Magazine, 12.04.05, on Mike Leach/Texas Tech)
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“In war, delay is fatal.” —Napoleon
“The only way to whip an army is
to go out and fight it.” —Grant “ … demonstrating the tactic
that would become his hallmark: the immediate
move to seek out the enemy and attack him” —John Mosier,
on Grant “A good plan executed right now is far preferable to a ‘perfect’ plan executed next
week.” —Patton
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Relentless!*
*Churchill, Grant, Patton, Welch, Bossidy, Nardelli (GE execs), UPS, FedEx, Microsoft/Gates-Ballmer, Eisner, Weill, eBay, Nixon-
Kissinger, Gerstner, Rice, Jordan, Armstrong
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“This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines
Grant’s fearless horsemanship and his determination, but also it is the first known example of a very
important peculiarity of his character: Grant had an extreme, almost phobic dislike of turning back and retracing his steps. If he set out for somewhere, he would get
there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the
factors that made him such a formidable general. Grant would always, always press on—turning back was not
an option for him.” —Michael Korda, Ulysses Grant
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Blitzkrieg?
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False Attributions
German citizenry low morale, no appetite for war
3rd Republic government rather well regarded
French Army in good shape, surprisingly well armed, decent strategy (in dozens of simulations, French usually win)
Blitzkrieg not used
Germans very vulnerable
Lousy French intelligence* and luck perhaps determinant (*“intelligence information tends to be sifted to reinforce
received ideas rather than to overturn them”)
Many plausible competing hypotheses
Source: Julian Jackson, The Fall of France (cf Nassim Nicholas Taleb, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets.)
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Smashing Conventional Wisdom
“Blitzkrieg in fact emerged in a rather haphazard way from the experience of the French campaign,
whose success surprised the Germans as much as the French. Why otherwise did the High Command try on various occasions, with Hitler’s backing, to slow the panzers down? The victory in France* came about
partly because the German High Command temporarily lost control of the battle. The decisive moment in this process was Guderian’s decision to move immediately westward on 14 May, the day
after the Meuse crossing, wrenching the whole of the rest of the army along behind him.”
*messed up traffic, little close air support, random heroics by some small bits of Guderian’s forces, Guderian not a disciple of
the WWI-derived “strategy of indirect approach”
Source: Julian Jackson, The Fall of France
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Grove and Bloomberg on Action
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“We made mistakes, of course. Most of them were omissions we didn’t think of when we
initially wrote the software. We fixed them by doing it over and over, again and again. We
do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype
version No. 5. By the time our rivals are ready with wires and screws, we are on version
No. 10. It gets back to planning versus acting: We act from day one; others plan how to plan—
for months.” —Bloomberg by Bloomberg
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"I think it is very important for you to do two things: act on your temporary conviction as if it was a
real conviction; and when you realize that you are
wrong, correct course very quickly.” —Andy Grove
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“Never forget implementation boys. In our work it’s what I
call the ‘missing 98 percent’ of the client puzzle.” —Al McDonald, former Managing
Director, McKinsey & Co, to a project team that included TP
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“This is so simple it sounds stupid, but it is amazing how few oil people really
understand that you only find oil if you drill wells. You may
think you’re finding it when you’re drawing maps and
studying logs, but you have to drill.”
Source: The Hunters, by John Masters, Canadian O & G wildcatter
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BIAS
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Excellence1982: The Bedrock “Eight Basics”
1. A Bias for Action2. Close to the Customer3. Autonomy and Entrepreneurship4. Productivity Through People5. Hands On, Value-Driven6. Stick to the Knitting7. Simple Form, Lean Staff8. Simultaneous Loose-Tight Properties”
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Importance of Success Factors by Various “Gurus”/
Estimates (Unreliable) by Tom Peters
Strategy Systems Passion/ Execution
Leadership
Porter 45% 20 20 15
Drucker 35% 30 15 20
Bennis 20% 20 35 25
Peters 15% 20 30 35
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Ubiquitous “Politics”
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“A man of great mediocrity.” —General George Patton about General Omar Bradley …… “A third-rate
general. He never did anything or won any battle that any other general could not have won as well or better.” —General Omar Bradley
about Sir Bernard Montgomery …… “If you want to end the war in any reasonable time, you will
have to remove Ike’s hand from the control of the land battle.” —Sir Bernard Montgomery about General Dwight Eisenhower …… “One thing that
might help win this war is to get someone to shoot King.” —General Dwight Eisenhower about Admiral Ernest King …… “Eisenhower, though
supposed to be running the land war, is on the golf links at Rhiems—entirely detached and
taking practically no part in running the war.” —Sir Alan Brooke …… “If the unhelpful British
attitude continues, then I shall go home.” —General Dwight Eisenhower
Source: David Irving, The War Between the Generals: Inside the Allied High Command
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Utterback
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“A pattern emphasized in the case studies in this book is the degree to which powerful competitors not only resist innovative threats, but actually resist all efforts to understand them, preferring to further their positions in older products. This results in a
surge of productivity and performance that may take the old technology to unheard of heights. But in most cases this is a sign of
impending death.” —Jim Utterback, Mastering the Art of Innovation
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Forget>“Learn”
“The problem is never how to get new,
innovative thoughts into
your mind, but how to get the old ones
out.” —Dee Hock
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“Good management was the most powerful reason [leading firms] failed to
stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in
technologies that would provide their customers more and better products of the
sort they wanted, and because they carefully studied market trends and
systematically allocated investment capital to innovations that promised the best
returns, they lost their positions of leadership.”
—Clayton Christensen, The Innovator’s Dilemma
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“Chivalry is dead. The new code of conduct is an active strategy of
disrupting the status quo to create an unsustainable series of competitive
advantages. This is not an age of defensive castles, moats and armor. It is
rather an age of cunning, speed and surprise. It may be hard for some to
hang up the chain mail of ‘sustainable advantage’ after so many battles. But
hypercompetition, a state in which sustainable advantages are no longer
possible, is now the only level of competition.” —Rich D’Aveni, Hypercompetition: Managing
the Dynamics of Strategic Maneuvering
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“Acquisitions are about buying market share.
Our challenge is to create
markets. There is a big difference.” —Peter Job, CEO, Reuters
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Wendell Phillips, abolitionist:
“Republics exist only on the tenure of being constantly
agitated. There is no republican road to safety but in constant distrust.”
Source: Louis Menand, The Metaphysical Club: A Story of Ideas in America
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“Fail . Forward.
Fast.”High Tech CEO, Pennsylvania
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First-level Scientific Success:
Beyond Brains
Tom Peters/14April2006
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First-level Scientific Success
FanaticismPersistence-Dogged Tenacity
Patience (long haul/decades)-Impatience (in a hurry/”do it yesterday”)
PassionEnergy
Relentlessness (Grant-ian)
EnthusiasmDriven (nuts!)
(Brutal?) CompetitivenessEntrepreneurialPragmatic (R.F!A.)
Scrounge (“gets” the logistics-infrastructure bit)
Master of Politics (internal-external)Tactical Genius
Pursuit of (Oceanic) Excellence!High EQ/Skillful in Attracting + Keeping Talent/Magnetic
Prolific (“ground up more pig brains”)
Egocentric
Sense of History-DestinyFuturistic-In the Moment
Mono-dimensional (“Work-life balance”? Ha!)
Exceptionally IntelligentExceptionally Clever (methodological shortcuts/methodological genius)
Luck
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First-level Scientific Success
The “smartest guy in the room wins”
Or …
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Happy 50!
