1

UK television industry 2007 2008 2009 2010 2011 2012

Total TV industry revenue (£bn) 11.0 11.1 11.0 11.7 12.2 12.3

Proportion of revenue generated by public funds 24% 23% 23% 22% 22% 22%

Proportion of revenue generated by advertising 33% 31% 28% 30% 30% 29%

Proportion of revenue generated by subscriptions 37% 38% 42% 41% 43% 43%

TV as a proportion of total advertising spend 27% 27% 28% 29% 29% 30%

Spend on originated output by 5 main networks (£bn) 2.6 2.6 2.4 2.5 2.5 2.6

Digital TV take-up (% all households) 87% 89% 91% 93% 93% 98%

Proportion of DTV homes paying for TV (Q1) 55% 53% 54% 52% 51% 51%

Viewing per head, per day (hours) in all homes 3.63 3.74 3.75 4.04 4.03 4.01

Share of the five main channels in all homes 64% 61% 58% 56% 54% 52%

Number of channels broadcasting in the UK 470 495 490 510 515 529

Source: Ofcom/broadcasters/Advertising Association/Warc/BARB/GfK. Note: Expressed in nominal terms. Public funds include the DCMS grant to S4C and BBC funding that is allocated to TV; TV as a proportion of total advertising spend excludes direct mail and is based on Advertising Association/Warc Expenditure Report (http://expenditurereport.warc.com/); spend on originations includes spend on nations and regions programming (not Welsh and Gaelic language programmes but some Irish language).

Figure 2.1 Industry metrics

2

Figure 2.2

Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms. PSB NAR comprises Channel 3 licensees (including ITV Breakfast, ITV Plc, Channel Television, STV and UTV), Channel 4, Channel 5 and S4C. PSB portfolio NAR includes commercial channels owned by the PSBs (ITV2, ITV3, ITV4, E4, More 4, Film 4, 5* and 5USA. ‘Other NAR’ comprises the rest of the multichannel market. Platform operator revenues do not include installation costs, equipment sales or subsidies. BBC TV spending represents the amount of BBC revenue that is allocated to TV, which is estimated by Ofcom based on Note 2c in the BBC’s annual report and accounts 2011/12.

Total TV industry revenue, by source: 2012

£12,185m £12,288m

£49m

£91m £35m

£24m

£9m

11,500

11,600

11,700

11,800

11,900

12,000

12,100

12,200

12,300

12,400

12,500

2011 revenue

Subscriber revenue

BBC TV spending

Other PSB portfolio NAR

PSB NAR Other NAR 2012 revenue

+3.5% - 4.9%

Revenue (£m)

+1.0%

+0.9%

+5.0% +4.3%

+0.8% - £105m

3

Figure 2.3

Source: Ofcom/broadcasters. Note: TV advertising includes revenues that broadcasters receive from the sale of advertisements on screen (net of agency fees)and excludes video on demand. Totals may not equal the sum of the components due to rounding. ITV1/Channel 3 includes ITV Plc, STV, UTV and Channel Television.

£m

£1,239m £1,211m

£587m £533m

£281m £260m

£896m £905m

£563m £588m

£52m £49m

0

1,000

2,000

3,000

4,000

2011 2012

ITV Breakfast

PSB portfolio channels Other multichannels

Channel 5

Channel 4/S4C

ITV1/STV/UTV

£ 3,547m £3,619m 1-year change (%)

-2.0%

-2.2%

-7.3%

-5.7%

-9.2%

4.3%

1.0%

Advertising revenue, by share: 2011 - 2012

Figure 2.4

4

15 13

4 4 3 3

0

10

20

30

Games Console Desktop/laptop Smartphone Other Tablet BluRay

Source: Ofcom Consumer Segmentation Survey, February 2013. Q.OCD27 Do you or anyone in your household use any of the following devices to connect your main TV to the internet? Base: All who have a television and can connect to the internet

Use of different devices to connect TV to the internet Percent

Figure 2.5

5

17 15

17 18 20 21 22 23

28

0

5

10

15

20

25

30

0

100

200

300

400

500

600

700

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013

Market Share (%) Sales Units (000s)

Source: GfK

Smart TV sales and market share Sales units (000s) Percent

6

Figure 2.6

41%

18%

16%

14%

4% 2% 1 4% Samsung

Sony

LG

Panasonic

Philips

Sharp

Technika

Other

Source: Ofcom online survey, 2013 QB4.What brand of smart TV is it? Unweighted base: All respondents who own a smart TV (670) )

Ownership, by smart TV brand

7

Figure 2.7 Reasons people buy a smart TV

Source: Ofcom online survey, 2013 QB2. Why did you decide to buy your smart TV? Base: All respondents who own a smart TV (670)

51

33 29 25 25 18 18 17

0 %

20 %

40 %

60 %

80 %

100 %

I needed a new TV and decided to buy one with the latest

technology

I liked the look and design of the TV

I wanted the best screen

I like to keep up with the latest

technology

It was the best TV I could get for my

budget

I like the range of internet connected services available

I wanted to stream TV programmes/ films/ video clips straight to my TV

It was nothing to do with the internet

functionality of the TV

% who own a smart TV

-9 -7 -3 +7 +14 -2 +3 -10

+/- at top of bar represents percentage point change since 2012

8

77%

7%

16%

Connected and used internet connection on Smart TV

Connected but never used internet connection on Smart TV

Not connected or used internet connection on Smart TV

Figure 2.8 Consumers’ use of internet connection on smart TVs

Source: Ofcom online survey 2013 (1) Q.S6. And is your smart TV connected to the internet allowing you to use the internet functionality? (2) Q.A5. Have you ever used the internet connection on your smart TV set? Base: All respondents who own a smart TV (670); (2) All respondents who have used the internet functionality of their smart TV (541).

9

Figure 2.9

57

42 38 36 36

23 21 21 19 16

35 36 32 33

30 23

39

19 13

17

0 %

20 %

40 %

60 %

Watching catch-up TV

using an app

Watching short clips

Streaming films

Listening to music

Streaming TV

programmes

Social networking

Playing games

Skype Accessing news

Shopping

Adults Children (under 18s)

Activities undertaken on smart TVs among adults and children

Source: Ofcom online survey 2013 (1) Q.B8. Which of the following, if any, do you use the internet functionality of your Smart TV for? (2) Q.B15. What types of activity are they doing? Base: (1) All respondents who have used the internet functionality of their Smart TV (541) (2) Smart TV owners with children under the age of 18 years who use the internet functionality on the Smart TV set at least sometimes (253).

Figure 2.10

10

Attitudes towards smart TVs

Source: Ofcom online survey 2013 Q.B16. To what extent do you agree or disagree with the following statements? Base: (1) All respondents who have used the internet functionality on their smart TV (541) (2) Those with a smart TV who subscribe to pay TV (536) Note:*Among all respondents who own a smart TV (670), 42% agreed, 23% neither agreed nor disagreed and 34% disagreed.

38

38

54

35

35

22

28

29

26

38

13

32

0% 20% 40% 60% 80% 100%

I couldn't live without my smart TV

I just wanted to buy a new TV, I wasn't concerned if it was internet connected or

not *

I prefer to watch TV and films streamed from the internet on my smart TV than

on a PC or laptop/ tablet

I am reconsidering my pay TV subscription now that I have a smart TV

Agree Neither agree nor disagree Disagree

+11 pp agree

+8pp agree

Percentage point change since 2012

11

Figure 2.11

Frequency of viewing live TV, by device

Source: Ofcom online survey 2013 QA1. How often, if at all do you watch TV on your main TV/smart TV/tablet/smartphone? Unweighted base: All respondents own at least one device (main TV non-smart (972), smart TV (670), tablet computer (869), smartphone(772).

21

28

88

88

20

29

7

6

15

15

2

2

43

28

2

4

0% 20% 40% 60% 80% 100%

Smartphone

Tablet computer

Smart TV set at home

Main TV set at home Daily

Weekly

Monthly

Less often/Never

Type of device viewing live TV on

12

40.3 38.4 34.7 34.5 31.5 27.9 19.7 17.0 13.4 10.3

20.1 19.6 17.1

10.3 10.0 14.9

19.2 20.8 22.7 20.3

35.6 35.3 35.0

34.1 30.9 32.5

30.7 30.5 28.5 29.1

3.1 5.4 11.0

18.2 23.0 20.2

24.1 22.9 23.9

24.5

4.6 4.5 6.4 8.8 11.5 15.8

0%

20%

40%

60%

80%

100%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013*

up to 19" 20" to 25" 26" to 32" 33" to 42" 43+"

Source: GfK sales data estimates. *2013 data represents Q1 only.

