new wave of recruitment
TRANSCRIPT
Social Media – New Wave of Recruiting
Overview…. • What is social media? How are people using it?
• Social Media’s Engagements
• How do I use it into my recruitment process?
• Where do I start? 10 steps • What do I need to know about the basic
etiquettes?
Which Networks Matter and Who’s Using Them?
0%
10%
20%
30%
40%
50%
60%
70%
80%
15-‐24 25-‐34 35-‐44 45-‐55 55+
Social Media Users
Source: Graph 1: Facebook statistics, July 2009; MySpace and LinkedIn: comScore data, July 2009; Twitter: Mashable and comScore data, July 2009. Graph 2: Nielsen Online, 2009
Per
cent
age
of W
orld
wid
e In
tern
et U
sers
Age
Let me ask you… Social Media ; • Can be your marriage & life savior?
• Large firms used to SACK professionals because of their SM activities?
• HR Security is very important?
• Finance Director tweets 3mins once. Can he perform well at his job?
Hire Smarter with Social Media!
Social Media
Success
Ongoing relevant content
generation
Employee participation
Open dialogue
Asking for input
Seeking out fans
Our Trust levels…
• Only 20% of people trust advertising
• And 33% trust their selection of blogs.
• But 78% of people trust recommendation of their network.
Social Media Hiring – 6 Things you should know • Social Media has a low cost of entry • Brand Equity building is driven by social behaviors • Communicate, Collaborate, Converse, and create
a Community • Different Networks appeals to different
demographics • Social Networks lifts the personal veil and gives
granular details • Targeted search reduces cycle time
How To Use it in the Recruitment Process?
• Develop new, passive talent streams as you prepare for recovery
• Strengthen employment branding – Engage talent in open, personal dialogue – Improve employee advocacy and
engagement – Create more meaningful relationships with talent – Proactively recruit talent who is passionate about
your brand • Target your ideal candidate based on user
generated information • Promote your company and industry
– Drive traffic to your company brand page and/or career site
Prasath’s 3 steps in SMARTER hiring with
social media :
• To reach the potential applicants • To screen the applications • To validate your choice
IMPORTANT!!!
Social Media Best Practices How do we apply them?
Medium to understand someone true self, online reputation & PERSONAL ONLINE BEHAVIORS, not just Organizational Behavior.
The following slide may contain content that may be offensive to
some…
• 35% of companies using it to promote their business. • 25% using to connect with customers or clients • 21% using for recruitment • 13% using to strengthen their employment brand. • 11% increase of referrals alone in Linkedin
• Still in the same RETROSCOPE. • Helps us to understand people’s behavior
• The “ Long Game” – get people to follow you and want to listen to what you have to say ;
• Use to post jobs; • Use to find candidates on line who are “tweeting”.
Where to Start? 10 Steps
1. Set a goal 2. Master one medium
3. Manage your online reputation
4. Create a user
experience
5. Listen, learn and engage
6. Highlight specific jobs
7. Visually stimulate
8. Boost your
rankings (SEO)
9. Promote 10. Dedicate
time and effort
http://www.youtube.com/lifeatgoogle
