new technology and industrial change professor bob o’keefe dean, faculty of management & law...
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![Page 1: New Technology and Industrial Change Professor Bob O’Keefe Dean, Faculty of Management & Law Hong Kong University Space March 20 th 2010](https://reader037.vdocument.in/reader037/viewer/2022110207/56649d625503460f94a4541e/html5/thumbnails/1.jpg)
New Technology and Industrial Change
Professor Bob O’Keefe Dean, Faculty of Management & Law
Hong Kong University SpaceMarch 20th 2010
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The Gramophone
Basic technology using cylinders invented by Edison in the 1870’s.
Disc records invented by Berliner in the 1890’s.
In 1928, RCA merged with Victor: the then largest merger in US history.
RCA Victor were the Microsoft or Goggle of their time.
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His Master’s Voice: Trademark 1900
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![Page 5: New Technology and Industrial Change Professor Bob O’Keefe Dean, Faculty of Management & Law Hong Kong University Space March 20 th 2010](https://reader037.vdocument.in/reader037/viewer/2022110207/56649d625503460f94a4541e/html5/thumbnails/5.jpg)
The Music Supply Chain (circa 1951)
Recording
Warehouse
Retailer
Artist
Pressing
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The Music Supply Chain (circa 1965)
Consumer
Recording
Warehouse
Retailer
Artist
Pressing
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The Music Value Chain (circa 1965)
Recording
Warehouse
Retailer
Artist
Pressing
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Responding to consumer “demands”
Portable, Recordable
Searchable
Portable,Reliable,
Searchable
Portable, Recordable, Digital
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The Music Supply Chain (circa 1990)
Consumer
Recording
Warehouse
Retailer
Artist
Pressing
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The Digital Possibility ……
Recording
Warehouse
Retailer
Artist
Pressing
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Digital Music Required Three Technology Advances
• Cheap, reliable memory– Hard drives: from megabytes to giga and terra bytes– Flash (NAND) memory
• Standard compression algorithms– Moving Picture Experts Group-1 Audio Layer 3 (MP3)– Advanced Audio Coding (AAC)
• Near zero marginal cost consumer networking, i.e., the Internet
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Winamp
A simple, free MP3 player that drove diffusion of MP3 (over 60 million users by 2006)
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The Music Supply Chain (circa 2010)
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Peer to Peer Distribution: Napster
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Spotify: Back to the Juke Box
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Convergence