New Ways of Working-----

Virtual Worlds

RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.robinteigland.comnordicworlds.net

November 2011

Today’s schedule

Time Event

9:00 - 9:15 Welcome

9:15 - 10:00 Tour of SSE Island and Redgrave

10:00 - 10:15 Break

10:15 - 11:00 Presentation and Discussion

International, multidisciplinary team

− Denmark, Finland, Iceland, Norway, Sweden, USA

− Academia, Industry, Public Sector Objectives

− To explore how entrepreneurs and SMEs can use VWs to improve competitiveness

− To create a Virtual Center for VW Entrepreneurship & Innovation

March 2010 to February 2012 www.nordicworlds.net

Strong Nordic Activity

InNordicRegionExpats

Today’s schedule

Time Event

9:00 - 9:15 Welcome

9:15 - 10:00 Tour of SSE Island and Redgrave

10:00 - 10:15 Break

10:15 - 11:00 Presentation and Discussion

Today’s scheduleTime Event

9:00 - 9:15 Welcome

9:15 - 10:00 Tour of SSE Island and RedgraveClick on…• Search -> • Places ->• Redgrave HD Skins ->• Teleport ->http://slurl.com/secondlife/REDGRAVE%20Skins%20Fashion/96/207/21 

10:00 - 10:15 Break

10:15 - 11:00 Presentation and Discussion

Today’s schedule

Time Event

9:00 - 9:15 Welcome

9:15 - 10:00 Tour of SSE Island and Redgrave

10:00 - 10:15 Break

10:15 - 11:00 Presentation and Discussion

But it is only a matter of time….

O’Driscoll 2009

How many usually think

of virtual worlds…

My CV• Leading a virtual team of 30

individuals from across the globe

• Creating and successfully executing strategies under

pressure• Managing cross-cultural conflict

without face-to-face communication

Building skills in virtual environments

“Clearly, if social activity migrates to synthetic worlds, economic activity

will go there as well.” Castronova, 2006

US$ 635,000 for a virtual asteroid!

http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/

• US$ 500,000 profit in 5 years by Jon “Neverdie”

Jacobs• Entropia Universe with GDP

>US$ 440 mln

Open source VW platforms growing

OurBricks

OSGrid – Example of Grid Userbase

Courtesy of Nebadon Izumi

Virtual Worlds on Demand

www.kitely.com

Easy to….

Set up your own virtual world with own web presence (each world has World Page with own URL and sharing buttons)

Manage who can access each world via Facebook integration (LinkedIn, Twitter, and other login options are coming) and track this

Run multiple worlds so can host hundreds of simultaneous events while still paying just $0.20 per user per hour

Finance since charged by minute so actual visitor costs for partial hours are lower

http://getsatisfaction.com/kitely/topics/how_to_change_default_viwer_on_a_mac#reply_5484936

VWs exiting “Gartner hype cycle” trough

Virtual worlds today

http://www.gartner.com/it/page.jsp?id=1447613

>1 bln usersMay 2006

July 2007

A spectrum of business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Entrepreneur

& RL firm

uses

VW tech

nology

as tool

Avapreneur &

VW firm part

of

VW ecosy

stem of

economic

activity

A spectrum of business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Entrepreneur

& RL firm

uses

VW tech

nology

as tool

Avapreneur &

VW firm part

of

VW ecosy

stem of

economic

activity

Welch et al 2010

Merck’s Global R&D

NVWN Monthly Project Meeting

http://bit.ly/sNyKb5

Virtual collaboration

ProViWo: Professional Collaboration and Productivity in Virtual Worlds,

http://vmwork.net/proviwo/

https://blogs.aalto.fi/allthingsvirtual/files/2011/06/Benchmark_Report1.pdf.

HP rolls out virtual banking with Avaya’s Web.alive

http://www.hypergridbusiness.com/2011/04/hp-rolls-out-virtual-banking-with-avayas-web-alive/

Learning virtual

teaming skills

http://www.youtube.com/watch?v=uQa6vyG8Dkg

VWs as tool for training….

…and simulation

24

Interested in joining a

workshop?

Please register at

tiny.cc/t4c or email me

at tkohler@hpu.edu

Kohler, Teigland, Giovacchini 2010

…and co-creation

Exploring VW affordances

Teigland et al 2010

Simulation Avatar

design

Multi-modal

communication

Co-creationArchiving

Immersion

A spectrum of business virtuality

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Entrepreneur

& RL firm

uses

VW tech

nology

as tool Avapreneur &

VW firm part

of

VW ecosy

stem

of eco

nomic

activity

BOSL & CO

Web Radio

Beauty Pageant

Lifestyle Magazine

Auditorium

Model Agency

Shopping Mall

Modelling Academy

Lindqvist 2011

Clothes/shoes

MODELLING AGENCIES

Topmodels

Photo-graphers

Photo studio makers

Modelling furniture

Poses and animations

Furniture

HairSkins

Event builders

MAGAZINES

MODELLINGSCHOOLS

Shop builders

Accessories

Body shapes

DJs

Viachka, Giovacchini, Teigland, Lindqvist 2011

Virtual fashion

ecosystem

But few firms span the RL/VW boundary

Virtuality

Fully real Fully virtual

NO activities conducted in-

world

ALL activities conducted in-

world

Entrepreneur

& RL firm

uses

VW tech

nology

as tool

Avapreneur &

VW firm part

of

VW ecosy

stem

of eco

nomic

activity

Charities bridging RL/VW boundary

Teigland, JVWR, 2010

Core teamMembers

Meetings

$$

Today’s challenges

I’m “afraid” of the technology. Isn’t a webconference better? It’s just a game.

Who’s behind that avatar?Here today, gone tomorrow….

You’re only as good as your technology.

The technology isn’t stable. I can’t read their body language.….

Attitudes

Behaviors

Technology

Moving into the Experience Economy

Pine Jr. & Gilmore 1998, 1999; DiGangi 2010

Hooker et al 2010

State of flow- Greater purchase

intent - Positive brand attitudes

970 mln VW accounts under age 16

http://www.slideshare.net/nicmitham/kzero-universe-q2-2011

My 10 year old cousin is addicted to Stardoll and does not see why I like Facebook since I can only read what

other people send me. For her it is just natural for all her friends to be moving

around the Stardoll website. - Masters student at Stockholm School of

Economics

As soon as the Facebook generation wakes up and embraces virtual reality,

we are going to see a giant wave of virtual world millionaires.

-Jon “Neverdie” Jacobs

Tomorrow’s international entrepreneurs?

From the mobility of goods to the mobility of financial capital to

…

...the “mobility” of labor?

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

“We ain’t seen nothin’ yet!”