26April2006
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Malcom McLean
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Containerization
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Lessons
Need-drivenA thousand “parents”
MessyEvolutionary
“Trivial”Experimentation
trial & ERRORLoooong time for systemic adaptation/s
(many innovations) (bill of lading, standard time)
Not …
“Plan-driven”The product of “Strategic Thinking/Planning”
The product of “focus groups”
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Get mad. Do something
about it. Now.
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SCALE. ETC.
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“I don’t believe in
economies of scale. You don’t get better by being bigger. You get worse.” —
Dick Kovacevich/Wells Fargo/Forbes/08.04 (ROA: Wells, 1.7%; Citi, 1.5%; BofA, 1.3%;
J.P. Morgan Chase, 0.9%)
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Last week’s “Invincibles”:
DellMicrosoft
Big Pharma
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Scale?
“Microsoft’s Struggle With
Scale” —Headline, FT, 09.2005
“Troubling Exits at Microsoft” —Cover Story, BW, 09.2005
“Too Big to Move Fast?” —Headline, BW, 09.2005
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New Economy?!
Genentech09, Amgen09
> Merck09 (70K-3/394B-5)
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Wal*Mart + Home Depot + Walt Disney +
Intel + Microsoft + Pfizer = Flat
Source: “Blue Chip Blues”, Cover, BW, 0417.06
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More than $$$$
#1 R&D spending,
last 25 years?
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GM
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Line Extensions:
86 percent of new
products. 62 percent of revenues.
39 percent of profit.
Source: Blue Ocean Strategy, Chan Kim and Renee Mauborgne
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I HEREBY PLEDGE …
When asked, “What are some examples of companies stepping up to today’s
challenges?” … I will … NEVER AGAIN … offer an example of a Giant Company; instead I’ll refer to
Cirque du Soleil, Donnelly’s Weatherstrip Service, 3K tanning salons, 10.6M women-owned businesses (or the
typically female recipients of micro-lending) …*
*There is more to Biz Life than Giant Cos … LOTS MORE … that “hidden 99%”
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“While many people big oil finds with big companies, over the years
about 80 percent of the oil found in the United States has been
brought in by wildcatters such as Mr Findley, says Larry Nation,
spokesman for the American Association of Petroleum
Geologists.” —WSJ, “Wildcat Producer Sparks Oil
Boom in Montana,” 0405.2006
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Market Share, Anyone?
— 240 industries: Market- share leader is ROA leader 29% of the time
— Profit /ROA leaders: “aggressively weed out customers who generate low returns”
Source: Donald V. Potter, Wall Street Journal
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Did one of ’em ever turn to the other and say: “Wow, I
wonder what unimaginable new
tools, otherwise not possible, will be
brought forth for my daughter Alice, age
17, because of this deal?”
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Did one of ’em ever turn to the other and say: “Wow I
wonder what unimaginable new
tools, otherwise not possible, will be
quickly brought forth for our customers
because of this deal?”
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Sluggish + Obese + Unimaginative + More
Sluggish + More Obese + More Unimaginative + Even More Sluggish + Even More
Obese + Even More Unimaginative = Nissan + Renault + GM = Innovative Challenger for Toyota????
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??????????????
Crappy Management (GM) + Arrogant-Overstretched
Management (Carlos G) = Great Management
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Bacteria. (“Left tail” limits.)
Productivity of small.Failure rate of Big Mergers.
Failure rate of Big Companies.Terrorists.
Galbraith vs Hayek.
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END INNOVATION
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DETERMINATION
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The “D-File”:DETERMINATION
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DE-TERM-IN-A-TION
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Or: The “B-File” …BLOODYMINDEDNESS
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BLOOD-Y-MIND-ED-NESS
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“ … except for the
‘politics’”: GET A DAMN
LIFE. (Grant, Churchill, GW, &c.)
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“It is no use saying ‘We are doing our best.’ You have got to succeed in doing
what is necessary.” —WSC
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First-level Scientific Success
The smartest guy in the room wins”
Or …
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First-level Scientific Success
FanaticismPersistence-Dogged Tenacity
Patience (long haul/decades)-Impatience (in a hurry/”do it yesterday”)
PassionEnergy
Relentlessness (Grant-ian)
EnthusiasmDriven (nuts!)
(Brutal?) CompetitivenessEntrepreneurialPragmatic (R.F!A.)
Scrounge (“gets” the logistics-infrastructure bit)
Master of Politics (internal-external)Tactical Genius
Pursuit of (Oceanic) Excellence!High EQ/Skillful in Attracting + Keeping Talent/Magnetic
Prolific (“ground up more pig brains”)
Egocentric
Sense of History-DestinyFuturistic-In the Moment
Mono-dimensional (“Work-life balance”? Ha!)
Exceptionally IntelligentExceptionally Clever (methodological shortcuts/methodological genius)
Luck
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First-level Scientific Success/Short Form
Scientific Success (Nobel-level) = Genius +
Execution + Master of Soft Skills + Enthusiasm + Magnetism + Destiny
(sense of) + Energy
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6:15A.M.
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????????
Work Hard > Work Smart
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“This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines Grant’s fearless
horsemanship and his determination, but also it is the first known
example of a very important peculiarity of his character:
Grant had an extreme, almost phobic dislike of
turning back and retracing his steps. If he set out for somewhere, he would get
there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the factors that made him
such a formidable general. Grant would always, always press on—
turning back was not an option for him.”
—Michael Korda, Ulysses Grant
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Relentless!*
*Churchill, Grant, Patton, Welch, Bossidy, Nardelli (GE execs), UPS, FedEx, Microsoft/Gates-Ballmer, Eisner, Weill, eBay, Nixon-
Kissinger, Gerstner, Rice, Jordan, Armstrong
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Bloodyminded: Unreasonably
stubborn
Source: The Random House Dictionary of the English Language
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“Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow.
To convince them, you must yourself believe.” —
Winston Churchill
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“Nobody can prevent you from choosing to be exceptional.” —Mark Sanborn, The Fred
Factor
“To live is the rarest thing in
the world. Most people exist,
that is all.” —Oscar Wilde
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“If I can reduce my work to just a job I have to do, then I keep myself safely away from the losses to
be endured in putting my heart’s desires at stake.”
—David Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity
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“Make each day a Masterpiece!”
—JW
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“Make your life itself a creative work of art.” —Mike Ray,
The Highest Goal
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“This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a
force of Nature instead of a feverish, selfish little clod of
ailments and grievances complaining that the world
will not devote itself to making you happy.” —GB Shaw/
Man and Superman
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“To have a firm persuasion in our work—to
feel that what we do is right for ourselves and good for the world at
exactly the same time—is one of the great triumphs of human existence.” —David
Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity
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“The antidote to exhaustion is not
rest, it is wholeheartedness.”
—David Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity
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“All of our artistic and religious traditions take equally great pains to inform us that we must never mistake a good career for good
work. Life is a creative, intimate, unpredictable conversation if it is nothing else—and our life and our
work are both the result of the way we hold that passionate conversation.” —David Whyte,
Crossing the Unknown Sea: Work as a Pilgrimage of Identity
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“To Be somebody or
to Do something”
BOYD: The Fighter Pilot Who Changed the Art of War (Robert Coram)
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“Tell me, what is it you plan to do
with your one wild and
precious life?” —Mary Oliver
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Joe J. Jones Joe J. Jones 1942 – 2006 1942 – 2006
HE WOULDA DONE SOME HE WOULDA DONE SOME
REALLY COOL STUFF REALLY COOL STUFF
BUT …BUT …
HIS BOSS WOULDN’T LET HIM! HIS BOSS WOULDN’T LET HIM!
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T. J. Peters T. J. Peters 1942 – 2---1942 – 2---
HE WAS A PLAYER!HE WAS A PLAYER!
