new steps of seo - a new horizon of digital marketing
DESCRIPTION
A perception to look inside the mind of SEO. World of digital marketing is changing fast. So, what we are waiting for? We need to understand the devil that's killing Spamming... We need to be smarter than before. Else we are leave behind.TRANSCRIPT
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New steps of SEO – Post Panda, Penguin, Humming bird Update
GO
OG
L E
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SEO is a website promotion strategy, set to bring sites on top of search engines with the Keywords relevant to your business
1. What is SEO?
SEO # A tool to reach audience # Raising brand name with Google rankings
# Enhancing sales of products/services
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Old SEO tactics of keyword feeding, duplicity of content are no longer in use
2. Why a new approach?
No to old SEO # To stop making Google a waste bin# Follow latest updates
# Escape from spamming & penalizing
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Panda update3.First update February, 2011
Most recent Panda 4.0 on 21 May 2014
2011
2014
# A major update for content
# Fights with low quality & poor content sites
# Google panda update effects ranking of entire site rather than downfall of specific page
Poor content
Low quality Websites
Spam articles
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Penguin update4.First update April 24, 2012
Most recent October 4, 2013
2012
2013
# backlink update
# Aimed at decreasing ranking of website that violates Google webmaster guidelines
# Targeted ~ spam backlinks & keyword stuffing
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Hummingbird update5.The update came into effect on September 2013
# Designed to better focus on meaning behind the words
# A smart technology for Google bots to understand meaning of billions of pages across web
# A stop to keyword stuffing & ranking new business organizations based with local area
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New SEO team approach
Technical SEO
Creative link building
Social media SEO
Expert SEO strategy
Quality content
Post-Update Schemes
SEO - Web Analytics
6.
For more information on SEO services, check
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7. SEO have to put upwith fresh & qualitypostings over web
8. SEO mind have to be technicallysound with new updates & need to link site correctly
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9. New guidelines for SEO Optimize site pages with relevant content & tags Focus on user experience Opt responsive site – Think about tablets, Smartphones Write compelling content – Videos, Infographics, Blogs, Documents
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Don’t break Search engine algorithms
10.
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11. Oogle is the devil that stops Spamming
# Back with strong algorithms# Think for future & present before opting SEO services
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For services & queries, contact:
Email id: [email protected] [email protected]
Call @: 011-410 601 81; 91 8587827159
Thank you for reading presentation!