new york, wednesday, january 1, 1930 per year-$4.00 ... · vol. 29-no. 1 new york, wednesday,...

Vol. 29-No. 1 NEW YORK, WEDNESDAY, JANUARY 1, 1930 Per Year-$4.00

MILLIONS LOVE HER!> > > and they're SURE to avant

this record!.0.

STAGE, talkie, radio, and recording star-Lee

Morse has more fans to the square inch of Amer-

ica than any other crooning songstress.

And she's bringing them a -running with her

newest Columbia record. She sings two best-

sellers from a great talkie in delightful, moderate

tempo-and with loads of her familiar charm!

You'll see this record move along mighty fast-

you'd better hear it as soon as your order arrives!

Record No. 2063-D, 10 -inch, 75cA LITTLE KISS EACH MORNING

(A Little Kiss at Night)(from Motion Picture "The Vagabond Lover")

Vocals Lee Morse and Her Blue Grass BoysI LOVE YOU, BELIEVE ME, I LOVE YOU

(from Motion(The Dream of My Heart)

Picture "The Vagabond Lover")

Columbia p ó ss- Re cordViva - tonal Recording ~The Records without Scratch

Columbia Phonograph Company, 1819 Broadway, New York City

Canada: Columbia Phonograph Company, Ltd., Toronto.._: :'.`,',ri'i W.-.. :

Nor.

1 .A._. s .:CC:.r:: » «:,

First Class of Majestic Radio Sales School

66

Majestic retailers andtheir salesmen who are attendingthe Majestic Sales School in theHotel Stevens, Chicago, are addingat least 100% to their presentselling ability. Your distributorhas registration blanks."

Mighty Monarchof the Air

eir

Makers of

Vice President and Treasurer

GRIGSBY-GRUNOW COMPANY, CHICAGO, U.S.A.World's Largst Manufacturers of Complete Radio Receivers

THE TALKING MACHINE & RADIO WEEKLY le published every Wednesday by the Phonograph Poblicatioto Co., 146 Water St., New York. Entered u secondt matter April 18. 1911 at Post Office at New York, N. Y, under act of March 3, 1879. Subscription 84 per annum. Vol. 29-No. 1, January, 1. 1930

THE TALKING MACHINE and RADIO WEEKLY 3

GENERAL INDUSTRIES,Ánnounces

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THE TALKING MACHINE and RADIO WEEKLY

19STABILITY_

VICTORRADIO CONSOLE R-32. Theradio receiver that/ has the unqualified en-dorsement of the world's great musicians inevery field. Amazing ease of operation, sen-sitivity, selectivity and power. Revolution.ary TONE QUALITY. List price $155.La, Radionons.

The last sixty days have revealedthe true leadership, the true stabiliz-ing influence, and the true source ofstrength, in the radio industry. Thenew year will show that leadershipmore powerful, that influence morecertain, and that strength greaterthan ever.

The success of Victor -Radio is acknowledged morewidely than ever. Victor quality, performance, tone -and the Victor name-these are the greatest selling assetsa radio ever had. And Victor Electrola is putting vitalityinto the Record business.

When you consider these facts; when you tie them upwith the wide -spread demand for musical entertain-ment; the new peaks of technical development in radio;the public's growing insistence upon quality - then,you cannot escape the certainty that 1930 must be abanner Victor year.

With Your Sleeves Rolled Up!Now is your chance to pitch in, put your effort, yourthought, your merchandising skillinto a sound investment. Concentrateon Victor! Make your profits cer-tain and safe! Victor, bigger andstronger than ever, is with you.


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VICTOR TALKING MACHINE DIVISION

RCA -VICTOR COMPANY, INC.CAMDEN, NEW JERSEY, U. S. A.


IN SELECTIVITY

0 SENSITIVITY

H J AUDIO QUALITY

ARCO E F G H I J K LMNOP OR S T

Cynic turns fanTABLE the superlatives

when he comes in; don'tbear down with sales talk;

this hardened cynic wants evi-dence. And on this chart hefinds the facts that show himexactly what to expect of theGrebe-clear-cut comparisonsthat shatter his shell. Now lethim listen to the set that isnewer than screen grid and watchhim turn fan.

He is critical but his demandsare not unreasonable when putto the Grebe. This set satisfiesthem with plentyto spare for it isat least a yearahead of the field.Show him howsharply the Grebe

separates one ;station from an-other. Thrill him by reaching outfor weak, distant broadcasts.Close the sale with the lifeliketone that enables him to identifyevery instrument, every voice.

Then, after he has signed onthe dotted line, be sure youdeliver on time. You know howit is with this type of buyer;once you have sold him, youcannot get the set to his homequickly enough!

There is extra profit in theGrebe franchise. In addition to

getting normalbusiness, it sellsthose who wouldnot otherwise beready for anotheryear or more.

Alfred H. Grebe-"In the new folder being dis-tributed to the public by our dealers we provethe uniformly high quality of this new set inevery important characteristic of radio reception.We support the statement that Grebe prices willnot be reduced with the pledge that Grebe qualitywill not be reduced. To franchise -holders thismeans that profits will not be reduced-that everysale will continue to yield a worthwhile return.'

A. H. GREBE & COMPANY, Inc., Richmond Hill, New YorkWestern Branch, 443 So. San Pedro Street, Los Angeles, California

I

?heTALKING MACHINE

RADIO WEEKLYVol. 29-No. 1 NEW YORK, WEDNESDAY, JANUARY 1, 1930 Per Year-$4.00

H. A, BEACH BECOMES NATIONAL FEDERATION OF RADIO ASSOCIATIONS

RADIO MANAGER OF TO CONVENE IN CLEVELAND FEBRUARY 10-11

STROMBERO-CARLSONIS PROMINENT IN TRADEFormer Victor Talking Machine

Official Has Been IdentifiedWith Radio -Music Merchandis-ing for Nearly 20 Years.

(Special to THE WEEKLY)

Rochester, N. Y., Saturday.

Harry A. Beach, for nearly twentyyears widely' known in the radio -musicindustries and during the past fouryears vice-president in charge of salesof the Charles Freshman Co., later theEarl Radio Corp., has just been ap-pointed manager of the radio depart-ment of the Stromberg-Carlson Tele-phone Mfg. Co., famous local radioproducer. Mr. Beach is assuming hisnew duties at once and it is expectedthat with his addition to the executiveforces here the company will be enabledto develop new territories in the signalfashion which has characterized itsmerchandising throughout the East,notably in New York and New Englandthrough the sales agency of Gross -Brennan, Inc.

Mr. Beach's first identity in the fieldof music merchandising began with hisjoining the Victor Talking MachineCo., at Camden, N. J., in 1909 as travel-ing representative in his early career.He rose to the post of assistant salesmanager of the Victor organizationduring the incumbency of the lateGeorge D. Ornstein, becoming managerof the traveling department when Mr.Ornstein resigned to enter the jobbingbusiness. During a Victor official acti-vity of eleven years he became ac-quainted nationally and won widespreadconfidence for his knowledge and abilityand an interesting reminiscence of thattime is that during Mr. Beach's man-agement of the traveling departmentHerbert A. Brennan, now vice-presidentof Gross -Brennan, Inc., was a youthfulmember of the Victor organization.

In 1921 Mr. Beach withdrew from theVictor company to become vice-presi-dent and general manager of the UnitConstruction Co., Philadelphia, then ex-tensively engaged in the manufactureof store equipment for talking machinedealers and a year or so later he wasappointed Eastern sales manager of theBrunswick - Balke - Collender Co., Chi-cago, a post which he held until hejoined the Freshman company after theadvent of radio.

Chicago, Ill., Friday.The fourth annual convention of the

National Federation of Radio Associa-tions will be held at the Statler Hotel,Cleveland, Ohio, February 10 and 11,at which distributors, retailers andothers engaged in the industry willgather for a joint discussion of theirmutual problems.

The convention will be of particularinterest to the radio dealers in thatmany of their vital problems will bediscussed by authorities on the subject.Radio wholesalers and dealers of na-

tional prominence have already declaredthat they will be in attendance at thismeeting. Among other things, policieswill be outlined for the operation ofretailers and wholesalers organizationsfor the coming year.

The board of directors of the Nation-al F jeration of Radio Associationswill r ?et in Cleveland on Sunday, Feb-ruary I, to outline plans for the comingconvention. The board will review theactivities of the past year, considercommittee reports, etc., so that every-thing will be in timely shape for themeeting.

L. W. CHUBB MADE

ASS'T TO VICE,-PRES.

AT RCA - VICTOR CO.CAMDEN, N. J., Monday.

L. Warrington Chubb, manager ofthe radio engineering department ofthe Westinghouse Electric and Manu-facturing Co. at East Pittsburgh, Pa.,has been appointed first assistant tothe vice-president in charge of engi-neering of the new Radio -Victor Corp.of America. His headquarters will bein this city.

Mr. Chubb has been manager of theWestinghouse radio department sinceits founding in 1920. Before that hewas active in development and researchwork for the company.

In 1905, Mr. Chubb entered the em-ploy of the Westinghouse company asan engineering apprentice. Up until1909 he was particularly active in thedevelopment and application of mag-netic materials. Before the organiza-tion of an isolated research depart-ment, he had charge of advanced de-velopment work as a service to allengineering departments on electro -technical problems and new develop-ments.

At the time the radio engineeringdepartment was formed in 1920, Mr.Chubb was appointed manager, and hasbeen very active in this work, havingcharge of all receiver and loud speak-er development and design of Radiolasin conjunction with the General Elec-tric Co., for the Radio Corp. of Amer-ica, as well as transmitters, carriercurrent equipments and Photophones.The department in 1920 consisted ofapproximately 16 employes and hasgrown to 327.

GORDON C. SLEEPER

LEAVES TEMPLE CO.

TO ENTER FINANCE(Special to THE WEEKLY.)

Chicago, Ill., Monday.

The resignation of Gordon C. Sleeperas vice-president and sales manager ofthe Temple Corporation, radio manu-facturer, was announced here today,Mr. Sleeper intending to enter the in-vestment brokerage business with aNew York house after the first of theyear. His successor has not yet beenannounced. Fred A. Marchev, founderand president of the Temple organiza-tion, is expected here within a few daysafter a stay in Europe. The company,entering set manufacture within thepast year after a prior success in radiospeaker production, is stated to have5210 dealers, six-month shipments inexcess of $4,000,000 to date and distri-butor representation in every importantmarket in the country with the excep-tion of Jacksonville and Salt Lake City.

Mr. Sleeper's intention to enter thebrokerage business will take from radioone of its veterans, as he entered theart after service in the United StatesArmy with commissioned rank duringthe World War. A native of Boston,and with considerable business experi-ence there before his Army service, hesettled in New York after the Armisticeand with the advent of popular broad-casting organized the Sleeper RadioCorp. The concern outgrew its modestdowntown offices in a short time, be-came allied with Henry Waterson, ofthe music publishing firm of Waterson,Berlin, & Snyder and later establishedin Long Island City, whence it becamethe eastern division of the Temple com-pany, later consolidating its activitieshere.

F. E. BASLER APPOINTED

SALES MANAGER FOR

ATWATER KENT RADIOV. W. COLLAMORE RETIRES

New Official Recently Joined thePhiladelphia Radio Maker -32 -

Acre Plant Establishing NewRecord by Producing to Capa-city During the Holidays.

(Special to THE WEEKLY.)

Philadelphia, Pa., Friday.

A. Atwater Kent, president of theAtwater Kent Manufacturing Co., an-nounced today the appointment of F.E. Basler as general sales manager ofthe company, succeeding Vernon W.Collamore, who has resigned.

Mr. Basler was previously assistantPales manager of the company in chargeof sales administration affairs and hasbeen active in the general sales activityof the company. He brings to his newposition a wide experience in sales andfinancing, having served in sales ex-ecutive capacities with nationally knowncompanies in other fields.

The new appointment will not dis-turb the existing sales personnel otherthan to generally extend the sales su-pervisory duties of Mr. Basler, it isstated.

The Atwater Kent company is con-tending vigorously with a shortage ofAtwater Kent screen grid sets, whichduring the past 30 days has been coun-try -wide. All during December theirproduction has been speeded up to capa-city in an endeavor to catch up witha demand unprecedented in the annalsof the institution.

Ordinarily, the Atwater Kent fac-tories are closed during the Christmasholiday season for inventory taking butthe reverse is the case this year. Wheelsare turning in the huge 321 acre plantas rapidly today as they turn at peakproduction periods. Public demand, itis said, has practically stripped baredistributors' and dealers' floors of At-water Kent merchandise. The flood oforders from every section of the coun-try has kept the Atwater Kent factoryhard pressed to meet the demand, de-spite recent tremendous increases inproduction schedules.