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“It’s always
showtime.”
—David D’Alessandro, Career Warfare
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“In Tom’s world, it’s always better to try
a swan dive and deliver a colossal belly flop than to
step timidly off the board while holding
your nose.” —Fast Company
/October2003
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“This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a
force of Nature instead of a feverish, selfish little clod of
ailments and grievances complaining
that the world will not devote itself
to making you happy.” —GB Shaw/Man and Superman
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“Life is not a journey to the grave with the
intention of arriving safely in a pretty and well-preserved body—but
rather a skid in broadside, thoroughly used up, totally worn out, and
loudly proclaiming, ‘Wow, what
a ride!’ ” —anon.
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“No leader sets out to be a leader per se, but rather to
express him- or herself freely and fully. That is leaders
have no interest in proving themselves, but an abiding
interest in expressing themselves.” —Warren Bennis, On Becoming a
Leader
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“A man of great mediocrity.” —General George Patton about General Omar Bradley …… “A third-rate
general. He never did anything or won any battle that any other general could not have won as well or better.” —General Omar Bradley
about Sir Bernard Montgomery …… “If you want to end the war in any reasonable time, you will
have to remove Ike’s hand from the control of the land battle.” —Sir Bernard Montgomery about General Dwight Eisenhower …… “One thing that
might help win this war is to get someone to shoot King.” —General Dwight Eisenhower about Admiral Ernest King …… “Eisenhower, though
supposed to be running the land war, is on the golf links at Rhiems—entirely detached and
taking practically no part in running the war.” —Sir Alan Brooke …… “If the unhelpful British
attitude continues, then I shall go home.” —General Dwight Eisenhower
Source: David Irving, The War Between the Generals: Inside the Allied High Command
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“A man of great mediocrity.” —General George Patton about General Omar Bradley …… “A third-rate
general. He never did anything or won any battle that any other general could not have won as well or better.” —General Omar Bradley
about Sir Bernard Montgomery …… “If you want to end the war in any reasonable time, you will
have to remove Ike’s hand from the control of the land battle.” —Sir Bernard Montgomery about General Dwight Eisenhower …… “One thing that
might help win this war is to get someone to shoot King.” —General Dwight Eisenhower about Admiral Ernest King …… “Eisenhower, though
supposed to be running the land war, is on the golf links at Rhiems—entirely detached and
taking practically no part in running the war.” —Sir Alan Brooke …… “If the unhelpful British
attitude continues, then I shall go home.” —General Dwight Eisenhower
Source: David Irving, The War Between the Generals: Inside the Allied High Command
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“Success or Failure”? Try Instead “Optimism or Failure”!
From Martin Seligman’s Learned Optimism: “I believe the traditional wisdom is incomplete. A composer can have all the talent of a
Mozart and a passionate desire to succeed, but if he believes he cannot compose music, he will come to nothing. He will not try hard
enough. He will give up too soon when the elusive right melody takes too long to materialize. Success requires persistence, the
ability to not give up in the face of failure. I believe that … OPTIMISTIC EXPLANATORY STYLE … is the key to persistence. “The optimistic-explanatory-style theory of success says that in
order to choose people for success in a challenging job, you need to select for three characteristics: (1) Aptitude. (2) Motivation. (3)
Optimism. All three determine success.” (Note: Seligman’s extensive work with Met Life salespeople, among others, proved out the above—in spades.)
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Charles Handy on the “Alchemists”
“Passion was what drove these people,
passion for their product or their cause. If you care enough, you
will find out what you need to know. Or you will experiment and not worry if the experiment goes
wrong. Passion as the secret to learning is
an odd secret to propose, but I believe that it works at
all levels and at all ages. Sadly, passion is
not a word often heard in the elephant organizations, nor in schools, where it can seem disruptive.”
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“Whenever anything is being accomplished, I
have learned, it is being done by a monomaniac
with a mission.” —Peter Drucker
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"The reasonable man adapts himself to the world. The
unreasonable one persists in trying to adapt the world to
himself. Therefore, all progress depends upon the unreasonable man.” —GB Shaw,
Man and Superman: The Revolutionists' Handbook.
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“I’m looking for insane
commitment.”
—Twyla Tharp, The Creative Habit
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“The role of the Director is to create a
space where the actor or actress can become more than they’ve ever been before, more than
they’ve dreamed of being.” —Robert Altman, Oscar
acceptance
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HTSH: Engage!*
Commit! Engage! Try! Fail! Get up! Try again! Fail again! Try again! But never,
ever stop moving on! Progress for humanity is engendered by those who join and savor the fray by giving one
hundred percent of themselves to their dreams! Not by those timid souls who
remain glued to the sidelines, stifled by tradition, and fearful of losing face or
giving offense to the reigning authorities.
Key words: Commit! Engage! Try! Fail! Persist!
*HTST/Hands That Shape Humanity, Tom Peters’ contribution to a Bishop Tutu exhibit
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“My only goal is to have no goals. The goal, every time, is that film, that very moment.” —Bernardo Bertolucci
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“You want ‘checklists.’ I instead offer you a ‘guaranteed’
‘formula’: Passion.
Enthusiasm. Bloody-mindedness [as contrasted
with mere ‘determination’]. Relentlessness. A demonic need to make ‘it’
happen.” —TP
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“You say ‘But there are ‘naysayers.’ I say: “Get a life.” I
offer an-the answer: Passion.
Enthusiasm. Bloody-mindedness [as contrasted
with mere ‘determination’]. Relentlessness. A demonic need to make ‘it’
happen.” —TP
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“You say ‘But there are ‘naysayers.’ I say: “Get a life.” I
offer an-the answer: Passion.
Enthusiasm. Bloody-mindedness [as contrasted
with mere ‘determination’ … ‘commitment’ …
‘purposefulness’]. Relentlessness. A demonic need to make ‘it’
happen.” —TP
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“You say ‘But there are ‘naysayers.’ I say: “Get a life. If it’s important there are always
Naysayers.” I say: Passion.
Enthusiasm. Bloody-mindedness [as contrasted
with mere ‘determination’]. Relentlessness. A demonic need to make ‘it’
happen.” —TP
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Nelson.Grant.
Churchill.
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TP0707: “I fear I am becoming utterly
useless. My regard for ‘practical advice’ has
evaporated.”
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Geronimo!
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“Life is not a journey to the grave with the
intention of arriving safely in a pretty and well-preserved body—but
rather a skid in broadside, thoroughly used up, totally worn out, and
loudly proclaiming, ‘Wow, what a ride!’ ” —anon.
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"Life is not a journey to the grave with the intention of arriving safely in one pretty
and well preserved piece, but to skid across the line
broadside, thoroughly used up, worn out, leaking oil,
shouting ‘GERONIMO!’ ” —Bill McKenna, professional motorcycle racer
(Cycle magazine 02.1982)
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"The object of life's journey is not to arrive at the grave safely in a well
preserved body, but rather to skid in sideways, totally worn out, shouting, 'Holy Shit, What a Ride!!!’ ”
—Mavis Leyrer (feisty octogenarian, living in Seattle)
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Let Us March
Tom Peters/0523.06
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“The pen is mightier than the
sword, but nothing compares
with the vocal cord.”
—DAW/Vineyard Gazette
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“The problem with communication ...is the ILLUSION that it
has been accomplished.”
—George Bernard Shaw
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“Speech is power: speech is to persuade, to convert, to compel.” —Ralph Waldo
Emerson
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“Everyone lives by
selling something.”
—Robert Louis Stevenson
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“If you don’t listen, you don’t sell
anything.”
