new york city digital roadmap

8/12/2019 New York City Digital Roadmap

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THE CIT Y OF NEW YORK

NEW YORK CITYS

2 0 1 3 R O A D M A P

DIGITALLEADERSHIP


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New York CitysDigital Leadership


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New York Ciy's Digial Leadership V

Mayor Michael R. Bloomberg

Deputy Mayor Robert K. Steel

Commissioner Kaherine L. Oliver

Firs Depuy Commissioner odd AsherAllie Kleva, Associae Commissioner, Markeing and Sraegic Parnerships

Rachel S. Hao, Chie Digial OficerIvy Li, Digial Communicaions Direcor

Grace Cheung, Media Cener LiaisonSeema Shah, Sraegic Parnerships Manager

able o Conens

I N R ODUCI ON B Y MAYOR MI CHAE L R . B L OOMB E R G 1

P R OG R E S S R E P OR 3

HE R OADMAP : ACHI E V E ME N S I N R E V I E W

AC CE SS 4

E DUCAI ON 1 0

OP E N G OV E R N ME N 2 0

E N G AG E ME N 2 8

INDUSRY 44

DI G I AL CI I E S S YMP OS I UM 5 2

HE R OADMAP : L OOKI N G AHE AD 5 4

N E X S E P S F OR ACCE S S 5 7

N E X S E P S F OR E DUCAI ON 5 8

N E X S E P S F OR OP E N G OV E R N ME N 5 9

N E X S E P S F OR E N G AG E ME N 6 0

N E X S E P S F OR I N DUS R Y 6 2

CON CL US I ON B Y HE CHI E F DI G I AL OF F I CE R 6 4

Download the 2011, 2012 and 2013 Roadmaps at nyc.govSpecial Tanks o

Brooklyn Public Library

Deparmen o EducaionDeparmen o Inormaion echnology & elecommunicaions

Deparmen o Parks and RecreaionDeparmen o Small Business Services

Te Mayors Fund o Advance New York CiyMayors Office

New York Ciy Economic Developmen CorporaionNew York Public Library

NYC 311

Office o Emergency ManagemenQueens Library

Samanha Grassle

New York Citys Digital Leadership: 2013 Roadmap

Copyrigh 2013 Te Ciy o New York

Design by Te Leter Ofice


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New York Ciy's Digial Leadership 1

In 2011, our Adminisraion inroduced he Ciy o New Yorks rs

Digital Roadmapwih a simple goal: making New York he naions

number one digial ciy, in boh he privae and public secors. In jus

wo years, we have made remendous progress owards ha goal.

New York Citys Digital Leadership: 2013 Roadmap serves as a prog-

ress repor, oulining he resuls o dae o 40 iniiaives. Across New

York in our schools, libraries, and communiy ceners our digial

programs are increasing affordable broadband access and helping

people improve heir echnological lieracy and compuer skills. Te

Roadmapalso deails our rs Digial Ciies Symposium, which we convened o share hese kinds o proven ideas

wih oher innovaive ciies around he world.

Te uure o he global economy, in every indusry, is ied o echnology and he uure or ciies ha recognize

his ac is very brigh. Here in New York, our Adminisraion has esablished a nework o business incubaors,

including ech incubaors. We also launched an enrepreneurial und or ech companies, which has provided seed

money o he rs winner o our Big Apps compeiion.

In he privae secor, ech sarups and esablished companies now employ more han 120,000 New Yorkers, an

increase o 30 percen sin ce 2005. Once Cornell and he echnion Insiue o echnology open heir world-class

applied sciences campus on Roosevel Island, we wil l atrac even more alened engineers and compuer scieniss.

And, afer hey graduae, we look orward o hem saring heir own businesses righ here in he ve boroughs.

Tanks o hese effors and more, New York Ciy is srenghening our posiion as a leader o he 21s cenury

economy. As we srive o keep our ciy a capial o ech innovaion and enrepreneurship,

I invie you o learn more abou our work in he 2013 Roadmap.

Michael R. Bloomberg

Mayor

INTRODUCTION BY MAYOR MICHAEL R. BLOOMBERG

New York City Mayor Michael R. Bloomberg

"he uure o he global economy,in every indusry, is ied o echnology and he uure or ciies harecognize his ac is very brigh."


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2 Te Ciy o New York New York Ciy's Digial Leadership 3

Progress Repor: 100% Achieved

1. ACCESS

Connec high-needs individuals hrough ederally unded Conneced iniiaives 5Launch oureach and educaion effors o increase broadband Inerne adopion 5Suppor more broadband choices ciywide 9Inroduce Wi-Fi in more public spaces, including parks 7

2. EDUCATION

Inroduce Applied Sciences NYC, he iniiaive o bring more SEM insiuions o New York Ciy 12Inroduce Cornell-echnion Innovaion Insiue on Roosevel Island 13Inroduce Cener or Urban Science and Progress, led by NYU and NYU-Poly 13Inroduce Academy or Sofware Engineering, a high school ha eaches developmen and design 11Increase number o paricipans in Innovaion Zone rom 80 schools o over 250 11Develop Digial Ready, digial lieracy curriculum or middle and high school sudens 11

3. OPEN GOVERNMENT

Develop NYC OpenDaa, an Open Governmen ramework eauring APIs or Ciy daa 21Launch a cenral hub or engaging and culivaing eedback rom he developer communiy 23Inroduce visualizaion ools ha make daa more accessible o he public 22Launch app wishliss o suppor a needs-based ecosysem o innovaion 23Launch an official New York Ciy apps hub 23Hos New York Ciys rs hackahon: Reinven NYC.gov 23Hos New York Ciy's rs susainabiliy hackahon: Reinven Green 23Launch Code Corps iniiaive linking voluneer echnologiss wih livesaving civic digial projecs 25Hos Reinven Payphones Design Challenge on uure o public payphones 24Inroduce DAR, a eam o he Ciy's daa expers 27

4. ENGAGEMENT

Expand 311 Online hrough smarphone apps, witer and live cha 41Implemen a cusom bi.ly url redirecion service on NYC.gov o encourage sharing 40Launch official Facebook presence o engage New Yorkers and cusomize experience 38Launch @NYCgov, a cenral witer accoun and one-sop shop o crucial news and services 38Launch a New York Ciy umblr verical, eauring conen and commenary on Ciy sories 38Launch a Foursquare badge ha encourages use o New York Ciys ree public places 38Inegrae crowdsourcing ools or emergency siuaions 42Inroduce digial Ciizen oolkis or engaging wih New York Ciy governmen online

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Inroduce SMAR, a eam o he Ciys social media leaders 38Launch ongoing lisening sessions across he ve boroughs o encourage inpu 40Relaunch NYC.gov o make he Ciy s websie more usable, accessible and inuiive 29

5. INDUSTRY

Expand workorce developmen programs o suppor diversiy in he digial secor 45Suppor echnology sarup inrasrucure needs 47Suppor small businesses hrough sreamlined online resources and digial raining 48Coninue o recrui more engineering alen and eams o New York Ciy 47Promoe and celebrae NYCs digial secor hrough evens and awards 49Pursue a new .NYC op-level domain 48Develop he Made in NY Media Cener, a aciliy in DUMBO dedicaed o he uure o soryelling in a digial age 50Launch We Are Made in NY, an economic developmen iniiaive celebraing New York Ciy's ech secor opporuniies 49Expand he Made in NY Mark o disincion o digial companies ha base a leas 75% o developmen in NYC 49

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ACCESSAccess:

Connecting All New Yorkers

T 99% N Yhave resi-

denial access o high-speed broadband, and build-ing on his reach is criical. Since he inroducion

o he Digial Roadmap in 2011, over a dozen new

iniiaives have enhanced Inerne inrasrucure,increased adopion and expanded coverageand

oday New Yorkers are more conneced han everbeore.

From public Wi-Fi in over 50 parks o subsidized

broadband access or hundreds o housands o low-income residens, Access programs have provided

New Yorkers wih a hos o ree opions o conneco he Inerne, supporing public saey, academic

growh, economic developmen, ourism and com-muniy.

More Access for Low-Income New Yorkers

Te plan sars by ocusing on serving

hisorically under-conneced communiies, andesablishing he baseline ha every New Yorker

has a range o ree and l ow-cos means o accesshe Inerne o ulll proessional and personal

goals.

Underscoring Mayor Bloombergs commimeno increasing echnology inclusion and reducing

he digial divide, he Ciy o New York has helped

nearly 300,000 low-income residens access heInerne and adop service since he inroducion o

he Digial Roadmap.

A major driver o his accomplishmen was he se ohigh-impac grans provided by he ederally undedprogram (Broadband echnology Opporuni-

ies Program). Programs included Conneced Learn-

ing, which provides raining, discouned broadband,echnology curricula and equipmen o 23,000 sixh

graders and heir amilies or a oal impac o over

50,000 residens. Te program, which surpassed isiniial goal o serving 18,000 sixh graders, hopes o

signicanly impac he academic and proessionalrajecory o he seleced sudens by providing hem

and heir households wih powerul digial lieracyraining a a criical age.

In addiion, a separae program, Conneced Com-

muniies, has expanded capaciy and inrasrucureo serve over 40,000 individuals a week via 100 new

or upgraded public echnology ceners locaed in

NYCHA Digital Van.

Images courtesy of NYCHA.

Te oundaion o a digial ciy is he conneciviyo is people. Access is he basis o he DigialRoadmap because ensuring ha all New Yorkersare able o connec o he Inerne is he firs sep orealizing New York Ciys innovaive poenial.

300,000

4,000+

50 +

36 in 2013

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200,000

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public libraries, recreaion ceners, public housingand communiy ceners. Tis includes innovaive

iniiaives such as he New York Ciy Housing Au-horiy () Digial Vans program, a program

ha outed mobile echnology ceners ha ravelacross housing developmens in all ve boroughs o

provide Inerne and compuer access. o promoeservices o he public, poss schedules

online and via witer; jus over a year since launch,he Digial Vans have served over 4,000 residens.

Alogeher, Conneced Communiies compuer re-sources ceners bene approximaely 200,000 New

Yorkers annually.

Finally, a hird program called Conneced Founda-

ions, has ocused on a-risk youh in danger oailing o complee high school, and has served 4,194

sudens o daeproviding access and digial l i-eracy raining o increase proessional opporuniies

pos-secondary school.