Bankruptcy PetitionAgainst Buckingham

Chicago, Ill., Saturday.An involuntary petition in bank-

rupcy was filed here yesterday againstthe Buckingham Radio Corp., this city.

The Buckingham organization was amanufacturer of radio chassis.

The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORE,

TELEPHONES:JOHN 2365-2366

CURTIS A. WESSELEditor

"The Trade's Only Weekly"CABLE ADDRESS:

REGIBID

EDWARD H. DAVIS, Publisher

SIDNEY E. DAVISManager

Entered As Second -Class Matter April 18, 1916, at the Poet -Office at New York, N. Y.; Under the Act of March 3, 1879

Annual Subscription Rates: United States and its Dependencies, $4; Foreign Countries, $6; payable in Advance. Single Copies, 20 Cents

Vol. 29 NEW YORK, WEDNESDAY, JANUARY 1, 1930 No. 1

HERE COMES THE FUTURE

Philosophic conclusions of fact impart to a moment likeNew Year's the only significance it has apart from the turnof the calendar. It is a time for doing a little thinking out

loud.The events of 1929 show that, no matter what the allied

industries may do, it is likely that every four or five yearspublic demand will lapse below all reasonable anticipation.

The only big new feature for enhancing radio saleabilityin the immediate future is the application of remote control.

Television may be nearer than many people now believe

but it also is showing evidence of ability to develop into agreat new separate art, much as the talking machine devel-oped as a great new addition to the field of musical instru-ments.

Nowhere nearly as many people went definitely broke dur-ing the excitements of the past year as rumor states, andthose that did deserved to.

Two men who know a good deal about the industry satdown the other day and chalked off seventeen producers asfading out of the radio picture, and eight brand-new onescoming in-a net loss of nine names not allowing for a fewof the nine that will effect reorganizations and take up thebattle when, as and if they quit it.

The burst of insolvency proceedings that has swept sev-eral of the 'luxury' lines of business to which attention wasthoughtfully directed by financial writers and economic sharpsfollowing the October and November securities markets sug-gests that the legal profession knows how to stimulate busi-ness of its own, possibly with 'bankruptcy rings' in the 'receiv-ership racket.'

Tens of millions of people are ready and willing to buyradio product if they see any reason why they should.

Considerable doubt may be said to surround further revo-lutionary development in tube performance; there is enoughsensitivity, selectivity or tone volume in available tube hook-ups and there is question whether any newer objective willbe worth having after it has been gained.

Everyone to whom independent sources of knowledge areopen sees a rapid and apparently lasting decrease in the num-ber of distributors of radio and this will in turn be reflectedby a decrease in the number of dealers.

The entire situation assures more future business for thefewer who will be left to share in it.

A GOOD RESOLUTION

Among thousands of jobber salesmen and hundreds offactory salesmen circulating through the national market,many are doing themselves and radio in general the greatestpossible disservice by spreading harmful rumor about com-

petitors as hard and as fast as they can. How pernicious theactivity of gossip -mongers is can be accurately foreseen byrealizing that, as vigorously as accredited sources put forthtruthful, encouraging fact about the present state of the busi-ness, the more vigorously whispering campaigns by irrespon-sibles tear it down.

It is part and parcel of the emotional characteristics ofthe home -entertainment field that a fifty or sixty -dollar sales-man becomes a trade authority as long as he stays in a retailstore. The next fellow that comes along is as readily installedin eminent credibility and so, instead of business conversation,vicarious thrills are fed to the dealer during his ostensiblebuying or selling hours. The apostles of hearsay apparentlyget quite as much sustenance out of a good day's gossipingwell done as out of a good day's sales securely made.

Tale -bearing is as old and deceptive a pursuit as sellinggold bricks, yet a man who will give respectful attention tothe wildest yarns that a fertile mind can develop to fosterthe position of its own goods would feel insulted if accusedof having bought the city hall from a stranger. Taking candyfrom children is no easier than feeding taffy to a sucker, butthe credulous in radio -music circles swallow anything thatcompetition tells about other competition, and cry for more.

With the turn of the year comes a time for idle and mali-cious tattling to stop, and it must be remembered that it takestwo to make a rumor, one to tell and the other to listen to it.There is not a line or an enterprise in the field that cannot beattacked, if mendacity and self-interest are the only rules inthe game. There is no purpose in assertions of the soundnessin and good prospect for the business of anybody, if the posi-tion of everybody else is asperged in the same breath. Thebest resolution that everyone can make, and without a parti-cle of cost in the bargain, this New Year's is not to spreadgossip, or listen to it.

The incurables may very well be reminded of the signthat used to stand in the bedrooms, beside the fly -speckedmirror and over the cracked water pitcher, of the commercialtravelers' hotel in a little Western town:

"This ain't the Waldorf-Astoria; if it was, it wouldn't behere. You ain't J. P. Morgan; if you was, you wouldn't behere. We know this hotel is on the hum but, stranger, howabout yourself ?"

AN INNER REVOLUTION

The tube business, like the gentleman in the popular songof recent vintage, has been having its ups and downs and asso many producers in it have seen the light of day within thepast year of obsolescence of the ill-fated "clause nine," someof them may appropriately exclaim with the poet, "Oh, if wewere so soon to be done for, what were we ever begun for?"

Now, there is only one hard and fast rule to which tubemanufacture and merchandising can securely and profitablyadhere. As in any business, the fellow who makes or sellsa good tube and conducts his operations sensibly will make


an enduring success. The main cause for stringent difficultyfacing any present tube operation that has no future is prob-ably that its progenitors sought to get rich quick. There area substantial number of good brands, well made by thought-ful concerns, which have as definite a place in the picture-and very likely a more lucrative one in proportion to capitalinvestment-as any number of set makers.

There can be no more doubt about the immense marketfor radio tubes than there is about the demand for sets, withthe addendum that tubes wear out much faster and with moreuniversality of replacement need than the latter do. It shouldrequire only good business practice, as embodied in qualitymanufacture, careful merchandising and conservative financ-ing, to put over any tube enterprise big.

For the time being, the industry in this accessory isundergoing as revolutionary a debacle as has swept radio ingeneral. So, in part at least, the disappearance of failing con-cerns will automatically remedy the situation. The survivorshave a number of acute problems to face. It is the contentionof some shrewd observers of trade demand and the consumerservice collateral to it that initial equipment for a set sale isinseparable from the set trade -mark, whether the tubes aremade by the set maker or selected by him. It is the conten-tion of others that every jobber and dealer has the businessright to select the tubes he believes best, in terms of his ownprofit possibilities besides.

It is most probable that both these schools of practicewill gain and hold adherents for some years in the industryto come. The qualitative merit of any tube so far has fluctu-ated so considerably not alone year in and year out but some-times within a single year that very many makers and sellersof sets hesitate to bind themselves protractedly in any pro-nouncedly public way with a single tube product. The oldesttube lines have been the most successful and dependable inthis experience, as is only natural, for not even in radio tubesis there extensive substitute for time, experience and re-sources.

For the time being, tube trade practices are so demoral-ized that product is being sold at retail as low as 27 cents andstandard brands are slaughtered with the phrase, "Come inand see what we will do for you!" This is getting pretty lowdown in the dregs of business. But it will not be very longuntil the industry turns definitely upward, firstly because ofthe survival of the fittest that has already begun and nextbecause tube demand must increase as surely as the radiobusiness itself.

CHARLES B. MASON, JR,, PREDICTS GRADUAL

PICK-UP AFTER FIRST QUARTER OF 1930By CHARLES B. MASON, JR.President, New York Talking

Machine Co.

Because of the underlying strengthof business conditions plus the govern-ment's attitude which is restoring con-fidence, I do not look for a long con-tinued recession in business. After thefirst quarter of 1930 I would look fora gradual pick-up in retail sales vol-ume.

The situation in the radio industryis none too clear at the moment andany one who attempts to predict whatthis industry will do is apt to be wrong,still, I cannot help but feel that in 1930there will be fundamental changes inthe merchandising of radio.

It seems to me that manufacturers,wholesalers and dealers will give morethought to net profit rather than vol-ume of sales. From my observationnearly every one in this business hasbeen striving for a tremendous volumeof sales, always hoping that the profitsat the end of the year would be in

proportion, but somehow the unexpect-ed always happens with the result thatthose in a position to boast of a satis-factory profit are much in the minor-ity.

The radio industry must, during 1930,approach its problems, giving morethought to net results and in so doingmany of the uneconomic practices soprevalent in radio selling will stop."

Predicts Tubes With

More Power in 1930This season has proven that quality

reproduction in radio receivers is para-mount regardless of price, James A.Kennedy, eastern sales manager of theJensen Radio Mfg. Co., Chicago, makerof speakers, declared last week at hisoffices at 126 Liberty street, New York.

Mr. Kennedy believes that sets dur-ing 1930 will use less but more power-ful tubes, housed in smaller consolecabinets with electric -dynamic speakersof wider frequency range.

!1

FURTHER STABILIZATION OF RADIO TRADE

IN NEW YEAR SEEN BY J. L RAYBy J. L. RAY

Tice -president, RCA -Victor Co., Inc.

I believe that the year 1930 will seeimportant progress toward the furtherstabilization of the radio industry.Leadership will become more clearlydefined and the wise dealer, buildingon the experience of the past, will exer-cise greater discrimination than everbefore in hitching his wagon to theright star.

Leadership is not built in a year,or two years; it comes with long yearsof pioneering, courage and successfulmerchandising; its permanency is as-sured by limitless resources, organ-ized and ceasless research, and engi-

neering built up from the beginningof the radio industry.

The experience of the year 1929 hasshown that the dealer cannot profitablyspread his selling efforts over a multi-plicity of radio lines without limitinghis profits and increasing his businessrisks. He has learned that the smallerthe number of conflicting radio lines hecarries, the greater his concentrationof selling effort, the lower his cost ofoperation, and the smaller the risks in-volved, all of which factors mean larg-er profits. It will be the problem ofthe far - seeing dealer, therefore, tochoose carefully the radio productwhich on the basis of past experience,insures stability and permanence aswell as immediate profit. Having madethis choice, the dealer will be able totake full advantage of all his oppor-tunities with confidence in the future.

ELLERY W. STONE, KOLSTER PRESIDENT,

SEES 1930 AS GOOD YEAR FOR RADIOfly ELLERY W. STONE

President, Kola ter Radio Corp.

As we prepare for the year 1930, wecan look back at 1929 with a great de-gree of satisfaction. While actual fig-ures are not yet available, they will nodoubt show that the number of setssold was substantially more than in1928.

Certainly the public has receivedgreater value per dollar spent. Whileprices, hay. come down, performancehas not. On the contrary, notable ad-vances have been made in the art.Speakers have been much improved,

screen grid tubes introduced, and hummaterially reduced in AC sets.

The life -blood of our business isbroadcasting, and we who merchandisereceivers can never afford to forgetthis. Those engaged in broadcastingand those who have supported the pro-grams, deserve the highest credit :forthe gratifying progress made in theyear now closing.

The year 1930 should be even a bet-t(r year. The public is more boundto us than ever before. Performancewill continue to improve. The tradewill solve for itself the problems ofavoiding over -production and' unevendistribution.

We can have faith in our industryand be proud of it.

7 Subsidiaries Included

In American Piano Co.

Equity ReceivershipThe equity receivership into which

the American Piano Co., New York,was petitioned two weeks ago was ex-tended on Thursday by Federal JudgeAlfred C. Coxe to include seven of itssubsidiaries. The American Piano Co.subsidiaries are Chickering & Sons,with assets at $575,000 and liabilitiesof $538,000; The Ampico Corp., withliabilities of $364,000 and assets of$461,000; William Knabe & Co., Inc.,with liabiliites of $286,000, and assetsof $415,000; the Mason & Hamlin Co.,with liabilities placed at $431,000 andassets at $544,000; the Foster Arm-strong Co., with liabilities placed at$756,000 and assets at $977,000; theAmerican Piano Retail Stores, Inc.,with liabilities of $119,000 and assetsamounting to $121,000, and the Ameri-can Piano Trading Co.

The Irving Trust Co. was appointedequity receiver in each of these cases.

In each instance the estimated assetsexceed the estimated liabilities, thuspointing to a claimed condition of sol-vency embarrassed temporarily by ur-gent obligations. Insolvency of thegroup has never been alleged. TheAmerican Piano Co. consented to thereceivership action, admitting embar-rassment because of a lack of ready

General Outlook

For 1930 Good, Say

Washington LeadersWashington, I). U., Saturday.