—Carolyn Marland/Managing Director/Guardian Group
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“If all my possessions were
taken from me with one exception, I would choose to
keep the power of speech, for
by it I would regain all the rest.” —Daniel Webster
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“The only reason to give a speech is to
change the world.” —JFK
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“In classical times when Cicero had finished
speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking,
they said, ‘Let us march.’” —Adlai Stevenson
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Let us march.
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“Nothing is so
contagious asenthusiasm.”
—Samuel Taylor Coleridge
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“It’s always
showtime.”
—David D’Alessandro, Career Warfare
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Carly F: 2Cs/Capability + Character
TP: 2Ds/Determination + Decency
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The [EXTREME] Limits to Miracle Approaches*
6-sigma + Bloody-minded Determination = Roaring Success
6-sigma + by-the-numbers/ “fashionable” “leadership” =
Tepid results (at best)
*Or: the rich get richer …
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END.DETERMINATION.
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IMPLEMENTATION
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Marcus+Arts+
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A Few Lessons from the Arts
Each hired and developed and evaluated in unique ways (23 contributors; 23 unique contributions; 23 pathways; 23 personalities; 23 sets of
motivators)
Attitude/Enthusiasm/Energy paramountRe-lent-less!
“Practice is cool” (G Leonard/Mastery)
Team and individual Aspire to EXCELLENCE = Obvious
Ex-e-cu-tionTalent = Brand = Duh“The Project” rulesEmotional language
Bit players. No.B.I.W. (everything)
Delta events = Delta rosters (incl leader/s)
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“The key difference between checkers and
chess is that in checkers the pieces all move the same way, whereas in
chess all the pieces move differently. … Discover
what is unique about each person and capitalize on
it.” —Marcus Buckingham,
The One Thing You Need to Know
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“The mediocre manager believes that most things are learnable and
therefore that the essence of management is to identify ach
person’s weaker areas and eradicate them. The great manager believes the opposite. He believes that the
most influential qualities of a person are innate and therefore that the
essence of management is to deploy these innate qualities as effectively
as possible and so drive performance.” —Marcus Buckingham, The One
Thing You Need to Know
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“The one thing you need to know about sustained individual
success: Discover what you don’t like
doing and stop doing it.” —Marcus Buckingham, The One Thing You Need
to Know
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“No matter what the situation, [the great manager’s]
first response is always to think about the individual concerned and how things can be arranged to help
that individual experience success.” —Marcus Buckingham,
The One Thing You Need to Know
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CRO*
*Chief Recruitment Officer
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CRO/Chief Recruiting Officer: #1 strategic issue in
“commoditized” world, enormous financial services company. Agent turnover.
15% retention after 4 years. (Industry average is 11% …
“because that’s the way it is” )
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CQO*
*Chief quest-meister
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Stating the Obvious: THE PROBLEM IS RARELY THE
PROBLEM.
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THE PROBLEM IS RARELY/NEVER THE
PROBLEM. THE RESPONSE TO THE
PROBLEM INVARIABLY ENDS UP BEING THE REAL PROBLEM.* **
*Watergate, M Stewart, BR**And: PERCEPTION IS ALL THERE IS!
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OFTEN AS NOT/MORE OFTEN
THAN NOT THE UNDERLYING
PROBLEM IS NOT MUCH OF A PROBLEM.
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PERCEPTION IS ALL THERE IS.
PERIOD.*
*From Whole Foods to IBM to the corner deli
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Relationships (of all varieties): THERE ONCE WAS A TIME WHEN A THREE-MINUTE PHONE
CALL WOULD HAVE AVOIDED SETTING OFF
THE DOWNWARD SPIRAL THAT RESULTED IN A COMPLETE RUPTURE.
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POWER WORDS!
“I’m sorry.”
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Stating the Obvious: MORE POWER WORDS/IDEAS
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Thank You!
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MBWA**5,000 miles for a 5-minute face-to
-face meeting (courtesy super-agent Mark McCormick)
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Say it with …
FLOWERS
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POWER IDEAS!
You must care.—General Melvin Zais
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motivational stuff
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“Do one thing every day that scares you.”
—Eleanor Roosevelt
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"The reasonable man adapts himself to the world. The
unreasonable one persists in trying to adapt the world to
himself. Therefore, all progress depends upon the unreasonable man.” —GB Shaw,
Man and Superman: The Revolutionists' Handbook.
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Immutable Logic for “New Management”
“ ‘Say goodbye to Mr Tough Guy, that ugly, mean-spirited tyrant,’ said Peter Georgescu, chairman emeritus of Young & Rubicam. ‘Starting in the late 1940s and continuing throughout most of the rest of the 20th century, the
demand for products and services far exceeded their supply,’ he said. ‘Those with sufficient capital to produce and distribute goods had
unparalleled advantages, and all the accepted business wisdom—rules, advice, best practices—revolved around excess demand.’ But during the
1990s all that began to change. Today most businesses and industries in the developed world are in a state of excess supply: Capital is cheap and
ubiquitous; raw materials are readily available; manufacturing is now clearly at overcapacity; and human labor is plentiful and inexpensive. What this
means is that the ‘war’ between providers and consumers is finally over—and that consumers have won. … Georgescu called commoditization—
where all products look alike, feel alike, and perform alike except for price—the ‘cancer of the 21st century.’ … There is, however, one aspect of doing
business that has not—and can never be—commoditized. And that is creativity. As exciting and as robust as creativity is, it is also a fragile
resource that needs to be supported, encouraged, and nurtured. ‘It can’t be forced,’ Georgescu said. ‘It can’t be motivated by fear or intimidation.’”
—Alice LaPlante, Stanford Business (05.2006)
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“Nothing is as fast as the speed of
trust.” —Stephen M.R. Covey, The Speed of
Trust
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Eric: “What’s a better description of what you ‘could’ do than what you ‘did’ do?”
Willy: “Don’t you ever see a discrepancy between your ability and how well you played a match?”
Eric: “If I do, I shouldn’t. If you discriminate between the two, what you ‘could’ do is infinite. You’re capable of what you actually do. If ability is a finite, measurable quantity, it’s the same thing as performance.”
from Double Fault by Lionel Shriver
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“I’m looking for insane
commitment.”
—Twyla Tharp, The Creative Habit
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“The role of the Director is to create a
space where the actor or actress can become more than they’ve ever been before, more than
they’ve dreamed of being.” —Robert Altman, Oscar
acceptance
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“If it’s not fun you’re not doing
it right.”—Fran Tarkenton
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“Life is not a journey to the grave with the
intention of arriving safely in a pretty and well-preserved body—but
rather a skid in broadside, thoroughly used up, totally worn out, and
loudly proclaiming, ‘Wow, what
a ride!’ ” —anon.
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HTSH: Engage!*
Commit! Engage! Try! Fail! Get up! Try again! Fail again! Try again! But never,
ever stop moving on! Progress for humanity is engendered by those who join and savor the fray by giving one
hundred percent of themselves to their dreams! Not by those timid souls who
remain glued to the sidelines, stifled by tradition, and fearful of losing face or
giving offense to the reigning authorities.
Key words: Commit! Engage! Try! Fail! Persist!
*HTST/Hands That Shape Humanity, Tom Peters’ contribution to a Bishop Tutu exhibit
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“My only goal is to have no goals. The goal, every time, is that film, that very moment.” —Bernardo Bertolucci
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Only connect
!
—E.M. Forster, Howards End
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Only connect! That was the whole of her
sermon. Only connect the prose and
the passion, and both will be exalted,
And human love will be seen at its height.
Live in fragments no longer. Only connect ...
—E.M. Forster, Howards End
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ACTING: Think of a person as
a “troupe of actors.” (“Many
truths about oneself” which must all be understood if one is to know oneself.)