New York Ciys library sysems play a vial andever-growing role in connecing New Yorkers o he

inormaion ha hey seek on he Inerne. Alogeh-er, he Ciys hree library sysems have increased

he number o compuers available o he public by89% since 2002. Te Brooklyn Public Library (BPL)

offers is members ree Inerne access and 1,111

public use compuers, including 95 lapops addedo is invenory in 2011 using BOP unding. BPL

also offers a 36-compuer ech Lof serving youhup o 16 years o age and compuers wih ree access

o cosly specialy programs such as Roseta Sone,Windows Live Movie Maker and Ancesry Library

Ediion. Te New York Public Library provides

ree access o he Inerne, online daabases, librarycaalogs and Microsof Office applicaions rom is

4,026 public-use compuers. In 2012, NYPL visiorslogged 3,557,162 hours o compuer use, and made

a oal o 441,434 requess or is 1,303 lapops. TeQueens Public Library also provides Inerne access

and 1,706 compuers or public use, and hroughBOP unding, provides one-on-one raining and

use o Microsof Office applicaions.

Tese inrasrucure achievemens are complemen-ed by he expansion o proessional developmen

programs ha connec hundreds o diverse publicschool sudens wih echnology inernships a com-

panies across New York Ciy, deailed in he Indusry

secion o his repor.

Increased Free i-Fi inPublic Spaces

Building on ull-service access o he Inerne viahardline connecions and public deskop compu-

ers, he increased use o mobile devices, ables andpersonal lapop compuers in New York Ciy has led

o exponenial public demand or ree public Wi-Fi.While blankeing he ve boroughs o he Ciy wih

public Wi-Fi is currenly cosly and complex, heCiy o New York has suppored he esablishmen

o public-privae parnerships. Tese parnerships

represen ens o millions o dol lars in invesmenha expand conneciviy o hundreds o housands

a no cos o axpayers.

Since he announcemen o he Digial Roadmap,he Ciy has implemened ree public Wi-Fi in over

50 parks, supporing business, ourism and com-muniy needs. O hose parks, 26 locaions were

conneced by A& and eaure unlimied Wi-Fiaccess or all users. Spurred by he experience

o elecommunicaions needs during HurricaneSandy, A& also recenly piloed Sree Charge,

several solar-powered mobile charging saionsha help New Yorkers mainain power, and, hus,

conneciviy on he go and in emergency scenarios.

Cablevision and imeWarner invesed in inra-srucure in an addiional 32 parks, and allow

up o 30 minues o use per monh ree o chargeor non-cusomers and $0.99 per day beyond

ha hreshold.

Beyond he parks, he Ciy o New York has par-nered wih Google o provide ree public Wi-Fi

in Chelsea, covering an area ha serves over100,000, including over 2,000 residens o he

Fulon Houses public housing developmen, andspanning rom 15h Sree o 19h Sree and 8h

Avenue o 10h Avenue.

Free public Wi-Fi neworks are also coming o 10

commercial disrics in all ve boroughs: in Brook-lyn along he Fulon Sree corridor, BAM Culural

Disric, Brownsville, and Downown Brooklyn;in Manhatan in he Flairon Disric, along he

Waer Sree Corridor and he Eas River waerron

in Lower Manhatan, he 125h Sree corridor inHarlem and on Roosevel Island; in Queens in Long

Island Ciy; in Saen Island in he S. George com-mercial disric; and in he Bronx on Fordham Road,

as well as oher areas ciywide.

Saring his all, consrucion will begin on a ree,public Wi-Fi nework in Harlem rom 110h o

137h Srees beween Frederick Douglass Bou-levard and Madison Avenue. Te Mayor's Fund

o Advance New York Ciy is parnering wih heDeparmen o Small Business Services and ech-

nology vendor Sky Packes o design and plan he

nework, which will be unded by he public-privaeparnership or a leas ve years. Harlem Children's

Zone will also help provide communiy oureachand educaion abou he nework's presence. Te ull

nework is expeced o be compleed in 2014.

Te Ciy o New York has also explored new uses

o exising inrasrucure o expand Wi-Fi coverage,including he opporuniy o breahe new lie ino

public pay elephones by augmening hem wih

Wi-Fi hospos available o he public. Trougha pilo beween payphone ranchisees ian and

Van Wagner Communicaions, he Deparmen oInormaion echnology and elecommunicaions

has launched Wi-Fi hospos a 13 payphone kiosks,ree o charge o he public and accessible a up o a

disance o 200 ee.

Street Charge. Images

courtesy of Pensa.

Free Wi-Fi at payphone

kiosks. Image courtesy

of DoITT.


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New York Ciys public libraries coninue o providecrucial Inerne access, including ree public Wi-Fi

a all branches o he hree library sysems ha serveNew York Ciys ve boroughs: Brooklyn Public Li-

brary, New York Public Library and Queens Library.

Below ground, he expansion o cellular and wirelessservice in New York Ciys subway sysem is crucial

o he saey, produciviy and communicaionsneeds o New Yorkers. Since he creaion o he Digi-

al Roadmap, he MA and vendor ransi Wirelesshave begun he expansion plan o bring Wi-Fi and

cellular service o all 277 underground saions. In

2011, six saions were conneced; oday 36 under-ground subway saions provide access.

ider Internet ProviderChoice for all New Yorkers

Beyond public Inerne access, increasing markecompeiion or privae Inerne service is key o

ensuring a range o choices or consumers in NewYork Ciy. And while he ederal governmen deer-

mines he range o approved Inerne providers, heCiy o New York has used is negoiaion leverage o

ensure ha large cable providers expand serv ice o

all residenial areas.

When he rs Digial Roadmap was released in2011, 60% o residenial srees had access o Veri-

zon FiOS. As par o a conrac requiremen securedby he Deparmen o Inormaion echnology and

elecommunicaions, oday he percenage o resi-dences wih sree access has increased o 91%, wih

Verizon on rack o serve 100% o residences by heconclusion o 2014. Tis represens a crucial sep in

expanding he marke and providing more opionso consumers in New York Ciy.

Expanded CommercialFiber Optic Broadband

Finally, as New York Ciys echnology secor growsand oher major indusries modernize, he need or

high-speed commercial broadband access has neverbeen greaer. o speed he deploymen o ber opic

cabling, he Ciy o New York has explored innova-ive new echnologies and leveraged conracs wih

Inerne service providers.

One example is he rial o micro-renching echnol-

ogy o deploy ber conneciviy in commercialcorridors. Micro-renching is a process o insalling

small conduis in narrow renches a sidewalk edgeso house ber opic cabling. I is aser, more efficien

and less disrupive han radiional mehods o in-salling inrasrucure. In parnership wih Verizon,

he Ciy approved 14 pilo locaions ha will runhrough November 2013.

In addiion, Depuy Mayor Rober Seel announced

he launch o he ConnecNYC Fiber Challenge, acompeiion ha provides ree ber conneciviy in-

sallaion o businesses, up o a value o $14 million.Te cones is in is second round, wih over 200

applicans o dae, and is described in greaer deph

in he Indusry secion.

Verizon FiOS Installation.

Image courtesy of DoITT.


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EDUCATIONEducation:

Investing in the Future

M B has

launched over 40 digial learning programs ha haveserved over one mil lion New Yorkers o dae. Tese

programs serve kindergarners and senior ciizensalike, across all ve boroughs, caering o a range o

fluency levels.

Te mos recen launches include digial lieracyprograms or middle school sudens, argeed

high schools or compuer science learning and he

game-changing Cornell ech campus planned orRoosevel Island, par o Mayor Bloombergs pio-

neering Applied Sciences NYC iniiaive. Milesoneeducaion programs are highlighed below.

SEM Education HighlightsGROWTH OF IZONE PROGRAM, SERVING

STUDENTS K-12

In New York Ciy, digial learning begins a he kin-dergaren level, hanks o programs such as iZ one,

a communiy o New York Ciy public schools ha

personalizes he learning experience hrough col-laboraion ools, real-ime assessmen and an online

curriculum. A he launch o he Digial Roadmap,he iZone included 81 schools; oday ha number

has more han doubled o encompass a learningcommuniy o nearly 280 schools serving housands

o sudens in grades 6-12.

DIGITAL READY: SUPPORTING DIGITAL

LITERACY

o urher increase digial lieracy and echnol-

ogy secor awareness among sudens, he Ciyhas launched Digial Ready, a echnology-driven

program ha uses new media ools in he classroomand offers inernships and oher learning experi-

ences wih sarups. A collaboraion beween heMayor's Office o Media and Enerainmen and he

Deparmen o Educaion, Digial Ready launched in

Sepember 2013 in 10 high schools, using a suden-cenered model ha inegraes digial resources ino

lesson plans, leverages assessmen daa or insruc-ional decisions, and inroduces sudens o careers

in echnology hrough menorships and careerdevelopmen opporuniies wih local digial compa-

nies. In is second year, Digial Ready will expand o20 addiional schools, including middle schools.

COMPUTER SCIENCE CURRICULUM EXPANDS

TO MORE NYC SCHOOLS

A he secondary level, sudens ineresed in an

academic or proessional career in echnology have

greaer opions han ever beore hanks o he cre-aion o wo new high schools ocused on compuer

science learning, and he expansion o he SofwareEngineering Pilo o an addiional 19 schools. Te

Academy or Sofware Engineering (AFSE) was hers school o open in all 2012, welcoming is inau-

gural cohor o 108 sudens. Locaed in he Wash-

I Inerne inrasrucure is he bedrock o he digialciy, echnology Educaion empowers residens oully paricipae in he digial ecosysem and reaphe benefis o is innovaions. From basic digiallieracylike sending an email or applying or a jobonlineo advanced degree programs in compuerscience, iniiaives o suppor learning in science,echnology, engineering and mahemaics (SEM)ensure ha all New Yorkers are par o he uure ohe digial ransormaion o New York Ciy.40

M B

1,000,000

$100 MILLION

44,000SQ-FT. FACILITY

2M SQ-FT. CORNELL TECH CAMPUS

2.5 ACRES OF PUBLIC GREEN SPACE

81 280

N Y .

Z

DR

T A S E (AFSE) C S 2012, 108 .