Figure 2.12 Percentage of TV sets sold, by screen size: 2004 to Q1 2013

Figure 2.13

13

16%

40%

53%

0% 10% 20% 30% 40% 50% 60%

TV and Film services e.g. Netflix/Lovefilm

Catch up TV services either streamed or downloaded

Video clips either streamed or downloaded

Source: Ofcom Segmentation Survey, February 2013 QT1: Which, if any, of these activities do you do regularly, at least once a month, and on which of your devices (pc/laptop, tablet, smartphone, games console, smart TV or other connected device)? Base: All Adults aged 15+

Claimed consumption of audio-visual content online Type of content regularly viewed online (%)

Figure 2.14

14

35

42

58

38

3

12

4

9

0% 20% 40% 60% 80% 100%

H2 2011

H2 2012

TV total PC/Laptop Tablet Smartphone

Source: 3 Reasons LLP. Estimates are based on the number of initiated long-form content streams delivered lawfully, from a range of sources including press disclosures and published company results. Note: Pull VOD is a form of video on-demand distribution where content is delivered online at a user’s request.

Estimated share of the UK long-form ‘pull’ VOD market, by device (programmes/films, not short clips or videos) % Share

Figure 2.15

15

10%

13%

18%

20%

46%

54%

76%

7%

27%

12%

18%

43%

32%

62%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Good choice of films/ programmes

Just to pass some time/ relax

Someone watching something else at the time it was on so used to catch up

Programme/ film was recommended by someone I know

Want to watch programme/ film at time that suits me

Use it when there is nothing on 'normal' TV to watch

Missed the programme/ film when on TV and use/d to catch up

Online VOD TV VOD

Source: Ofcom Media tracker 2012. Base: TV VOD: All who use TV ‘video on demand’ (541), Online VOD: All who use online ‘video on demand’ (725),

Reason for video-on-demand use: TV vs. online Claimed reason %

Figure 2.16

16

5%

15%

6%

17%

9%

25%

14%

36%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Any Set-top box Internet enabled Set-top box

Demand Five 4oD ITV Player BBC iPlayer

Source: Mediabug Tracker, Decipher, February 2013: All Set-top-box owners (2805) All Internet enabled Set-top box owners (920)

Claimed weekly use of TV catch-up services via set-top boxes Weekly usage of Services (%)

Figure 2.17

17

12% 13%

4%

36% 33%

10%

54% 49%

39%

0%

10%

20%

30%

40%

50%

60%

Desktop/laptop Tablet Smartphone

TV & Film services (e.g. Netflix/Love Film) Catch Up TV streamed or downloaded Short clips streamed or downloaded

Source: Ofcom Consumer Segmentation Survey Feb 2013. Base: All who use the specific device

Type of audio-visual content consumed, by device users Regularly (monthly) access type of audio visual content (%)

Figure 2.18

18

74%

77%

24%

54%

92%

45%

0% 20% 40% 60% 80% 100%

Out of home

In home

In home only

Tablet Smartphone

Source: Ofcom Online Survey 2013, Q: Where do you watch these types of content on your smartphone or tablet computer? (tablet=873, smartphone=779)

Location of viewing on tablets and smartphones Viewing by location %

Figure 2.19

19

59 50

44 39

34 32 24 21 19 19

14

53 53 50 47

34 35 26

38

21 19 27

54

22 29

18 19 23

11

26

13 12 15

0 10 20 30 40 50 60 70

TV VOD Online VOD EST Content

Source: Mediabug Tracker, Decipher, February 2013. *EST (Electronic Sell Through) is content that is purchased and a copy permanently kept not rented. TV VOD Base: Ever used TV VOD (891), Online VOD Base: Ever used Online VOD (2052) EST BASE: Ever Used EST services (854)

TV and and online VOD, and videos purchased online (EST*): claimed usage, by genre Ever accessed %

20

Source: BARB. All individuals, Network. New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be treated with caution. See definition of time-shifted viewing in section 2.1.5

18%

29%

42%

55%

63% 67%

2% 4% 6% 7% 9% 10%

0%

20%

40%

60%

80%

2007 2008 2009 2010 2011 2012

DVR take-up

Time-shifted viewing

Percentage take up and time-shifted viewing

Figure 2.20 Time-shifted viewing in all homes: 2007 to 2012

21

Time-shifted viewing in DVR homes: 2007-2012

85% 85% 85% 86% 85% 84%

3% 4% 4% 4% 4% 4% 3% 2% 2% 2% 2% 2% 5% 5% 5% 4% 5% 5% 3% 3% 3% 3% 3% 3%

0%

20%

40%

60%

80%

100%

2007 2008 2009 2010 2011 2012

Timeshifted: 2-7 days after broadcast

Timeshifted: 0- 2days after broadcast

Timeshifted: same day, 8-24 hours

Timeshifted: same day, 4-8 hours

Timeshifted: same day, 1-4 hours

Timeshifted: same day, 0-1 hours

Viewed initial broadcast (Live)

Source: BARB. Individuals in DVR homes, Network.

Figure 2.21

22

97% 92% 92% 91% 90% 88% 86% 81% 80% 80% 80% 70% 66%

2% 5% 6% 6% 6% 5% 7%

10% 8% 8% 8% 18%

11%

1% 3% 3% 4% 4% 7% 6% 9% 11% 11% 13% 12% 23%

0%

20%

40%

60%

80%

100%

Time-shifted: viewed 2 to 7 days after broadcast

Time-shifted: same day as broadcast

Viewed initial broadcast (Live)

Source: BARB, All DVR owners, Network. Genre classifications based on BARB genre definitions. Figures may not sum to 100% due to rounding differences.

Figure 2.22 Time-shifted viewing, all channels, by programme genre: 2012

Programme Channel Date Average

Audience, 000s (DVR owners)

Live Time-shifted: same day as

broadcast

Time-shifted: viewed 2 to 7

days after broadcast

Top 5 programmes: EURO 2012: POST MATCH BBC1 24/06/2012 8,634 96.4% 3.4% 0.2% OLYMPICS 2012 BBC1 05/08/2012 9,306 96.3% 3.6% 0.1% EURO 2012: ENG V ITA BBC1 24/06/2012 13,873 96.1% 3.7% 0.2% WIMBLEDON 2012 BBC1 08/07/2012 7,502 95.9% 3.9% 0.2% EURO 2012: POR V SPN BBC1 27/06/2012 6,934 95.3% 4.5% 0.2% Bottom 5 programmes:

BRITAIN'S GOT TALENT ITV 07/04/2012 7,579 56.5% 26.6% 17.0% CALL THE MIDWIFE BBC1 25/12/2012 7,566 52.5% 10.7% 36.8% SHERLOCK BBC1 01/01/2012 7,412 52.2% 25.3% 22.5% SHERLOCK BBC1 08/01/2012 6,983 51.8% 22.7% 25.5% DOCTOR WHO BBC1 25/12/2012 7,554 48.4% 23.3% 28.2%

23

Figure 2.23 Time-shifted and live viewing of the top and bottom five of the 100 most-watched programmes in 2012

Source: BARB, All DVR owners, Network.Top 100 programmes based on average audience to programmes amongst All DVR owners. Top 100 programmes ranked by proportion of ‘live’ viewing.

24

0.4 0.5 0.5 0.4 0.4 0.5 0.5

0.9 0.9 0.9 1.0 1.1 1.1 1.3 1.3

2.3 2.2

4.2 5.6

14.9

0.1

0.1 0.2 0.2 0.2 0.2

0.1 0.1 0.1 0.1

0.2 0.6

0.2 0.5

0.3 0.9

0.8

0% 2% 4% 6% 8% 10% 12% 14% 16%

GOLD 5*

Watch Disney Junior

Disney Channel Sky Living

Comedy Central Yesterday

Pick TV 5 USA

Dave More4

ITV4 Film4

E4 ITV3 ITV2 Five

Channel 4 ITV1

Main channel +1 channel +1 proportion of

total share

Source: BARB, All Individuals, Network. Based on channels with a +1 variant with a combined share (main & +1) of 0.5% or more.

5% 14%

7% 19%

8% 32% 13%

8% 8% 9%

10% 0% 0%

29% 29% 33% 33% 17%

0% 20%

Figure 2.24 Viewing share of main channels and their +1 variants, all individuals: 2012

25

Source: Ofcom research, 2013, All with TV

17%

16%

12%

11%

9%

7%

6%

3%

1%

1%

32%

20%

19%

25%

24%

11%

5%

7%

2%

0%

Texting or instant messaging with friends/family about the programme

Talking on the phone or via the internet to friends and family

Looked online for info about a programme or something/someone you saw

Social networked about a programme

Social networked about an advert

Looked online for information about an advert

Participated with a programme (e.g. voting)

Participated using a programme specific apps

Used a companion viewing app (e.g. Zeebox, GetGlue)

Other

UK adults 16-24s

Any media-meshing = 37% UK adults, 57% 16-24s

Any direct communication with family/friends = 23% Any social networking = 15%

Any looking on online for information = 15% Any direct participation with programmes = 8%

Figure 2.25 Media meshing while watching television, UK adults and 16-24s

Figure 2.26

26

3949

2536

1326 1173 970 929

462 458 331 216

0

500

1000

1500

2000

2500

3000

3500

4000

4500

ITV BBC One BBC Three

itv2 Channel 4

E4 Channel 5

MTV BBC Two Sky1

Source: SecondSync, June 2012 to May 2013. Excludes tweets about news and sports events.