Latest government reports in Wash-ington indicate that the decline in re-tail trade as the result of the recentstock market collapse has been veryslight. Neither retail sales nor manu-facturing activity show signs of mater-ial depression.

Many smaller towns and cities didnot feel the effect of the market crashat all. In larger metropolitan areas theeffect has been definite but actual cur-tailment in volume of business has notbeen great. The average sales of de-partment stores have been better thanfor the same period in 1928.

So far as seen there is nothing wrongwith future trade conditions in this ter-ritory.

cash to meet obligations totaling $1,-200,000.

The American Piano Co. recently en-tered the radio retailing field througha number of stores which it controls.

The Federal District Court in Phila-delphia appointed on Friday, HarryNathans ancillary receiver for theproperty in that city of the AmericanPiano Retail Stores Co. Mr. Nathanswas named at the request of the IrvingTrust Co., receiver for the AmericanPiano Co.

10 THE TALKING MACHINE and RADIO WEEKLY

PersonalsAlfred Hand, advertising manager

of Thomas A. Edison, Inc., sailed lastweek on the S. S. "Caronia" for Ha-vana for a brief visit in sunny climes.

James A. Ago, radio sales managerof the Lewis Electrical Supply Co.,Boston, Mass., is due in New York to-morrow to spend several days here withMrs. Ago on a holiday jaunt.

D. W. May, and a party, includingWalter Ferry, Ben Habig, Bill King,Bill Topping, Tom O'Loughlin andothers, spent the past week-end at thePhilco radio convention in Philadelphia.

Paul B. Klugh, vice-president andgeneral manager of the Zenith RadioCorp., Chicago, who is in New Jerseywith relatives for the holidays, has beenconfined with a severe cold over Christ-mas.

Edward Slepian, sales manager ofthe Pyramid Sales Co., Buffalo, spentthe past week in New York with Mrs.Slepian, stopping at the PennsylvaniaHotel where they enjoyed the holidaycelebrations.

Vernon W. Collamore, formerlygeneral sales manager of the AtwaterKent Mfg. Co., Philadelphia, Pa., isspending New Year's with Mrs. Colla -more at the home of his father andmother near Boston, Mass.

Allan W. Fritzsche, vice-presidentof the General Phonograph Mfg. Corp.,has been visiting relatives in Cleve-land with his family over the holidaysand is looking over the Central West-ern territory before returning to NewYork.

Richard E. .Smiley, vice-presidentand sales manager of the Bremer -Tullydivision of the Brunswick-Balke-Collen-der Co., Chicago, was in New Yorkduring the latter part of the week, hav-ing brought his family to Philadelphiafor the holidays.

.. Victor S. Taylor and Leslie Lore,of the Washington, D. C., radio distri-buting firm of Radio Wholesalers, Inc.,spent a couple of days last week inNew York and expect to return herethis week in connection with their firm'srepresentation of new product.

.. A Stanley Simons and Edward M.Reilly, owners of the Universal RadioCo., Philco distributors, are back attheir headquarters from a trip to Phila-delphia where they attended the annualjobbers' convention sponsored by thePhiladelphia Storage Battery Co.

E. K. MacEwan in

Secretarial Post forRCA -Victor Co., Inc.

E. E. Shumaker, president of RCA -Victor Co., Inc., yesterday announcedthe appointment of E. K. MacEwan assecretary of the new company. Fran-cis S. Kane and Walter H. Hunt be-come assistant secretaries, Paul G. Mc-Collum assistant comptroller, and Rob -

IMPROVEMENTS IN BROADCASTING FACILITIES

AND TECHNIQUE WILL HAVE A MARKED

EFFECT ON SALES, SAYS GEO, A. SCOVILLEBy GEORGE A. SCOVILLE

Vice-president, Stromberg-Carlson Tel.Manufacturing Co.

Radio undoubtedly will have a goodyear in 1930.

Radio is no longer a luxury, but anecessity. It is a necessity in the homeand this field has only been tapped.Of the thirty million homes in thiscountry, probably not more than ninemillion are at present equipped withsets and a large share of that nine mil-lion ought to be replaced with betterand more modern sets. Then, too, justas many families have two or moreautomobiles, many are installing two ormore radios in their homes.

Radio is rapidly extending into otherfields. Receivers are being used in air-planes to enable them to be guided byairplane beacons when flying at nightor in a fog, to correct clocks by pick-

ing up time signals from Arlington, bypolice departments to keep in contactwith their automobile squads in thefield, in trains for communication be-tween the caboose and engine, in pleas-ure automobiles, on ocean going pas-senger ships, in schools for instruc-tion and entertainment and in hotelsfor entertaining guests.

Broadcasting companies are continu-ally bettering their broadcasts by in-corporating improvements in theirtransmitters, which is a great aid increating a desire for radios. Industriessponsoring programs are assemblingthe greatest array of talent in the his-tory of entertainment and are payingapproximately $7,000,000 to artists forpresenting their programs.

The diversity of uses and improve-ments in broadcasting facilities andtechnique during 1930 will have amarked effect on radio sales.

Fred G. Carson, Colonial Vice-president, Predicts

Radio Industry Is Headed for Genuine Stability"The radio industry is headed for

genuine stability in 1930," in the opin-ion of Fred G. Carson, vice-presidentand general manager of the ColonialRadio Corp., Long Island City, N. Y."'What has gone or what is coming isno mystery to those who have felt thepulse of radio, and the setting for theindustry's entrance upon its period ofmaturity is a happy one," Mr. Carsondeclared. He further said in part:

"The recent analyses made by RogerW. Babson now point to an upwardtrend in general business prosperity.The industrial expansion launched byPresident Hoover and enthusiasticallyendorsed by the country's leading ex-ecutives will play a big part in helpingto dispel any trace of depression thatmay be lingering in the public mjnd.Continued good wages, and in manycases increased wages, are providingthe consumer with sufficient funds tomeet his obligations. The radio indus-try, which depends to a great extentupon installment buying, should experi-

ence a healthy reaction because of theseactivities.

"At the beginning of this upwardtrend in business there is every indi-cation that the radio industry willthrow off its awkwardness which hasbeen characteristic of its adolescentgrowth, and will develop gracefullyalong stable, scientific lines.

"How has the recent development ofthe radio industry affected the indivi-dual manufacturer?

"The answer is simple: Those firmswho have watched the signs and haveguided themselves accordingly will bein a stronger position in 1930 than theyhave ever been. Expansion on the partof the manufacturer, as consumer de-mand indicated, was a healthy develop-ment and will gather strength and mo-mentum in 1930. Any other basis ofexpansion will be disastrous.

"The careful, conservative policywhich has always governed and is nowgoverning the steady growth of theColonial Radio Corp. is an assurance todealers that every step taken is one ofstrength and solidity."

Far -West Distributor Seeks Radio, Refrigeration

Lines With Which to Operate in New YearTHE TALKING MACHINE and

RADIO WEEKLY yesterday receivedthe following telegram from a promi-nent far -western distributing organi-zation that is looking for a desirableradio set and electric refrigerator line:"Editor,TALKING MACHINE andRADIO WEEKLY:

"We are open for jobbing proposi-tion good seller, nationally -known popu-lar priced radio; naturally prefer goodfinancial backing. What procedure doyou suggest our securing desirable con-nection. We are also seeking good elec-tric refrigerator line."

(Name on request)

ert P. Alexander, Eugene F. Hainesand Cornelius G. Terwilliger assistanttreasurers.

Mr. MacEwan, the new secretary,has been associated with the VictorTalking Machine Co. since it was in-corporated in 1901. He worked in theexperimental department until 1911when he became a member of the sec-retary's staff. In 1920 he was appoint-ed secretary of the Victor TalkingMachine Co.

NORTH AMERICAN TOCONDUCT LUNCHEON

FOR DEALERS JAN. 6The North American Radio Corp.,

New York, distributing organizationfor the Zenith Radio Corp., Chicago,will conduct a "get together luncheon"for authorized Zenith dealers at theHotel Astor, Monday, January 6.

NEW MINUET MODEL

INTRODUCED BY AMRADMedford Hillside, Mass., Friday.

A new radio set, to be known as theMinuet, has been added to the AmradBel Canto series, it was reported todayat the local headquarters of the AmradCorp. The new set will retail at $158.

The Minuet is a console of walnutand lace wood, and uses eight tubes,including three screen grid tubes and

Amrad Minuet

two 245 tubes in push-pull. It alsouses a Mershon condenser, an extraheavy chassis and a nine -inch electro-dynamic speaker mounted on a baffeboard.

"It is our aim in creating the Min-uet," said Major James E. Hahn, presi-dent of Amrad, "to produce a radio setwhich would retain the quality of ourother models and yet which would sellfor a lower price. I believe that we haveaccomplished this object in the Minuet."

D. H. HOLEY, F. P. OLIVER

CONSIDER NEW LINES

FOR GOTHAM AREAThe Boley-Oliver Co., 1440 Broadway,

New York, this week announced itswithdrawal from the distribution ofKellogg radio sets in the metropolitanarea and, pending the formation offuture plans, David H. Boley and FredP. Oliver are considering several pro-posals for their continued trade acti-vity. Their recent connection extendedover the past three years.

Mr. Boley and Mr. Oliver are widelyknown in the Eastern market, the for-mer having been prominent in electricalequipment and telephone apparatussales for years past while Mr. Oliver,entering the music -radio field somefifteen years ago after an earlier careerwith the Cambria Steel Co., was forten years vice-president and generalmanager of the Blackman TalkingMachine Co., now the Blackman Distri-buting Co., and entered radio in 1925as Eastern district manager of theMusic Master Corp., of Philadelphia.

The Boley-Oliver Co. has maintainedan organization and offices and show-rooms at the Broadway address and itis the intention of the firm to retainthese headquarters for its future oper-ations.


NEW PHILCO PRODUCTS 17th Annual Holiday Parties Tendered by E. H. Davis to Consolidated Publications'

CHEERED AT ANNUALStaffs Mark Issuance of Weekly Papers in Three Great Industries

JOBBER CONVENTION1930 PRICES ARE DISCLOSED

Three Hundred RepresentativesAttend Gathering of Distribu-tors - New Furniture Modeland Two New Chassis Intro-duced to Wholesalers from AllParts of United States.

PHILADELPHIA, PA., Monday.

The introduction of two new chassis,one new furniture model and the dis-closure of the new 1930 price list, wereamong the outstanding features of thePhilco annual jobbers' meeting, held inthe auditorium of the Edison Building,here, Saturday.

Three hundred Philco representativesfrom all parts of the United Statescheeted`when the spotlight was turnedon theT tew Philco console, a walnutpanelled atfl''bird's eye maple furnituremodel with one of the smallest cabi-

New Philco Console

sets yet offered to the public, said tobe especially adapted for use in themodern home and apartment.

The two new Philco chassis are to beknown as models 95 and 76. The form-er is an automatic volume control radiohaving nine tubes and is also to beknown as the screen grid plus. Threescreen grid tubes are used in this chas-sis, which will be available in all Philcomodels except the new console. Model76 is a seven tube set including threescreen grid tubes.

This set has four tuned circuits in-cluding a double tuned input circuit.It has specially designed radio fre-quency transformers giving substan-tially equal amplification and selectiv-ity throughout the broadcast frequencyband. It has Philco balanced -unit con-struction and a local -distance switch.

This new chassis will be used in thenew console and in all other furnitureand table models manufactured byPhilco.

Distinction in furniture making issaid to characterize this new Philcofurniture model. Entirely new is thefeature which permits mounting of theloud speaker in the floor of the cabinet,pointing downward, thus giving whatis called indirect sound radiation. Thusthe engineers have been able to get thenewer chassis and the regular Philcodynamic speaker with its ten -inch cone

The Clowns and Trained Seals Pose for Their Photo in the Circus Room at Sardi's

'I'he second installment of the seven-teenth annual pair of holiday enter-tainments tendered to the headquartersorganization of the Consolidated TradePublications, Inc., by Edward H. Davis,president, took place last Monday eve-ning, nineteen members of the corn-bined staffs making up the group. Theparty dined at the Metropolis Club onFifty-seventh street, later attending aperformance of "Young Sinners" at theMorosco Theatre.

