new technology and services to unlock the power of the api economy

1 © 2015 IBM Corporation 1 © 2015 IBM Corporation

New Technology and Services to Unlock the Power of the API Economy November 2015


Industry disruption is driven by technology and standardization

The industrial revolution did not become a revolution without the standardization of manufacturing

1900 - 1920


Connected Appliances

Partners

Websites

APIs

Trillions 2018+

Digital disruption is requiring companies to find new ways to innovate and reach new customers

Tablets

Internet TVs Smartphones

Game Consoles

Connected Cars Websites

Millions 1993 - 2000

4 © 2015 IBM Corporation

Starting the journey to Cognitive Computing

Data is transforming industries and professions.

By 2020,

of new information will be created every second for every human being on the planet.

1.7 MB

Data is of limited use to business until exposed by an API

The world is being reinvented in code.

By 2017, there will be

connected things in smart homes, including appliances, smoke detectors and cameras.

1B

50% of B2B collaboration take place through web APIs

Computing is entering a new Cognitive Era.

Today, businesses in industries are applying cognitive technologies.

36

An average of 1.3B Watson API calls are made a month

countries across 17


Data

Processes

ERP

Transactions

Integration bus

Enterprise Applications and Big Data

Hybrid Cloud

APIs Java

Aggregation Mobile, Social, IoT, Partners

Connecting the API economy with multi-speed IT


Getting started in the API economy

101010 010101

Secure and Integrate across open ecosystems

Build a strategy & plan

Monetize Build & manage world-class apps

Deliver exceptional digital experiences

Scale expertise


Getting started in the API economy

101010 010101

Build and Manage World-Class AppsAPIsdon’talwayshavetobeexposedtotheworld.ManycompaniesbuildmuchoftheirinternalcodeasAPIs,forreusability.Result:alibraryofusefulcomponentsthatcanbereusedtogreatlyaccelerateappdevelopment

ClientscanleverageIBM’sJourneyMaptoevaluatetheircurrentmaturitylevel,andIBM’sstarterworkshopsanddigitaltransformaConservicestoadvancetheirstrategic&technicalplanningResult:It’squickandeasytogetstarted!

Secure and Integrate EnterprisesaretakingexisCngbusinessesintothemobileworld.Theirdataresideson-premise,butneedstobeavailabletomobileappsrunningondeviceseverywhere.Result:APIsprovideasecureandsimplewaytoallowmobile&hybridcloudappstoaccessexisBngon-premisedata.

MonetizeBusinessesoHenhaveexisCnghigh-valuedataandserviceswhichtheycouldselltoothers.Result:APIsallowcompaniestoselldataandservicestoexternalbusinesspartnersviaAPIs,fornewhighmarginrevenuestream

Exceptional Digital ExperiencesClientsincreasinglyexpectdigitalexperiencesthatareseamlesslyintegratedacrosscompanylinesResult:APIsallowyoutointegrateothercompanies’servicesintoyourapp&webpageexperiences,andviceversa

Scale ExpertiseYourteammayhave10’sto100’sofdevelopers.Therestoftheworldhasmillions.Result:APIsenableyoutoaccessawidersetofpartners,entrepreneurs,developerstoinnovatearoundyourbusiness–withouthavingthemonyourpayroll!

Build a Strategy & Plan


Getting Started in the API Economy with IBM

Secure and Integrate Your API’s, Data, Services and Apps API Management & Gateway IBM Hybrid Cloud Integration IBM Integration Portfolio (MQ, IIB, DataWorks, B2B)

Build a Strategy & Plan Find key assets and services and Identify disruptive opportunities API Economy Workshops & Digital Transformation Services API Economy Journey Map

Monetize Accelerate growth and identify new revenue streams API Economy Workshops & Digital Transformation Services API Economy Journey Map API Management & Gateway

Build and Manage World-Class Apps Architect for re-use with APIs to build your Apps faster IBM Bluemix -  MobileFirst Foundation -  StrongLoop Node.js frameworks -  WebSphere Liberty -  API Harmony Bluemix Garage Services

Deliver Exceptional Digital Experiences Personal, adaptive, predictive and relevant multi-channel experiences IBM Digital Experience IBM Enterprise Marketing Management