A I D S E, C

T A S NYCC C-

C - R I

75

15 15 15 15 15


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ingon Irving Educaional Complex in he GramercyPark area, AFSE eaches high school sudens pro-

gramming in muliple compuer languages, as well as

he criical principles underlying each sysemen-abling hem o adap as echnology changes.

New York Ciys local echnology communiy has

conribued enormously o AFSEs success. Fromhe sar, venure capialis Fred Wilson sparked

he concep and provided signican unding oesablish he school, ciing he need or alen in he

Ciys growing digial indusry. o guide curriculumdevelopmen and suppor collaboraion wih he

echnology secor, AFSE developed an advisoryboard eauring prominen echnologiss and educa-

ors rom companies including Facebook, Four-square and Google.

Fall 2013 marks he enrance o he second classo sudens o AFSE, as well as he launch o an

addiional compuer science-ocused school - heBronx Academy or Sofware Engineering (BASE).

BASE leverages he successul curriculum emplaepioneered by AFSE, as well as an advisory board o

echnology, business and communiy leaders.

Beyond AFSE and BASE, he Sofware EngineeringPilo expanded o 19 middle and high schools in

Sepember 2013, wih courses on opics includingcompuer programming, embedded elecronics, web

design, and roboics. Seleced hrough a compeiive

applicaion process ha assessed curren echnologycurriculum and poenial or growh, he 19 schools

include:

High School o elecommunicaion Arsand echnology

Brooklyn echnical High School

Te Bronx Compass High School Te Renaissance Charer High School

or Innovaion

Urban Assembly Gaeway School or echnology

Queens Vocaional & echnical High School

Cambria Heighs Academy

Ralph McKee High School

New Dorp High School

Dimas Inermediae School 62

I.S. 30 Mary Whie Ovingon

Mark wain I.S. 239 or he Gifed and alened

Bronx Park Middle School

M.S. 223 Te Laboraory School o Financeand echnology

Nahaniel Hawhorne Middle School 74

J.H.S. 185 Edward Bleeker

Pahways College Preparaory School

J.H.S. 157 Sephen A. Halsey

Eagle Academy or Young Men

NYC Generaion ech is a program ha helps public

high school sudens learn he undamenals oprogramming and enrepreneurship skills. In 2013,

43 sudens compleed an inensive summer rainingprogram and worked wih echnology menors rom

Warby Parker, AppNexus, Spoiy, Google and oherlocal companies o develop mobile applicaions. Te

sudens hen piched heir creaions o compee or

$5,000 and a meeing wih Union Square Venures.Te program was developed by NYCEDC in parner-

ship wih he Nework or eaching Enrepreneurship.

Applied Sciences NYC:

Landmark Achievements inHigher Education

o suppor he exploding demand or compuer sci-

ence experise in New York Ciy, and o assure NewYork Ciys enduring posiion as a hub or innova-

ion, in 2010 Mayor Bloomberg and Depuy MayorRober Seel launched Applied Sciences NYC, an

unparalleled public compeiion wih he goal o buildor expand engineering insiuions across he ve

boroughs. Te schools esablished as par o AppliedSciences NYC serve posgraduae sudens, helping o

urher develop he echnology ecosysem and oriy-ing New York Ciys economy or he uure.

Te compeiion offered access o Ciy-owned landand up o $100 million in Ciy capial or world-class

insiuions o build or grow an applied sciences cam-pus in New York Ciy. Is resuls were saggering: he

iniial Reques or Expressions o Ineres garnered18 responses rom 27 prominen schools across he

counry and around he world. Soon afer, he ormalReques or Proposals resuled in seven qualiying

responses rom 17 ousanding insiuions. Afer ex-ensive evaluaion, he Ciy announced in December

2011 ha he proposal rom Cornell Universiy andhe echnion - Israel Insiue o echnology was he

rs winner o he compeiion.

CORNELL TECH

An iniiaive ha has ignied he imaginaion oNew York Ciys digial communiy, Cornell echs

mission is o modernize he applied sciences insiu-ion or he digial world, combining echnology

and enrepreneurship learning in advanced degree

programs ha eaure academics alongside indusrypraciioners. Te home o he uure campus is New

York Ciys Roosevel Island, where he wo-million-

square-oo Cornell ech campus will eauresusainable consrucion and blend seamlessly wih

he surrounding neighborhood, including 2.5 acreso green space open o he public.

In 2013 Cornell echs rs cohor, a seven-member

bea class, compleed he iniial year o is com-puer science Maser o Engineering program. Te

group is housed in space donaed by Google, and iserm concluded wih Open Sudio, a presenaion o

real-world maser projecs execued wih he men-orship o acive indusry leaders rom Beaworks,

Google and Qualcomm.

Is work already under way, Cornell ech is a power-

ul invesmen in culivaing he alen needed o uelhe uure o New York Ciys economy and mainain

is saus as he inellecual capial o he world .

Cornell Tech. Image

courtesy of Kilograph.

NYU Center for Urban

Science and Progress.

Image courtesy of

NYU CUSP.

Mayor Bloomberg

announces 19

schools to participate

in new software

engineering pilot.


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NYU CENTER FOR URBAN SCIENCE

AND PROGRESS

Te second Applied Sciences NYC winner an-

nounced was he Cener or Urban Science andProgress, a visionary public-privae research cener

ocused on he emerging eld Urban Inorma-

icssolving he challenges ha ciies ace andexploring creaive soluions o improve meropolian

lie. NYU CUSPs advanced degree programs willocus on developmens in urbanizaion and digial

echnology, wih New York Ciy as is living labora-ory. Te research cener will help o ensure ha he

bes and brighes coninue o innovae in New YorkCiy and ha heir breakhroughs and alen are ap-

plied across he ve boroughs.

CUSP is led by New York Universiy and NYU-Poly, wih conribuions rom parners he Ciy

Universiy o New York, Carnegie Mellon Univer-

siy, Universiy o orono, Universiy o Warwick,Indian Insiue o echnology Bombay and ech-

nology leaders IBM and Cisco.

INSTITUTE FOR DATA SCIENCES AND

ENGINEERING AT COLUMBIA UNIVERSITY

Te hird and mos recen winner o he Applied

Sciences NYC compeiion is he Insiue or DaaScience and Engineering (IDSE) a Columbia

Universiy. IDSE will ocus on anoher rapidly grow-

ing, emerging elddaa scienceand supporhe launch o enrepreneurial venures inspired by

he program. Te Insiues six ceners ocus on heopics o smar ciies, new media, healh analyics,

nancial analyics, cybersecuriy and oundaionso daa science, wih he aim o produce commer-

cially viable echnology iniiaives and help growhe economy. As par o he program, Columbia

will consruc a new 44,000-square-oo aciliy andhire 75 addiional aculy members. o suppor his

growh, he Ciy o New York will inves $15 millionin criical unding in he orm o energy ransmission

abaemens, deb orgiveness and lease flexibiliy.

LEFT AND FAR LEFT:

Cornell Tech campus

on Roosevelt Island.

Images courtesy of

Kilograph.

BELOW: Interior of

NYU CUSP. Image

courtesy of NYU CUSP.


12/37


New York Ciy's Digial Educaion Impac:One Million Empowered


13/37


1. ACADEMY FOR SOFTWARE ENGINEERING

2. BRONX ACADEMY OF SOFTWARE ENGINEERING

3. BLUEPRINT FOR THE MOVING IMAGE

4. BROADBAND TECHNOLOGY OPPORTUNITIESPROGRAM (BTOP)

5. BTOP: NYC CONNECTED COMMUNITIES

6. BTOP: NYC CONNECTED FOUNDATIONS

7. CITIZEN SCHOOLS

8. COALITION FOR QUEENS: ACCESS CODE

9 . C OD EN OW

10. COLUMBIA UNIVERSITY INSTITUTE FOR DATASCIENCES AND ENGINEERING*

11. COMPUTER RESOURCE CENTERS

1 2. C OR NEL L TE CH*

13. CAREER AND TECHNICAL EDUCATION

14 . CTE SUMMER SCHOLARS

15. THE CITY UNIVERSITY OF NEW YORK

16. CUSP: CENTER FOR URBAN PROGRESS*

17. DEPARTMENT OF YOUTH & COMMUNITYDEVELOPMENT PROGRAMS

18 . DIGITAL READY

19. EXPANDED SUCCESS INITIATIVE SCHOOL DESIGNFELLOWSHIP

20. GENERAL ASSEMBLY

2 1. H IVE NYC

2 2. i ZO NE

23. LADDERS FOR LEADERS

2 4. L IN K(LEVERAGING INNOVATIONS & OUR NEIGHBORHOODS INTHE KNOWLEDGE ECONOMY): LEARN AS YOU EARN

25 . L INK: DIGITALWORK NYC

26 . L INK: IMMIGRANT BRIDGE

27. MADE IN NY MEDIA CENTER BY IFP

28 . MADE IN NY TALKS: TECH

2 9. M OU SE

30. NYC GENERATION TECH3 1. NYC STE PS

3 2. O AT S: OLDER ADULTS TECHNOLOGY SERVICES

3 3 . P -TEC H (PATHWAYS IN TECHNOLOGY EARLY COLLEGE HIGH SCHOOL)

34. PUBLIC L IBRARY PROGRAMS

35. RECYOUTH: REEL EDUCATION FOR YOUTH

36 . SCHOLARS AT WORK

37. SMALL BUSINESS DIGITAL TOOLKIT

38. SOFTWARE ENGINEERING PILOT PROGRAM

39 . WORKADVANCE

* PART OF APPLI ED SCI ENCES NYC, AN IN ITIATIVE TO DEVELOP TOP - TI ER APPLI ED SCI

Specialized high school with a focus on innovative software engineering and computer science

High school teaching programming, design & app development, promoting creative thinking and community engagement

Standards-based curriculum and workshops for the study of the moving image and new media for K-12

Computer access and digital literacy training for high needs communities with a focus on raising student achievement amongMS students and their families

Expands public computer centers in New York Citys highest poverty areas through investments in equipment, training andoutreach efforts

Provides transfer students with the digital skills and access to technology necessary for graduation, college and career

Partners with middle schools to provide academic support, apprenticeships, and college and career preparedness resources

Affordable tech education for underserved populations. Puts graduates on path to careers in tech and entrepreneurship