The 1929 event was somewhat moreauspicious than most of the holidayfestivities dotting the long career ofthe Consolidated publications back to1874, when the United States TobaccoJournal was established, as this yearfor the first time the enterprise em-braces three weekly trade journals, theTALKING MACHINE and RADIOWEEKLY, the "United States TobaccoJournal" and the "Confectionery & IceCream World," established last spring.In any event, all those present

bore their responsibilities lightly, atleast for the evening, and professed nofear of the time when they will be pro-ducing a weekly business paper in somefield every day, instead of merely everyother day as at present.

Oratory being banned at the dinnerwhich preceded the theatre party, not-withstanding the presence of suchsilver-tongued performers as Otto H.Davis and Joseph M.' Strauss, the mo-ments of whimsy at the party ranlargely toward Hollywood horse -play.A dribble glass, whose contentsmysteriously decanted upon the vestand trousers of the imbiber with verylittle touching his palate, puzzled Maur-ice Einsohn and still more so Fred W.Lohr, and buns made of cotton battingresisted the efforts of various dinerswhile waiting for the oysters. EdwinO. Farnum criticized the two playsfrom a Celtic viewpoint for the Belfast"Torchlight & Observer," of which he isthe Rutherford, (N. J., U. S. A.) corre-spondent in private life and WilliamEigenrauch disdained applause at theheavy necking of the hero in " Young

Sinners." Copious douches of Mr.Woolworth's perfumes from a water -gun secreted upon the body and per-son of Maurice Einsohn suggested thatthe next Consolidated publication willbe devoted to manicuring and perman-ent waves.

Looking them over in the photograph,you will recognize the boys who, in thecause of progressive trade journal ser-vice to their supporters, daily risk theirlives in asking the question, "How isbusiness?" The photo was taken inthe circus room at Sardi's, where thefirst of the twin banquets was held afortnight ago when the revel includedJack Donahue's and Lily Damita's show"Sons o' Guns."

Front roW, left to right: Sidney E.Davis, Ralph Brody, Sam Altholz, L.Kermit Lyons, Phil Lottman.

Rear row, left to right: Maurice Ein-sohn, Fred W. Lohr, Howard B. Grant,Lester Berk, Joseph M. Strauss, CurtisA. Wessel, Thomas F. Sullivan, EdwardH. Davis, William Eigenrauch, ArthurParente, James Finn, Edwin O. Far-num, Otto H. Davis and Simon Kneller.

into a much smaller space than washeretofore possible.

This model is therefore particularlydesirable for the modern home andapartment or where a low console orwall table is wanted, officials declare.A novel feature of this model is theelimination of the grille or other frontopenings for the speaker.

The dimensions of the new furnituremodel are approximately: height, 35inches; width 13 inches; length, 26inches.

Because of its continued popularity,chassis model 87, an A.C. eight tubeneutrodyne-plus set with built-in aerial,will be retained in the Philco line. Thischassis is available in the new consolemodel at $112, other prices with the87 chassis being as follows: lowboy,$129.50; highboy, $149.50, and highboyde luxe, $205.

Prices on the new Philco line fromthe Atlantic seacoast west to Denverare as follows:

With chassis No. 76, table model, $67;console, $112; lowboy, $119.50; high-boy, $139.50; highboy de luxe, $195.With chassis No. 95, table model, $97;lowboy, $149.50; highboy, $169.50; high-boy de luxe, $225. With chassis model92 for use in 25 -cycle territory, table

VICTOR INSTALLATIONINSTRUCTIONS ISSUED

PHILADELPHIA, PA., Friday.A letter giving graphically brief and

easily remembered instructions for deal-er service men on how to install Victorradio sets has been distributed to re-tailers by Philadelphia Victor Distribu-tors, wholesale organization for Radio -Victor Corp. of America. According toP. V. D. officials, the proper installa-tion for Victor requires no technicalknowledge.

RECEIVER APPOINTEDFOR PENN RADIO

A petition in bankruptcy has beenfiled against the Penn Radio Service,614 Sutter avenue, Brooklyn. JudgeGalston in Eastern District Court hasappointed Robert Abelow receiver. ThePenn Radio Service is operated by Isa-dore Cohen and Archie Farberman.

model, $107; lowboy, $159.50; highboy,$179.50; highboy de luxe, $235. Thelist on Philco electro -dynamic speakeris $32.50. Prices are slightly higherwest of Denver.

Work Started on NewCeCo Research Plant;

Is $200,000 ProjectProvidence, R. I., Friday.

Ernest Kauer, president of CecoManufacturing Co., this city, reportedyesterday that work is starting immedi-ately on the new research equipmentinstallation which will take up an en-tire floor of the new four story build-ing immediately adjacent to the CeCotube -production plant here. An expen-diture of $2,000,000 is scheduled.

"In our new research department,which will be completed before nextspring, we will not only conduct re-search for the improvement of tubes,but will also work out efficient circuitsfor their use," Mr. Kauer declared.

"By developing circuits which willimmediately use the product of our re-search department, radio progress willbe aided greatly. Such plans will beturned over to the set manufacturersfor the best use they can make ofthem."


Radio Industry Has No Basis for Pessimism

Over 1930 Prospects, Says Ernest Kauer

ERNEST KAUER,

l'rovidence, R. I., Thursday.The radio industry is now going

through a stabilizing period that willbe a benefit to all manufacturers whohave maintained competent merchan-dising and advertising policies, and tothose manufacturers whose productshave stood the test of quality, ErnestKauer, president of the CeCo Manu-facturing Co., Inc., this city, said todayin discussing the prospects of the radioindustry for 1930.

There is no doubt that each manu-facturer will find that the radio businesswill require consistent effort on hispart, and the dealer and jobber shouldinvestigate thoroughly his source ofsupply, Mr. Kauer stated. The dealerand jobber should also make it a pointto determine that the manufacturer'sfinancial position is such that the man-ufacturer can at all times back up hisproduct. He further said in part:

"There is no reason to exhibit undueoptimism, but neither is there any basisfor pessimism. It is true that the radioindustry experienced a severe slump inthe last part of 1929, normally expectedto be the best in the year. I dare saythere will not be any considerable acti-vity in the early part of 1930. However,when that is said, I believe the worstpart of the picture has been faced.

"Doubtless, a large amount of anti-cipated profits have not materialized.I do believe, however, that theyare only delayed, that within this newyear they will be realized.

"It must be remembered that theradio industry has had slumps beforewithout impeding the industry's marchof progress. In none of the industry'sprevious experiences, however, wasthere anywhere near such a state ofstabilization as obtained in the trial ofthe period from October to December.No doubt the caution engendered by theexperience will find its reaction in help-ing trade in 1930.

"The radio manufacturing division isin a magnificent state of technicaldevelopment. There is little excess of

CeCo Presidentmerchandise in warehouses or on deal-ers' shelves. The industry starts witha clean slate in 1930, and with econo-mies in merchandising and distribution,which are being brought forward con-tinually, this new year should be aprofitable one.

"We are planning to spend in 1930approximately $200,000 on a completeresearch laboratory. We are also ap-propriating certain sums of money forthe development of high speed equip-ment. We see no reason, at this time,why the sales of CeCo radio tubesshould be less in 1930 than for the year1929. Our advertising appropriation isto be increased, likewise our sales or-ganization.

"It is entirely possible that set manu-facturers may make certain refinementsin the circuits using screen grid tubes,and that tube manufacturers may an-nounce one or more types or new tubes."

Set Makers Universally

Accept Electric Pick -UpSome of the finest music in the

world; some, unfortunately, which cannever be duplicated by the same musi-cal organization or voice, is recordedin the sound track of the phonographdisc. Such has been the advancementof scientific experimentation and inven-tion in the past few years that it isnow possible to reproduce music takenfrom these records at almost any de-gree of volume at the choice of theoperator.

Modern developments in radio appa-ratus point toward an almost universalacceptance among manufacturers ofthe inclusion of a special jack or jacksin their sets to permit the attachmentof an electric phonograph pick-up sothat outside the cost of this unit, allrecords can be played electrically usingthe amplifier in the radio set for thepurpose of magnifying the sound im-pressed on them.

Mutual Understanding

Needed Among Dealers,

Jobbers, Says I. E. Cohen"Many paramount issues that are now

prevalent, leading toward the disrup-tion of both the wholesale and retailradio industries, should immediately bediscussed and settled for the mutualbenefit of all, so that the New Yearmay start an era of prosperity, builton a solid foundation," stated IrvingE. Cohen, secretary of the Radio Re-tailers, Inc., and of the Unity RadioStores, Inc., both of New York, lastweek.

"What with the manifold problemsarising almost daily in the radio in-dustry, and the ever-increasing diffi-culties confronting dealers and whole-salers alike, in the pursuit of theirlivelihood, the necessity for mutualunderstanding and co-ordination be-tween the groups becomes an urgentmatter," Mr. Cohen stated. He furthersaid in part:

"In the presence of modern mass pro-duction and distribution, competitionbetween groups and even between in-dustries, hand - to - mouth buying, andmodern facilities for transportation,banking and communication, the old-time competitor, standing alone andwithout adequate prompt informationas to his own trade data, finds himselfdriven to destructive competition andother desperate measures in order tokeep his business going. He must seeksome form of relief.

"This relief is in sight. The Ameri-can business man is working out suc-cessfully a new theory of business con-duct, summed up in the phrase 'cooper-ation in competition.'

"The trade institute is the machineryemployed. American industry is nowin the midst of what amounts to an in-dustrial evolution, gradually and evenpainfully developing a workable ma-chinery, under the impulse of economicnecessity and under the guidance ofgovernmental agency.

"There is the one sound course to betaken-to go into the institute with adetermination to make it a practical,succesful thing. There seems no alter-native to the continuance of presentunsatisfactory conditions, to the 'prof-itless prosperity' that seems to be thepresent lot of all concerned. This war-fare for the survival of the fittest getsnowhere, for it never ends to allow thesurviving fittest to enjoy the fruits ofvictory. Nor is an American going tofind a suitable remedy in combinationsand mergers, looking toward monopoly.Nor will a remedy be found in pricefixing or other illegal short-cuts whichinvariably return to plague the partici-pant.

"One of the most demoralizing in-fluences in the industry is ignorant com-petition. Its destructive effect is illus-trated by our own industry. When atrade fails to make money over a periodduring normal times, that is an indexthat there is something unhealthy inthat industry. Knowledge of costs maybe so insufficient, or in competition thefactor of current cost may be so ig-nored that prices are brought downbelow the level of profit. It may bethat, by reason of excessive productionfacilities, and the difficulty of findingnew outlets, there are introduced mar -

No Radical Changes

On Radio Horizon,

Says Powel CrosleyCINCINNATI, O., Friday.

"It is difficult to anticipate radicalchanges or improvements in the radiomanufacturing field," Powel Crosley,Jr., president of Crosley Radio Corp.,this city, said today in predicting theradio situation for the coming year.Mr. Crosley reviewed radio's history asfollows:

"First we saw the crystal detectorsets; then came the vacuum tube with

Powel Crosley, Jr.

storage batteries and dry cells, whichheld the center of the stage for sev-eral years.

"In 1927 came the completely revo-lutionary change to the A.C. tube sets,which would operate direct off the elec-tric light current. The past year hasseen what has been pronounced to bethe greatest development of all in radio-the screen -grid tube and its appli-cation to circuits in radio sets. Per-haps the development of the movingcoil type of speaker should be men-tioned, for it has greatly improvedradio reception in the past two years.

"There now seems to be nothingradically new and different on the hori-zon. It now appears that radio setmakers face no radical changes forsome time to come. The developmentof the modern screen -grid tube set withmoving coil speaker leaves little to bedesired in the way of further improve-ment. The radio manufacturer can nowconcentrate his efforts on the perfec-tion of detail and reduction in manu-facturing cost while the radio publiccan be assured that a modern set pur-chased today should give satisfactoryperformance for years to come."

ket systems which are uneconomicaland wasteful.

"It is in the unhealthy industry thatwe find more pronounced the evils ofdrastic and disastrous competition. Thefixing of prices, allotment of territoryof customers are not only inherentlywrong, but inherently stupid. Everybusiness man who has thought it outcan see that it is poor business, un-sound business, unprofitable business."


HERE ARE RECORDS FOR

SETH PARKER'S

LISTENING

MILLIONS!

EVERY Sunday night Seth

Parker spans America with hi

great religious radio feature

through a dozen major broad-

casting stations. He has re-

ceived more than 50,000 let-

ters from devoted listeners.

all echoing the sentiment "that it's a long time to wait from Sunday to Sunday.,.

You can sell the exclusive Columbia recordings of these delightful non-sectarian

services. You can do a lively record business with this army of enthusiasts-they

want to hear Seth Parker in their homes whenever they wish.