Top 10 TV channels by average volume of tweets per programme

Figure 2.27

27

Source: BARB/InfoSys+. Note: 15 minutes+ consecutive reach. Individuals 4+. The London 2012 Paralympics was broadcast on C4/More4/4seven (C4 Paralympics channels did not report programme data and have therefore been excluded from the overall total reach), while 2008/2004 was broadcast on BBC One and BBC Two. According to Kantar Media, an estimated 3.53 million watched Paralympic footage on three additional Paralympics channels.

Total viewers of Olympic and Paralympic Games: 2004 - 2012

Total viewers (000s)

0

10,000

20,000

30,000

40,000

50,000

60,000

Athens Beijing London

Olympic Games Paralympic Games

45.7million 41.2 million

51.9 million

13/Aug – 19/Aug 17/Sept – 28/Sept

2004

8/Aug – 24/Aug 6/Sept – 17/Sept

2008 25/Jul – 12/Aug 29/Aug – 9/Sept

2012

+20% Beijing +14% Athens

+141% Beijing +193% Athens

10.7million 13.1million

31.6million

28

Programme title Channel Genre Date Viewing audience (millions of individuals)

1 OLYMPICS 2012: CLOSING CEREMONY BBC1 Sport 12/08/2012 24.5 2 OLYMPICS 2012: OPENING CEREMONY BBC1 Sport 27/07/2012 24.2 3 EURO 2012: ENG V ITA BBC1 Sport 24/06/2012 20.3 4 OLYMPICS 2012: MEN'S 100M FINAL BBC1 Sport 05/08/2012 17.3 5 UEFA EURO 2012 MATCH ENG V UKR ITV Sport 19/06/2012 16.2 6 THE DIAMOND JUBILEE CONCERT BBC1 Music 04/06/2012 15.3 7 EURO 2012: SWE V ENG BBC1 Sport 15/06/2012 14.3 8 OLYMPICS 2012: ATHLETICS (incl. MEN’S 100M

SEMI-FINALS) BBC1 Sport 05/08/2012 13.6 9 STRICTLY COME DANCING: FINAL BBC1 Entertainment 22/12/2012 13.4 10 STRICTLY COME DANCING: FINAL: THE RESULTS BBC1 Entertainment 22/12/2012 13.4 11 EURO 2012: POST MATCH BBC1 Sport 24/06/2012 12.7 12 BRITAIN'S GOT TALENT: FINAL ITV Entertainment 12/05/2012 12.6 13 UEFA EURO 2012 MATCH FRA V ENG ITV Sport 11/06/2012 12.6 14 OLYMPICS 2012: CLOSING CEREMONY

COUNTDOWN BBC1 Sport 12/08/2012 12.5 15 EURO 2012: SPN V ITA BBC1 Sport 01/07/2012 12.4

Figure 2.28 Top ten most watched programmes : 2012

Source: BARB/InfoSys+. Note: Individuals 4+. The top programmes are the best performing episodes of a programme during the year.

Figure 2.29

29

34.2 30.0 29.3

20.8 20.1 19.6 18.7 15.3 15.2 13.8 12.1

9.4 8.4 7.6 2.6

0%

10%

20%

30%

40%

Dra

ma:

Serie

s/Se

rials

Dra

ma:

Soap

s

Dra

ma:

Sing

le P

lays

Arts

Film

s:C

inem

a

Doc

umen

tarie

s

Ente

rtain

men

t

Film

s:M

ade

for T

V

Oth

er F

ilms

Hob

bies

/Lei

sure

Mus

ic

Chi

ldre

n's

Spor

t

Cur

rent

Affa

irs

New

s: G

ener

ic

Timeshifted viewing as % of each genre total viewing

Source: BARB/InfoSys+. Note: DVR Individuals 4+. Based on total minutes of viewing to genres.

Proportion of time-shifted viewing, by programme genre: 2012 Percentage of viewing (%)

Figure 2.30

30

iPlayer live iPlayer catch up

1 Olympics London 2012 Olympics Ceremonies London 2012

2 Olympics Ceremonies London 2012 Top Gear

3 Wimbledon 2012 Sherlock

4 Match of the Day Euro 2012 Dr Who

5 Athletes Parade Live The Apprentice

6 BBC Sports Personality of the Year Citizen Khan

7 The Diamond Jubilee Concert The Voice UK

8 Eurovision Song Contest 2012 Bad Education

9 Breakfast BBC News Channel Waterloo Road

10 Formula1 2012 Eastenders

Source: TV Licensing TeleScope 2013 (http://www.tvlicensing.co.uk/about/media-centre/news/tv-licensing-reveals-tv-elation-across-the-nation-NEWS65/?WT.ac=home_pop_tele2013)

The Top ten programmes watched live on BBC iPlayer: 2012

Figure 2.31

31

536 413 510 418 596

481 563 799 896 969 1,059

1,289 1,487 1,526

0

500

1000

1500

2000

2006 2007 2008 2009 2010 2011 2012

PSB spend

Multichannel spend

Total

Source: Ofcom/broadcasters. Note: figures are expressed in nominal terms. BBC figures include BBC1, BBC2, BBC3, BBC4, CBBC, CBeebies, BBC News, BBC Parliament. The analysis does not include S4C, BBC Alba or BBC HD. Figures exclude nations/regions programming.

PSB and multichannel spend on sports programming: 2006 - 2012 Spend on sport programming (£ millions)

£1,309 £1,477 £1,479 £1, 967 £2,089 £1, 885 £1,335

6%

3%

8%

11%

1% 17%

1 year 6yr CAGR Growth

Figure 2.32

32

Source: Ofcom/broadcasters

Multichannel spend on programmes by genre: 2012 Spend as a percentage of total (%)

0.8% 1% 2%

3% 3%

9%

25% 56%

Total: £2,713m

Leisure Music Kids News Factual Movies Entertainment Sport

Figure 2.33

33

126,704 140,025 153,628

224,550

140,285

243,437

4,194 4,228 3,537 3,277 2,843 3,356 -

50,000

100,000

150,000

200,000

250,000

2007 2008 2009 2010 2011 2012

Multichannels

PSBs

130,898

72%

18%

14%

-4%

14% 74%

144,253 157,165 227,827 143,128 246,793

Total

Source: Ofcom/broadcasters

PSB and multichannel sports output: 2007 - 2012 Sports output (hours)

1 year 5yr CAGR Growth

34

Figure 2.34

Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms and replace previous Ofcom revenue data for TV industry, owing to restatements and improvements in methodologies. ‘Subscription revenue’ includes Ofcom’s estimates of BSkyB, Virgin Media, BT Vision, TalkTalkTV, Setanta Sports (until its closure), ESPN and Top Up TV television subscriber revenue in the UK (Republic of Ireland revenue is excluded). It also excludes revenue generated by broadband and telephony. ‘Other’ includes TV shopping, sponsorship, interactive (including premium-rate telephony services), programme sales and S4C’s grant from the DCMS. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.

Total TV industry revenue, by source

4,064 4,277

4,596 4,839

5,251 5,300

3,576 3,470 3,136 3,486 3,619 3,547

2,598 2,577 2,586 2,607 2,628 2,719

780 787 721 732 687 722 £0m

£1,000m

£2,000m

£3,000m

£4,000m

£5,000m

£6,000m

2007 2008 2009 2010 2011 2012

Subscription revenue

Net advertising revenue

BBC income allocated to TV

Other revenue

£11,018 £11,038 £11,112

0.9%

-2.0%

5.5%

-0.2%

5.0% -1.5%

Revenue (£m) 1 year 5yr CAGR Growth

£11,664 £12,185 0.8% 2.2%

3.5% 0.9%

£12,288

35

Figure 2.35

Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms and replace previous Ofcom revenue data for TV industry, owing to restatements and improvements in methodologies. ‘Subscription revenue’ includes Ofcom’s estimates of BSkyB, Virgin Media, BT Vision, TalkTalkTV, Setanta Sports (until its closure), ESPN and Top Up TV television subscriber revenue in the UK (Republic of Ireland revenue is excluded). It also excludes revenue generated by broadband and telephony. ‘Other’ includes TV shopping, sponsorship, interactive (including premium-rate telephony services), programme sales and S4C’s grant from the DCMS. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.