Source: A..C. Grayling, The Meaning of Things: Applying Philosophy to Life
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Radically Thrilling Language!
“Radically Thrilling.”
—BMW Z4 (ad)
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Paul Arden, Whatever You Think Think the Opposite
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“TRAPPED. It’s not because you are making the wrong decisions. It’s because you are making the right
ones. We try to make sensible decisions based on the facts in front
of us. The problem with making sensible decisions is that so is
everybody else.”
Source: Paul Arden, Whatever You Think Think the Opposite
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“I WANT. Making the safe decision is dull, predictable and leads nowhere new. The unsafe decision causes you to think and respond in a way you hadn’t thought of.
And that thought will lead to other thoughts which will help you achieve
what you want. Start taking bad decisions and it will take you to a place where
others only dream of being.”
Source: Paul Arden, Whatever You Think Think the Opposite
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“ARE YOU BEING REASONABLE? Most people
are reasonable; that’s why they only do reasonably well.”
Source: Paul Arden, Whatever You Think Think the Opposite
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“THE AGE OF UNREASON. Old golfers don’t win (it’s not an absolute, it’s a general rule). Why? The older golfer can hit the ball as far
as the younger one. He chips and putts equally well. … So why does he take the extra stroke that denies him victory? Experience. He knows the downside, what happens if it
goes wrong, which makes him more cautious. The younger player is either ignorant or
reckless to caution. That is his edge. It is the same with all of us. Knowledge makes us play
safe. The secret is to stay childish.”
Source: Paul Arden, Whatever You Think Think the Opposite
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[If you are a brilliant listener who rarely interjects the
speaker will think you are brilliant—because he will have
been listening to himself.]
Source: Paul Arden, Whatever You Think Think the Opposite
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“WHAT IS A GOOD IDEA? One that happens is. If it
doesn’t, it isn’t.”**Even a bad idea that happens is better
than a “good idea” that doesn’tSource: Paul Arden, Whatever You Think Think the Opposite
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“DON’T STAY TOO LONG IN A JOB. … FIRED? IT’S THE BEST THING THAT CAN HAPPEN TO YOU.* (*You hated your situation anyway.) …
DON’T GO TO UNIVERSITY. GO TO WORK.* (*Going to university usually means, ‘I don’t know what to do with my
life, so I’ll go to university.’)”
Source: Paul Arden, Whatever You Think Think the Opposite
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“DON’T BE NEGATIVE ABOUT REJECTION. When I was Creative
Director at Saatchi’s I gave a young man a grilling for producing an
underwhelming piece of work. Later in the day, somebody told me he was in
his office crying. I went along to console him. I said, ‘Don’t worry, I was
useless at your age too.’”
Source: Paul Arden, Whatever You Think Think the Opposite
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“SIMPLY CHANGE YOUR LIFE. The world is what
you think of it. So think of it differently and your life
will change.”
Source: Paul Arden, Whatever You Think Think the Opposite
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“The best piece of advice ever given was by the art director of Harper’s Bazaar, Alexey Brodovitch, to the
young Richard Avedon, destined to become one of the world’s great photographers. The advice was simple: ‘ASTONISH ME.’ Bear
these words in mind, and whatever you do will be creative.”
Source: Paul Arden, Whatever You Think Think the Opposite
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“Which slogan would you choose for the V&A?
THE MUSEUM OF THE ARTS
THE ART OF THE MUSEUM
THE NEW V&A
IT’S NOT FOR BORING OLD ARTS
AN ACE CAFF WITH QUITE A NICE MUSEUM ATTACHED
“In a museum, the first question is ‘Where’s the loo?’ the second is ‘Where is the café?’ A visit to a museum is an outing it should be entertaining as well as
elevating. Curators have to conserve art, and directors are there to serve the public, the curators and themselves. So put yourself in their position. Which line are you going to choose? One which will be effective with the public, or one that
preserves the dignity of the V&A? To her everlasting credit, Elizabeth Esteve-Coll, then Director of the V&A, chose the last line.”
Source: Paul Arden, Whatever You Think Think the Opposite
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Let Us March
Tom Peters/0523.06
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“The pen is mightier than the
sword, but nothing compares
with the vocal cord.”
—DAW/Vineyard Gazette
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“The problem with communication ...is the ILLUSION that it
has been accomplished.”
—George Bernard Shaw
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“Speech is power: speech is to persuade, to convert, to compel.” —Ralph Waldo
Emerson
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“Everyone lives by
selling something.”
—Robert Louis Stevenson
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“If you don’t listen, you don’t sell
anything.”
—Carolyn Marland/Managing Director/Guardian Group
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“If all my possessions were
taken from me with one exception, I would choose to
keep the power of speech, for
by it I would regain all the rest.” —Daniel Webster
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“The only reason to give a speech is to
change the world.” —JFK
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“In classical times when Cicero had finished
speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking,
they said, ‘Let us march.’” —Adlai Stevenson
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Let us march.
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“Nothing is so
contagious asenthusiasm.”
—Samuel Taylor Coleridge
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“It’s always
showtime.”
—David D’Alessandro, Career Warfare
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K.I.S.S.
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K.I.S.S.
450/8/Stone200/3/Bossidy
3/Enrico3/Haass
1p/Horan1p/TP
Bberry/ScottRepeat/Gerstner
Billboards/Creech
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“One bank is currently claiming to ‘leverage its
global footprint to provide effective
financial solutions for its customers by providing a
gateway to diverse markets.’
—Charles Handy
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“I assume that it is just saying that it is there to
‘help its customers wherever they are’.”
—Charles Handy
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450/8
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“I wanted GE to operate with the speed, informality,
and open communication of a corner store. Corner
stores often have strategy right. With their limited resources, they have to
rely on laser-like focus on doing one thing very well.”
—Jack Welch/Fortune/04.05
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Lee’s Rule: Run It off a
Blackberry!
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“The art of war does not require complicated
maneuvers; the simplest are the best, and common sense is fundamental. From which one might wonder how it is
generals make blunders; it is because they try to be
clever.” —Napoleon on Simplicity, from Napoleon on Project Management by Jerry Manas.
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Exercise: Take a complex financial analysis you are presenting—and convert it into a
number-less story.*
*Shell’s (et al.) “scenario planning”
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EndIMPLEMENTATI
ON
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EXCELLENCE.
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EXCELLENCE.
ALWAYS.
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EXCELLENCE.
CAUSES.ADVERSARIES.
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Causes/1966-2006
Implementation/Small Wins (Stanford GSB/PhD thesis; 1st on implementation per se)
EXCELLENCE (as a worthy business pursuit)
Management Style/Corporate CultureSoft “Ss”/7-S (Waterman-Peters complete “business model”; waaaaay beyond Strategy & Structure)
Structure > Strategy (“We shape our structures, then they shape us …”—Churchillian paraphrase)
Soft Change Levers (> structure; symbols, patterns & settings)
Close to the Customer (novel idea, circa 1982)
MBWA (Managing By Wandering Around—courtesy a much more intimate than today HP)
Productivity through People (novel idea, circa 1982)
Chaos/Crazy Times Call for Crazy OrganizationsMiddle-sized companies are cool Re-imagine!/Innovate or Die!Small-ish/Scale & Synergy limits-delusions/anti-Big Mergers
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Causes/1966-2006
Women/Market opportunityWomen/Leaders (right for the times)
Design/Design-as-soulWow! (Hot language)
Weird!Passion!/Enthusiasm!/Exuberance! (as Leader Lever #1)
Brand You (or else)
PSF = Bedrock (add value or bust—every group must demonstrate economic viability)
PSF + Brand You + WOW Projects = New Biz LogicSales/+R > -C (increasing revenue more important than cutting cost)
HealthCare/Wellness-Safety-H5N1Brand = Talent (best roster wins)
New VA Ladder/Products-Services-SOLUTIONS-EXPERIENCES-DREAMKETING (Dream Marketing)-LOVEMARKDifferent > > BetterBoomers & Geezers/marketing to new “mega-segment”
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Hardball: Are You Playing to Play or Playing to Win? by George Stalk & Rob Lachenauer/HBS Press
“The winners in business have always played hardball.” “Unleash massive and overwhelming force.” “Exploit
anomalies.” “Threaten your competitor’s profit sanctuaries.” “Entice your competitor into retreat.”