These records are fine, life -like reproductions of Parker's simple, heartfelt re-

ligious devotions. And right now they're gathering special selling speed from the

increased religious and family sentiment of the Christmas season.

Hear Seth Parker this Sunday from WEAF and 11 associated stations. He's on

at 10:45 p. in. Eastern Standard Time. Then order his Columbia records-and

push them! They'll find you scores of buyers in this huge congregation of the air!

SUNDAY EVENING AT SETH PARKER'SRecord No. 2031-D, 10 -inch, 75e

GATHERING WITH THE LORD TODAY

JESUS IS MY NEIGHBOR Phillips Lord and Company

Record No. 2032-D, 10 -inch, 75c

A SUNDAY EVENING STORY

FOUR IN OUR FAMILY Phillips Lord and Gompan v

Record No. 2033-D, I 0 -inch, 75c

SETH AND MOTHER PARKERSETH AND DOCTOR TANNER Phillips Lord and Company

Columbia Phonograph Company1819 Broadway New York City

COLUL111311t"NEW PROCESS"

Reg. U. S. eat. OR.RECORDSViva -tonal Recording --

The Records without Scratch

Magic ® so..-


Put theFlashing Oak Leaf

Where PeopleCan See It !

In more than two hun-dred newspapers - inthe big weekly broadcastprograms of the SylvaniaForesters - in nationalmagazine advertising -Sylvania constantly tell-ing millions to "Visit theDealer Whose WindowDisplays the Flashing S,on a Green Oak Leaf."

Put your Sylvania mer-chandising material towork. Display it. Wherepassers-by can't miss it.Where customers will bereminded again of Syl-vania Tube excellence.

SYLVANIA PRODUCTS CO.

Emporium Pennsylvania

The home of the SylvaniaForesters who are heardeach week over WJZ, KDKA,KWK, KYW, WBZ, WBT, WJR,WBZA, WHAM, WLW, WREN,WRVA, KGRC, KPRC, WFAA,KFYR, WCCO, WHK.

RADIO TUBESLicensed Under RCA Patenta

E E. SHUMAKER SEES 1930 AS

PROFITABLE, NOTABLE YEAR IN RADIOBy E. E. SHUMAKER

President, RCA -Victor Co., Inc.

With the dawn of the New Year anew thirty foot Neon electric sign inCamden, directly facing the Camden -Philadelphia bridge, will blaze forthfor the first time, the name of a newcompany - RCA -Victor Co. - which isdestined to take its place alongisde ofthe country's leading industrial organi-zations, and to contribute immeasu-rably to the happiness and well-beingof millions of homes.

In this new RCA -Victor Co. organi-zation, we have brought to bear uponthe problems and the possibilities ofradio, all of the radio facilities andresources of the two outstanding com-panies that have contributed so muchto the radio art and industry - theGeneral Electric and Westinghousecompanies - together with the re-sources, the facilities and the long ex-perience of RCA and Victor. Now,under a single management, this ag-gregation of leaders brings to radio auniformity, and concentrated power forstability and progress, such as theradio industry has not hertofore known.

The various engineering staffs of thecompanies in this unification, which in-clude the most distinguished radio engi-neering brains in the world and whichhave developed so many of the majorresearch and engineering contributionsto radio science, will, like the resourcesand manufacturing organizations, begrouped together under a single lead-ership in the new company.

Thus the radio research, the engi-neering and manufacturing heretoforecarried on by the General Electric,Westinghouse, RCA and Victor com-panies, as well as the marketing ofradio receivers and other importantcontributions to home entertainment

formerly the province of the Victor

Talking Machine Co. and of the RadioCorp. of America, are now placed un-der the unified direction of the RCA -Victor Co.

This unification completes the stepsbegun a year ago to multiply and con-centrate the resources, consolidate theposition and assure the permanent lead-ership of those units which have hadthe most to contribute to the advanceof radio. It is beyond question themost important movement toward thestabilization of the radio industry yeteffected. Furthermore, by unifying thetechnical, manufacturing and financialresources of the radio leaders formingthe new company, the commercial de-velopment of engineering achievementswill be greatly and economically accel-erated. Finally, this unification willbe distinctly felt in the ability of theRCA -Victor Co. to produce its mer-chandise by the most economical means,and consequently at economical costs.

I can and do state with confidence,to those interested in this remarkableand absorbing business of selling musicand home entertainment in general tothe many, that the performance andquality of all the products we aremanufacturing will be maintained atthe high level which the public for ageneration has expected of us. Fur-thermore, I assert without qualification,that we will stand squarely behindeverything we make. In addition, weshall naturally strive to enlarge ourservice both to the trade and to thepublic, and at the same time we willkeep our prices at the lowest level con-sistent with quality merchandise. Re-viewing the far-reaching plans andpreparations laid out for the new yearand for the years to come, I look to1930 with every confidence that it willbe a notable and profitable year in thehistory of the radio and talking ma-chine business.

Radio Has Reached the Point of Trouble -Free

Mechanical Development, Says Capt. Wm. SparksBy CAPT. 11.31.SPARKS

President, Sparks-IVithinyton Co.

One of the unusual wonders of theradio industry, often lost to sight whenwe talk of the wonders of reception,is that it took radio only a very fewyears to reach the point of trouble -free mechanical development that re-quired nearly twenty years in the auto-

motive industry.Turn back the pages to 1921 and '22.

How often were we invited to the homeof a friend to hear his new 'wireless'and how often did we arrive to find'something wrong, I'll have to take itapart again.' It was like taking a ridein one of the first automobiles. Maybewe rode back and maybe we walked.

But come ahead to 1926, and fromthen on until today. You turn on yourradio just as confidently as you do yourelectric light, and it is just as certainto respond. It wasn't until along about1920 that the automobile reached thispoint of certainty. Even at that timemany persons were still 'jacking up'their cars for the winter.

But the nearer to perfection per-formance has become in both radio and

the automobile, the more important itis that what little service is requiredbe given instantly and intelligently.Reception dare not be interrupted-ithas become too much a part of ourlives.

We manufacturers have spent hun-dreds of thousands of dollars to sim-

ROBERT BENNETT JOINS

EXECUTIVE FAMILY OF

TRAV-LER MFG: CORP,St. Louis, Mo., Friday.

The appointment of Robert W. Ben-nett as vice-president in charge of salesand advertising of the Trav-Ler Mfg.Corp., this city, maker of Trav-Lerportable radios, was disclosed here to-day by Harold J. Wrape, president.

Mr. Bennett has been identified with

Robert W. Bennett

the radio industry since 1921, and forthe past two years was connected withthe A -C. Dayton Co. as vice-presidentand general manager. Prior to that hewas president of the R. W. Bennet Co.,of this city.

As one of the organizers of the Fed-erated Radio Trades Association, Mr.Bennett has served as a director andvice-president of this organization forthree years. He was also one of theorganizers of the St. Louis RadioTrades Association and was presidentof this association in 1927.

plify our sets so that, first, they willrequire service only at long intervals;and second, so that infrequent replace-ments can be made easily. Dealersmust bend every effort toward carry-ing out this policy of fast service, andthe more dependable radio becomes, theprompter the service. This is true ofthe automobile and just as true ofradio.

1(0---1STIE RA fine set finely merchandised for

the finest trade in New England.

LEWIS ELECTRICAL SUPPLY CO.117 Federal Street

BOSTON MASS.


At Your Service for Another Success!=E-"~"-.......-RADIO

Adirondack Radio Distributors Colonie Sts.

ALBANY, N. Y.M

.lamesBranches in Richmond,

K. Polk,Va., Memphis,

Inc. GEORGIATenn., and New Orleans, La.

ST

Radio Distributors, 20 South Eutaw StreetInc. Baltimore, Md. R

Kimberly Radio' 154 East Erie StreetCorp. Chicago, Ill.

AD

---)-421 BEAUB[EN ST. I

RE' Di A DIO COR D

i At East JeffDETenROIeT, MICR.

53 N. ST.MICR. OGDIRAND RAVNWNAPIDS ,

Tarr, McComb & Ware Commercial Co. AR; ONA P

Macgregor Radio20Corp.CorpMeadow Street

New Haven, Conn.

E

R

Mackenzie Radio Corp. 122N5ew Broadway

YorkD

0North American Radio Corp. R1845

NEBW YORKOADWAY

L

LTrilling & Montague Seventh and Arch Street

Philadelphia, Pa. AR

W. C. Landon & Co., Inc. VERMONT


EVERY ZENITH DEALER IS

OFF TO A

G4/ltZOW1cínyTHE NEWSUPE/lEN ITH SFollowing up the greatest year in Zenith his-

tory ...with greater -than -ever Zenith values

...and greater -than -ever profit possibilities

for Zenith dealers. ZENITH LEADS AGAIN!

ZENITH RADIO CORPORATION, 3620 IRON ST.. CHICAGO, ILL.

GET IN TOUCH WITH YOUR


FLWNG STAfFFOR ANOTHER GREAT

ZENITH YEAR

Illustrated .. .New Super Zenith Model 619 tubes, including rectifier. Ad-vanced Screen -Grid circuit. Dou-ble Push -Pull audio amplification.Linear Power Detection. Super -size Zenith Syntonic - Dynamictype Speaker. Charming low -boyconsole of Butt Walnut in adistinctive Gothic design.

$155less tubes

OtherNEW SUPER ZENITHModels

MODEL 60-Super MIDGET-an entirely new idea in radio de-sign... a charming miniature con-sole of handsome Butt Walnut.Only 28% inches in height. Samechassis features as Model 61 (de-scribed above). $145 less tubes.

MODEL 62-New Super Zenithfeatures including AutomaticTuning. Beautiful Early Ameri-can Butt Walnut console. $185,less tubes.

MODEL 64-Loop operated. Au-tomatic Tuning. Handsome high-boy console. $370, less tubes.

MODEL 67-Loop operated.Automatic Tuning. MagnificentItalian Renaissance cabinet. $495,less tubes.

Western U. S. prices slightly higher.

NEAREST ZENITH DISTRIBUTOR

1THE TALKING MACHINE and RADIO WEEKLY

can/wandi2q

THE NEWSUPERE N ITH SEVERY ZENITH DEALER ISOFF TO A FLYING START

FOR 1930

AUTO+LOMYeDISTANCERAD 1 O

NORTH _tMEltII'AN fl 1)UO COUP.18115 Broadway New York

Distributors for Manhattan - Brooklyn - Long Island - Staten Island

DECEMBER RADIO SALES FAR AHEAD

OF LAST MONTH IN TOLEDO TERRITORYZENITH, VICTOR AND SI'ARTON MOVE FAST AT GREENE'S

Spratt Music Co. Opens at. 703 Jefferson Avenue-Park Lane Fea-tures New Victor Radio With Good Success-Holiday RecordsExploited.

Todelo, Ohio, Saturday.

Radio sales for December were con-siderably better than for the month ofNovember in practically all stores here.

Is on a Diet,' and "Don't Ever LeaveMe."

The Schneider Radio Co. has recentlyopened its enlarged South Toledo storeat South avenue and Spencer street.

However, merchants say there is not It is the only arcade radio store in thethe snap to the buying that they would city, having entrances on both thor-like to see. oughfares. Paul Schneider, president

The Spratt Music Co., organized re- of the company, has been in the radiocently, has opened a store at 703 Jef- business for eight years. The concernferson avenue. Bryan Pratt is head of deals in Majestic, Kolster, Crosley,the house. He has been engaged in Amrad, Zenith, Edison and Atwaterorganizing bands and in directing Kent.orchestras in this vicinity for several Gale M. Shiftier and R. L. Randolphyears. In addition to band instruments have opened a radio shop at 532 Starrand orchestrations, Sonora and Senti- avenue, East Toledo, to handle Majes-nel radios will be dealt in. tic radios exclusively. Mr. Shiftier was

The Toledo Radio Co., Sparton distri- formerly associated with the Lion Storebutors, according to Chas. H. Womel- Radio Shop and Mr. Randolph has beendorff, president, has enjoyed a better connected with other radio enterprises.December total than during November. The Park Lane Radio Co., 2229-2231Chas. Kayko and J. Carter, of the Car- Jefferson avenue, is featuring the newdon Phonograph Co., Jackson, Mich., Victor Micro - Synchronous radio set.were recent Todelo visitors. Cliff Johnson is head of the enterprise.

