new technologies for super stretch · pdf filein women’s denim 380.000 390.000 400.000...

24
sed herein are the property of INVISTA. © 2011 INVISTA. Disclaimer: The data and material presented were derived from internal INVISTA S.à r.l. studies and are provided for informational purposes only. INVISTA does not provide any representation or warranty with respect to the standards used or applied in deriving such data and material, the statistical significance of such data and material or the reliability, accuracy or fitness of such data and material for any purpose whatsoever. All such data and material are the property of INVISTA and nothing herein shall be construed as authorization or license to use, print or distribute any such data or material. INVISTA disclaims any liability whatsoever with respect to the use of any of the data or material contained herein. All trademarks us New Technologies for Super Stretch Denim May 2, 2011 Mill version

Upload: lyque

Post on 06-Mar-2018

227 views

Category:

Documents


7 download

TRANSCRIPT

Page 1: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

All

tradem

ark

s use

d h

ere

in a

re the p

roperty

of IN

VIS

TA.

© 2

011 I

NVIS

TA.

Disclaimer:The data and material presented were derived from internal INVISTA S.à r.l. studies and are provided for informational purposes only. INVISTA does not provide any representation or warranty with respect to the standards used or applied in deriving such data and material, the statistical significance of such data and material or the reliability, accuracy or fitness of such data and material for any purpose whatsoever. All such data and material are the property of INVISTA and nothing herein shall be construed as authorization or license to use, print or distribute any such data or material. INVISTA disclaims any liability whatsoever with respect to the use of any of the data or material contained herein.

All

tradem

ark

s use

d h

ere

in a

re the p

roperty

of IN

VIS

TA.

New Technologies for Super Stretch Denim

May 2, 2011Mill version

Page 2: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Introducing … LYCRA® dualFX™ fabrics

• Consumer needs in denim: The importance of fit

• The growth of super stretch fabrics

• The trade & consumer dilemma: high growth… poor fit

• The market solution: LYCRA® dualFX ™ fabrics

• Qualifying yarns• Qualifying yarns

• INVISTA patent position

• Fabric quality standards

• Brand positioning & promotion

• For additional information

22

Page 3: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Fit is the most important attribute in the purchase of women’s jeans

Keeps its shape

Has freedom of movement

Is flattering

Is easy to care for

Looks good on me

Is comfortable

Is washable

Fits well

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Is soft

Is fashionable

Has a custom-like fit

Is high quality

Doesn't shrink

Is a good value

Is durable

Keeps its shape

Question: How important to you are these

characteristics in a pair of denim jeans?3

Strategic Insights Consumer End Use Study, 2007

Page 4: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Increasing popularity of super stretch fabrics

• Fabrics with stretch levels of 30% or more in the weft

• Targeted at body-hugging styles:– Jeggings and skinny jeans

• Present technical challenges throughout the value chain from mill to consumer

• Have become a fabric staple in the market

4

Page 5: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Super stretch fabrics are leading growth in women’s denim

380.000

390.000

400.000

Growth of Women‘s Stretch Jeans & Jeggings in the

U.S.

300.000

310.000

320.000

330.000

340.000

350.000

360.000

370.000

380.000

2008 UNITS 2009 UNITS 2010 UNITS

JEGGINGS

WOMEN'S JEANS

Sources: NPD, INVISTA Retail Audits5

Page 6: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Strong consumer interest in jeans with improved shape retention

70%

80%

90%

100%

43%38%

Better shape retention increases likelihood of purchase

0%

10%

20%

30%

40%

50%

60%

70%

US Germany Italy China

38% 37%44%

54%

47%42%

43%

% "Probably increase"

% "Definitely Increase"

Source: Decision Analyst Inc, Dec. 2008 INVISTA study6

Page 7: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

The trade & consumer dilemma

Consumers want jeans with high stretch and high recovery power. However, it is not easy to produce high quality, high stretch fabrics using conventional methods:

– Cotton/elastane fabrics can have high stretch, but it is difficult to achieve low growth. achieve low growth.

– Fabrics with elasterell-p have very good recovery and low shrinkage, but it is not easy to obtain high stretch levels.