Teaches high schools students to code through free, extra-curricular training

Significantly builds Columbia Universitys applied science focus with an emphasis on new media, smart cities, health analyt-ics, cybersecurity and financial analytics

Provide low-cost computer access and digital literacy courses to a diverse range of New Yorkers

Applied science program led by Cornell and the TechnionIsrael Institute of Technology, fusing educational excellence with

real-world commercial applications and technology entrepreneurship

High schools fusing academic rigor, real-world relevance and workplace skills with a focus on digital media and technology

Technology related summer internship experience matching participants with a diverse range of companies and City agencies

CUNY system offers degree programs and work opportunities in applied sciences, digital media and entrepreneurship

Public-private research center and applied sciences graduate program in downtown Brooklyn led by NYU and NYU-Poly

A range of out-of-school programs for elementary, middle and high school students focusing on Science, Technology,Engineering and Mathematics learning experiences

Delivers technology and digital learning to high schools classrooms and connects students with the tech community in NYC

Fellows will design breakthrough high school model that will yield new schools in 2014

Transforms thinkers into creators through education and opportunities in technology, business and design

Collaboration lab to develop innovative learning experiences to prepare 612th graders for success in the digital age

An innovation program that delivers tech tools, strategies and supports to classrooms across NYC

Internship and professional development program for young New Yorkers emphasizing 21st century skills and education

Paid internship program to obtain relevant, in-demand skills, work experience, wage and credits alongside classes

Participants train to complete digital tasks, build employment history, and create pathways to digital jobs while earning money

Career counseling, low-interest loans, licensing paths, job placement for foreign-trained immigrants with high demand skills

Incubator, co-working space, classes, gallery & screening room where innovators learn, share ideas, and build businesses

Career panels featuring digital media practicioners and leaders

Organization that empowers underserved middle and high school students to learn, lead and create with technology

Provides hands-on learning and mentorship for high school students interested in tech-based innovations

Program offered at Family Justice Centers to prepare participants for careers in the technology sector

Brings technology skills to New Yorkers aged 60 and over through community programs and online resources

) Unique grade 9-14 applied science school that prepares students for competitive jobs in the IT industry

Classes offered throughout Brooklyn, New York and Queens Public Library systems on digital literacy

Multimedia extracurricular program for teens that teaches digital skills for creative media production

Brooklyn Tech Triangle-based paid internship and workforce development program for college students

Training courses to help small businesses build a presence online, engage customers and expand using social media strategies

Brings computer science and software engineering classes to students in grades 6-12 in 20 schools across NYC

Training program that prepares unemployed and low-wage working adults for jobs and carer growth opportunities

SCIENCES AND ENGINEERING CAMPUSES IN NYC

New York Ciy's DigialEducaion Impac

NYC Generation Tech. Images courtesy of NYCEDC

and Network for Teaching Entrepreneurship (NFTE).


14/37


OPENGOVERNMENT

OpenGovernmen:Enabling Innovation and Transparency

S D Rinroducion

in 2011, he Ciy o New York has led he naion in

Open Governmen achievemens, including he re-lease o housands o public daa ses, he convening

o he rs municipal hackahons and Mayor Bloom-bergs passage o Local Law 11, he mos progressive

open daa legislaion in he counry.

Te impac o hese iniiaives are ar-reaching.Beyond he developmen o a compelling new

mobile app using Ciy APIs or an eye-opening daavisualizaion, he mos lasing oucome is he bonds

ormed among echnologiss, governmen employ-ees and civic innovaors.

NYC OpenData

A echnology ramework ha enables developers

o effecively engage wih Ciy daa is crucial o anOpen Governmen sraegy. Unlocking he vas daa

resources a he Ciys disposal also provides a com-peiive advanage o enrepreneurs creaing value

and jobs in New York Ciy. Wih his in mind, severalmonhs afer he release o he 2011 Digial Road-

map, he Deparmen o Inormaion echnologyand elecommunicaions unveiled NYC OpenDaa,

a plaorm suppored by echnology rom Socraaha offers access o API-enabled daa ses and a vari-

ey o ools or inerpreing, displaying and visualiz-

ing daa. A is launch, he plaorm offered 350 daases; in 2013, he coun has grown o 2,077.

Daa ses include operaional resources as well as

perormance merics providing he building blocksor acive civic paricipaion and enabling he

developmen o uncional ools o improve daily

lie. Popular daa ses include resauran inspecion

resuls and deailed maps o he Ciy s public parks.

I users canno nd wha hey are looking or, heyare able o sugges a daa se via a public orum on

he websie.

In addiion, NYC OpenDaa now offers ree, publicaccess o he valuable, high-demand MapPLUO

(Primary Land Use ax Lo Oupu) and ACRIS (Au-omaed Ciy Regiser Inormaion Sysem) logic and

daabases. MapPLUO provides Ciywide land useand geographic daa rom a range o agencies, merged

wih ax lo inormaion. MapPLUO inormaionypes include mass appraisal, landmark and zoning

daa. ACRIS offers digial access o Ciy Regiserpropery records and documen images relaed o real

esae, including deeds, morgages and leases.

op 10 Most Popular Data Setsfrom nyc.gov/data1. IFI HOTSPOT LOCATIONS

2. 311 SERVICE REUESTS FROM 2010 TO PRESENT

3. SUBAY ENTRANCES

4. MAP OF PARKS

5. ELECTRIC CONSUMPTION BY ZIP CODE 2010

6. ZIP CODES MAP

7. MTA DATA

8. RESTAURANT INSPECTION RESULTS

9. BASIC DESCRIPTION OF COLLEGES AND UNIVERSITIES

10. SAT COLLEGE BOARD 2010 SCHOOL LEVEL RESULTS

Afer esablishing srong ooing in Access and Edu-caion, he nex sep or a digial ciy is o culivae anopen, collaboraive governmen culure and echnol-ogy srucure. Open Governmen suppors ranspar-ency and innovaion, enabling he public o developefficien, creaive soluions o shared civic challenges.

N

NYC.

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$150,000

.


15/37


NYC DEVELOPER PORTAL

An effecive online plaorm ha suppors he

developer communiy and connecs i o Open Daaresources and inormaion is crucial o ensuring con-

srucive oucomes rom Open Governmen iniia-ives. Following he success o he NYC OpenDaa

ech Sandards wiki, which provided valuable publicinpu ino he Ciys daa sraegy, he Ciys Depar-

men o Inormaion echnology and elecommu-nicaions and he Mayors Office o Daa Analyics

launched he NYC Developer Poral (nyc.gov/de-velopers), a ool ha brings ogeher resources and

eedback ools o suppor echnologiss using Ciy

daa. Te plaorm includes:

User accoun managemen, including he abiliyo regiser, obain Developer Keys or Ciy APIs,

rack usage saisics and submi an applicaiono he App Showcase

An App Showcase ha includes boh officialand publicly submited mobile applicaions

developed using Ciy daa

A direcory o all official Ciy APIs, wih de-

scripions and commen uncionaliy

A orum or developer eedback, quesions and

suggesions

Cenralized links o he Ciys OpenDaa Pla-

orm, NYC BigApps and he OpenDaa umblr

presening compelling daa visualizaions

A lising o upcoming echnology evens rel-

evan o Open Governmen iniiaives

HACKATHONS

In he summer o 2011, monhs afer he inroduc-

ion o he Roadmap, he Ciy o New York con-vened he rs municipal hackahon in he Unied

Saes, Reinven NYC.gov. A hackahon is a collab-oraive developer even in which echnologiss build

ools serving a shared goal wihin a shor, speciedime consrain ofen culminaing in public dem-

onsraions and prizes or winning innovaions. By

creaing an environmen ha encourages experimen-aion, minimizes risk and esablishes a imeable

ha requires rapid prooyping, hackahons are avaluable way o spark organizaional innovaion.

Te aim o he Reinven NYC.gov hackahon,

organized by NYC Digial, was o design and build

a more modern ieraion o NYC.gov, he Ciyswebsie. Over 100 voluneer designers, developers,

echnology parners and Ciy employees paricipa-ed in he 48-hour even, hosed in coworking space

donaed by General Assembly. Te oucomes se anew bar or civic collaboraion, as eams delivered 12

working prooypes o new NYC.gov websies andesablished design reerences ha would pave he

way or he modern, inuiive user experience o herecenly updaed NYC.gov. Winning designs were

user-cenric and inormed by web raffic analyicsand curren ineracion sandards such as predicive

search and mobile design. Reinven NYC.gov proved

a powerul way or he public o impac New YorkCiys digial sraegy, helping o shape he uure

o civic engagemen and creaing lasing bonds be-ween governmen employees and echnologiss.

Building on he success o Reinven NYC.gov, he

Ciy subsequenly hosed Reinven Green. ReinvenGreen, he brainchild o he O ffice o Long-erm

Planning and Susainabiliy, was joinly hosedwih NYU-Poly, Brooklyn Bea and NYC Digial,

and drew over 100 paricipans who produced 13uncional web and app prooypes ha aimed o

make he lives o New Yorkers greener and greaer.

Application ProgrammingInterfaces (APIs)

In addiion o more han 2,000 daa ses, he Ciyo New York oday offers access o six Applica-

ion Programming Ineraces (APIs) o he public,enabling developers o build real-ime applicaions

ha enhance urban lie. APIs require DeveloperKey regisraion via he NYC Developer Poral, and

include:

CHECKBOOK NYC 2.0Te Checkbook NYC 2.0 API

offers access o he annual budge o he Ciy o NewYork, including documenaion links or conracs,

spending and payroll domains.

CITY HALL DATA FEEDTis RSS Feed provides helaes news, announcemens and emergency alers

issued by he Mayors press office.

DOT DATA FEEDTis API provides access o a rangeo daa resources rom he Deparmen o rans-

poraion (DO), including raffic advisories, sree

consrucion worksies, he bicycle parking andcycling map, Saen Island Ferry saus, alernae side

parking and parking regulaion saus, low bridgelocaions, ruck roues, and closed srees. Te API

also offers eeds rom raffic cameras and rafficspeed deecors.

HPD DATA FEEDMainained by he Deparmen o

Housing Preservaion and Developmen, his eedoffers access o daa relaed o buildings, charges,

complains, liigaion, regisraions and violaions.