R. I. Ulmer, Bucyrus, Ohio, Howard The Lion Store Music Rooms andNeeb, Elmira, and D. S. Cartwell, Wa- Radio Shop, according to Manager Law-pokonetta, Sparton dealers, while in the son S. Talbert, has enjoyed a bettercity this week reported that Christmas December volume than that experiencedbusiness was satisfactory. during November. Sparton and Victor

At the J. W. Greene Co. the new Ze- outfits were featured in Christmas adsnith, Victor and Sparton models were as ideal gifts for the entire family.quite active. Discs are enjoying con- Record music suitable for the holidayssiderable patronage. Among popular was exploited in newspaper space andselections are "Here Am I," "My Wife in the department displays as well as

S A F E!We know of no other makeof radio for which deal-ers are clamoring, except

.. --y : _ ..; iii1- to

The Best Buy for the Money IsAlways the Best that Money Can Buy

MACKENZIE RADIO CORP.Distributors for the Bronx, Northern Jersey,

New York State and Connecticut

Bogardus 0280-1-2-3-4-51225 Broadway New York, N.Y.

in the attractive Christmas windowTrims. The local appearance of theRudy Vallee film, "Vagabond Lover,"stimulated demand for his numbers,Miss Zoa Osborn reports.

Herbert Donnelly, general managerof Heat & Power Engineering Co., dis-tributors of Zenith sets in this mar-ket, stated that a shortage of Zenithsets is one of the early possibilities.He has only a few sets in stock andreports from the factory indicate thatthe available supply there is low. Paul B.Klugh, vice-president and general man-ager of the Zenith Radio Corp., was aToledo visitor recently.

In order to give radio prospects acomprehensive idea of the large num-ber of good radio sets available fortheir consideration, fifteen radio retail-ers recently launched a co - operativenewspaper advertising campaign. Thelines featured include Sparton, Stew-art -Warner, Majestic, Kolster, Brandes,Atwater Kent, Temple, Philco, Bruns-wick, Howard, Crosley and Zenith.Dealers sponsoring the drive were:Whitney & Co., Collins Radio Co., RahlaRadio Shoppe, Henry A. Broer, John-son Furniture Co., H. Lane, ElectricCo., Minke Radio Shop, W. G. Greiner,East Broadway Service, Parker RadioCo., Home Furniture Co., Hadley Furni-ture Co., Toledo Service Tire Co., ParkLane Radio Co. and The United MusicStores.

-SCHLACHTER

CROSLEY RADIO ISSUESADDITIONAL SHARES

The Crosley Radio Corp., Cincinnati,Ohio, last week issued 20,800 additionalshares of its common stock without parvalue for trading on the New YorkStock Exchange.

Specialty Service Head

Sees Record Year forMajestic Sets in 1930

"The Majestic radio outlook for 1930is a bright one," Julien Loeb, presidentof the Specialty Service Corp., 651-3Atlantic avenue, Brooklyn, said lastweek in discussing his sales plans forthe new year.

"Radio is now considered an essentialpart of the lives of millions of Ameri-cans and is not to be considered in theclass of luxuries. It is an indispensablepart of the American home life and assuch is bound to get a large proportionof the money spent regularly by fami-lies for such necessities as householdgoods and furniture.

"In the course of a few years, thepublic has been trained to purchasenationally advertised radios-sets thathave already stood the test. There arestill hundreds of thousands of radio -less homes in our territory and a largeproportion of these will undoubtedlybe graced with Majestic sets before theend of 1930. Also, there is the replace-ment market to be considered. Batterysets in the metropolitan territory area thing of the past and thousands ofbattery set owners will replace theseabsolete models with Majestic radiosduring the new year.

"As for our plans, we expect toeclipse all of our previous records dur-ing 1930, and make two sales growwhere only one grew before."


Ask the service man, he knows"The De Forest radio tube surpasses every known make,"

-says Joel J. Michaels,Executive Chairman, Citizens' Radio Committee.

This is one of many unsolicitedletters toe have received fromservice men the country over.

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Branch Offices Located in

Boston, New York, Philadelphia, Atlanta, Pittsburgh,Chicago, Minneapolis, St. Louis, Kansas City, Denver,Los Angeles, Seattle, Detroit. Dallas, Cleveland


"A Majesticfranchise gives the dealer theing territory-AND

ALBANY, N. Y.

E S & E Co.

278 Broadway

BALTIMORE, MD.

Eisenbrandt Radio Co.

216 West Franklin Street

ROSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

219 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service Is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Excktsively314 Tryon Street

CHICAGO, ILL,

The Harry Alter Company

34') Na Dearborn StreetTelephone: Whitehall 8300

Diatrilietias Exclusively Majestic Radie

CINCINNATI, O.

The Cincinnati Majestic RadioDistributing Corporation

Selling Only Thru Legitimate,Authorized Radio Trade Channels

1042 Gilbert Avenue

M

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J

E

S

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CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEX.

Radio Equipment CompanyOF TEXAS

HOUSTON DALLAS SAN ANTONIO

DENVER, COLO.

Intermountain Majestic Co.1257 Broadway

"Covering Colorado, New Mexicoand Wyoming

DES MOINES, IO WA

Harger & Blish112 Eleventh Street

DETROIT, MICH.

Detroit Electric Co.101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo, Mich., Lansing, Mich., Iron Mountain, Mich.

HARRISBURG, PA.

Peirce Phelps

116 South Second Street

Penn Phonograph Co.Established 1898

123 South Second Street

HARTFORD, CONN.

Majestic Distributors, Inc.

D

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UEstablished 1879

720 0 Street

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HUNTINGTON, W. VA.

Air -Ola Radio Co.Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co."Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle Co20 East Fourteenth Street

KANSAS CITY, MO.

Sterling Radio Campan),lFansas City Mo.O Wichita.Kans.,

1515 GRAND AVE. let & ROCK ISLAND

s

LINCOLN, NEB.

R. S. Proudfit Co.

LITTLE ROCK, ARK.

Radio Sales Company217 Feat Markham Street

LOS ANGELES, CAL.

Ungar & Watson, Inc.Exclusive Majestic Wholesalers

13631/2 S. Figural* Street

MARION, S. D.

Hieb Radio Supply Co.

Superior Majestic Service

For details, consult the eiflyealic distributor nearest youWORLD'S LARGEST MANUFACTURE

THE TALKING MACHINE and RADIO WEEKLY21

post generous discount, the fairest kind of a shake on operat-he receiver that sells and STAYS sold,"- Wm. C. GrunowMEMPHIS, TENN.

J. E. Dilworth Co.Cooperation Service EfficiencyNashville, Tenn. -821 Ewing Ave.

Radio Sales Company483 South Main Street

MILWAUKEE, WIS.

Badger Radio Corp.MAJESTIC for Profits

480 Market Street

MINNEAPOLIS, MINN.

The Roycraft CompanySpecialized Wholesale Distributors

25 North Third Street

NEWARK, N. J.

North Ward Radio Co.367 Plane Street

NEW YORK, N. Y.

Majestic Distributors, Inc.1775 Broadway

OAKLAND, CAL.

Holmes & CraneFourth & Harrison Streets

MAJESTIC Only

OKLAHOMA CITY, OKLA.

Harbour-Longmire Co.Distributors

Oklahoma and Texas Panhandle

A

J

E

S

IROCHESTER, N. Y.

Sharar-Hohman, Inc.

Exclusively MAJESTIC

C

PHILADELPHIA, PA.

Peirce Phelps

224 North Thirteenth StreetPHILADELPHIA

119 North Main Street 116 South Second StreetWILKES-BARRE HARRISBURG


Exclusive Wholesalers

913 Arch Street214 South Main Street 123 South Second StreetWILKES-BARRE, PA. HARRISBURG, PA.

PITTSBURGH, PA.

Hamburg Brothers

963 Liberty Avenue

PORTLANI), MAINE

Majestic Distributors, Inc.

RENO, NEV.

Nevada Auto Supply Co."They Don't Divorce MAJESTIC"

ST. LOUIS, MO.

The Benwood-Linze Co."Pioneers in Radio - First in Midwest"

SALT LAKE CITY, UTAH

United Electric Supply Co.

117-119 West Fourth Street

D

I

S

T

R

I

B

U

T

0R

S

SAN FRANCISCO, CAL.

Frederick H. Thompson Co."MAJESTIC Opens The Golden

Gate to Radio Profit"1311 Mission Street

SHREVEPORT, LA.

Radio Sales Company225 Crockett Street

SOUTH BEND, IND.

Radio Equipment Co.109 East Monroe Street

TOLEDO, O.

The Roberts -Toledo CompanyAdams and Jackson Ste.

BRANCHESLIMA, OHIO PIQUA, OHIO

222 So. Elizabeth St. Cor. Wayne St. & Penn Ry.MARION, OHIO

WASHINGTON, D. C.

Eisenbrandt Radio Co.111] Seventeenth Street, N. W.

WHEELING, W. VA.

Hamburg Bros.1047 Main Street

WICHITA, KAN.

Sterling Radio CompanyKansas City M.0 Wich,ta.Kanis

1515 GRAND LYE. 1st & ROCK ISLAND

WILKES-BARRE, PA.

Peirce Phelps

119 North Main Street


214 South Main Street

- GRIGSBY- GRUNOW HICAGO, ILLINOISCO., Exclusive Manufactureis

t OF COMPLETE RADIO RECEIVERS


OUR INCOME TAX DEPARTMENT

Conducted by M. L. SEIDMAN, C. P. A.

[This is another of a series of arti-cles by Mr. Seidman on how to prepareincome tax returns that will appearregularly in these columns. Mr. Seid-man is a well-known tax expert andhas written numerous articles on taxa-tion. He will answer all income taxquestions that might be directed to himby our readers. Questions should beaddressed to him, c/o Seidman & Seid-man, 2 Lafayette St., New York City.All communications must be signed bythe inquirer, but no names will be dis-closed in published answers.-Editor]

Special Note on New Tax RateReduction.

Income tax rates will be lower for1929 than they were for 1928, by rea-son of a special reduction just passed.The reduction applies to the normaltax, and amounts to 1% on each brack-et. Heretofore the rates were 1% ,

3% and 5%. For 1929 they will bei, </e, 2% and 4%. Corporations havealso been given a 1% reduction, mak-ing the tax rate for 1929, 11 S against12% of last year.

Exemption for Dependents.

In the last article we started thesubject of exemptions. We found thatevery unmarried person is entitled toan exemption of at least $1,500. If heis the head of a family, he gets a$3,500 exemption. We also noted thatthe exemption for every married coupleis $3,500. We concluded by saying thatbesides these exemptions, additionalamounts were allowed for support ofdependents. It is the explanation ofthese additional amounts that we re-served for the present article.

The rules governing exemptions fordependents are very simple. A personis allowed $400 for each dependent,Two requirements must be met to beentitled to the exemption. First-thedependent must be either under theage of eighteen or else incapable ofself-support, and second, the one claim-ing the exemption must be the chiefcontributor towards the support of thedependent. Let us go into these re-quirements a little further.

Take the first one about the age ofthe dependent or the incapacity forself-support. A parent supporting anineteen year old son through collegecould not, under the rule, claim a $400exemption for support of the son be-cause of the limitation that the depend-ent cannot be over eighteen. Likewise,a son would not be able to claim ex-emption for s sporting his father un-less because of some mental or physicaldefect, the father was incapable ofearning a livelihood.

The second requirement, that of beingthe chief support, arises where morethan one person is a contributor. Itis not uncommon, for instance, for sev-eral of the children of a family to con-tribute to the support of a parent.Where that is the case, only the onewho is the chief contributor is entitledto claim exemption. If they all con-tribute equally, none of them can availthemselves of the allowance.

It is not necesary for the dependentto be in any way legally related to theperson who claims the exemption. Thus,

an individual may support his friendand become entitled to the $400 exemp-tion.

Another point worthy of emphasis isthat the $400 applies for each depend-ent. If a son supports a dependentmother and father, he is entitled to$800. If there are five dependents, heis entitled to $2,000, and so on.

Husband and Wife.

The way the exemption for depend-ents works out in the case of the re-turns of husband and wife is ratherinteresting. In the first place, neitherone is regarded as dependent upon theother. (This is looking ahead to Utop-ian days.) Therefore, the husband can-not take the $400 allowance for sup-porting his wife, or vice versa. The$3,500 exemption is supposed to coverthat part.

However, they can take the exemp-tion for supporting others. In this re-gard when we spoke about the $3,500allowance, we said that it could bedivided between the husband and wifeas they deemed best. In the case ofthe exemption for dependents, however,no such division can be made. Theallowance can be deducted only in thereturn of the one who is the real sup-porter. Thus, if it is the husband who

supports the children, only he is en-titled to the exemption. Of course ifhe files a joint return with his wife,this point makes no difference.