– Polyester/elastane fabrics can have a synthetic look and hand.

– Garments can lose their shape during wear resulting in consumer dissatisfaction.

7

Page 8: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

The solution: LYCRA® dualFX™ fabric

• LYCRA® dualFX™ fabrics are made with patented* technologies from INVISTA that allow mills to produce super stretch fabrics with:

– High stretch

– High recovery

– Low growth

– Excellent dimensional stability

• The heart of the technologies involves combining LYCRA® fiber and LYCRA® T400® fiber • The heart of the technologies involves combining LYCRA fiber and LYCRA T400 fiber in the same fabric.

• Heat setting is not necessary.

• No new capital investment is required, just processing adjustments.

8

*Relevant patents include US 7,299,828

Page 9: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Principle Behind LYCRA® dualFX™ fabrics

LYCRA® dualFX™ fabric:

LYCRA® fiber :

High stretch

LYCRA® T400® fiber :

high recovery, low shrinkage

LYCRA® dualFX™ fabric:

High stretch, high recovery, low

shrinkage

9

Page 10: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Typically, LYCRA® dualFX™ fabrics are made with composite yarns

Cotton

LYCRA®

Yarns can be corespun, airjet covered,or single covered yarns

LYCRA® fiber

Corespun Yarns Airjet Covered Yarns Covered Yarns

LYCRA® fiber

LYCRA®

fiber

LYCRA®

T400® fiber

10

LYCRA® T400® fiberLYCRA® T400®

fiber

Page 11: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Corespun yarns for LYCRA® dualFX™ fabrics can be made in a variety of ways:

LYCRA® fiber and

LYCRA® T400®

fiber are

interlaced

together via air jet

covering. The

LYCRA® fiber and

LYCRA® T400® fiber

are twisted together.

Then the twisted

yarn is covered by

cotton in

LYCRA® fiber and

LYCRA® T400® fiber

are fed into the core

spun machine

together with

different drafts. At airjet yarn is then

covered by cotton

in corespinning.

corespinning.different drafts. At

the same time, they

are covered and

twisted with cotton.

11

Page 12: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Pre-combining Process

Tension

device

Weight roll

12

LYCRA® fiber +

LYCRA® T400®

fiber twisted or

air covered

filament

Cotton

roving

Page 13: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Direct Combining ProcessLYCRA®

T400® fiber

Tension deviceLYCRA® fiber

13

Cotton

roving

Page 14: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Comfort & performance

The chart at the right shows the extension load curves of three typical stretch fabrics. The fabric with both LYCRA®

14

with both LYCRA®

fiber and LYCRA®

T400® fiber can be stretched easily and has excellent recovery so it performs well and is comfortable on the body.

Composite yarns for

LYCRA® dualFX™

fabrics

Page 15: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Fabric example

Fabric with 9% LYCRA® T400® fiber /

1% LYCRA® fiber /90% cotton. The

fabric has very low growth. In

addition, heavy abrasion/holes can

be achieved without affecting the

stretch due to the durability of the

LYCRA® T400® fiber.

LYCRA® T400® fiber

LYCRA T400 fiber.

LYCRA® dualFX™ fabric

Construction

Weft Yarn

16s cotton/75D LYCRA®

T400® fiber /40D LYCRA®

fiber

Warp yarn 14s

Fabric Counts (Warp x Weft) 109 x 58

Fabric Weight (Oz/Yd²) 10.533

Fabric Stretch Weft (%) 27.8

Fabric Growth Weft (%) 1.615

Page 16: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Patented technologies

• INVISTA holds several patents relevant to this technology:

• Patented fabrics made with corespun bi-component polyester – (including US 7,310,932; EP 1846602; TW 1324194)

• Patented fabrics made with hybrid yarns – (including US 7,299,828)

• Patented fabrics with bi-component polyester in every other pick • Patented fabrics with bi-component polyester in every other pick – (including US 6,782,923; EP 1461481; CN02822498.1; JP4299134; and TW1245086)

• In order to practice these technologies mills need only to use branded INVISTA fibers in their fabric, specifically LYCRA® fiber and LYCRA® T400® fiber.

