new trends in enteprise social networking - case studies of real social companies
DESCRIPTION
Social Business Forum 2012 | Marriott Hotel, June 4-5th 2012, MilanTRANSCRIPT
![Page 1: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/1.jpg)
1
New Trends in Enterprise Social Networking: Case Studies of Real Social Companies
@Zyncro [English]@pfcarrelo
Patricia Fernández CarreloCHIEF MARKETING OFFICER
Social Business ForumMarriott Hotel, June 4 & 5, 2012, Milan
![Page 2: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/2.jpg)
2
LUCIUS ANNAEUS SENECA
Molte cose, non perchésono difficili non osiamo [farle], ma perché non osiamo [farle] sonodifficili.
![Page 3: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/3.jpg)
3
The Company
![Page 4: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/4.jpg)
4
The Story
Founded & bootstraped in 2009 by Dídac Lee, with seed capital from Inspirit Labs
Officially launched in 2010 – Luis Font invested & joined as CEO in October 2010
2012: 110,000 users, 500 corporate clients, 60 partners worldwide, 9 languages, 8 new releases, 20 ZyncroApps
From file sharing + microblogging to Enterprise Social Software
From Barcelona… to the world
![Page 5: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/5.jpg)
5
Oct-Nov: Mexico, France
From Barcelona… to the world
S1-2011 S2-2011 S1-2012 S2-2012 S1-2013
April: Japan
June: Brazil
Jan-Mar : Benelux, Germany
Abr-May: Italy, China, Canada
Other: LATAM, APAC
TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris
Jan-Apr:Scandinavia
![Page 6: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/6.jpg)
6
+ EXECUTION
Co-Founders
DIDAC LEEFOUNDER+PRESIDENT
Since the inception of his first enterprise in 1995, Intercomgi, Dídac has been working non-stop,
innovating and tackling new business opportunities in the new technologies sector. Dídac is also member
of the Board of Directors of FC Barcelona. Thanks to his leadership in the Technology Area, the club is
ranked #1 in Facebook followers worldwide. He holds a degree in Management from IESE Business
School.
LLUÍS FONTCEO+FOUNDERSerial entrepreneur with great international consulting background. After ten years as a management and technology senior consultant in PwC in various countries, Lluís was appointed CEO of the consultancy firm Internet AGM in 1999. In 2002, after first VC investment in NTRglobal as CEO, the company growth went from zero to €25M in five years and expanded to 14 countries.
Dídac & Lluís between them accumulate more than 15 technology companies, with presence in 40 countries and
more than 30,000 customers in just 10 years.
INNOVATION
![Page 7: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/7.jpg)
7
Enterprise… Social Networks?
![Page 8: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/8.jpg)
8
Enterprise… Social Networks?
Social Networks are already part of our personal lives
Much more is achieved with the contributions of many (The Wisdom of Crowds)
Companies are made up of people, in community
The community within companies has always existed... around the water-cooler
![Page 9: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/9.jpg)
9
Zyncro, Your Enterprise Social Network
Zyncro is an Enterprise Social Network that letscompanies and organizations get their employees,
customers, suppliers and partners to:
share collaborate
cooperate communicate
meet connect
![Page 10: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/10.jpg)
10
![Page 11: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/11.jpg)
11
The business benefits...
Email use reduced
More collaboration and information
Increased productivity
Boosted corporate culture
Better knowledge management
Greater feeling of belonging
New remuneration models
More motivation
![Page 12: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/12.jpg)
12
Who can use it?
Freelancers
Large corporations
All types of SMEs
• companies• agencies• private entities• public institutions• political parties• NGOs• etc.
12
“Any professional collective can use it as an environment to share information, documents and as a corporate
space to increase productivity.”