GEOSUPPORT APIGeosuppor allows developers ouse Deparmen o Ciy Plannings locaion-naming

convenions, correlaing addresses o a BuildingIdenicaion Number (BIN) and using BIN as a

key o link all ha he Ciy knows abou a locaion.

OPEN311 INQUIRY APIOpen311 provides access o

Ciy services, aciliies and requenly asked ques-ions based on he inormaion o he Ciy 311

cusomer service deparmen.

Developer Engagement:

Hackathons, Portals andCompetitions

Providing he raw maerials needed o collaboraeis criical, bu he greaer challenge is caalyzing

he paricipaion o he developer and daa science

communiy o engage wih ha daa in meaningul,producive ways. Trough a combinaion o evens,

compeiions and digial ools, he Ciy o New Yorkhas launched several iniiaives o suppor successul

oucomes rom Open Governmen iniiaives.

NYC OpenData

2011 Reinvent

NYC.gov Hackathon


16/37


o provide inspiraion and sraegic guidance,paricipans were equipped wih exensive app

wishliss ha refleced public demands and inor-maion requess. Conceps ranged rom FreshFix, a

locaion-based mobile ool ha allows he public ond green markes nearby, o GreenCan, an app ha

enables he public o ener any kind o rash iemand ideniy he closes appropriae wase recepacle.

Te Reinven Green hackahon led o he release o20 new, high-value daa ses, and he apps developed

will serve as models or uure ools.

Te hird and mos recen even in he Reinvenseries was he Reinven Payphones Design Chal-

lenge, an unprecedened compeiion o engage hebrighes minds in design, echnology and urban

planning o imagine he uure o public, urbancommunicaions sysems. Wih he Ciys nework

o nearly 8,000 public pay elephones as is sandbox,cones hoss Deparmen o Inormaion echnol-

ogy and elecommunicaions asked paricipans ocreae prooypes ha served he evolving com-

municaions needs o a diverse public and providedcriical suppor in emergency siuaions. Paricipans

had hree monhs o complee and digially submi

heir conceps and beneed rom backgroundresources and public inormaion sessions wih Ciy

officials such as he Mayors Office or People wihDisabiliies, he Deparmen o Ciy Planning and

he Deparmen o ransporaion. A he conclu-sion o he challenge, he Ciy received more han

125 ousanding submissions, and wih he help ohe compeiions judging panel, named six winners.

Several paricipans developed impressive physicalprooypes, wih eaures including Wi-Fi mesh ne-

works, mobile device and elecric vehicle chargingsaions, communiy ar insallaions, urban environ-

men sensors and displays wih gesure recogniiono increase hygiene.

Te winning conceps o Reinven Payphones willbe incorporaed ino he ormal Reques or Propos-

als o be issued by he Ciy o New York when heCiys curren ranchise expires in 2014. Tanks o

he creaiviy and vision o hundreds o designers,archiecs, echnologiss and researchers, New York

Ciy has an opporuniy o char he uure o publiccommunicaions in urban areas aided by his col-

laboraive public planning process.

Since he inroducion o he Digial Roadmap,he Ciy has independenly hosed six hackahons,

including evens organized by NYC BigApps and

he Deparmen o Consumer Affairs. In addiion,he Ciy has paricipaed in more han 20 exernal

hackahons, ranging rom HackNY o echcrunchDisruposering deeper collaboraion wih he

echnology communiy.

NYC BigApps: ACompetition to SparkInnovations

Now in is ourh year, NYC BigApps was one o he

rs public applicaion compeiions o launch in heUnied Saes, providing incenives or he creaion

o digial ools ueled by public daa. NYC Big-Apps capializes on he Ciys landmark open daa

iniiaives, offering prizes and exposure ha help oencourage new businesses, criical ools and broader

awareness o he valuable daa offered by he Ciy.

For he ourh NYC BigApps, DoI and he New

York Ciy Economic Developmen Corporaion(NYCEDC) parnered wih CollabFinder, a locally-

based plaorm or maching independen projecsand alened eam members. 2013 paricipans were

asked o address he heme o BigIssues, ocusingon developing apps ha improve Jobs and Economic

Mobiliy, Lielong Learning, Healhy Living, andSusainable Living or Ciy residens. Wih 517

paricipans, 120 projecs, $150,000 in prize money,42 daa providers and 13 evens hroughou he year,

his years BigApps compeiion was he mos suc-cessul even o-dae.

Introducing Code Corps:Linking Volunteerechnologists withLifesaving Digital ProjectsOpen governmen iniiaives ake on a differendimension during emergency siuaions, as public

and privae secors work ogeher o deliver criicalinormaion and build powerul ools. During Hur-

ricanes Irene and Sandy, he availabiliy o accurae,acionable open daa such as hurricane evacuaion

zones enabled vial Ciy updaes o reach millionsmore people han hrough Ciy channels alone.

Perhaps he mos crucial examples are he various

hird-pary ineracive hurricane evacuaion zonemaps ha allowed he public o inpu an address and

deermine evacuaion saus insanly.

In addiion o he Ciys own powerul map, builusing he Google Maps API, several oher exernal

eniies expanded he visibiliy o his inormaion,including Google, Te New York imes and WNYC.

org. Alogeher, hese ools reached millions moreNew Yorkers, leveraging exising audiences and de-

livering acual inormaion rom Ciy sources. Tisdecenralized, collaboraive approach is a he hear

TOP: Smart Sidewalks,

winner of Best

Functionality. Imagecourtesy of Chorpash/

Snyder/Napawan/

Namara/Busse/

Ganes/Foster.

BELOW: NYC I/O: The

Responsive City,

winner of Best in

Community Impact.

Image courtesy of

Control Group/Titan.

NYC BigApps 2013

Grand Prize Winner

HealthyOut. Image

courtesy of NYCEDC.

SELECT BIGAPPS NYC 2013 INNERS / CHILDCARE DESK HEALTHYOUT* HELPING HANDS

HIRED IN NY HOPSCOTCH PONCHO SOLARLIST *Overall Winner


17/37


o Open Governmen, and engages non-governmeneniies as acive parners in innovaive service

delivery.

CODE CORPS

Building on hese successes, and acceleraing he

abiliy o New York Ciy governmen o parneron echnology iniiaives beyond hose enabled by

he NYC OpenDaa plaorm, in February 2013,Mayor Bloomberg announced he launch o Code

Corps. Inspired by Hurricane Sandy, when hundredso voluneers offered heir echnical experise o

suppor Ciy disaser response and recovery effors,

Code Corps is a group o echnology companies,nonpros and academic insiuions wih advance

legal clearance and sraegic veting ha enableshem o work wih he Ciy in emergency siuaions.

Currenly, ineresed parners include:

Code or America, NYC Brigade

Codecademy

Columbia, Insiue or Daa Sciencesand Engineering

Cornell ech

Esy

Facebook

General Assembly

Homepolish NYC

Kaggle

MongoDB

New York ech Meeup

New York Universiy, Cener or Urban

Science and Progress

New York Universiy, Deparmen o

Compuer Science NYU-Poly, Enrepreneurship and Innovaion

Associaion

Ocopar

Ren he Runway

Sparkrelie

witer NY

o suppor Code Corps, and o collaborae wih heexernal parners on eam-building projecs during

non-emergency siuaions, he Mayors Office oDaa Analyics and NYC Digial parnered o launch

he Daa Advisory & Research askorce (DAR),a group o he Ciy s oremos daa expers. DAR

mees monhly o d iscuss daa policy, sraegy, par-nerships and new ideas o advance he Ciys Open

Governmen effors.

DAR MembersEMILY ASHTON, DEPARTMENT OF HEALTH AND

MENTAL HYGIENE

JEF F CH EN, F IRE DEPART MENT

CHRISTOPHER CORCORAN, MAYORS OFFICE OF

DATA ANALYTICS

JOSH UA F LORS HEI M, DEPART MENT OF

BUILDINGS

MICHAEL FLOERS, MAYORS OFFICE OF DATA

ANAL YTI CS

LAUREN GIVNER, NYC SERVICE

RACHEL HAOT, NYC DIGITAL

IVY LI, NYC DIGITAL

JAC UELI NE L U, DE PARTME NT OF PARK S A ND

RECREATION

JIM MCCO NNEL L, O FFI CE O F E MERG ENC Y

MANAGEMENT

MICHAEL PORTER, DEPARTMENT OF HEA LTH

AND MENTA L HY GIE NE

COLIN REILLY. DEPARTMENT OF INFORMATION

TECHNOLOGY AND TELECOMMUNICATIONS

LYNN SEIRUP, OFFICE OF EMERGENCY

MANAGEMENT

DANIEL STAROBIN, DEPARTMENT OF

SANITATION

KATHERINE INNINGHAM, L A DEPARTMENT


18/37


ENGAGEMENT

Engagemen:New Ways to Connect with NYC Government

I success

and rene bes pracices across more han 340 socialmedia channels, Ciy governmen agencies begin

heir digial engagemen plans by seting he peror-mance goal hey plan o mee and hen research and

ideniy he righ echnology and ool o reach heirconsiuency and achieve heir aims.

Overview of the CitysDigital Reach

Te Ciys digial engagemen sraegy is based on le-

veraging he social media plaorms and digial oolswih he highes adopion raes by New Yorkers.

oday, hose channels include he official govern-men websie NYC.gov, mobile exing programs,

newsleters, smarphone applicaions and socialmedia plaorms such as Facebook, Foursquare,

Insagram, umblr, witer and Youube.

Te oal size o he Ciys digial reach is 7.5 mil-

lion, wih an approximaely even spli beween heCiys average monhly web raffic o is desinaion

websie nyc.gov (3.7 million) and hose who ollowor subscribe o is hird-pary digial media channels

(3.7 million). Tis reflecs a signican increase inhe number o New Yorkers using social media o

connec wih New York Ciy governmen. Since he

release o he Digial Roadmap in May 2011, he

Ciys social media audience has more han ripled,growing rom 1.2 million o a curren peak o 3.7

million social media ollowers across 340 channels.

Overall, he Ciys digial reach has nearly doubledsince he inroducion o he Roadmap, increasing

rom 4 million in 2011 o 7.48 million in 2013, anincrease o 85%.

