new we are an obstacle course race to transform 100 … · 2019. 12. 11. · we are an obstacle...
TRANSCRIPT
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WE ARE AN OBSTACLE COURSE RACE COMPANY ON A MISSION
TO TRANSFORM 100 MILLION LIVES
7 MILLION ATHLETES TO DATE
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7 MILLION ATHLETES TO DATE1.3 MILLION NEW ATHLETES ANNUALLY
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7 MILLION ATHLETES TO DATE1.3 MILLION NEW ATHLETES ANNUALLY
40+ COUNTRIES, 250 EVENTS
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13 DIFFERENT RACE TYPES
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AGENDA • FINDING COMPELLING STORIES AND
TRANSLATING THEM INTO IMPACTFUL
STORYTELLING:
HOW TO FIND AND IDENTIFY THE RIGHT STORIES FOR YOUR BRAND
HOW TO TELL THOSE STORIES AND SHAPE THE NARRATIVE
WHAT YOU NEED TO CAPTURE AND ILLUSTRATE A GOOD STORY
WHERE TO SHARE YOUR STORIES
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HOW TO FIND AND IDENTIFY THE RIGHT STORIES FOR YOUR BRAND?
• SET YOUR GOAL AND TURN TO YOUR
CUSTOMERS/COMMUNITY
• LISTEN
• ASK
• BUILD THE
• NARRATIVE
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HOW TO TELL THOSE STORIES AND SHAPE THE NARRATIVE?
• MAINTAIN AUTHENTICITY AND STAY TRUE TO
YOUR BRAND
INSPIRATIONAL ASPIRATIONAL
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WHAT YOU NEED TO CAPTURE AND ILLUSTRATE A GOOD STORY
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WHERE TO TELL THE STORIES (OWNED)EDITORIAL SOCIAL NEWSLETTER/EMAIL
PODCAST
BROADCAST
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WHERE TO TELL THE STORIES (PARTNERSHIP)
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WHERE TO TELL THE STORIES (EARNED)LOCAL/REGIONAL
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WHERE TO TELL THE STORIES (EARNED)NATIONAL/INTERNATIONAL