TV industry revenues, by share

36.9% 38.5% 41.6% 41.5% 43.1% 43.1%

32.5% 31.2% 28.4% 29.9% 29.7%

28.9%

23.6% 23.2% 23.4% 22.4% 21.6% 22.1%

7.1% 7.1% 6.5% 6.3% 5.6% 5.9% 0%

10%

20%

30%

40%

50%

2007 2008 2009 2010 2011 2012

Subscription revenue

Net advertising revenue

BBC income allocated to TV

Other revenue

TV industry revenue shares (%) £11,018 £11,038 £11,112 £11,664 £12,185 £12,288

36

Figure 2.36

Source: Ofcom/broadcasters. Note: Figures are nominal. Main commercial PSB channels comprise ITV/ITV Breakfast, STV, UTV, Channel Television, Channel 4, Channel 5 and S4C. Commercial multichannels comprise all multichannels including those owned by ITV1, Channel 4 and Channel 5. Publicly-funded channels comprise BBC One, BBC Two, the BBC’s portfolio of digital-only television channels and S4C. S4C is listed under publicly-funded and commercial analogue channels because it has a mixed advertising and public funding model. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.

Total TV industry revenue by sector: 2007 - 2012 Revenue (£m)

£2,701 £2,689 £2,691 £2,712 £2,722 £2,806

£2,603 £2,420 £2,123 £2,359 £2,385 £2,309

£1,650 £1,726 £1,628 £1,755 £1,828 £1,873

£4,064 £4,277 £4,596 £4,839 £5,251 £5,300

0

2,000

4,000

6,000

8,000

10,000

12,000

2007 2008 2009 2010 2011 2012

Platform operators

Commercial multichannels

Main commercial PSB channels

Publicly-funded channels

0.9%

-3.2%

5.5%

-2.4%

2.6%

1 year 5yr

CAGR

Growth

2.5%

£11,018 £11,038 £11,112 £11,664 £12,185 £12,288 0.8% 2.2%

0.8% 3.1%

37

Figure 2.37

Source: Ofcom/broadcasters. Note: Figures expressed are in nominal terms and replace previous data published by Ofcom. Main commercial PSB channels comprise ITV1, STV, UTV, Channel Television, ITV Breakfast, Channel 4, Channel 5 and S4C; Commercial PSB portfolio channels include, where relevant, ITV2, 3, 4, CiTV, E4, More 4, Film 4, Five USA and 5* (and their ‘+1’ channels). For previous years closed channels have also been included. Sponsorship revenue not included. Totals may not equal the sum of the components due to rounding.

TV net advertising revenues, by source: 2007 - 2012

£2,387m £2,204m £1,896m

£2,144m £2,159m £2,054m

£386m £459m

£453m £518m £563m £588m

£803m £808m

£786m

£824m £896m £905m

£3,576m £3,471m

£3,136m

£3,486m £3,619m £3,547m

£0m

£500m

£1,000m

£1,500m

£2,000m

£2,500m

£3,000m

£3,500m

£4,000m

2007 2008 2009 2010 2011 2012

Commercial multichannels

Commercial PSB portfolio channels

Main commercial PSB channels

Net advertising revenue (£m)

-5%

1 year 5yr CAGR

Growth

-3%

-2% -0.2%

1% 2%

4% 9%

38

TV net advertising revenue market shares: 2011 - 2012

Source: Ofcom/broadcasters. Note: Expressed in nominal terms. ITV1/Channel 3 includes ITV1, STV, UTV and Channel Television.

Figure 2.38

34.2% 34.1%

16.2% 15.0%

7.8% 7.3% 1.4% 1.4%

15.6% 16.6%

24.8% 25.5%

0%

20%

40%

60%

80%

100%

2011 2012

Other multichannels PSB portfolios ITV Breakfast Channel 5 Channel 4/S4C ITV1/Channel 3

Proportion of NAR by broadcaster (%)

Total = £3,619m Total = £3,547m

Total non-broadcast revenue = £722m (+5%)

39

Figure 2.39 Breakdown of other / non-broadcast revenue: 2012

Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change for total non-broadcast revenue versus 2011. TV shopping represents aggregate operating margin of products sold via television. Totals may not equal the sum of the components due to rounding. Owing to the nature of these revenue components, annual changes may be a function of a higher number of broadcaster returns being made by the time of writing, rather than material changes in the contributions that these revenue components are making to total industry income

Sponsorship £184m (+9%)

Programme sales £39m (+14%) Interactive £48m

(+1%)

PPV £46m (+2%)

S4C £84m(-8%)

TV Shopping £128m (-8%)

Other £194m (+20%)

40

Figure 2.40

Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change for total revenue compared to 2011. The figures in this chart include all sources of revenue accruing to multichannels and are expressed in nominal terms. This includes those set out in Figure 2.22 plus wholesale subscriber payments from platform operators.

Revenue generated by multichannel broadcasters, by genre: 2012

Entertainment £1,485m (+6%)

Factual £226m (+15%)

Kids £201m (+6%)

Leisure £64m (+11%)

News £148m (+2%)

Sport £2,067m (+5%)

Movies £744m (+20%)

Music £118m (+6%)

Total revenue = £5,053m across the eight included genres (+8%)

41

Figure 2.41

Source: Ofcom/broadcasters. Note: Figures expressed in nominal prices. Figures do not include spend on nations and regions output. BBC digital channels includes BBC Three, BBC Four, BBC News Channel, BBC Parliament, CBBC and CBeebies (but not BBC HD). ‘Other digital channels’ include all genres (excluding sports and films). Programme spend comprises in-house commissions, productions, commissions from independents, spend on first-run acquired programmes, spend on rights and on repeats (originations or acquisitions).

Spend on network TV programmes: 2011 - 2012

£1,733m £1,772m

£777m £848m

£811m £814m

£684m £691m

£496m £492m £358m £310m £230m £232m £227m £250m £178m £192m

0

1,000

2,000

3,000

4,000

5,000

6,000

2011 2012

Channel 5

Other PSB portfolio channels

BBC digital channels

BBC Two

Channel 4

Other digital channels

ITV1/ITV Breakfast

BBC One

Film/Sport channels

2% £m 1 yr change

£5,494m £5,601m

10%

-1%

1%

9%

2%

0%

1%

-13%

7%

Figure 2.42

1,508 1,395 1,356 1,247 1,539

107 115 154 165

185 63 70 87 119

152 279 369 495 652

670

38 32 26 25

41

22 17 27 18

2

2,016 1,999 2,145 2,227

2,589

0

500

1,000

1,500

2,000

2,500

2008 2009 2010 2011 2012

Total

Other UK

Pre-production

Other international income

International sales of UK finished programmes

UK rights income

Primary UK commissions

64%

27.7%

1.9%

24.6%

24.5% 2.8%

-88.9% -45.1%

14.7% 12.1%

16.3% 6.5%

0.5% 23.4%

42

1 year 3yr

CAGR

Growth

£m

Independent producer TV-related revenues

Source: PACT Independent Production Sector Financial Census and Survey 2013. Note: ‘Other international income’ refers to revenue from companies overseas operations and any primary commissions received from non-UK broadcasters; ‘International sales of UK finished programmes’ – sales of first-run UK programming sold as finished product abroad ; ‘UK rights income’ – UK secondary sales, publishing, formats, DVD sales etc.

Figure 2.43 36

% 49%

49%

40%

21%

23%

51%

52%

79%

69%

67%

73%

63%

64%

93%

100%

46%

34%

19%

9%

47%

45%

64%

51%

51%

60%

79%

77%

49%

48%

21%

31%

33%

27%

37%

36%

7%

54%

66%

81%

91%

53%

55%

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

2007

2012

Arts & Classical

Music

Childrens News & Current Affairs

Drama & Soaps

Education Entertainment & Comedy

Factual Feature Films Religion & Ethics

Sports Grand Total

External Internal

43

Source: Ofcom/broadcasters. Note: Includes spend by the five main PSBs and BBC portfolio channels on first-run originated content broadcast all day, and excludes regional output.

Relative share of spend on first-run originated content by genre: in-house vs. independent producers: 2007 and 2012

£55 £38 £82 £83 £303 £311 £630 £526 £27 £462 £18

£55

£19 £509 £17 £498 £13 £455 £402 £8 £563 £2,485 £2,536

Total spend on first-run originations (£m)

44

Figure 2.44

Source: Ofcom/broadcasters. Note: Figures are expressed in nominal terms. They include ITV Breakfast, spending in the nations and regions on English-language programming (and a small amount of Irish-language programmes) but do not include the BBC’s digital channels .