Te New NYC.gov

Wih over 35 million unique annual visiors, one

million pages and housands o ser vices, NYC.gov ishe digial maniesaion o New York Ciy govern-

men. I is a powerul ool wih nearly limilesspoenial o impac he uure o governmen by

sreamlining complex processes, suracing criicalinormaion and enhancing he lives o New Yorkers

by connecing hem o evens, programs, servicesand civic engagemen.

Wih his in mind, he Ciy began a process in 2011o redesign NYC.gov wih an emphasis on usabiliy,

consisency, accessibiliy and scalabiliy. Te goalwas no merely o mee sandards or exising munic-

ipal web desinaions, bu o provide a superior ex pe-rience ha rivals he bes-designed, mos inuiive

plaorms across boh public and privae secors

Te way ha New Yorkers communicae and connecwih one anoher is changing rapidly, and or govern-men o coninue o be effecive, i mus evolve inparallel. Digial Engagemen is he ourh elemen inhe Digial Roadmap, seered by a daa-driven, goals-oriened approach. Wih a monhly digial audienceo 7.5 million, he Ciy o New York is commited

o serving and inorming New Yorkers on heir ownerms, on he digial devices, plaorms and mediamos amiliar o hem.

1.2M + =

3.7M

C YS M A

7.48M

4M

N Y CD R

*S T D R

85%

(2011)

(2011)

A .

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3.7M


19/37


and o se a new bar or governmen websies.

THE REINVENT NYC.GOV HACKATHON

Te rs sep was o convene Reinven NYC.gov,

a hackahon described in he Open Governmensecion ha drew over 100 voluneer paricipans

and produced 12 working prooypes imagining heuure o NYC.gov. echnologiss were encouraged

o approach he challenge wih a blank slae, andheir work dramaically reimagined he Ciy s user

experience. A he conclusion o he hackahon, apanel o judges rom he Ciy and echnology com-

muniy awarded ve groups prizes, ranging rom

Bes User Inerace o Mos Social.

THE REQUEST FOR PROPOSALS

Te winning ideas were included as design reerenc-

es in he Ciys official Reques or Proposals (RFP)o redesign he Ciy s websie, direcly impacing he

uure design o he sie and kicking off he iniiaivewih a collaboraive approach inclusive o he Ciys

leading designers, developers and civic echnolo-giss. Seveneen ineracive rms responded o he

Ciys RFP or NYC.gov, and afer exensive evalu-aion, he Ciy seleced HUGE Inc, a digial agency

based in DUMBO, Brooklyn, as he highes-raedresponden.

Guided by inpu rom he public, inormed by v isiormerics and influenced by he successul cusomer

service approach o 311, NYC.gov has been rede-signed o pu he user rs.

THE NEW NYC.GOV

In Sepember 2013, Mayor Bloomberg unveiled henew NYC.gov. In line wih he prioriies rs aricu-

laed in he Mayors 2011 Digial Roadmap, he newwebsie is driven by ve core objecives:

1. Anicipae user needs based on raffic and search

daa

2. Respond o requess wih improved search resulsvia opimizaion o Google Search Appliance

3. Serve users w ih improved digial cusomer ser-vice uncionaliy

4. Inorm New Yorkers o imporan news and pro-grams wih dynamic conen and accessible language

5. Engage visiors on any device and d igial screen,

wih a range o social eaures ha enhance heirlives and exend o where hey live online.

Trough a collaboraive process wih HUGE, he

Ciy idenied service prioriies, researched websieanalyics and used inormaive mehods such as

card soring and live usabiliy esing o ideni y userneeds.

oday, he new websie reflecs ha public inpu and

research, eauring enhancemens o he ollowingelemens:

Search EnhancementsTe abiliy o locae relevan inormaion is criical

o successully navigaing he vas resources o NYC.gov. o ha end, he overhaul o NYC.gov included

signican opimizaion o he websies searchengine. Leveraging Google Search Appliance, he

search ool indexes hundreds o housands o pages,and ollowing opimizaion, i now provides more

accurae, relevan resuls o queries and he abiliy oler by media orma. In addiion, o accommodae

hose wih visual impairmens, users are able o lerou PDFs, which are no easily accessed via screen

readers.

Navigation and op Content

Te websies updaed homepage and navigaion arebased on high-demand conen and services o help

visiors nd wha hey are looking or righ away. Tenew homepage and poral navigaion immediaely

prioriize links o op conen, such as jobs wih heCiy o New York. In addiion, he websie promi-

nenly displays real-ime saus updaes on AlernaeSide Parking, wase collecion and school saus

which ogeher represen he op driver o quesionso he Ciys 311 cusomer serv ice sysem.

Look & Feel

NYC.govs overall look and eel has been en-

hanced o be more engaging and usable. I eaures asimplied, sreamlined design wih a brigher color

palete, larger images, bigger ex size and boh liveand on-demand video embedded direcly on he

homepage, enabling he user o easily search, browseinormaion or locae programs. In order o make

Ciy inormaion and updaes more accessible o

Te New NYC.gov


20/37


he public, images are larger and easier o view, andkey acs are highlighed as par o every announce-

men, accompanied by a direc link o he ser vice,program or agency. Troughou he new design,

users are able o more seamlessly share conen osocial media neworks such as Facebook, witer

and Google+, encouraging more New Yorkers odiscover relevan resources.

Accessibility

o engage and suppor all users, he new NYC.gov websie is accessible in over 100 languages and

surpasses Americans wih Disabiliies Ac (ADA)

requiremens. o suppor ranslaion needs, searchengine opimizaion and he use o screen readers

or he visually impaired, all ex is machine-readableand all images mus provide alernae capions.

Tis means, or example, ha he ile o a page willno be presened wihin an image le, which is no

recognizable o mos elecronic screen readers. Inaddiion, he websies greaer conras and larger

ons makes i more accessible o he elderly and oh-ers wih visual impairmens.

Customer Service:

Te 311 Booker and the 311 WebsiteNYC.gov now more deeply inegraes 311 cusomer

service conen and uncionaliy ino is homep-

age, reflecing he high volume o web raffic relaedo 311. Users can now launch a service reques or

nd 311 inormaion direcly rom he homepage oNYC.gov, wheher by browsing NYC Resources or

using he 311 Booker. Te 311 Booker is a promi-nenly eaured NYC.gov ool ha expands like

an accordion as he user species he naure o acomplain, paymen ransacion or he inormaion

reques. From he 311 Booker, users can also eneran address o nd local resources or ha l ocaion.

For example, hrough My Neighborhood, eneringan address provides:

School disric

Police precinc

Garbage and recycling collecion schedule

Communiy board

Borough block & lo number (BBL)used asan idenier in imporan Ciy records sysems

Te 311 Booker is also presen on he newly re-vamped homepage o 311, which also leads wih he

15 op 311 requess, dynamically updaed via API oreflec and resolve imely concerns as hey emerge.

Furher down he page, 311 offers a useul sausbara clear and concise dashboard ha provides in-

ormaion abou saus and service inerrupions orAlernae Side Parking, garbage collecion, schools,

MA subway sysem and emergency alers romNoiy NYC. A he base o he page, 311 highlighs

Ciy social media eeds as well as links o downloadofficial apps and view he 311 Service Reques Map,

which presens a consanly updaed map o recen

311 requess.

NYC.gov in Emergencies:Keeping New Yorkers Safe (page 35)

In order o saely and effecively engage he publicduring emergency scenarios, he new NYC.gov

includes a range o eaures o aciliae communica-ion and he exchange o inormaion.

In he even o severe and imminen emergencies

impacing he majoriy o New Yorkers, he Ciywill emporarily replace is ypical homepage wih a

pared down, simple design limied o conen relaed

o he emergency siuaion, such as ravel inerrup-ions, saey announcemens and links o resources.

o enable he websie o load on devices ha mayhave limied conneciviy, he emergency layou

is devoid o images, and videos are linked bu nodirecly embedded hroughou he duraion o he

emergency.

My Neighborhood

feature of 311 Booker.


21/37


22/37


In order o ully leverage he reach o NYC.gov,

during an emergency siuaion, he headers o all

NYC.gov pages will display an aler banner ha link so he emporary emergency homepage.

Design for Mobile and ablet Users

One o he mos compelling elemens in he new

NYC.gov design is is ully responsive ramework.Tis means ha wheher he websie is accessed

on a deskop compuer, a smarphone or a able,on a browser o any size, is look and eel will be

seamlessly opimized and easy o navigae. NYC.gov accomplishes his via a single code base, making

mainenance more manageable as elemens o hewebsie evolve.

Providing a websie ha is easily viewed on mobile

devices is crucial o he success o NYC.gov becausea signican and growing percenage o visiors

access he Ciys desinaion propery via mobile

devices. oday 25% o raffic o NYC.gov occurs onmobile browsers, and ha number is projeced o

increase as smarphone adopion expands urher.

Improving Content NavigabilityFor more inuiive browsing, he Ciy rereshed he

NYC.gov inormaion archiecure o reduce redun-

dancy, reflec public requess or conen and moreprominenly eaure 311-provided inormaion on a

wide range o Ciy services. Te new archiecure isvisible on he homepage and in he NYC Resources

secion, where he Caegories secion eaures easy-o-undersand inormaion on he services and pro-

grams criical o civic lie in New York Ciy. Inorma-ion is organized by conen caegory, no agency, so

ha users do no need o know he acionable ownero uncion o resolve heir concerns.

In addiion, Ciy conen has been modied o make

i easier o nd and browse a range o resources a a

glance. Tese include he inroducion o new, highlyvisual, easy-o-navigae direcories or agencies, pro-

grams, social media channels, mobile applicaionsand newsleters. Users can ler by en consisen

conen caegories, and new social media channelsand mobile applicaions are regularly highlighed.

In addiion, responding o srong ineres in Ciyemploymen, he Mayors Office o Operaions led

he redesign o he Ciy s Jobs secion, which bringsogeher all employmen-relaed resources or job

seekers in one convenien locaion. Finally, as paro an ongoing developmen projec, he Ciys

Deparmen o Finance has made i easier o sendpaymens digially.

Users can also more easily browse and discoverpublic evens and aciviies by borough and iner-

es, aking advanage o he all he Ciy has o offer.Evens are mapped using he Google Maps API or

accessibiliy and sharable via social media.

o suppor civic engagemen, he Ciy has alsoinroduced a Civic oolki, a resource in checklis

orm ha consolidaes a wide range o inormaionand ools ha help New Yorkers engage in civic lie,

rom voing and polling locaions, o schools andpublic services.