Head of Family.In the case of the head of the family,

if the individuals being supported aredependents as previously defined, thehead of the family is not only entitledto the $3,500 allowance, but also to theexemption for dependents. For exam-ple, if a son lives with and supportshis parents who are incapable of self-support, his exemption is $3,500 forbeing head of the family, and $800 fortwo dependents, or a total of $4,300.

Last Day of Year Controls.Suppose there is a change in the

situation during the year, and a personwho was a dependent at one time nolonger is one at another, or vice versa.That situation arises very frequently.A child who becomes eighteen duringthe year will furnish an example. Like-wise, a child born, say, in December.Also, a parent may become incapaci-tated during the year.

When we spoke about the exemptionsfor the single man and the marriedman, we noticed that if a change tookplace during the year, the exemptionwas computed on a pro -rata basis. Thatis not the case, however, with theexemption for dependents. The rulehere is that it is the situation on thelast day of the year that controls.Thus, if a child becomes eighteen onDecember 30, no exemption at all isallowed. On the other hand, if a childis born on that date, the full $400exemption is permissible.

In other words, the general prin-

Higher Priced Sets toBe More in Demand in

1930, Says H. A. Deimel"The radio business in general dur-

ing 1930 should follow closely the trendof other lines, which I believe will finda rather slow start gradually gainingimpetus with fair business during thefall and winter," Henry A. Deimel, ofMcPhilben-Keator, Inc., New York andBrooklyn, distributing organization forSparton radio, declares.

"Within the industry itself," Mr. Dei-mel stated, "certain lines will probablyhe less affected by poor business con-ditions than others. Dealers generallyseem to recognize the necessity of ahigher unit sale price for substantialnet profits, and therefore, I believe thatlines commanding higher prices will bemore steadily and consistently movedthan lower priced models.

ciples as to the allowance of an exemp-tion for dependents can be condensedinto the statement that $400 may betaken for each dependent, and that itis the situation at the end of the yearthat determines whether or not a per-son is a dependent.

Thus far in the series we have cov-ered who must file a return and whatexemptions are allowed. We are nowready to go into the subject of taxrates and the method of computing thetax. That will tell us how to deter-mine our tax bill if we are fortunateenough in having an income in excessof exemptions. Accordingly, the nextarticle will be devoted to rates.

NOW AVAILABLEJOBBERS DEALERS

We have prepared attractive roto-gravure sheets showing our com-plete line of UDELL dependableRADIO CABINETS, which are nowavailable. We will be pleased to sendthis sales literature to jobbers anddealers who request it.

Permanent Udell ExhibitAMERICAN FURNITURE MART

666 Lake Shore Drive, ChicagoNEW YORK FURNITURE EXCHANGE

7th Floor, Space 708, 206 Lexington Ave., New York

For delivery particulars on these sheets write

The UDELL WORKS, Inc.Established 1873 Incorporated 1901

INDIANAPOLIS, IND.

TII1; TALttING MACHINE and RADIO WÉDRLY 23

01911 Mc G. OQmgI°gns pM OnN

RAoIo'DEALERsIN T+IE VUTURE,ASIN T+IE PAST, WILL'1IND IT SAFE ANDPRoFITABLt To PU7'

i++EIR £GG5 IN T+IE

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VOIGE OF YRf AIR _gugOPRDSNEWSPP?fR PDVfMPIESTIt

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NORTH WARD RADIO CO., Inc. 367 Plane St., Newark, N. J.

24 , THE TALKING MACHINE and RADIO WEEKLY

Seen and Heardby Millionsof People

Starring in the two new talkie-featured on these two pages a..Belle Baker and Charles King.

Other Brunswick artists whoare now in the "talkies" includeNICK LUCAS, star of "TheGold Diggers of Broadway"-HARRY RICHMAN, atar of"The Song of Broadway"-EARLBURTNETT, featured with hisLos Angeles Hotel Biltmore Or-chestra and Trio in "BroadwayMelody" and "Hollywood Revueof 1929" --JESSE STAFFORD,featured with his Orchestra in"Close Harmony"-JUNE PUR-SELL, one of the all-star cast of"Hollywood Revue of 1929." Andin some of the shorter sound pic-tures millions of people are see-ing and hearing Michael Bohnen,Albert Spalding, "Scrappy"Lambert and Harry Horlick, andother Brunswick stars.

-Starring

Belle BakerExclusive Brunswick Artist

Millions of people will see and hear Belle Baker in the"Song of Love"-one of the outstanding pictures of the year.And they'll want her records. Be ready for the big demand.Stock these two popular favorites NOW.

"I'm Walking with Moonbeams" and"Take Everything But You" 4558

"I'll Still Go On WantingYou" and "Love" 4624

Other Recent Belle Baker Brunswick Records"If I Had a Talking Picture of You" and"Aren't We All?" (From Sunnyside Up) 4550"Underneath the Russian Moon" and"My Sin" 4343

Remember - if it isn't a Brunswick, it isn't Belle Baker!

RADIO ... PANATROPE WITH RADIO... RECORDS

THE BRUNSWICK-BALKE-COLLENDER COMPANY,


sin

Raính-Sta rring

Charles KingExclusive Brunswick Artist

Once more Charles King will be hero to millionsof movie fans - and for the first time they canoIiain his Brunswick records. He is now an ex-,lu,ive Brunswick artist. Here are two bigfavorites from "Chasing Rainbows" soon to bereleased - sung by the star himself!

"Lucky Me, Lovable You" (theme song)and "Everybody Tap" 4616

"Love Ain't Nothin' But the Blues"and "Happy Days Are Here Again" 4615

RADIO ... PANATROPE WITH RADIO ... RECORDS

Lhicago, New York, Toronto... Branches in All Principal Cities


1930 TO BE BIGGEST

YEAR IN INDUSTRY,

SAYS RAY H. MANSONROCHESTER, N. Y., Monday.

Prediction that 1930 will be the big-gest year in the history of the radioindustry from the standpoint of saleswas made on Saturday by Ray H. Man-son, chief engineer of the Stromberg-Carlson Telephone Mfg. Co., this city.

Mr. Manson explained that more andmore radio owners will exchange theirold battery sets for the modern all -electric receivers, as the public nowrealizes that the seemingly large orig-inal cost of the modern receivers incomparison with battery sets is morethan equalized by the difference in costof operation of both sets. He pointedout that the operation costs for elec-tric current alone for the, battery settamounts to about $50.00 each year,while that of the modern "all -electric"sets is only $10.00 for the same hoursof operation. This is an annual savingof $40.00.

Another reason he gave for predictedincrease in radio business for 1930 wasthat radio is no longer a luxury, buta necessity everywhere-in the home,in the business house, in trains, in avi-ation, and in the schools-and he esti-mated the demand for the better makesof sets would greatly surpass the sup-ply.

In speaking of the radio industry in1929, Mr. Manson said, "This year hasbeen the greatest radio year in the his-tory of the business." The greatestfactor in making this banner year wasthe improvement in radio apparatus.Notable among these advances was theA. C. screen grid tubes. These tubeshave proven their worth and their per-formance has assured radio engineersthat no changes are needed in them for1930 sets.

The use of these screen grid tubesmeant an improvement over 1928 setsin sensitivity, selectivity, audio ampli-fication and better reproduction.

By the use of these tubes the 1929sets also were made quieter and theA.C. hum has been practically elim-inated.

Another big improvement incorpo-rated in the 1929 sets, according toMr. Manson, was the use of a UY -245power tube which has provided greatervolume without distortion in the re-ceiver output circuit.

He said that the design of loudspeakers centered around the built-inelectro -dynamic type, which have af-forded a very natural reproductionwith big volume.

"Present indications are that themost noticeable changes in the 1930radio receiving sets will be in the cabi-nets," Mr. Manson said. "Efforts willbe directed by set designers to makecabinets more distinctive and to givethem a note of individuality."

CROSLEY SLOGANFITS EVEN IN JAIL

MUSKOGEE, OKLA., Thursday.In this city, "You're There With a

Crosley," even if you are in jail, asinmates of the Federal and City Jailhere will testify. J. C. Plato, a salesrepresentative of the Beam Electric &Radio Co., this city, sold the Crosleyto the jail.

For some psychological reason, theinmates prefer classical music, it isreported.

May Radio Companies

Hold 1st Convention;

Set $5,000,000 GoalThe first convention of the staffs of

the May radio distributing companiesof Newark and New York took placeat the Newark Elks Club last week andproved such a success that similar af-fairs will be held regularly by the Mayinterests. In attendance were the exec-utives and members of the sales forceof the May organizations, with D. W.May, president of the companies, atthe helm.

At the conclusion of the session itwas declared that the May companieswould strive for a goal of $5,000,000 insales during 1930.

A feature of the gathering was thewelcome extended to the newest Maydistributing organization in New YorkCity. The Manhattan delegation washeaded by Tom O'Loughlin, a recentacquisition to the May forces, and salesmanager of the new branch, located at

34 West Houston street. Mr. O'Lough-lin spoke enthusiastically of the futureof the new branch.

Mr. May outlined some of the planshe has in mind for 1930. Other execu-tives of the company to speak wereB. P. Habig, vice-president and gen-eral manager of the May companies;Earl Pullen, sales manager, May RadioCorp., Newark; Walter Ferry, salesmanager, May Distributing Corp., NewYork; W. H. Topping, credit manager,May Distributing Corp.; H. U. Mann,retail sales manager, May Radio Co.,and William King, sales manager ofD. W. May, Inc., of Newark. Severalfactory representatives were also heard.

As one of the final items of business,it was decided to organize the MayAssociation, under whose auspices thesocial activities of the May organiza-tions will be conducted in the future.

Following the business session therewas a dinner and entertainment. Wal-ter Ferry developed as a very generousSanta Claus. There was a present foreverybody, with the big package forD. W. May. This was a handsome duckgun, which Mr. May said came at anopportune time, as he had planned a

duck hunting expedition for the nearfuture.

Those present were:D. W. May, B. P. Habig, W. H. Top-

ping, Earl Pullen, Walter Ferry, Wil-liam King, Thomas O'Loughlin, CharlesKockornik, H. H. Mann, Frank Quinn,Joseph H. Gunn, J. Schuckman, JosephMelici, Joseph Abramson, F. Donnelly,William Heyer, William Viall, GeorgeCorcoran, M. Isaacs, O. Henneberger,W. Toms, Thomas Kennedy, SidneyGreenhouse, Fred Smith, R. L. Ed-wards, Albert Gruessner, Bob Dunkley,William Comes, Roy Durie, Al Spears,Charles Biehler, A. L'Hommedieu, C.Clothworthy, John Ferry, Zeek Wil-liam, H. Otterstedt, Don Harris, ByronForster, C. Weiffenbach, Max Winters,Ivan Zenobia, John Cain, Gene Latham,Sidney Finkelstein, Nate Hast, GeorgeSmith, A. H. Edelson, Prince Calis, E.Baynen, Henry Ott, Bob Meyers andA. John Mack.

A petition in bankruptcy has beenfiled by Isadore Oblo, radio salesman,of 1256 East Thirteenth street, Brook-lyn. Liabilities are listed at $33,000and no assets.

REG. U.S. PAT. OFF.

ALL - ELECTRIC RADIO

1929 Was A Philco Year -

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THE TALKING MACHINE and RADIO WEEKLY27

Another Big Year for

VICTOR RADIOWHILE opinions differ about the

future for almost every make ofradio - talking machine product

on the market, isn't it significant wheneverybody agrees that VICTOR'S enorm-ous success was a

We know that the dealers in our territoryare not going to swap certainty for doubt!

GRIFFITH VICTOR DISTRIBUTING CORP.Indianapolis, Ind.

31 East Georgia StreetCincinnati, O. Louisville, Ky.

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TUCSON, ARIZ., DEALERS FORM ORGANIZATION

TO COMBAT SPREADING "JOY RIDING" EVILTucson, Ariz., Wednesday.

Overwhelmed by a flood of "joy -rid-ing," radio dealers of Tucson formed anorganization late in November, andput in effect a deposit system, such asdealers in many parts of the countryhave reported to the TALKING MA-CHINE and RADIO WEEKLY mayprove to be the ultimate solution ofthis problem.

Before adopting this plan the officersof the Tucson association obtained dataconcerning its working in Evansville,Ind., where a large number of dealersunited into an association and gave ita trial. Letters from Harold Finke, ofthe Finke Furniture Co., Evansville,Ind., give an encouraging report of theresults of association work in that city.The Radio Dealers of Evansville notonly introduced the deposit system tocurb "joy -riding," but are cooperatingin an enlarged advertising program,and attacking the matter of improvingtrade-in practices. The enthusiasm withwhich association work is being carriedon in Evansville is indicated by an at-tendance of over 100 at their recentbanquet for radio dealers and salesmen.