£1,427m £1,427m £1,357m £1,419m £1,429m £1,502m

£595m £638m £611m £624m £563m £564m

£254m £247m £189m £212m £247m £257m £323m £303m

£256m £261m £267m £266m £2,599m £2,616m

£2,413m £2,516m £2,506m £2,588m

0

1,000

2,000

3,000

2007 2008 2009 2010 2011 2012

Regional

Late night

Day time

Peak time

£m

-4%

0%

-1%

0%

5yr CAGR

-1%

3%

0%

4%

1 year Growth

5% 1%

Spend on first-run originated output on the five main networks

Total and first-run originated hours of output, all day: 2012

42,785 19,050

33,362 13,304

11,772 11,002

0%

20%

40%

60%

80%

100%

Total Hours Total First-Run Hours

Programmes for Nations & Regions

BBC Digital Channels

Main Five Channels (network)

Total = 87,919 Total = 43,356

Proportion of hours by broadcaster (%)

YOY change (%) Total Hours First Run

-5.9% -5.5%

0.4% 1.3%

0.7% 0.1%

45

Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change. The first-run figures include in-house productions and external commissions, not first-run acquisitions. ITV Breakfast is included within the figures for the five main channels. Regional hours exclude Welsh and Gaelic-language programming but include a small proportion of Irish-language programmes.

Figure 2.45

46

Figure 2.46

Source: Ofcom/broadcasters. Note: Figures include ITV Breakfast but do not include the BBC’s digital channels. Regional hours exclude Welsh and Gaelic-language programming but do include a small proportion of Irish-language programmes.

Hours of first-run originated output on the five main channels

5,543 5,597 5,414 5,665 5,696 5,685

16,646 15,536 14,632 13,316 13,338 13,365

11,859 11,977 10,439 11,060 11,647 11,002

34,048 33,110 30,485 30,041 30,681 30,052

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2007 2008 2009 2010 2011 2012

Regional

Non-peak network

Peak-time network

Growth

5 yr CAGR

-2.5%

-1.5%

-4.3%

0.5%

1 Year

-2.0%

-5.5%

0.2%

-0.2%

47

27 25 26 26 26 27

21 21 20 22 21 22

25 26 26 26 26 26

22 22 22 22 23 23 12 14 11 12 14 12

65 63 63 64 65 65

0

50

100

150

200

2007 2008 2009 2010 2011 2012

Hou

rs p

er w

eek BBC digital

channels

Channel 5

Channel 4

ITV1/ITV Breakfast

BBC Two

BBC One

171 171 167 173 175 175

Peak-Time

Figure 2.47

105 101 104 106 105 107

68 70 70 73 66 66

119 104 101 101 101 99

64 61 57 58 59 64

71 69 54 27 35 31

247 247 243 248 253 256

0

200

400

600

800

2007 2008 2009 2010 2011 2012

Hou

rs p

er w

eek BBC digital

channels

Channel 5

Channel 4

ITV1/ITV Breakfast

BBC Two

BBC One

All Day

Source: Ofcom/broadcasters. Note: Figures do not include spend on nations and regions output.

First-run originated output by the PSBs per week, all day and peak time

674 653 629 613 619 622

48

Figure 2.48

Source: Ofcom/broadcasters. Note: Includes five main channels including ITV Breakfast, figures do not include hours of nations and regions output.

Proportion of total hours

792 871 878 879 857 882 303 312 308 328 298 324 51 54 50 56 50 50

2,370 2,371 2,656 2,512 2,501 2,446

1,952 1,833 1,746 1,648 1,559 1,543

618 630 611

675 661 545

1,277 1,282 1,144 1,225 1,520 1,469

366 457 357 483 334 514

0%

20%

40%

60%

80%

100%

2007 2008 2009 2010 2011 2012

Sport

Light Entertainment & Modern Music Films

Drama

Education

General Factual

Religious/Ethics

Children's

Arts & Classical Music

Current Affairs

News

7,923 7,964 7,978

Genre mix on five main PSB channels in peak time, by hours

8,009 7,961 7,964

49

Figure 2.49

Source: Ofcom/broadcasters. Note: Includes five main channels plus ITV Breakfast. Figures do not include hours of nations and regions output.

Genre mix on five main PSB channels: daytime

3,068 2,901 2,881 2,793 2,679 2,536

451 459 438 440 549 594

4,275 4,074 4,137 4,214 4,204 4,213

4,368 4,637 4,775 5,232 5,777 6,045

810 733 659 275 16 18 2,759 2,817 2,590 2,719 2,375 1,862

1,716 1,593 1,645 1,557 1,721 1,753

2,370 2,435 2,814 2,596 2,627 2,877

1,687 1,796 1,505 1,650 1,488 1,624

0%

20%

40%

60%

80%

100%

2007 2008 2009 2010 2011 2012

Sport

Light Entertainment & Modern Music Films

Drama

Education

General Factual

Religious

Children's

Arts & Classical Music

Current Affairs

News

Proportions of total hours 21,703 21,597 21,612 21,654 21,610 21,665

50

Figure 2.50

Source: Ofcom/broadcasters. Note: BBC digital channels include BBC Three, BBC Four, BBC News 24, BBC Parliament, CBBC, CBeebies. Investment figures are in 2012 prices. ‘Other’ includes: Education, Drama, Film, Religion and Sports

The BBC’s digital channels genre mix by hours: all day

£16.74m £16.59m £16.55m £16.46m £16.56m £16.71m

£1.17m £1.33m £1.34m £1.47m £1.42m £1.20m

£8.33m £8.35m £8.41m £8.21m £8.18m £8.31m

£2.34m £2.48m £2.63m £2.41m £2.65m £2.70m £1.05m £1.18m £1.08m £1.30m £1.15m £0.89m £1.74m £1.57m £1.53m £1.77m £1.91m £1.99m £1.79m £1.57m £1.62m £1.59m £1.37m £1.56m

0%

20%

40%

60%

80%

100%

2007 2008 2009 2010 2011 2012

Other

Light Entertainment & Modern Music

Arts & Classical Music

General Factual

Children's

Current Affairs

News

33151

£233m

Output (hrs)

Investment (£)

33148

£263m

33069

£244m

33202

£249m

33230

£237m

33362

£232m

52

Figure 2.52

Source: Ofcom/broadcasters. Note: Spend expressed in nominal terms. Excludes BBC digital channels.

Content spend by commercial multichannels in key genres: 2011 - 2012

£1,487m £1,526m

£649m £668m

£247m £246m £70m £90m £89m £85m £52m £48m

£m

£500m

£1,000m

£1,500m

£2,000m

£2,500m

£3,000m

2011 2012

Leisure Music Kids News Factual Movies Entertainment Sport

1 year change %

3%

-10%

10%

-7%

-5%

28%

0%

3%

3%

54

0 2 4 6 8

10 12 14 16 18 20 22 24 26 28

Q4 2001

Q4 2002

Q4 2003

Q4 2004

Q4 2005

Q4 2006

Q4 2007

Q4 2008

Q4 2009

Q4 2010

Q4 2011

Q4 2012

TV households (m)

Analogue terrestrial only*

Digital terrestrial only

Analogue cable

Digital cable

Free-to-view digital satellite

Pay digital satellite

Source: Ofcom / GfK NOP consumer research from Q1 2007. Sample GB only. Note: (1) Previous quarters include subscriber data and Ofcom estimates for digital terrestrial and free-to-view satellite.*Some analogue terrestrial only households would have watched TV through a device connected to their set (e.g. a games console), through another connected device or misreported themselves as analogue terrestrial. From Q2 2012 GfK amended its questionnaire in regions where switchover was complete so that non-multichannel households were no longer recorded as TV households.

Multichannel take-up (% all households)

44.3% 46.0% 54.2% 62.6% 71.8% 78.6% 86.5% 88.9% 91.4% 92.5% 93.4% 98.0%

Platform take-up survey results: Q4 2001 – Q4 2012 Figure 2.54

Figure 2.55

55

100%

3.6

4.2 3.9 3.9

0

1

2

3

4

Average Hours per day

13% 14% 14% 13%

39% 31% 45% 41%

29% 28%

30% 31%

19% 29% 11% 15%

0%

20%

40%

60%

80%

100%

% platform profile

25% 21% 29% 23%

30% 28%

30% 30%

18% 18%

19% 18%

27% 33% 22% 28%

16-24 25-44 45-64 65+ AB C1 C2 DE

Source: Ofcom 2013 data and BARB 2012 data

Platform demographics by age, socio-economic group and viewing hours

56

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.