Te Ciys agencies also have access o a newlydesigned Agency emplae ha provides a more

modern, engaging look and eel, and a more inui-ive navigaion. Te Agency emplae is modular in

naure, so ha agencies can pick and choose romamong a range o design and uncionaliy elemens

o cusomize he emplae o heir own needs and

goals. ransiioning agencies sies o he new em-plae is currenly in progress, and slaed or he nex

phase o NYC.gov, beginning in lae 2013.

A Strategic Approachto Digital Engagement:Leadership andCoordinationGreaer sraegic guidance and organizaional leader-

ship, coupled wih an organic increase in New York-

ers adopion o social media, has ueled he growho he Ciys digial scope. Wih he inroducion o

bes pracices guidelines, he Engage NYC summi, apolicy advisory commitee, workshops, syle guides

and cusomized consulaion, he Ciys digialconen producers have increased heir masery o

new plaorms and he Ciys audience has grownexponenially.

CUSTOMIZED CONSULTING

For agencies seeking advice, NYC Digial uncions asan in-house consulancy, providing one-on-one guid-

ance on overall digial engagemen sraegy alignedwih agency goals, including elemens such as social

media plaorm evaluaion, measuremen ools, online

adverising, crowdsourcing and public compeiions.

A STARTER KIT OF DIGITAL MEDIA RESOURCES

o equip agencies or success, when a new social

media channel launches, is owner receives a rangeo helpul resources, including bes pracices, how-

os and syle guides. o suppor he growh o henew channel, NYC Digial announces he channel

and encourages all Ciy agencies o promoe i via aninernal newsleter and welcomes new channels on

he @nycgov channel.

CITYWIDE SOCIAL MEDIA DASHBOARD

As inroduced in he 2011 Digial Roadmap, heneed or a Ciywide social media managemen

plaorm is crucial o supporing an approach osocial media ha is coordinaed, daa-driven and

consanly measured. In 2011, as agencies indepen-denly used several sysems, here was no unied

way o measuring social media growh across all

Mobile and tablet

versions of NYC.gov


23/37


o he Ciys properies, and making i d ifficul oevaluae bes pracices and improve. o improve

coordinaion, he Ciy issued an RFP o selec asocial media dashboard, and vendor Hoosuie

emerged as he highes scoring opion. Tanks ohe implemenaion o social media managemen

ool Hoosuie, agency social media managers haveenhanced ools ha allow hem o schedule conen

publicaion, manage consiuen engagemen andanalyze growh.

In addiion, he Hoosuie Ciywide social mediadashboard has proved invaluable in emergency siu-

aions, as adminisraors and Ciy hall officials areable o more effecively eld quesions and respond

o requess rom across Ciy uncions and agencies.Trough publicaion ools, i also helps o serve he

Ciys objecives or inorming he public in urgenscenarios, by enabling he simulaneous publicaion

o a single message across many differen plaorms

o ampliy a crucial updae.

ENGAGE NYC SUMMIT

Te annual Engage NYC even has emerged as a

valuable orum or proessional developmen andhe celebraion o digial success sories in he

Ciy. Now in is hird year, Engage NYC convenesapproximaely 200 digial proessionals in Ciy gov-

ernmen or a program ha eaures presenaionson winning engagemen sraegies by Facebook,

Foursquare, Google +, Insagram, umblr, witerand Youube, as well as awards and spoligh videos

on sandou agency use o social media. Te summi

is ree o charge or all o atend, hanks o generousdonaions by venue parners.

SMART, THE SOCIAL MEDIA ADVISORY &

RESEARCH TASKFORCE

Te Ciys Social Media Advisor y & Research ask-

orce (SMAR) was rs esablished by NYC Digial

in 2011, and eaures 17 o he Ciys leading digialmedia expers. Te group mees monhly o discuss

social media policy, he approval o new plaormsor use, noable recen digial media iniiaives and

overall Ciy sraegy. Wih a range o agency back-grounds including he Parks Deparmen, NYPD,

311 and he Deparmen o ransporaion, SMARmembers bring grea deph and variey o ex perience

o he able. Since he groups launch, SMAR hasapproved six new social plaorms or use, nalized

Ciywide social media proocol or emergency siu-aions, advised on he Digial Roadmap and assised

in he planning o Engage NYC.

User-Centric Social Mediaand Digital ools

NYCGOV ON FACEBOOK, FOURSQUARE,

TUMBLR AND TWITTER

In line wih he Ciys simple, inuiive approacho social media, in early 2012 Mayor Bloomberg

announced he launch o NYCgov, a new, one-sop suie o social media channels on Facebook,

Foursquare, umblr and witer. NYCgov curaesrom across he Ciys 340 social media channels,

sharing crucial inormaion, emergency alers,major announcemens, program deadlines and ree

evens ha span dozens o agencies and programs.NYCgov provides an accessible window ino Ciy

news, supporing greaer civic engagemen wihou

overwhelming he user. While he Ciys 340 socialmedia channels provide in-deph experise on a

range o opics rom public schools o emergencypreparedness, subscribing o all 340 eeds may

no be a manageable opion or he average user.Wih ha challenge in mind, he NYCgov channel

provides a vial link o he Ciys criical inormaion,

LEFT: Hootsuite social

media management.

Image courtesy of

Hootsuite.

RIGHT: Engage NYC

Summit.

NYCgov on social media.

TOP: Image courtesy of Facebook.

MIDDLE: Image courtesy of Twitter.

ABOVE: Image courtesy of Bitly.

SMAR Members:BARBARA CHEN, NYPD

JEF FRE Y ES COFF IER , DE PARTME NT O F H EALT H

AND MENTA L HY GIE NE

MICHAEL FLOERS,OFFICE OF POLICY AND STRATEGIC PLANNING

FRANCES GONZALEZ, 311

IAN LEFKOITZ, DEPARTMENT OF PARKS AND

RECREATION

ALLI SON CERR A, OFFI CE O F E MERG ENC Y

MANAGEMENT

ROBIN LESTER KENTON, DEPARTMENT OF

TRANSPORTATION

AMA NDA KONSTA M, M AYOR'S OFF ICE

ADA M KUB AN, NYC & COMPA NY

JOHN LAD UCA, DEPA RTMEN T OF EDUC ATION

CHRISTOPHER LONG, DEPARTMENT

OF INFORMATION TECHNOLOGY AND

TELECOMMUNICATIONS

STEPHEN LOUIS, LA DEPARTMENT

EMILY RAHIMI, FDNY

MARGOT SCHLOSS, MAYOR'S OFFICE

TRISTA SORDILLO, ECONOMIC DEVELOPMENT

CORPORATION

KATHERINE INNINGHAM, L A DEPARTMENT

JULI E O OD, M AYOR'S OFF ICE


24/37


edied rom among all ougoing inormaion, a apace and quaniy ha is easy o consume.

NYCgov channels are locaed a acebook.com/nycgov,

oursquare.com/nycgov, nycgov.umblr.com and @nycgov on witer. As par o he launch, boh Four-

square and umblr donaed signican resources ohe Ciy: Foursquare provided he Ciys Big Apple

Badge pro-bono, and umblr developed a cusomNYCgov hemeincluding a pixelaed skyline

graphic ha changes color based on real-ime videoeeds o New York Ciya no cos. Boh Four-

square and umblr are locally-based social media

plaorms wih srong ollowings.

Since heir launch las year, he eeds on Facebookand witer have grown o over 100,000 ollowers

each. Foursquare has more han 56,000 riends whoare able o view ips and liss on how o enjoy New

York Ciys public spaces, and he Ciys umblr bloghas more han 34,000 ollowers.

Bitly

In addiion o invesing in he Ciys own social me-dia channels, making i simple and seamless o share

conen rom NYC.gov is crucial o New York Ciys

online engagemen sraegy. Tanks o a pro-bonodonaion rom local sarup Bily, he Ciys websie

NYC.gov now has is own cusom link shorenervia Bily: on.nyc.gov. Link shorening is imporan

because mos specic websie URL addresses are oolong o share on plaorms such as witer, which

imposes a characer limi on conen.

Wih he Ciys cusom link shorener, insead o ageneric brand, official conen is clearly idenied as

affiliaed wih he Ciy o New York rom he ouse.In addiion, Bily provides a valuable analyics ools

ha help digial media producers or he Ciy o

New York ideniy high-demand conen and learnwhich social media plaorms are mos conducive

o social sharing - enabling Ciy communicaors ocusom-ailor effors or efficiency and effeciveness.

o dae, Ciy employees and sie visiors have cre-

aed over 160,000 Bily links, and since launch users

have clicked more han 1.5 million imes on nyc.govBily links.

Mobile Apps

Monhs afer he inroducion o he DigialRoadmap in 2011, he Ciy launched is rs App

Hub, now eauring 14 official Ciy apps available iniOS and Android. Te mos popular apps include

ABCEas, which enables New Yorkers o insanlylook up he healh inspecion grades and records o

resaurans nearby, and NYC 311, which acceps he

mos common 311 service ypes and allows users olook up he saus o previous requess.

Citywide Listening Sessionsfor Digital Policy

In addiion o he opporuniies afforded by d igial

channels or ongoing civic dialogue, he Ciy haslaunched is own meeup, a group ha convenes

in-person o discuss shared ineress. Te @nycgovmeeup group, available a meeup.com/nycgov, has

over 700 members and ocuses on digial sraegyand policy inpu.

o dae, he in-person @nycgov meeups havedrawn hundreds o paricipans across he Ciy,

engaging New Yorkers wih diverse backgroundsand levels o echnology fluency on he opics o he

Digial Roadmap: access, educaion, open govern-men, engagemen and echnology indusry suppor.

From Saen Island o he Bronx, Queens o Brook-

lyn, paricipans have suggesed powerul ideas and

houghul eedback on he Ciys iniiaives, and

heir work will help o shape New York Ciys overalldigial sraegy.

Expanding 311, the CitysCustomer Service Platform,for the Digital Age

Originally esablished in 2003 as a oll-ree ele-

phone holine or locals o repor non-emergencyconcerns and ask quesions abou civic serv ices,

oday 311 processes over 19 million requess peryear. 311 is boh a powerul ool or navigaing Ciy

governmen, and one o he earlies examples o

crowdsourcing; providing valuable insighs ino heneeds o New Yorkers by analyzing reques daa.

