new slides for longo
TRANSCRIPT
POTENT YET GENTLE FORMULA. PROTECT YOUR OWN HEALTH AND THAT OF YOUR FAMILY, BUT ALSO, THE HEALTH OF RIVERS, STREAMS AND OCEANS. IT MAKES YOUR SKIN AND HANDS SOFTER WITH EVERY U S E . S A V E S Y O U M O N E Y A N D T I M E . HYPOALLERGENIC AND ECO-FRIENDLY 100% NATURAL SOAP. NO SKIN IRRITANTS. VEGETABLE BASED SOAP FRAGRANCES!FRAGRANCES MADE WITH PURE ESSENTIAL OILS THAT ADDED FOR THEIR SPECIFIC BENEFITS AND CELL HYDRATION
NO ADDED COLORANT NATURAL GREEN COLOR – A V I R T U E O F O U R M A I N INGREDIENT, OLIVE OIL
INGREDIENTS!NATURAL SOAPS MADE SIMPLY W I T H O N L Y S E V E N INGREDIENTS OR LESS, AND ALL OF WHICH YOU CAN PRONOUNCE
SIZES AND FRAGRANCES!16.9 FL. OZ. (500 ML) COUNTER TOP PUMP
AVAILABLE IN LAVENDER, PEPPERMINT, ORANGE BLOSSOM, VERBENA
AND FRAGRANCE FREE
OLIVE OIL!NON-GREASY FORMULATION C O N T A I N I N G H I G H CONCENTRATIONS OF OLIVE OIL THAT IS RICH IN ANTIOXIDANTS & READILY ABSORBED BY CELLS
NO SOLVENTS OR PARABEN 100% NATURAL INGREDIENTS ARE ADDED TO PRODUCE OUR SOAPS
VERSATILE!GENDER NEUTRAL, FAMILY FRIENDLY, ECO-CONSCIOUS
Ø LONGOS
FAMILY-RUN GROCERY CHAIN IN THE GREATER TORONTO AREA WITH 24 LOCATIONS WITH EXPANSIONS IN THE FUTURE. Ø LOBLAWS IN STIFF COMPETITION WITH LONGO’S AND SOBEYS AS WELL AS OTHER TYPES OF RETAILERS THAT OFFER FOOD ITEMS, INCLUDING U.S.-BASED DEPARTMENT STORE CHAIN WALMART. ! Ø WHOLE FOODS OFFER ORGANIC QUALITY AT PRICES THAT ARE AFFORDABLE. WHOLE FOODS PLANS ON OPENING 40 MORE STORES IN CANADA TO EXPAND THEIR LANDSCAPE.
Ø SOBEYS STAR POWERED (JAMIE OLIVER) HEALTHY RE-BRAND RESONATES WITH THE EMERGING HUGE YOUTH DEMOGRAPHIC ENTERING 20’S IN THE NEXT 5 YEARS
! CUSTOMERS WITH GREEN PREFERENCE
LIFESTYLE
CONCERNED PRIMARILY WITH INDOOR POLLUTION AND PERSONAL FAMILY HEALTH
CONCERN FOR OUTDOOR ENVIRONMENT, RECYCLED PACKAGING AND ORGANICS
PRICE IS RELEVANT BUT NOT MORE IMPORTANT THAN INGREDIENTS
RESPONDS TO DESIGN, PACKAGING IN HOME ENVIRONMENT
PREFERS NATURAL AROMA TO THAT OF CHEMICAL SMELL IN HOME
IS NOT LOOKING FOR THE ABSOLUTE LOWEST PRICE
IS LIKELY FEMALE
IS LIKELY BETWEEN THE AGE OF 25 AND 50
WHO IS LONGOS & THEIR COMPETITORS! CUSTOMER PROFILES BY SEGMENT!