Figure 2.56

Hours viewed

5.09 5.02 4.9 5.02 5.24 5.24

5.71 5.76 5.78

4.5 4.4 4.4 4.5 4.6 4.7 5.2 5.3 5.2

4.0 4.0 4.1 4.0 4.2 4.2 4.5 4.5 4.5

3.7 3.7 3.6 3.6 3.7 3.8 4.0 4.0 4.0 3.7 3.7 3.6 3.6 3.7 3.6

3.9 3.9 3.8 3.5 3.5 3.3 3.3 3.4 3.4 3.3 3.3 3.3

2.6 2.6 2.6 2.5 2.5 2.6 2.8 2.8 2.6

2.4 2.3 2.2 2.2 2.3 2.3 2.5 2.5 2.4

0

1

2

3

4

5

6

2004 2005 2006 2007 2008 2009 2010 2011 2012

Adults 65+

Adults 55-64

Adults 45-54

Individuals

Adults 35-44

Adults 25-34

Adults 16-24

Children

Average hours of television viewing per day, by age, all homes: 2004 to 2012

57

Figure 2.57

Source: BARB, all Individuals 4+

0

4

8

12

16

20

24

28

06:00 - 07:00

09:00 - 10:00

12:00 - 13:00

15:00 - 16:00

18:00 - 19:00

21:00 - 22:00

00:00 - 01:00

03:00 - 04:00

Weekend

Weekday

Average audience (millions)

Average 2012 audiences, weekdays/weekends: by day part, all homes

58

Figure 2.58

Source: BARB

0

1

2

3

4

5

6

7

06:00 - 07:00

09:00 - 10:00

12:00 - 13:00

15:00 - 16:00

18:00 - 19:00

21:00 - 22:00

00:00 - 01:00

03:00 - 04:00

Children Adults 16-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+

Average audience (millions)

Average 2012 weekday audiences, by day part and age, all homes

59

Figure 2.59

Source: BARB

0

1

2

3

4

5

6

7

06:00 - 07:00

09:00 - 10:00

12:00 - 13:00

15:00 - 16:00

18:00 - 19:00

21:00 - 22:00

00:00 - 01:00

03:00 - 04:00

Children Adults 16-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+

Average audience (millions)

Average 2012 weekend audiences, by day part and age, all homes

60

187 196 195 191 190 192 200 200 210 209 208

27 27 27 28 26 25 25 25

31 33 32

0

50

100

150

200

250

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Other sets

Main set

Source: BARB, all individuals (4+), all homes. BARB Establishment Surveys – Annual Network Q2 reports. Note: i) New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. ii) ‘Main set’ defined as set located in the living room. ‘Other sets’ defined as all other TV sets in the home.

35% 37% 36% 37% 36% 37% 38% 39% 39% 40% 41% = single set HH

Average minutes per day per individual (4+)

Figure 2.60 Total TV viewing, main sets vs. other sets: 2002 - 2012

50% 57% 64%

69% 74%

79% 83%

87% 88% 82% 80% 79% 78% 78% 77% 79% 79% 78%

63% 60% 57% 58%

58% 56% 55% 55%

52%

77% 74% 71% 70% 69% 68% 68% 67% 64%

62% 63% 61%

59%

57% 54% 54% 53% 51%

44% 44% 42% 40% 41% 40% 40% 40% 39%

0%

20%

40%

60%

80%

100%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Others

BBC One

BBC Two

ITV

Channel 4 + S4C Channel 5

61

Source: BARB Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C weekly reach in 2011 was 1% (all homes). HD and SD viewing included.

Figure 2.61

15-minute consecutive weekly reach – full weeks

Average weekly TV reach, all homes: 2004 to 2012

62

Source: BARB, TAM JICTAR and Ofcom estimates. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C 2012 channel share = 0.2%. HD and SD viewing included.

Figure 2.62

38% 37% 36% 36% 37% 38% 38% 39% 37%

36% 34% 33% 32% 32% 33%

31% 29% 28% 27% 27% 26% 26% 25% 23% 0.2276 22.00% 22% 21% 21% 20.7% 21.0%

0% 0% 0% 0% 0% 0% 0% 0% 0% 2%

5% 6% 7% 9% 10%

12% 13% 14% 17%

20% 21% 24%

26% 30%

0.3331 36.50%

39% 41%

44% 44.8% 46.0%

0%

10%

20%

30%

40%

50%

60%

BBC One

BBC Two

ITV

Channel 4 + S4C Channel 5

Others

Audience share

Channel shares in all homes: 1982 to 2012

63

24.7% 23.3% 22.8% 22.0% 21.8% 20.9% 20.8% 20.7% 21.0%

10.0% 9.4% 8.8% 8.6% 7.8% 7.5% 6.9% 6.6% 6.0%

22.8% 21.5% 19.7% 19.2% 18.4% 17.8% 17.0% 16.0% 15.0%

9.8% 9.7%

9.8% 8.6% 7.8% 6.8% 6.3% 6.0% 6.0%

6.6% 6.4%

5.7% 5.2%

5.0% 4.9% 4.5% 4.4% 4.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Channel 5

Channel 4 + S4C

ITV

BBC Two

BBC One

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included

Figure 2.63

Audience share 73.8% 70.3% 66.8% 63.6% 60.8% 57.8% 55.5% 53.7% 52%

Five main PSB channels’ audience share, all homes

64

Source: BARB, all homes, all viewers, various platforms. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share (all homes)= 0.1%. HD and SD viewing included.

Figure 2.64

0%

20%

40%

60%

80%

100%

Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12

Analogue terrestrial homes

Digital terrestrial homes

All homes

Cable or satellite homes

Audience share 100%

50% 49% 47%

62% 60%

65%

48%

60%

47%

62%

51% 45%

56% 53% 51%

56% 60% 53% 49%

Five main PSB channels’ audience share, by platform

Figure 2.65

65

Source: BARB. Individuals in platform homes, Share (%). HD and SD viewing included Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.S4C 2012 channel share (all homes) = 0.1%.

39%

15%

26%

12%

5% 3%

21%

6%

15%

6% 4%

47%

20%

5%

14%

6% 4%

51%

19%

5%

14%

5% 3%

55%

0%

20%

40%

60%

BBC One BBC Two ITV Channel 4 Channel 5 Others

Analogue terrestrial only Digital terrestrial Digital cable Digital satellite Audience share

Channel share, by platform: 2012

66

Figure 2.66

Source: BARB, Individuals 4+, all homes, total hours. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.

47.4% 39.3% 32.1%

23.7% 16.6% 8.2% 3.3% 0.6%

2.2% 1.2%

0.5% 0.3%

0.2% 0.1%

0.0% 0.0%

10.0% 15.5%

20.9% 27.8%

31.8% 37.7% 42.6% 44.8%

28.4% 32.6% 35.3% 36.3% 38.7% 40.4% 40.3% 40.9%

11.9% 11.4% 11.1% 11.8% 12.6% 13.6% 13.7% 13.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%

0%

20%

40%

60%

80%

100%

2005 2006 2007 2008 2009 2010 2011 2012

Other Platforms

Digital cable

Digital satellite

Digital terrestrial

Analogue cable and satellite Analogue terrestrial

Share of hours

Share of total TV viewing hours, by platform signal

67

Figure 2.67

Source: BARB, all Individuals, total hours. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.

67.2% 58.6%

50.2% 38.9%

28.4% 14.6%

6.0% 1.1%

1.4% 0.8%

0.3%

0.1%

0.0%

0.1% 0.0%

0.0%

8.6% 13.7%

19.3% 27.4%

33.9% 42.0%

49.4% 53.1%

15.6% 19.5% 22.6% 25.0% 28.3% 31.5% 32.4% 33.1%

7.2% 7.3% 7.6% 8.5% 9.2% 11.8% 12.2% 12.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%

0%

20%

40%

60%

80%

100%

2005 2006 2007 2008 2009 2010 2011 2012

Other Platforms

Digital cable

Digital satellite

Digital terrestrial

Analogue cable and satellite

Analogue terrestrial

Share of hours

Five main PSB channels’ share of total hours by platform signal

Figure 2.68

68

Source: BARB, all Individuals, total hours. HD and SD viewing included Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.

1% 1% 1% 1% 1%

53%

58%

50% 52%

56%

36%

13% 11% 13% 13% 13% 15%

33%

29%

36% 33% 31%

49%

0%

20%

40%

60%

BBC One BBC Two ITV Channel 4 Channel 5 Others

Analogue terrestrial Digital terrestrial Digital cable Digital satellite Other Platforms

Shar

e of

hou

rs

Share of viewing hours for main PSB channels, by platform: 2012

69

Figure 2.69

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included.

57.5% 57.7% 57.6% 56.7% 56.0% 54.8% 54.0% 53.2% 52.0%

7.4% 9.2% 11.3% 13.6% 15.9% 16.9% 17.4% 20.3% 20.9%

35.1% 33.1% 31.2% 29.7% 28.1% 28.4% 28.6% 26.5% 27.0%

0%

20%

40%

60%

80%

100%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Other digital channels

PSB portfolio channels

PSB channels

Audience share

PSB and portfolio channel shares in multichannel homes

70

Figure 2.70

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. The BBC portfolio in 2012 excludes the 24 dedicated Olympics channels which accounted for 0.21% share. BSkyB took ownership of VMTV in June 2010, Virgin Media TV portfolio shares are included in the BSkyB figure for the whole of 2010. ITV includes all ITV network channels, not just those owned by ITV plc. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included.