Approximately 640 Index entries: Customer/s
(service, retention, loyalty), 4. People (employees, motivation, morale,
worker/s), 0. Innovation (product development, research &
development, new products), 0.
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M.I.A.*: Talk. (Present.) Listen. (Interview.) Sell. (Life = Sales.) Do. (Execution-
Implementation.) Talent. (Recruit-Develop-Retain.) Project Management. (Create. Solicit
support. Execution. Adoption-Client “Culture Change.”) Product. (“It.”) Innovation. (Design.
Creativity. “Buzz-building.” Politics.) Leadership. (USMA, etc.) E.Q. (Connect.) “Culture”
Change. (Lasting impact.) Diversity. (Cross-
cultural Effectiveness.) Career Creation. (Brand You life-lifestyle.) Wellness. (Life.)
*B.Schools (“M.I.A.” or at most “B.I.A.”—barely in action)
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Noble Bill
“This is not to denigrate emphasis on
leadership, entrepreneurship, management and
global business” —WFS
Source: “Brave New World, Bold New B-School”/Tim Westerbeck/BizEd/08.04
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Adversaries
B-schools (crappy at soft skills, implementation, leadership)
Strategy-is-allBy-the-numbers managementDis-passionate managementFocus groupsIntuition discountedLeading as an intellectual taskLeading without passionCool language in Hot timesDilbert (accepting cubicle slavery)
Bigness per se (severe scale limitations—even at Microsoft)
White guys! (not really, but enough already)
18-44 emphasis in marketing (geezers > youth for foreseeable future)
-Cost > +Revenue (cost cutting more important than organic revenue growth)
CI (continuous improvement in an age of discontinuous world)
LESS THAN THE NO-HOLDS-BARRED PURSUIT OF EXCELLENCE
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A Life’s Work
1966: MBWA/Do>Talk
1974: Behavioralism: Do>Talk/IMPLEMENTATION>Strategy
1979: 7S/Emphasis on “Soft Ss” (“Hard is soft. Soft is hard.”)
1982: “Beyond strategy”EXCELLENCE
“Bias for Action”/“Do it. Fix it. Try it again.”“Close to the Customer”
MBWA (as metaphor) “Management Style”
1990: “Innovate or Die”DesignWomen
Brand YouWOW! (Passion. Enthusiasm. Energy. Emotion. Technicolor)
2000: “The Work Matters”PSF+BY+WowProjects = V.A. Source #1
Brand “Inside”
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Them-UsTom Peters/0624.2006
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“Them” “Us”
Strategy EXECUTIONPlanning ActionMarketing Selling/SalesMarkets CustomersCustomers ClientsMicro-segmentation Big Stuff (Women, Boomers)Cost minimization Revenue maximizationSynergy/“Efficiencies” Decentralization“Strategic supplier Pioneering supplierProcess ProjectEffectiveness ExcellenceMen WomenLeadership Management + LeadershipStandardization Exceptionalism (53 = 53)Big clients COOL clientsPrestigious Board INTERESTING Board
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“Them” “Us”Big Mid-sizeGrowth by merger Organic growthBuy market share Create NEW marketsEfficient, streamlined Value-creating “PSF” “department” Certainty-predictability Ambiguity-opportunityFearful of losing Aggressive pursuit of winningPlan PrototypeCareful evaluation Another prototypeRevised plan Another prototypePeople/Employees TalentEffective HR department Rockin’ Talent Development Center of ExcellenceBenchmark against the Benchmark against the “best”-“industry leader” “coolest”
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“Them” “Us”
Benchmark “Future”markOrderly career progression “Up or Out” (PDQ)Head HeartIQ EQ“Professional” PassionateStoic, humble leaders Noisy, emotional “characters” in chargeHire for Resume Hire for intangiblesMeasured-thoughtful Relentless, pig-headed approach determinationTeamwork comes first Teamwork and disruptive individuals equal billingListen to customers Lead customersCustomer “involvement” Intimate-Seamless customer inter-twining
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“Them” “Us”MBM (Management MBWA by memo)MBA MFAShareholder Value Great people-product rule comes first Work smart Work hardBuilt to last Built to Rock the WorldReward successes Reward (EXCELLENT) failuresQuality first! Design 1TQuality first Innovation 1THigh-quality Jaw-dropping Experience transactionCVs demo consistent CVs feature Magic Moments performanceGood grades Cool stuff Operational excellence World-rocking INNOVATION
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“Them” “Us”Brand LovemarkBest analysis wins Best STORY wins“Beyond politics” Politics-is-life, the rest is detailsOutsource Bestsource“Motivate” Send on QUESTS“Motivate” InviteMeasured language HOT languageProduct-Service Gamechanging SOLUTION, Thrilling EXPERIENCE, DREAM come true, LOVEMARKPastel Technicolor Better Different“Mission success” “Mission EXCELLENCE”Very good EXCELLENCE. ALWAYS.
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good words.Bad words.
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Words that may NOT be used in my presence:
“Motivate”
“Market”
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Words that may NOT be used in my presence: “Motivate” … “Market” … “MBA” … “Plan”
(mostly) … “Worker” … “Job” … “Task” … “Exceeds
expectations” … “HR” … “Employee evaluation” … “Man”
(mostly) … “Shareholder Value”
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Words that MAY be used in my presence: “Invite” (v. “Motivate”) … “Sell” (v. “Market”) … “People” (we’d like to serve) (v. “Market segment”) … “Client” (v.
“Customer”) “OJT/MFA” (v. “MBA”) … “Act”/ “Execute” (v. “Plan”) … “Talent” (v. “Worker”) …
“Quest”/“Adventure-in-EXCELLENCE” (v. “Job”) … “Wow Project” (v. “Task”) … “Rockin’ (profit-makin’)
PSF” (v. “Department”) … “Theater” (v. “Office”) … “Breathtaking Experience” (v. “Transaction” that “Exceeds
expectations”) … “Talent Fanatics Inc” (v. “HR”) … “Brand You adventure” (v “Career development”)
“Annual Report development session” … (v.
“Employee evaluation”) … “Woman” (v. “Man”) …
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Words that MAY be used in my presence: … “Wow!” (v. “Nice”) … “Bloody-minded”
(v. “Committed”) … “Thank you! (v. “____”) … “Attack”/Innovate (v. “defend”/Entrench)
… “Great stuff. Great people. ‘Do it’ fanatics.” (v. “shareholder value”) …
“EXCELLENCE. ALWAYS.” (v. “Good work”)
(v. “shareholder value”)
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Radically Thrilling Language!
“Radically Thrilling.”
—BMW Z4 (ad)
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EXCELLENCE.
ALWAYS.
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“Why in the world did you go to Siberia?”
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The Peters Principles: Enthusiasm.
Emotion. Excellence. Energy. Excitement. Service. Growth.
Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design.
Quality. Entrepreneurialism. Wow.
