Internet Marketing

Recommendation

By: Lathan Sivaganeshan

Date: April 25, 2011

New Techs and Gadgets

GOOGLE FACTS

2,000,000,000 (two billion) –rough number of

Google searches occurs daily

$110,000,000 – approximately amount of money lost

by Google annually due to the “I’m Feeling

Lucky” button

FACEBOOK FACTS

Facebook has over 200 million active users

100 million users log on to Facebook each day

35 - number of different languages used on Facebook

140 - number of new applications added per day

YOUTUBE FACTS

412.3 years – length in time it would take to view all

content on YouTube (March 2008)

70,000,000 – number of total videos on

YouTube (March 2008)

TWITTER FACTS

165,414 - number of followers of the most popular

Twitter user (@BarackObama) – but he’s not active

3,000,000 – number of Tweets/day (from TechCrunch)

OVER VIEW

BLOG TOPIC

PERSONA

Brandan 19 college student

Loves electronics

Works at Best Buy

Likes to keep up with latest trends(e.g. cloths, hair style, gadgets)

Hobbies: video games, watching TV, downloading songs, Facebook

Disposable income of $150.00 per week

Keeps track of newly launched electronics

BLOG TITLES

BrainDriver

Introducing Eye Controlled Laptop( Tobii Technologies)

Projector Cell Phone

Smart Four Two Electric Car

The SeaBreacher

TWITTER

PERSONAL TWITTER

SUMMARY OF BLOG

PERFORMANCE

BLOG GRADER

GOOGLE ANALYTICS

ICE ROCKET

BUSINESS REVIEW

KEY LEARNINGS

Blog-use key words in the blog and title to optimize search engine

ranks, post frequently

Facebook-Post on wall, send news feeds, links, and share Facebook

page using personal Facebook profile

Twitter-Use personal account to promote business

YouTube- Make video and post blog’s web address on the video screen

INDICATED ACTIONS

Should spend more time on Facebook page design and

more posts

Take more time designing the blogs to make them more

appealing to the target audience

Tweet more often

RECOMMENDATION

Website-Not recommended

Blog- Needs to be more visually appealing to target audience

SEO- Use more key words in the blog and title text

PPC- Not recommended

Social Media- from here on I would use Facebook, Twitter, YouTube

Press Release- Recommend Pitch Engine, free and effective

Mobile Marketing-Text updates can be sent on new blog posts

DISPLAY ADS

E-MAIL MARKETING

Recommended sample Newsletter

Sent once a week

RATIONALE

PPC ads, Websites, Newsletters, and Mobile

marketing

END