29.5% 29.8% 30.6% 31.2% 31.8% 31.4% 32.3% 32.7% 33.2%

21.7% 22.1% 22.0% 22.3% 22.6% 22.6% 22.7% 23.1% 22.3%

8.6% 9.6% 11.2% 11.2% 11.7% 11.5% 11.5% 11.8% 11.5% 5.1% 5.3% 5.1% 5.6% 5.9% 6.0% 5.9% 5.9% 5.9% 10.4% 9.3% 8.7% 7.6% 6.8% 7.4% 8.4% 8.8% 8.3% 4.2% 4.0% 4.0% 3.9% 3.9% 4.0% 4.1% 4.0% 4.3% 3.4% 3.1% 2.9% 2.7% 2.6% 2.7% 1.9% 2.3% 2.4% 2.8% 2.8% 2.6% 2.7% 2.6% 2.6% 14.3% 14.0% 12.9% 12.8% 12.3% 11.8% 13.2% 11.4% 12.2%

0%

20%

40%

60%

80%

100%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Other Virgin Media Viacom UKTV BSkyB* Channel 5 Channel 4 ITV BBC

Audience share Broadcaster portfolio shares in multichannel homes

71

Figure 2.71

Source: BARB Note: ‘Other’ includes BBC Parliament, BBC Choice, BBC HD and BBC Knowledge. A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. HD and SD viewing included

19.5% 19.3% 20.0% 19.9% 20.4% 20.0% 20.2% 20.5% 21.3%

6.7% 6.9% 6.9% 7.1% 7.0% 6.9% 6.6% 6.5% 6.1% 0.7% 0.9% 1.0% 1.1% 1.2% 1.3% 1.4% 1.5% 1.7%

0.2% 0.3% 0.4% 0.4% 0.5% 0.5% 0.6% 0.7% 0.9%

0.6% 0.6% 0.6% 0.8% 0.8% 0.8% 1.1% 1.2% 1.0%

0.5% 0.6% 0.5% 0.6% 0.6% 0.6% 0.7% 0.8% 0.7%

1.3% 1.3% 1.2% 1.3% 1.3% 1.3% 1.3% 1.3% 1.2%

0%

5%

10%

15%

20%

25%

30%

35%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Other

CBeebies

CBBC

BBC News 24

BBC Four

BBC Three

BBC Two

BBC One

32.2% 32.7% 33.2% 29.5% 29.8% 30.6% 31.2%

Audience share

31.8% 31.4%

BBC portfolio shares in multichannel homes

72

Figure 2.72

Source: BARB. Note: ‘Other’ includes (when relevant) ITV Play, Men & Motors, GMTV2, Granada Breeze, Plus, ITV News. ITV1, ITV2, ITV3 and ITV4 and include +1 and HD services’ shares. Due to a new BARB measurement panel from 2010 onwards, pre- and post-panel change data should be viewed with caution.

18.9% 18.4% 17.5% 17.6% 17.2% 16.9% 16.6% 16.5% 15.7%

1.7% 2.0% 2.0% 2.2% 2.4% 2.6% 2.6% 2.7% 2.7%

1.2% 1.4% 1.4% 1.6% 1.8% 2.2% 2.4% 2.5% 0.5% 0.7% 0.9% 0.9% 1.0% 1.1% 1.1% 0.0%

0.0% 0.2% 0.3% 0.3% 0.3% 0.3% 0.4% 0.3% 1.0%

0%

5%

10%

15%

20%

25%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Other

CITV

ITV4

ITV3

ITV2

ITV

21.7% 22.1% 22.0% 22.3% 22.6% Audience share

22.7% 23.1% 22.3% 22.6%

ITV portfolio shares in multichannel homes

73

Figure 2.73

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. E4, More4 and Film 4 respective +1 channel shares are included. 4seven launched 4th July 2012. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C 2012 channel share = 0.1%. HD and SD viewing included.

7.3% 7.9% 8.2% 7.4% 6.8% 6.4% 6.1% 5.9% 5.6%

1.2% 1.6%

1.9% 1.8%

1.8% 1.8% 1.9% 1.8% 1.9%

0.5% 0.9%

1.0% 1.0% 1.2% 1.4% 1.5%

0.1%

0.6% 0.8% 1.0% 1.2% 1.2% 1.4% 1.2%

0.2% 0.8% 0.8% 0.8% 0.9%

0.9%

0.3% 0.3% 0.3% 0.3% 0.3% 0.1%

0%

2%

4%

6%

8%

10%

12%

2004 2005 2006 2007 2008 2009 2010 2011 2012

4Seven

4Music

C4+1

More4 Total

Film4 Total

E4 Total

Channel 4 + S4C

8.6% 9.6% 11.2% 11.2% 11.5% 11.7%

Audience share

11.5% 11.6% 11.5%

Channel 4 portfolio shares in multichannel homes

74

Figure 2.74

Source: BARB. Note: Channels include their +1 service. HD and SD viewing included. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.

5.1% 5.3% 4.9% 4.6% 4.7% 4.7% 4.5% 4.4% 4.5%

0.0% 0.0% 0.1% 0.4% 0.6% 0.6% 0.5% 0.5% 0.5%

0.0% 0.0%

0.1% 0.6%

0.7% 0.8% 0.9% 1.0% 1.0%

0%

1%

2%

3%

4%

5%

6%

7%

2004 2005 2006 2007 2008 2009 2010 2011 2012

5 USA

5*

Channel 5

5.3% 5.1% 5.6% 5.1% 5.9% 6.0% Audience share

5.9% 5.9% 6.0%

Channel 5 portfolio shares in multichannel homes

3.6% 3.4% 3.2% 3.2% 2.6% 2.9% 2.7% 2.7% 2.7%

3.1% 2.5%

2.2% 1.6% 1.5% 1.5% 1.3% 1.2% 1.2%

2.9%

2.4% 2.7% 2.2%

2.1% 2.4% 2.2% 2.3% 2.2%

0.6%

0.6% 0.5%

0.5% 0.5%

0.5% 0.6% 0.7% 0.6%

0.3%

0.3% 0.1%

0.0% 0.0% 0.0% 1.5% 1.6% 1.3%

0.3% 0.3%

0%

2%

4%

6%

8%

10%

12%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Sky Atlantic

Former Virgin TV portfolio* Sky Arts/Real Lives

Sky Travel

Sky News

Sky One/Two/Pick TV

Sky Movie channels

Sky Sports channels

10.4% 9.2% 8.7% 7.6% 6.8% 7.4%

Audience share

8.4% 8.8% 8.3%

75

Figure 2.75

Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. *BSkyB took ownership of VMTV in June 2010, Virgin Media TV portfolio shares are included in the BSkyB figure for the whole of 2010 onwards. HD and SD viewing included.

BSkyB portfolio shares in multichannel homes

76

Source: BARB. Note: In 2008 figures, new channel names and shares have been matched to old channels. Dave went live in Oct 2007. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. HD and SD viewing included.

Figure 2.76

1.9% 1.6% 1.4% 1.2% 1.1% 1.2% 1.2% 1.1% 1.1%

0.8% 0.7%

0.4% 0.4%

0.3% 0.2% 0.3% 0.1% 0.1%

0.4% 0.5%

0.6% 0.6%

0.4% 0.4% 0.6%

0.8% 1.0%

0.3% 0.3%

0.2% 0.2%

0.3% 0.2% 0.1% 0.1% 0.1%

0.2% 0.2%

0.2% 0.1%

0.1% 0.1% 0.1% 0.1% 0.1%

0.1% 0.2%

0.5% 0.6%

0.5% 0.4% 0.4% 0.4% 0.4%

0.2% 0.2% 0.4% 0.7%

1.2% 1.3% 1.3% 1.1% 1.1%

0.2% 0.3% 0.3% 0.2% 0.1% 0.1% 0.1%

0.2% 0.4%

0%

1%

2%

3%

4%

5%

2004 2005 2006 2007 2008 2009 2010 2011 2012

Other

UKTV G2/Dave

UKTV Drama/Alibi

UKTV Documentary/Eden UKTV Food/Good Food

UKTV History/Yesterday

UKTV Style/Home

UKTV Gold/G.O.L.D/Watch

4.2% 4.0% 3.9% 3.9% 4.0% 4.0% 4.0% 4.3%

Audience share

4.1%

UKTV portfolio shares in multichannel homes

77

Figure 2.77

Source: BARB. Note: Includes channels’ +1 services. HD and SD viewing included

Share Rank Share Rank

Channel 2012 2012 2011 Channel 2012 2012 2011 BBC One 21.3% 1 1 CBeebies 1.2% 11 11 ITV 15.7% 2 2 More4 1.2% 12 12 Channel 4 6.5% 3 3 Sky Sports 1 1.2% 13 13 BBC Two 6.1% 4 4 ITV4 1.2% 14 15 Channel 5 4.5% 5 5 Dave 1.1% 15 16 ITV2 2.8% 6 6 BBC News 1.0% 16 14 ITV3 2.5% 7 7 5 USA 1.0% 17 19 E4 1.9% 8 8 Pick TV 1.0% 18 18 BBC Three 1.7% 9 9 Yesterday 1.0% 19 20 Film4 1.5% 10 10 Sky 1 1.0% 20 17

The top channels by share in multichannel homes: 2011 to 2012

78

Cbeebies

ITV2

% Female

More4 CH5

Younger (% under 35 years old)

% Male

Older (% over 35 years old)

BBC1

Sky Sports News

Sky Sports 1 ITV4

Dave

BBC News GOLD

Yesterday BBC4

Sky News

Film4

Sky 1 BBC3

CBBC

BBC2

Pick TV

ITV3

5 USA

CH4

ITV

5* Sky Living

E4

Disney Channel

Comedy Central

Disney Junior

Source: BARB Note: The profile of a channel is calculated relative to the television population in multichannel homes. Includes channel’s +1 services. HD and SD viewing included.