Scale Expertise Keep pace with knowledge growth and accelerate team performance with predictive insights IBM Business Process Manager IBM Operational Decision Manager

101010 010101


/apimanagement

Create Manage Enforce

API Discovery & Assembly API Policy Management Lifecycle Mgmt & Governance Self-service App Developer Portal API Monitoring & Analytics Social Collaboration Subscription Management Community Management

Develop & Compose APIs with Java or Node.js Connect APIs to data sources Generate API consumer SDKs Build, deploy, scale Node apps Monitor & debug Node apps

API Policy Enforcement Security & Control Connectivity & Scale Monitoring/Analytics Collection

A Comprehensive API Foundation API Economy Foundation to jumpstart your entry into the API Economy


5 stages of maturity with 2 perspectives

Across several dimensions §  Business approach §  Management §  Architecture §  Information & content §  Process & methods §  Infrastructure

Learning Using an Unstructured Approach

Discovering & Experimenting to Gain Market Understanding

Implementing Targeted Market Solutions

Expanding to Full Digital Market Solutions

Innovating with Predictive Transformation

Technology Business

And several factors for each dimension §  Business drivers, perspective, industry integration, monetization §  Organization, audience, communication, measurements §  Style, application architecture, configurability, variability §  Scope, exposure, content management, Taxonomy §  Lifecycle, API Identification, dependency management, Devops §  QoS, deployment, security, availability, performance, scalability

New IBM API Economy Journey Map Charting the evolution of Digital Transformation


Strategic solutions for the API economy, customized for your industry and use case

Workshop 1 Workshop 2 Workshop 3 Engagement 4 Engagement 5 Engagement 6 Engagement 7

API Introduction Workshop API Quick Start API Bootcamp API Pilot API Enablement &

Integration Enterprise Digitization API Lifecycle Managed Services

New Quick Startup Workshops and Digital Transformation Services Noma&erwhereyouareonthematuritycurve,wecanhelpyouaccelerateyourAPIstrategy.

Meetourexperts.Learntheins&outsofAPIbusinessstrategy&architecturefromexpertsinYOURindustry.

Yourplaceorours?ChoosebetweenBlueMixGaragelocaCons,yourpremises,orIBMlocaCons.

GrouporPrivate.Learnfromotherswhileyoulearnwiththem,orlearninprivate.Yourchoice.

QuickstartworkshopstolearntechnicalandbusinessconsideraBonsaroundAPI’s

StrategicconsulBnganddigitaltransformaBonengagements


New Open API Initiative IBM is working to ensure APIs can be open & accessible

•  TheOpenAPIIniCaCve(OAI),aLinuxFoundaConCollaboraCveProject

•  ToaddressthechallengesofstandardizinganddocumenCngtheAPIsthataredrivingtoday’sAPIeconomy

•  BaseduponthewidelyadoptedSwaggerspecificaConandformat(donatedbySmartBear),foropencollaboraConandgovernanceviaabroadcommunityofvendorsandusers

•  TheOAIgoalisavendor-neutral,portableandopenspecificaConforprovidingtechnicalmetadataforRESTfulAPIs


Investments in Industry Ecosystems Banking BIAN REST APIs •  IBM is working with the Banking Industry Architecture Network

(BIAN) to create common IT standards for the banking industry, specifically:

•  IBM created common banking API definitions based on BIAN standards.

•  IBM has created REST APIs based on BIAN standards so banks won’t have to start from scratch to create their APIs. This move will also help standardize application components and simplify and accelerate the creation of applications.

•  REST APIs are on a portal in IBM Bluemix at ibm.biz/bianapiportal

Healthcare HL7 & FHIR

•  IBM is working with HL7 standards organization on the Fast Healthcare Interoperability Resources (FHIR) API standard for exchanging healthcare information electronically.

•  IBM is creating a sandbox for developers to develop and test FHIR APIs on IBM Bluemix.

“WearepleasedtobeworkingwithIBMtopromotebankingindustrystandardsandencouragecollaboraAve,innovaAvesoluAonsforbanks...IBM’ssharingofbankingindustryAPIs–withtheaddiAonaloperaAonalvaluefromIBM’sBankingIndustrymodels–willacceleratedevelopment,propeladopAonandsetthestageforenhancedbusinessbenefitsandfuturegrowth.”