![Page 13: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/13.jpg)
13
10 CustomersSuccess Stories
![Page 14: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/14.jpg)
14
1. Izquierda Unida Ciempozuelos
+8users
• Document management and internal communication channel• Shared structure for proposals, reports, data… and ideas• Promotes the brand• Extends the organization’s style to knowledge management
Innovative, modern and transparent political party
USE & BENEFITS
![Page 15: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/15.jpg)
15
1. Izquierda Unida Ciempozuelos
From internal Social Network… to external Social Network…
![Page 16: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/16.jpg)
16
2. SWANY
+15users
• Processing and exchange of large 3D design files (AutoCAD format)• Intranet also for external partners
Product design & 3D modeling
• Intuitive and easy to use system• Storage and sharing ofknow-how
USE & BENEFITS
![Page 17: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/17.jpg)
17
2. SWANY
![Page 18: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/18.jpg)
18
2. SWANY
![Page 19: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/19.jpg)
19
3. Omega Pharma
+30users
• Complement to its external online strategy• Communication and innovation channel• Shared, accessible documentation
360°digital innovation: The case of the pharmaceutical industry
• Completely digital environment• 360º social methodology
USE & BENEFITS
![Page 20: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/20.jpg)
20
3. Omega Pharma
EXTERNALCOMMUNITY
INTERNALCOMMUNITY
360º DIGITAL STRATEGY
E-COMMERCEEXTRANET
![Page 21: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/21.jpg)
21
4. Pasiona
+ users
• Communion: Microsoft & 2.0 world• Knowledge sharing• Discussion forums and knowledge exchange
Experts in software development. Specialists in Microsoft technology... and now 2.0
• Link to shared RSS• Shared, accessible documentation• Up-to-date personal data
USE & BENEFITS
+60users
![Page 22: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/22.jpg)
22
4. Pasiona (community)
![Page 23: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/23.jpg)
23
4. Pasiona (work groups)
![Page 24: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/24.jpg)
24
5. AON
+ users
• Internal communication channel• Shared, accessible documentation• Custom designed and usability
Leading (and traditional) provider in risk management services, insurance and reinsurance
brokerage, and human capital consulting.
• Instant knowledge exchange• Improvement in sending of information to external parties• Up-to-date personal data
USE & BENEFITS
+100users
![Page 25: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/25.jpg)
25
5-AON
Carlos García de la VegaAON COMMUNITY MANAGER
Chosen model?• Social network
Choice?• Zyncro.com
Options?
![Page 26: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/26.jpg)
26
6. Quadis
+350users
• Knowledge management system• Knowledge exchange among sales force members• Social learning system
Leader in car sales and repair in Spain.Leader also in sales innovation processes
• Pre & post training follow-up• Forums for debate• Personalized and segmented training
USE & BENEFITS
![Page 27: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/27.jpg)
27
6. Quadis
Josep GuaschSERVICES DIVISION AND F&Y DIRECTOR AT QUADIS
![Page 28: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/28.jpg)
28
7. Fiesta Hotel Group
+650 users
• Internal communication channel• 80% reduction in email use• Shared, accessible documentation
HOTEL GROUP IN EUROPE AND AMERICA
• Relationship between departments• Improvement in sending of information to external parties• Up-to-date personal data
USE & BENEFITS
![Page 29: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/29.jpg)
29
7. Fiesta Hotel Group
Hotels
![Page 30: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/30.jpg)
30
7. Fiesta Hotel Group
everyone contributes
everyone receives
everyone collaborates
everyone participates
everyone is involved
Social Hotel CommunityFrom the head of housekeeping to director...
From the Mediterranean to the Pacific...
![Page 31: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/31.jpg)
31
8. Cetelem (BNP Paribas)
+1300users
• Corporate communication• “Internal Twitter” for events• Groups for exchanging opinions
Expert bank in personal credits, online credits and card management, belonging to the BNP Paribas group, which
has been operating in Spain since 1988.
• Relationship between departments and cities• Greater self-knowledge• Promotes the corporate culture
USE & BENEFITS
![Page 32: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/32.jpg)
32
![Page 33: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/33.jpg)
33
8. Cetelem (BNP Paribas)
Sonia RuizCORPORATE COMMUNICATION
CETELEM
![Page 34: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/34.jpg)
34
8. Cetelem (BNP Paribas)
![Page 35: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/35.jpg)
35
9. Seguros Monterrey New York Life
• Central space for remote agents• Structured and organized handling of large volumes of documents and information
Seguros Monterrey: A leading company in the insurance sector in Mexico, committed to the people of Mexico for more than 70 years
New York Life: More than 160 years at an international level.
• Extends values: trust, reliability, integrity and humanity• Promotes the corporate culture
USE & BENEFITS
+1500users
![Page 36: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/36.jpg)
36
9. Seguros Monterrey New York Life
Major corporation, major values and major need for management
![Page 37: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/37.jpg)
37
10. Private Social Network: ClubAhora (La Caixa)
• Retain and create customer loyalty• Attract new customers• Provide added value for its financial products
First European savings bank, pioneer in the private Social Banking area
• Privacy in data exchange• Total segmentation in customer service• Exclusivity and personalized service
USE & BENEFITS
Users = Customers
![Page 38: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/38.jpg)
38
10. Private Social Network: ClubAhora (La Caixa)
![Page 39: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/39.jpg)
39
![Page 40: New Trends in Enteprise Social Networking - Case Studies of Real Social Companies](https://reader035.vdocument.in/reader035/viewer/2022081518/544f606daf79595e6a8ba311/html5/thumbnails/40.jpg)
40
www.zyncro.comtwitter: @zyncro_eshttp://blog.zyncro.com