Figure 2.78 Age and gender profile of the 30 most viewed channels in multichannel homes, 2012

Figure 2.79

79

Source: BARB, all individuals. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Time-shifted viewing defined as total minutes of viewing on same day as live (VOSDAL) + Viewing 2-7 days after broadcast (Coded Playback). All viewing (via a TV set) of broadcast content viewed within 7 days after broadcast is reported by BARB. This will include viewing to catch-up TV services and content viewed via player services such as BBC iPlayer, ITV Player, 4OD etc

212 215 212 225 219 216

3 4 6 8 10 11 3 5 7 9 12 13

0

50

100

150

200

250

2007 2008 2009 2010 2011 2012

Viewed 2-7 days after broadcast

Viewed on same day as live

Live

2% 4% 6% 7% 9% 10% Average daily minutes viewed per individual

Live versus time-shifted viewing, all homes % time-shifted

218 241

224 242

225 240

Figure 2.80

80

Source: BARB, DVR owners (individuals), all homes. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Time-shifted viewing is defined as total minutes of viewing on same day as live (VOSDAL) + Viewing 2-7 days after broadcast (Coded Playback). All viewing (via a TV set) of broadcast content viewed within 7 days after broadcast is reported by BARB. This will include viewing to catch-up TV services and content viewed via player services such as BBC iPlayer, ITV Player, 4OD etc.

170 173 177 200 195 194

15 15 15

15 16 17 15 16 16

16 18 19

0

50

100

150

200

250

2007 2008 2009 2010 2011 2012

Viewed 2-7 days after broadcast

Viewed on same day as live

Live

15% 15% 15% 14% 15% 16% Average minutes viewed per day

Live versus time-shifted viewing: DVR homes % time-shifted

232 230

200 203 208

229

Figure 2.81

81

Source: BARB, all Individuals, based on total minutes. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.

2%

4%

7%

8%

11%

13%

3%

6%

9%

10%

14%

15%

3%

6%

8% 9%

11% 12%

3%

4%

6% 7%

9% 10%

3% 4%

5%

7%

8% 9%

2% 2% 3%

5% 6% 6%

0%

2%

4%

6%

8%

10%

12%

14%

16%

2007 2008 2009 2010 2011 2012

16-24 25-34 35-44 45-54 55-65 65+

Proportion of time shifted viewing, by age: all Adults Share of viewing

Figure 2.82

82

Source: BARB, DVR owners, all homes, Based on total minutes. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.

14%

17%

19%

16%

20% 19%

18%

20% 20% 19% 21% 22%

20% 18%

18%

15%

17% 17%

14% 14% 15%

12%

14% 15%

12% 13%

14% 13% 13% 14%

12% 11% 10% 10%

11% 11%

0%

5%

10%

15%

20%

25%

2007 2008 2009 2010 2011 2012

16-24

25-34

35-44

45-54

55-65

65+

Proportion of time shifted viewing, by age: DVR Adults Share of viewing

Figure 2.83

83

0

2,000

4,000

6,000

8,000

10,000

12,000

May

-10

Jul-1

0

Sep-

10

Nov

-10

Jan-

11

Mar

-11

May

-11

Jul-1

1

Sep-

11

Nov

-11

Jan-

12

Mar

-12

May

-12

Jul-1

2

Sep-

12

Nov

-12

Jan-

13

Mar

-13

BBC iPlayer [M] Channel4 4oD [C] Channel 5 - Demand 5 [C]*

Source: comScore MMX, home and work panel, May 2010 to April 2013 Notes: * Between May-10 and Oct-10 data is reported as Five – Demand Five [C], a subsidiary of the RTL Group; data between Nov-10 and Nov-12 is unavailable; from Dec-12 onwards data is reported as Channel 5 – Demand 5 [C], a subsidiary of the Northern & Shell Network.

Unique audience of online catch-up services on PC/laptop Unique audience (000)

Figure 2.84

84

2 2 3 2 2 3 3 2 3 3 3 4 4 4 5 5 5 6 6 28 28 29 28 27 28 26 21 21 22 27 28 29 26 30 31 31 28 28 8 9 9 9 10 11 10 9 9 10 11 11 10 11 13 11 8 7 8

86 84 85 80 78 74 74 67 71 81 70 79 80 77

87 76 79 71 70

6 9 11 11 11 12 12 12 13

15 17 19 20 26

37 35 38

35 35 9 10 9 15 13 13 13 13 14

19 21 23 24 28

38 33 33

30 31 139 143 145 146 142 140 138

125 130 151 150

165 167 174

212 194 200

183 181

0

50

100

150

200

Total

Mobile devices

Tablets

Computers

Games consoles

TV platform operators

Internet TV/ connected devices Unknown

Source: BBC. Note: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. An update in iStats AV means that PS3 devices were incorrectly classified as unknown devices from week commencing 18th February 2013.

Requests for programmes across BBC iPlayer by device type – TV only Number of requests (millions)

1,205

1,807

705

1,636

2,467

616 370

2,326

1,594

776 614

0

500

1,000

1,500

2,000

2,500

3,000

Apr-12

Sep-12

Apr-13

85

Total Unique Visitors (000)

Figure 2.85 Total unique visitors to selected online film and TV streaming sites

Source: comScore MMX, UK, work and home panel, April 2012 to April 2013. Note: This is the unique audience for laptop and desktop computers only. MMX Legend: [P] Property, [M] Media Title, [C] Channel.

25,612

4,046 2,090 1,531 37

27,120

3,483 2,435 1,150 141

27,949

3,543 2,646 1,130 749

0

5,000

10,000

15,000

20,000

25,000

30,000

Apr-12

Sep-12

Apr-13

86

Total Unique Visitors (000)

Total unique visitors to selected video sharing sites Figure 2.86

Source: comScore MMX, UK, work and home panel, April 2012 to April 2013. Note: This is the unique audience for laptop and desktop computers only. MMX Legend: [P] Property, [M] Media Title, [C] Channel.

Opinion on programme standards over the last 12 months

34% 28%

40% 40%

35%

41%

32%

33%

31% 31%

31%

9% 12% 15% 10%

13% 10%

13% 11%

12% 12%

13%

55% 58% 44%

47% 49% 46% 53%

54% 55%

55% 55%

0%

10%

20%

30%

40%

50%

60%

70%

Got worse Improved Stayed the same

Source: Ofcom Media tracker 2012. Base: All with TV, but excluding those never watching (1,830).

Q - Do you feel that over the past year television programmes have improved, got worse or stayed about the same?

87

Figure 2.87

Opinion on programme standards over the last 12 months, by age

31% 25% 28% 41% 41%

13% 15% 15%

11% 8%

55% 58% 56% 48% 50%

All Adults 16-34 35-54 55-64 65+

Got worse Improved Stayed the same

Source: Ofcom Media tracker 2012. ‘Don’t know’ responses not charted. Base: All with TV, but excluding those never watching (1,830); 16-34 (609); 35-54 (640); 55-64 (247); 65+ (334).

88

Q - Do you feel that over the past year television programmes have improved, got worse or stayed about the same?

Figure 2.88

Reasons for online on demand use: 2012

62%

43% 32% 27%

18% 12% 0%

20%

40%

60%

Missed the programme/film when on TV and use/d to catch

up

Want to watch programme/film at time that suits

me

Use it when there is nothing

on 'normal' TV to watch

Just to pass some time/relax

Programme/film was

recommended by someone I

know

Someone watching

something else at the time it

was on so used to catch up

Source: Ofcom Media tracker 2012. Base: All who use online ‘video on demand’ 2012 (725), 2011 (658). Note: Only responses ≥ 10% charted. All responses unprompted.

Q - What would you say are the reasons you use/ used your on demand service, whether you were catching up or accessing other content?

89

59% 17% 2011 34% 25% 15% 25%

Figure 2.89