–HansTesselaar,ExecuAveDirector,BIAN

“TheHL7OrganizaAonlooksforwardtotheinnovaAveresultsweexpectfromIBMtosupportthedevelopmentoftheFHIR(FastHealthcareInteroperabilityResources)standard.IBMbringsawealthofexperienceinhealthcareenterpriseIT,andsharesHL7'sgoalofdrivingFHIRtobepervasiveinthehealthcareindustry.OurworktogetherwillhelpshapetheFHIRstandardofthefuture.”

–Dr.CharlesJaffe,CEO,HL7


API Harmony – Building applications in the Cognitive era Matchmaking APIs and creating “smarter” developers – IBM BlueMix Labs

API Harmony

Developer Recommends the most relevant APIs

Advisor

API datasets App starts

to get built API

Recommends the most compatible APIs

Use Development

artifacts

More APIs are added to the app

API bindings are enabled for

platform, language

Recommends development artifacts, best practices, data handling, code aids, etc.

Automatically load or deploy artifacts ready for use

I am looking for a messaging API

Cool, I would like to add payments

Nice. How is authentication handled? Which package is often used for my lang.?

APP

Thebestplacetofind,learnabout,andusewebAPIs.

App


New API Harmony Features

• NewdatasourcestofindAPIsandAPIusage.Semi-automatedandcrowd-aidedmechanismsarecapturingnewAPIs.

•  NewabilitytomineGitHubtofindreferencesofAPIusage,whicharepopulatedinourgraphtoprovideaninteracCveexperience.

•  NewStackOverflowintegraConprovidesinsightsonAPIusagebythedevelopercommunity.

•  NewsocialmediasharingviaTwi[erenablesthesharingofAPIsthroughthatmedium.

•  Anewmicro-servicearchitectureinaDevOpsmodelallowsustoaddandtrynewcapabiliCes.

•  APIHarmonyisnowaccessiblefromallBluemixzones.FollowAPIHarmony@apiHarmonyandatapiful.io.


Clients are unlocking the real power of the API economy

Unlocking the real power of the API economy:

Exposing your core capabilities through an API to an ecosystem of developers, customers and partners, opening up entirely new opportunities for innovation, new revenue streams and expanded channels

Growing foreign exchange business by providing digital banking services to business partners

Monetizing connected car data via APIs for external business partners

Exposing services as APIs to drive mobile app innovation through an external developer ecosystem

Accelerated solution delivery for reseller partners via APIs to drive revenue growth


Relationship Extraction

Questions &

Answers

Language Detection

Personality Insights

Keyword Extraction

Image Link Extraction

Feed Detection

Visual Recognition

Concept Expansion

Concept Insights

Dialog Sentiment Analysis

Text to Speech

Tradeoff Analytics

Natural Language Classifier

Author Extraction

Speech to Text

Retrieve &

Rank

Watson News

Language Translation

Entity Extraction

Tone Analyzer

Concept Tagging

Taxonomy

Text Extraction

Message Resonance

Image Tagging

Face Detection

Answer Generation

Usage Insights

Fusion Q&A

Video Augmentation

Decision Optimization

Knowledge Graph

Risk Stratification

Policy Identification

Emotion Analysis

Decision Support

Criteria Classification

Knowledge Canvas

Easy Adaptation

Knowledge Studio Service

Statistical Dialog

Q&A Qualification

Factoid Pipeline

Case Evaluation

The Watson that competed on Jeopardy! in 2011 comprised what is now a single API—Q&A—built on five underlying technologies.

Since then, Watson has grown to a family of 28 APIs.

By the end of 2016, there will be nearly 50 Watson APIs— with more added every year.

Natural Language Processing

Machine Learning

Question Analysis

Feature Engineering

Ontology Analysis

IBM’s own API journey with Watson


Partner with IBM to master the API economy

Strategy expertise Guiding our client’s every step on their journey in the API economy with a proven maturity model

Industry and open community leadership Providing open platforms to build, manage, secure and integrate APIs

Technology & Services To Execute The most comprehensive portfolio of products, services and tools to help our clients achieve all the benefits of the API economy

Cognitive computing capabilities Accelerating the API and app development process