• If you are not using INVISTA fibers but are interested in practicing these technologies, consult your INVISTA representative about obtaining a formal license.

16

Page 17: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Performance Parameters of LYCRA® dualFX™ fabrics

Based on decades of fiber and fabric research, INVISTA has established quality

standards for LYCRA® dualFX™ fabrics and has identified appropriate test methods.

Three critical performance criteria are:

Fabric Elongation -- for comfort and freedom of movement; soft stretch and high

extension; low pressure against the body, making it easy to move with minimal

pressure changes during wear.

Fabric Growth -- to ensure fabrics have adequate and quick recovery power from

deformation during wear, thus maintaining the garments’ original shape and fit.

Fabric Shrinkage -- to prevent the shrinkage of garments during washing or dry

cleaning, thus maintaining size and shape of the original garments.

17

Page 18: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

LYCRA® dualFX™ Fabric Quality Standards

Fabric Properties Standard Test Method

Fiber ContentAll elastic fibers are made by INVISTA,

LYCRA® fiber and LYCRA® T400® fiberITM033

Fabric Elongation

For: Weft Stretch Fabrics:

Fabric Elongation: >30%;

For Bi-stretch Fabrics:

In warp direction >20% and

In weft direction >25%

ITM074,or ITM

075, or ITM

076

In weft direction >25%

Fabric Growth =<6.0% maximum (no tolerance) I TM078

Fabric Wash Shrinkage (after

3rd wash,

not cumulative

<3% ITM080

18

Page 19: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Brand positioning

Trade Positioning:

Two fibers combine for a better performing (low growth) super stretch fabric that meets the needs of brands, retailers, and consumers.

Consumer Positioning:

Dual attributes of super stretch & super recovery = super stretch denim with extra comfortable fit that lastsextra comfortable fit that lasts

19

Page 20: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Concept promotion

INVISTA will be introducing this concept at PV Denim at the end of May, followed

by the Kingpins denim shows starting in June.

20

Page 21: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Promotional materials• A technical bulletin on LYCRA® dualFX™ fabrics is available from

your INVISTA representative.

• Hang-tags are available for garments using fabrics that meet INVISTA’s quality standards for LYCRA® dualFX™ fabrics.

• Brands and retailers can order hang-tags directly by going to www.LYCRA.com and completing the hang-tag request.

• If you are interested in using the LYCRA® dualFX™ logo on your own • If you are interested in using the LYCRA dualFX™ logo on your own promotional materials, please consult your INVISTA representative and they will provide you with the appropriate trademark license.

21

Page 22: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

A trusted heritage

LYCRA® dualFX™ fabrics build upon

the positive heritage of the LYCRA®

fiber brand.

More than 85% of female

consumers are aware of the LYCRA®

fiber brand and associate it with fiber brand and associate it with

such positive attributes as high

quality, modern, stylish and

flexible.

LYCRA® dualFX™ fabrics further

reinforce this quality perception,

bringing fabric and garment

performance to a whole new level.

22

Strategic Insights Global Brand Tracking Study, 2010

Page 23: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

Summary• In general, super stretch fabrics pose challenges to the trade in that

they are more difficult to control in terms of fabric growth and shrinkage.

• INVISTA can assist mills, brands, and retailers in minimizing these challenges and thereby creating higher quality, high stretch fabrics.

• LYCRA® dualFX™ makes garments more comfortable by minimizing the level of restraint against the body.the level of restraint against the body.

• The LYCRA® dualFX™ fabric brand signals to the consumer that they are getting a better quality super stretch product.

• For more information on how you can improve your super stretch fabrics and garments, please consult your INVISTA representative.

23

Page 24: New Technologies for Super Stretch · PDF filein women’s denim 380.000 390.000 400.000 ... Principle Behind LYCRA ® dualFX™ fabrics ... to prevent the shrinkage of garments during

All

tradem

ark

s use

d h

ere

in a

re the p

roperty

of IN

VIS

TA.

© 2

011 I

NVIS

TA.

For additional information, please contact:

All

tradem

ark

s use

d h

ere

in a

re the p

roperty

of IN

VIS

TA.

24