new web and graphic design trends applied to …...•typography: appropriate fonts, spacing (css)...
TRANSCRIPT
EuroPCom
21 October 2016 | Brussels, Belgium
@InteractEU Gabriel Alvarez, Interact Programme
New web and graphic design trends applied to public institutions
• From: Shannon Walkley
Date: Monday 21 June 2010 9.15am
To: David Thorne
Subject: Poster
Hi. I opened the screen door yesterday
and my cat got out and has been
missing since then so I was wondering if
you are not to busy you could make a
poster for me. It has to be A4 and I will
photocopy it and put it around my
suburb this afternoon. This is the only
photo of her I have she answers to the
name Missy and is black and white and
about 8 months old. missing on Harper
street and my phone number.
What we want and what the contractor wants (I)
the request
• From: Shannon Walkley
Yeah that’s not what I was looking for at
all. it looks like a movie and how come
the photo of Missy is so small?
• From: David Thorne
It‘s a design thing. The cat is lost in the
negative space.
• From: Shannon Walkley
That’s just stupid. Can you do it properly
please? I am extremely emotional over
this and was up all night in tears. you
seem to think it is funny. Can you make
the photo bigger please and fix the text
and do it in colour please?
What we want and what the contractor wants (II)
first draft
• From: Shannon Walkley
This is worse than the other one. can
you make it so it shows the whole photo
of Missy and delete the stupid text that
says missing missy off it? I just want it to
say lost.
What we want and what the contractor wants (III)
second draft
• From: Shannon Walkley
I just want a photo and the word lost and
the telephone number and when and
where she was lost and her name. Not
like a movie poster or anything stupid. I
have to leave early today. If it was your
cat I would help you. Thanks.
What we want and what the contractor wants (IV)
third draft
What we want and what the contractor wants (V)
fourth draft
Modern graphic design:
Principles
approaches
Elements:
• Balance: stability and structure
• Proximity: focal point
• Alignment: order and structure
• Contrast: emphasis
• Space (positive and negative)
Good design vs bad design:
• Clean, simple and well-organised vs complex and cluttered
• Attractive, sophisticated and professional vs old-fashioned and amateur
• Emotional vs dry
Modern graphic design:
Symbology (I)
illustrations
Witnessing the switch from past to new approaches:
Modern graphic design:
Symbology (II)
illustrations
Witnessing the switch from past to new approaches:
Before rebranding:
After rebranding:
Modern graphic design:
Visual recognition, harmonisation and consistency
INTERACT is co-financed by the European Regional Development Fund (ERDF)
PROJECT MANAGEMENT HANDBOOK
Chapter I
Interreg - Essential Background
• Drupal
+ 34,000 plugins, simple for editors,
complex for developers.
- Clean but old style interface.
• Joomla
+ 7,000 plugins.
- Cluttered interface, complex until you
get over the initial learning process.
• Wordpress
+ 45,000 plugins, attractive and simple
user interface.
- Not very flexible.
Web modern trends:
Open source CMS solutions
back-end
• SEO
• Scheduled publishing
• Image/asset management
• In-context editing
• Version management
• Workflow
• Security
• Translations
Web modern trends:
CMS features
back-end
• Responsive design and the mobile first
approach
• More logic on the front-end: all sections
available on the homepage and the
three click principle
• Use of videos, pictures and or
illustrations
• Typography: appropriate fonts, spacing
(CSS)
• Rich interfaces: highly stylised,
interactive, animated, embedded
content
Web modern trends:
Design
front-end
Responsive
vs
not
responsive
Interactive
library for
high
amount of
documents
Tweet and
video
embedding
to avoid
additional
clicks