Since he launch o he Digial Roadmap in 2011 ,

311 has added suppor o new channels ha em-brace he changing way New Yorkers communicae.

o connec o 311, New Yorkers can:

Make a reques or look up a icke sauson nyc.gov

Send a ex message (SMS) o 311-692

Call 311 or (212) NEW-YORK (212-639-9675)

rom ouside New York Ciy

Skype NYC311

Conac using a Y or ex elephone a (212)

504-4115.

Engage wih @nyc311 on witer

Download he 311 app or iPhone or Android

Specically, 311 now responds o all witer mes-

sages direced a @NYC311, shifing o Direc Mes-

sage (DM) when personal inormaion is required.

In addiion, digial services have been enhanced asnew reques ypes, such as n oise complains, have

been added o online channels. 311 also released anAndroid smarphone applicaion and upgraded is

311 iPhone applicaion o accep more service y pes,look up he saus o previous service requess and

receive Alernae Side Parking alers i desired.

Online, 311 has begun o pilo live cha uncional-iy or selec service ypes, leveraging bes pracices

rom he worlds larges digial cusomer service pla-orms. And via he new 311 webpage, New Yorkers

access an even clearer, simpler inerace or resolvingheir needs, as described earlier.

In addiion o coming o where New Yorkers liveonline and creaing more choices or engaging wih

he Ciy ha reflec he preerences o consiuens,hese digial improvemens improve cusomer ser-

vice and efficiency across he board by reducing waiimes or phone service.

Alogeher, oday 15% o 311 requess are processed

digially, a signican increase over 2011, when 4%o requess were processed digially.

SMS as a ool for Engagement

In addiion o 311, a number o Ciy agencies includ-

ing he Deparmen o Educaion, Deparmeno Healh and Menal Hygiene and he Human

Resources Adminisraion (H) have begun o useSMS shor codes o engage heir consiuens. Based

on inormal surveys o is cliens, H ound ha

NYC 311 iPhone app.

Mayor Bloomberg

updates New Yorkers

on City's response to

Hurricane Sandy.


25/37


in one view. In addiion, users can rack specickeywords or hashags o ideniy concerns such

as power ouages or flooding and publish reporsreflecing rends in menions over ime.

As he Ciys digial saff encouners recurring ques-

ions, he Ciy may issue public announcemensrom official social media eeds, or he Mayor may

include hem in press updaes. For specic, personalquesions, he Ciys digial eams may respond

direcly via Facebook or witer; during HurricaneSandy he Ciy answered over 300 quesions on

witer alone.

o ensure complee messaging consisency across is

340 social media channels, he Ciy o New York alsoacivaes an emergency scenario social media pro-

ocol in disaser siuaions. Tis proocol cenralizesall approvals o ougoing conen, involving senior

legal, operaions and communicaions saff o ensureaccuracy amid rapidly changing condiions.

Even wih he increased oversigh, Ciy agencies

were able o quickly and effecively publish conenhroughou Hurricane Sandy, sending over 2,000

wees. Te public response o he Ciys digialengagemen was resoundingly posiive. Messages in-

cluded one rom @ninanyc on witer ha, witer

= #1 hing ha kep us inormed during he black-ou. Super useul o ge @NYCMayorsOffice wees

as exs. Anoher user, @visiordesign expressed,credi o @nycgov or being so responsive o people

looking or ino. hard o imagine a personal resourcelike ha 10 yrs ago.

Quaniaive daa also shows he posiive recepion

by New Yorkers. Over he wo weeks surroundingHurricane Sandy, he Ciy saw record growh in is

digial communiies, gaining nearly 200,000 newsubscribers on social media and reaching a peak

Facebook reach o over 320,000 as audience mem-

bers shared conen wih heir neworks.

In addiion, he Ciy sreamed live video o everyMayoral press conerence and updae, laer provid-

ing access o video on-demand via Youube. Tepublic viewed hose videos almos one million imes

hroughou he course o he sorm.

Digital Partnerships

Te pro-bono suppor o echnology companiesand nonpros during Hurricane Sandy and oher

emergencies has been crucial o serving and inorm-ing New Yorkers. During boh Hurricane Irene and

Sandy, witer donaed promoed wees o @NYC-MayorsOffice, enabling vial messages o reach hun-

dreds o housands more people in New York Ciy.During boh sorms, he Ciy also worked wih he

Google Crisis Response group, sharing geographicdaa relaed o hurricane evacuaion zones, shelers

and oher resources ha he Google eam inegraed

ino is public Google Crisis Map. Trough hemunicipal daa-ueled ineracive maps developed

and promoed by Google, he Ciy reached a leasone million more individuals, more han doubling

is reach.

nearly all New Yorkers have access o eiher a smar-phone or eaure phone, making SMS an exremely

accessible means o communicaion.

One example o SMS in acion is he X-2-Work program. For New Yorkers who receive cash

assisance, ood samps or emporary housing,X-2-Work provides real-ime alers on local job

openings ha mach heir eld o experise. Previ-ously, i could ake up o 12 days or a job lising o

reach a poenial applican; now New Yorkers receivenoicaions wihin hours. oday over 11,000 H

cliens are subscribed o X-2-Work, and in addi-

ion o job alers, subscribers bene rom personal-ized responses o heir quesions.

Digital Crowdsourcing andEngagement in EmergencySituations

When Hurricane Sandy descended on New York

Ciy, rapid communicaion was criical o disaserresponse effors, keeping he public inormed and

providing an invaluable window ino he needso New Yorkers. Troughou Hurricane Sandy,

digial engagemen played an unprecedened role in

response and recovery, reflecing boh record levelso public adopion o social media and he coordi-

naed effors o Ciy employees. Hurricane Sandyalso buil on he lessons learned during Hurricane

Irene, and since he launch o he Digial Roadmapin 2011, he Ciy has insiued policy and sraegy

changes o suppor engagemen and crowdsourcingin emergencies.

Social Media

Tanks o he Ciywide social media dashboard, in

emergency scenarios senior Ciy governmen saffare able o more effecively eld and assess concerns

rom he public across hundreds o social mediachannels a a glance. All Ciy channels rom witer

and Facebook are loaded o he plaorm, enablingadminisraive users o view all incoming commens

and inpu rom across he Ciys digial communiy

Official Apps from theCity of New York:

ABCE ATSCALCUTTER

MADE IN NY DISCOUNT VENDORS

NYC 311

NYC BUILDINGS

NYC CITY HALL

NYC CONDOM

NYC MEDIA

NYCRECYCLES

NYC STUFF EXCHANGE

NYPD

TEENS IN NYC PROTECTION+

ATERONTHEGO.NYC

YOU T HE MAN


26/37


Indusry:Technology-Fueled Economic Growth

INDUSTRY

Wih New York Ciys base o achievemen inInrasrucure, Educaion, Open Governmen andEngagemen, New York Ciys echnology Indusryis in prime posiion o flourish as he fifh elemeno he Digial Roadmap. Over he pas hree years,New York Ciys echnology companies haveexperienced powerul growh, wih over $8.3 billiono acquisiions in 2012 alone. New York Ciy hassurpassed Boson o become he naions secondmos venure capial unded area afer Silicon Valley,and added over 8,700 echnology jobs in 2012.

Repors also reinorce he Ciy as a magne or

enrepreneurs, saing ha here are more sarupsin New York Ciy han any oher U.S. ciy. Finally,

he We Are Made in NY iniiaive recenly ceriedis 1,000h echnology company as Made in NY

meaning i is locally headquarered and bases a leas75% o is developmen in New York Ciy.

ogeher hese indicaors ell a powerul sory oeconomic developmen in New York Ciy. Susain-

ing and growing his momenum is criical o NewYork Ciys uure, as echnology roles and venures

represen one o he ases growing secors o heeconomy, providing uure jobs o New Yorkers and

developing innovaions ha help improve daily lie.

o highligh he echnology secor and increase isvisibiliy, Mayor Bloomberg has visied more han

20 echnology companies and organizaions sincehe release o he Digial Roadmap, including Boxee,

Buzzeed, Efficiency 2.0, Esy, Facebook, Four-

square, General Assembly, Google, Inerne WeekNY, MongoDB, NY ech Meeup, On Deck, Seam-

less, Spoiy, echSars, umblr, witer, Yelp, UrbanCompass and Warby Parker. Each visi is an oppor-

uniy or Mayor Bloomberg o express his supporo indusry leaders, drawing on his own experience

as a successul echnology enrepreneur.

Diversity and orkforceDevelopment in the echSector

Inpu rom enrepreneurs has demonsraed ha a

major need o New York Ciy echnology rms is

he demand or more alen o uel he economy.A diverse, expanding workorce is criical o boh

he growh o New York Ciys echnology sec-or, and he uure o New York Ciy residens. o

suppor more diversiy, he Ciy o New York hasunveiled a number o proessional developmen

programs ha aim o inroduce young New Yorkersrom a variey o backgrounds o job opporuniies

in he ech secor.

INTERNSHIPS

In 2012, NYC Digial convened a group o civic-

minded echnology companies in Ciy Hall wih

he goal o inroducing hem o he w ide rangeo programs ha provide proessional develop-

men opporuniies o sudens. Te response wasoverwhelming, wih n early every atendee commi-

ing o eiher hos an inern or group sie visi. Sinceha meeing, he Ciy o New York has conneced

over 300 high school and college sudens rom

40%

$1M REAL ESTATE GRANTS44STARTUPS

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N Y C

$8.3 BILLION

T H.E.L.M.

1,047SMALL BUSINESS OWNERS

S B D T ,

8,700

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M E

OVER

300

2012

AVERAGE INCREASEIN COMPANY REVENUES

OVER 1,000 TECHNOLOGY COMPANIES

#2IN THE NATION IN VENTURE CAPITAL FUNDING

14 I NYC T T D 7

100 100 100 100 100 100 100 100


27/37


diverse backgrounds wih inernships a echnol-

ogy companies in New York Ciy. Program parnersinclude Ladders or Leaders, Summer Scholars and

he Brooklyn ec

new york city digital roadmap

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