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Business* ** (*at its best): An emotional, vital, innovative, joyful,
creative, entrepreneurial endeavor that elicits
maximum concerted human potential in the
wholehearted service of others.***
**Excellence. Always.***Employees, Customers, Suppliers, Communities, Owners, Temporary partners
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Business: The Ultimate Creative
Endeavor.
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Business: The Ultimate Personal
Development-Growth
Experience.
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Business: The Ultimate
Transcendent Service
Opportunity.
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A Comment on Tom Peters in the Context of the Reagan Revolution …
“Tom Peters and Steve Jobs did more to make business cool ‘for the rest of us’ than any
others.” —Rich Karlgaard, publisher, Forbes
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“To me business isn’t about wearing suits or pleasing stockholders. It’s about being true to
yourself, your ideas and focusing on the essentials.” —Richard Branson
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“It is not the strongest of the
species that survives, nor the most intelligent, but the one most
responsive to change.” —Charles Darwin
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“This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a
force of Nature instead of a feverish, selfish little clod of
ailments and grievances complaining that the world
will not devote itself to making you happy.” —GB Shaw/
Man and Superman
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“Life is not a journey to the grave with the
intention of arriving safely in a pretty and well-preserved body—but
rather a skid in broadside, thoroughly used up, totally worn out, and
loudly proclaiming, ‘Wow, what a ride!’ ” —anon.
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Skid in broadside
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"Life is not a journey to the grave with the intention of arriving safely in one pretty
and well preserved piece, but to skid across the line
broadside, thoroughly used up, worn out, leaking oil,
shouting ‘GERONIMO!’ ” —Bill McKenna, professional motorcycle racer
(Cycle magazine 02.1982)
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"The object of life's journey is not to arrive at the grave safely in a well
preserved body, but rather to skid in sideways, totally worn out, shouting, 'Holy Shit, What a Ride!!!’ ”
—Mavis Leyrer (feisty octogenarian, living in Seattle)
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Geronimo!
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Radically Thrilling Language!
“Radically Thrilling.”
—BMW Z4 (ad)
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The “Soft” SideTom Peters/0430.06
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>25
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“Every child is born an artist.The trick is to remain an artist.”
—Picasso
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“If it’s not fun you’re not doing
it right.”—Fran Tarkenton
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“Happiness” & “Leisure” per ARISTOTLE
HAPPINESS: Eudaimonia … well-doing, living flourishingly. Megalopsychos … “great-souled,” “magnanimous.” More: respect and concern for
others; duty to improve oneself; using one’s gifts to the fullest extent possible; fully aware; making
one’s own choices.
LEISURE: pursue excellence; reflect; deepen understanding; opportunity to work for higher
ends. [“Rest” vs. “leisure.”]
Source: A.C. Grayling, The Meaning of Things: Aplying Philosophy to Life
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“Worthy” Ambition vs. “Mere” Ambition per MILTON
“The difference is well illustrated by the contrast between the person who says he ‘wishes to be a writer’ and the person who says he ‘wishes to write.’
The former desires to be pointed out at cocktail parties, the latter is prepared for the long, solitary hours at as desk;
the former desires a status, the latter a process; the former desires to be, the latter to do.” —A..C. Grayling, The Meaning of Things:
Applying Philosophy to Life [C.f. JOHN BOYD on “be-do.”]
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EXCELLENCE. BY
INVITATION.
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“The role of the Director is to create a
space where the actor or actress can become more than they’ve ever been before, more than
they’ve dreamed of being.” —Robert Altman, Oscar
acceptance
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“In the end, management doesn’t
change culture. Management
invites
the workforce itself to change the culture.”
—Lou Gerstner
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A review of Jack and Suzy Welch’s Winning claims there are but two key differentiators that set GE “culture” apart from the herd:
First: Separating financial forecasting and performance measurement. Performance measurement based, as it usually is, on budgeting leads to an epidemic of gaming the system. GE’s performance measurement is divorced from budgeting—and instead reflects how you do relative to your past performance and relative to competitors’ performance; ie it’s about how you actually do in the context of what happened in the real world, not as compared to a gamed-abstract plan developed last year.
Second: Putting HR on a par with finance and marketing.
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“AS LEADERS, WOMEN
RULE: New Studies find that
female managers outshine their male counterparts in almost every measure”
Title, Special Report/BusinessWeek
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EXCELLENCE.
SALES.
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“Analysts … preferred cost cutting, as long as they could see two or three years of EPS growth. I
preached revenue and the analysts’ eyes would glaze over. Now revenue is ‘in’ because so many got caught, and
earnings went to hell. They said, ‘Oh my gosh, you need revenues to
grow earnings over time.’
Well, Duh!” —Dick Kovacevich, Wells
Fargo
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This is not about …
“customer centrism”“integrated marketing”
etcetcetc
It is about …
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… sellin’ a whole lotta stuff and having customers go bananas
with love to the point that they tell every damn friend they have and then start buttonholing strangers on trains and planes
and busses.
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M.I.A.*: Talk. (Present.) Listen. (Interview.)
Sell. (Life = Sales.) Do. (Execution-
Implementation.) Talent. (Recruit-Develop-Retain.) Project Management. (Create. Solicit support.
Execution. Adoption-Client “Culture Change.”) Product. (“It.”) Innovation. (Design. Creativity. “Buzz-building.”
Politics.) Leadership. (USMA, etc.) E.Q. (Connect.)
“Culture” Change. (Lasting impact.) Diversity. (Cross-cultural Effectiveness.) Career Creation. (Brand
You life-lifestyle.) Wellness. (Life.)
*B.Schools (“M.I.A.” or at most “B.I.A.”—barely in action)
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. “Everyone lives by selling
something.”
– Robert Louis Stevenson
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SellSellSell
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“TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the
details? Who finds it easier to meet new people? Who asks more questions in a
conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who
has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch
with others?”
Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson
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“It’s always showtime.”
—David D’Alessandro, Career Warfare
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TP.27 … on Selling
(Short) (Personal)
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Out-prepare!! (huge time commitment!)Learn the “culture”Practice!Care-EmpathyListen-Empathetic listening (SC)“Listen”-Body languageK.I.S.S. (1-page summary. 1 = 1.)Enthusiasm-ENERGY-“Authenticity”!!OBVIOUS belief in productSelling: Solution-Success-Experience-Dream come true-Love-Dramatic DifferenceSelling: Better STORY! (“Best story wins”)Selling: Yourself! (Brand you)“Obvious” Wow!No exaggeration!Spell out commitments!SIMPLE timelineSell “inside”-First! Thorough!Relationships-“Way down”!!Time!!!! (Eg, build trust)Ooze integrityIntroduce to rest of team, esp “mechanics”SBWA (5K for 5M)Remember: Close!Gotta-make-a-profit (be ready to walk away!)“Good loss”Don’t dis competitors!!Make her-him-target SUCCESSFUL (in a personal way)
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C(I)>C(X)
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EXCELLENCE.
THE END.
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PSF
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PSF Transformation: Credit Department/Trek
Was Is
Credit Dept Financial Services
Hammer on dealers until Make dealers successful so theythey pay CAN pay
AR sold to 3rd party Trek is the commercial financialcommercial co. Company
23 employees 12 employees
Oversee peak AR of $70M Oversee peak AR of $160M
Identify risky dealers Identify opportunities
Cost Center Profit Center
No products Products: Consulting, MC/Visa, Stored value of gift cards, Gift card peripherals, Online payments
Source: John Burke/0330.06
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HCare CIO: “Technology Executive” (workin’ in a hospital)
Or/to: Full-scale, Accountable (life or death)
Member-Partner of XYZ Hospital’s Senior
Healing-Services Team (who happens to be a techie)
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Gamechangging “Solutions”: Bet-the-Company
IBMIBMUPSUPS
XeroxXeroxMasterCardMasterCard
GEGEBestBuyBestBuy
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The Work Matters: On Self-reliance,
Becoming a “Change Insurgent” and the
Power of Peculiarities
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“Self-reliance never comes ‘naturally’ to adults because
they have been so conditioned to think non-authentically that
it feels wrenching to do otherwise. … Self Reliance is a last resort to which a person is
driven in desperation only when he or she realizes ‘that imitation is suicide, that he must take himself for better, for worse, as his portion.’ ” —
Lawrence Buell, Emerson
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“For Marx, the path to social betterment was through collective resistance of the proletariat to the
economic injustices of the capitalist system that
produced such misshapenness and fragmentation. For Emerson, the key was to jolt
individuals into realizing the untapped power of energy,
knowledge and creativity of which all people, at least in principle, are
capable. He too hated all systems of human oppression; but his central
project, and the basis of his legacy, was to unchain individual minds.”
—Lawrence Buell, Emerson
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The Work Matters!
“What we do matters to us. Work may not be the most
important thing in our lives or the only thing. We may work because we must, but we still want to love, to feel pride in, to respect ourselves for what
we do and to make a difference.” —Sara Ann Friedman, Work Matters:
Women Talk About Their Jobs and Their Lives
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“When was the last time you
asked, ‘What do I want to
be?’ ” —Sara Ann Friedman, Work Matters
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“If you ask me what I have come
to do in this world, I who am an artist,
I will reply: I am here to live my life
out loud.” — Émile Zola
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“How Would You Play Today If You Knew You Could
Not Play Tomorrow”
Source: Slogan for Loyola’s lacrosse season, from coach Diane Geppi-Aikens (Lucky Every Day: The Wisdom of Diane Geppi-Aikens, by Chip Silverman)
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“She made us close our eyes and hear the singers she was passionate about: Roberta Flack and Aretha Franklin. ‘Listen to the joy
in their voices,’ urged Diane. ‘It’s not the words or the music.
They sing with such great passion, such heart and
soul. You can feel how the singers love what they’re doing. It’s not just a job to
them. If you want to excel at anything, you must be passionate. Otherwise, why waste
your time?’ ”
Source: Lucky Every Day: The Wisdom of Diane Geppi-Aikens, by Chip Silverman
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“It’s no longer enough to be a ‘change agent.’ You must be a change insurgent—provoking,
prodding, warning everyone in sight that
complacency is death.”
—Bob Reich
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“Nobody gives you power.
You just take it.” —Roseanne
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Characteristics of the “Also rans”*
“Minimize risk”“Respect the chain of
command”“Support the boss”
“Make budget”*Fortune, on “Most Admired Global Corporations”
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“Life is not a journey to the grave with the
intention of arriving safely in a pretty and well-preserved body—but
rather a skid in broadside, thoroughly used up, totally worn out, and
loudly proclaiming, ‘Wow, what
a ride!’ ” —anon.
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“In Italy for 30 years under the Borgias they
had warfare, terror, murder, bloodshed—and produced Michelangelo,
da Vinci and the Renaissance. In
Switzerland they had brotherly love,
500 years of democracy and peace, and what did they
produce—Source: Orson Welles, as Harry Lime, in The Third Man
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—the cuckoo clock.”
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“The key question isn’t ‘What fosters creativity?’ But it is why
in God’s name isn’t everyone creative? Where was the human
potential lost? How was it crippled? I think therefore a good
question might be not why do people create? But why
do people not create or innovate? We have got to abandon that
sense of amazement in the face of creativity,
as if it were a miracle if anybody created anything.” —Abe Maslow
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“To Hell With Well Behaved … Recently a
young mother asked for advice. What, she wanted to know, was she
to do with a 7-year-old who was obstreperous,
outspoken, and inconveniently willful? ‘Keep her,’ I replied. … The suffragettes refused to be polite in
demanding what they wanted or grateful for getting what they
deserved. Works for me.” —Anna Quindlen/Newsweek
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Back to the Future: The “PSF”/ “Brand You” Idea Circa 1900*
William James (“What Makes a Life
Significant”/1899): “men with no trade” “must sell to the
highest bidder their mere muscular strength for so many hours per
day”
* “Brand You”/2005 = “Tradesman”/1899
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“Well-behaved women
rarely make history.”
—Anita Borg, Institute for Women and Technology
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Goodnight and Good
Luck.
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Unparalled in “Our” Professional Lifetime*
TerrorismMiddle East instability
H5N1China screwups
Globalization backlashEnergy dependence
Environmental threatsLife sciences
“Cold War” with ChinaFraying American fabric
U.S. impotence in the face of Asia’s rise
*Current leaders were not Cold War leaders
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“This is a dangerous world and it is going to become more
dangerous.”
“We may not be interested in chaos
but chaos is interested in us.”
Source: Robert Cooper, The Breaking of Nations: Order and Chaos in the Twenty-first Century
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“Not a single item in our trillion-dollar arsenal can compare with the genius of the suicide
bomber—the breakthrough weapon of our time. Our intelligence systems cannot locate him, our arsenal cannot deter him, and, all too often, our soldiers cannot stop him before it’s too late. A
man of invincible conviction—call it delusion, if you will—armed with explosives stolen or
purchased for a handful of soiled bills can have a strategic impact that staggers governments.
Abetted by the global media, the suicide bomber is the wonder weapon of the age.”
—The Weekly Standard, 0206.06
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Chicagoland’s
Mystery Disappearances …
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New Economy?!
Sergey + Larry >
Harvard/370
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New Economy?!
Genentech09, Amgen09
> Merck09 (70K-3/394B-5)
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“Deutsche Bank Moves Half of Its Back-office Jobs to India”/
headline/FT/0327; 500 of 900 Research;
JPMorgan Chase—30% back-office by 12.31.07
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43,000
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Stuff
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“I can’t say that I don’t know what my teachers
were doing in the classroom. I am still
responsible if a child gets lost.” —Enron juror Freddy Delgado,
elementary school principal
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Google/U.N. Google/U.N. Resolution 347Resolution 347(“inside his information loop”)
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“From secret hideouts in South Asia, the Spanish-Syrian al-Qaeda strategist published thousands of
pages of tracts on how small teams of Islamic extremists could wage a
decentralized global war against the United States and its allies.”
—Washington Post/0523.06
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“The Nanny State Places a Bet: As Manufacturing Jobs
Move Abroad, a More Relaxed Singapore Tries to Stimulate Tourism by Building Its First
Casinos” —headline, NYT 0523.06
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“American political life [has
been] overwhelmed by marketing professionals, consultants and pollsters
who, with the flaccid acquiescence of the
politicians, have robbed public life of much of its
romance and vigor.” —Joe Klein, Politics Lost
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“Consultants have drained a good deal of
the life from our democracy. Specialists in caution,
they fear anything they haven’t tested.” —Joe
Klein, Politics Lost
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“Google, Craigslist
Tackle Real Estate,” —Headline, WSJ, 0406.06
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eBay/0306
$50B
1 new car/second
700K make living from eBay
Source: FT/0325.06
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Cultural sensitivities
PLUS “Universals”
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“Integrity” “vs” “Politics”: A little realism,
please …
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Loyalty, Now More Than Ever: “Vertical”
(hierarchical) LOYALITY vs “Horizontal” (peers; community) LOYALITY
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Omnicom: Acquire for TALENT (Openly)
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Omnicom's acquisitions: “not for size per se”; “buying talent;” “deepen a relationship with a
client.” (Advertising Age/07.05)
“Omnicom very simply is about talent. It’s about the acquisition of talent, providing the atmosphere so talent is attracted to it.” (John Wren)