The deposit plan introduced at Tuc-son provided that trial installationsshould be made by association mem-bers only upon receipt of a $5 deposit.Dealers had printed uniform special re-ceipts, reading as follows: "This is toacknowledge receipt of a deposit offive dollars ($5) by

NameAddress

which applies as a deposit for the de-livery of one radio to the above address.This radio is delivered on strictly anapproval basis and same is not to beacknowledged as a bona fide sale. Uponpurchase of a radio from any memberof the Tucson Radio Association withina period of fifteen days from date here-of this receipt may apply as part of theinitial payment. This receipt is notvalid for credit in the above respectafter the expiration of fifteen daysfrom date.

DealerBy

Member Tucson Radio Association."This move was announced to the pub-

lic in newspaper advertisements bear-ing the names of the cooperating deal-ers.

The immediate effect was to make agreat reduction in the type of telephonecalls to send out a radio which experi-ence had shown were producing nosales. As one dealer expressed himselfto the correspondent of the "Trade'sOnly Weekly," "Last week we were tak-ing 'em out and bringing 'em in all daylong, every day. We were so busy ac-commodating "joy-riders" we had notime to work on a controlled systemof working our genuine prospects. Thisweek the joy-riders" are letting usalone, and the demonstrations we makeare getting us business.

Early experience with the plan indi-cates that a hundred per cent. mem-bership of the local trade would be agreat advantage. In the absence of thiscondition salsmen of non -subscribingfirms are under strong temptation touse the deposit as a talking point toswing a deal in their favor. On theother hand, the members obtain the

advantage that the "joy-riders" tendto drift to the non-member and increasehis selling costs. It is necessary tohave a carefully worded selling blanktalk to convince the over sensitive andsomewhat egotistical type of prospectof the merit of the innovation. Asso-ciation members received a number ofcomments from intending buyers indi-cating that many people are aware thatradio dealers have been giving toomuch "free service," and expressingpleasure that they "have come to theirsenses" before too much damage wasdone.

Dealers here have learned that the"joy-rider" uses the telephone. It paysto send out a salesman to interview allpersons telephoning, and look up theircredit rating before rushing a set out.The deposit offers a definite and cer-tain device for qualifying the intendingpurchaser.

Austin McWhorter is now proprietorof Fisher's, 118 E. Congress street,long known as the leading music houseof Arizona. Mr. McWhorter continuesto reside in Bisbee, from where he di-rects operations of his local store, Fish-er's in Tucson and other stores atGlobe and Nogales. His brother, IvanMcWhorter, is manager of Fisher's.The former proprietor, George T. Fish-er, has retired after building for 25years to create the biggest and bestmusic house in his state. E. L. Clark,who was manager under Mr. Fisher, iscontinuing his activities with the houseunder the new management.

Fisher's has been doing splendid busi-ness on Victor radio and combinations,records, and Radiola, Atwater Kentand Stromberg-Carlson radio. In theVictor line the ratio of combinationssold during the fall months was high.

Stromberg - Carlson radio has beenfirmly established in Arizona as a setdefinitely indicated for sale to the dis-criminating people who want the finerthings. There are plenty of people whocan afford it.

Christmas activities at Fisher's indi-cate ample attention being given notonly to radio and phonograph combi-nations, but also to instruments, Stein-way pianos, and the infallible bringersof boys' business, Rohner harmonicas.

F. Ronstadt, proprietor F. RonstadtCo., Sixth avenue and Broadway, hasreturned from Europe and resumed per-sonal direction of his large business in-terests in the state, including wholesaledistribution of Steinite radio, and theCapehart Orchestrope, for the state ofArizona, and their retail sale in Tuc-son and other points where no dealer-ships have been established. Mr. G. A.Broome, secretary of the company, act-ed as president while Mr. Ronstadt wasabroad. W. H. Hall is manager of theOrchestrope and radio departments.

-S. F. PARKER.

ALLIED PIANO FILESBANKRUPTCY PETITION

The Allied Piano Manufacturers, Inc.,musical instrument organization of 645Fulton street, filed a petition in bank-ruptcy last week. Liabilities are listedat $158,410 and assets at $56,406.Judge Galston has appointed ArminMittlelnan receiver in bond of $25,000.


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1930 WILL SEE NEW ERA IN RADIO MAJOR JAMES E. HAHN

INDUSTRY, SAYS FRANK A. D. ANDREA IS OPTIMISTIC OVER

OUTLOOK FOR 1930fly F. A. D. ANDREA

President, F. A. D. Andrea, Inc.

While it is true that no intelligentbusiness man can predict the ultimateeffect of the recent stock and securitymarket deflation, and while such a

shrinkage may result unfavorably insome industries and sonic territories, Ifirmly believe that for business in gen-eral 1930 will show an increase in totalvolume over 1929, just as 1929 willshow an appreciable increase over 1928.Radio will prove no exception to thisrule for as this is being written fig-ures already available indicate that thisyear's total of radio volume will exceedthat of 1928 just as 1930 will exceed1929.

"Radio a necessity for every home"is a slogan already axiomatic in thetrade and rapidly being accepted bythe public. And yet it is estimatedthat there are ten million electrifiedhomes in the United States withoutup-to-date radio receiving equipment.This is a tremendous potential marketyet to be served and it will he manyyears before anything but temporaryset -backs can affect the radio industry.

I believe that 1930 will mark the

beginning of a new era for the radioindustry. Success will seek out thosewho apply the sound, established prin-ciples to the conduct of their business.Those dealers, wholesalers and manu-facturers who have been indulging inunethical practices, who have beenusing "circus" methods, who have been"high pressuring," telling lies, circu-lating false rumors, misrepresentingtheir services or their merchandise,failing to keep their promises; willsurely find themselves heavily pena-lized in the months to come. Merchantsof the better sort will find 1930 a gold-en opportunity for they will weatherthe storm with colors flying, and busi-ness that has been diverted from theircash register will return-to stay.

Designers and builders of radio ap-paratus have striven mightily to im-prove their products until today, atleast, the high class quality receiverscan be truly termed precision instru-ments faithfully reproducing broadcastprograms without loss of tonal reality.I can say without fear of contradictionthat Fada has been and will continueto be in the front rank of those whostrive to build the best receiving setspossible that the owners may enjoy in-stead of endure their radio.

R. E SMILEY, BREMER-TULLY OFFICIAL

SEES 1930 AS A "BATTLE OF GIANTSCHICAGO, ILL., Friday.

It would border on the ridiculous toenter into a distorted, frothy predic-tion of a wonderful 1930 in the radioindustry, R. E. Smiley, vice-presidentof the Bremer - Tully ManufacturingCo., this city, said today in an inter-view with a representative of THETALKING MACHINE and RADIOWEEKLY. Nearly everyone who readssuch statements brands them as pure"bunk," but it would not be going toofar, however, to expect a satisfactory1930, provided manufacturers adhere tosane,_ profitable policies predicted onpotential sales rather than productionfacilities, Mr. Smiley declared. He fur-ther said in part:

"It is frequently said in Chicago thatwe are not in business but in a 'racket,'and a resume of the past several yearswould almost convince anybody thatthis statement has some essence oftruth. A wild orgy of spending suchas has probably never been witnessedin any other industry can not help butcause some suffering in an industrysuch as ours, and, as is always thecase, the good must suffer for thelead.Many feel that there will be a consid-erable' housecleaning in the industry,but the more I study it the more I amconvinced that unless the experiencesof 1929 are taken most seriously byeverybody in the industry, we are goingto see a repetition of this year to even

a worse degree. As you review themarket, there are very few nameswhich will be eliminated from the pic-ture during 1930. Some are in troubleat the present time, but this is noguarantee that some 'angel' won't comealong and set them up again within thenext three or four months. It looks asthough there is going to be a battleof giants during 1930 and such being

,,

the case, somebody is going to get hurtwith resultant liquidation and otherembarrassments.

"I believe one of the greatest safe-guards that any manufacturer canhave during 1930 will be flexibility ofproduction, and the more flexible thatproduction can be made, even though itmay be somewhat more costly, the bet-ter off that manufacturer is going tobe. The ideal situation being, of course,flexibility so great that ít would followthe sales curve up or down, and asclose to this that manufacturers cancome, the happier everybody else willbe.

"The lavish, unsound giving of moneyto the larger dealers for the purposeof advertising is, in my opinion, de-plorable and without the desired re-sults. Much better would it be for themanufacturer to take such money andattempt to build around his productthrough proper advertising, an atmos-phere or a background for his productwhich would make for consumer anddealer acceptance and demand. It wouldbe much better if we established thistype of competition rather than thecompetition of seeing how much morewe can give certain dealers than theother fellow. In addition to their adver-tising efforts, most manufacturers havedepended upon the number of dealeroutlets they could secure for their sales,and as a consequence we see the aver-age dealer handling six or more linesof radio equipment, which is economi-cally unsound. Rather would it be bet-ter for the manufacturer to use hisingenuity in devising more aggressiveand efficient selling plans of whichthere has been a noticeable absenceduring the past twelve months.

"My confidence in 1930 is disturbedby the fact that I still believe there ismore medicine to be taken before acure will be affected."

By MAJOR JAMES E. HAHNPresident, Aolrad Corp.

More has been accomplished duringthe past two years towards perfectingthe radio art than in the whole of theprevious history of the industry.

Proportionate progress has also beenmade in the development of sound mer-chandising methods and the establish-ment of permanence in the merchan-dising organization.

These are the basic factors of theradio industry's future; thus, while1929 brought readjustment for somewho were unequipped with resourcesand informed initiative, it has been amost. important year for the entireindustry.

In anticipating the course of theradio industry for 1930 we must lookto the fundamental conditions of eco-nomic prosperity. The volume of radiobusiness we know must be based on thevolume of general business. However,with our present development withinthe industry, we can be certain thatthe proportion of radio business tototal busines for the coming year willbe at least as great as during 1929.

If 1930 brings advancing prosperity,we can count on new sales level. Ifit brings some recession in economicprogress we can still be optimistic ofour standing in the mercantile struc-ture. Contrary to general opinion musi-cal merchandise is one of the least af-fected by any variation in general busi-ness conditions.

The place of radio in 1930 is assured.

Hold DemonstrationOf Baird Television

Sets in New YorkA special demonstration of Baird

television apparatus was conducted lastFriday at the Baird studio, 145 WestForty-fifth street, New York, for mem-bers of the press. The demonstrationwas sponsored by the Baird TelevisionCorp., with headquarters in Londonand New York offices in the Para-mount building.

According to officials in charge ofthe showing, Baird television receivingapparatus is now in production in fac-tories in Germany. The combinationradio set and television receiver, whichalso includes an amplifier, will retailin the neighborhood of $300, while thetelevisor, which is made for attachmentto a radio set, will list at about $65,Baird representatives declared. A tele -reader, to be used in broadcasting read-ing matter, was also shown. The Bairdapparatus uses a disc with only thirtyholes.

Representatives of the television com-pany at the demonstration were Cap-tain W. J. Jarrad, manager; F. J.Bingley, chief engineer; H. C. Good -ridge, D. L. West and D. Campbell.The Misses Lucyle Keeling and AdeleGilbert were the artists used in thedemonstration.


EUGENE R1 FARNY OUTLINES LYRIC SET

PLANS FOR 1930 AT BOSTON GATHERINGW. C. FUHRI, COLUMBIA VICE-PRESIDENT, A VISITORSprague Specialties Co. Move to North Adams, Mass.-New England

Distributing Co. Made Perryman Tube Wholesaler.Boston, Mass., Friday.

J. B. Elliott, manager of Post & Les-ter Co., distributors of the Brunswickline, reports that their new headquar-ters at 910 Commonwealth avenue arerapidly getting into shape.

A new concern to handle the Bruns-wick line is the Radio Box, Lexington,Mass.

Ed Wallerstein, Brunswick easternsales manager, was a recent visitorhere, and was greatly pleased with thevolume of business being done.

John E. Stafford who has been withPost & Lester Co. for some time is nowdoing outside work.

The J. H. Burke Co. has appointedWilliam Edgar as sales promotion man-ager. This company has enjoyed aprosperous year and looks for an evengreater volume of business in 1930.

Eugene R. Farny, president of theAll-American Mohawk Corp., of Chi-cago, attended a dinner given by E. A.Joyce and Clayton Bailey, of the C. E.Bailey Co., New England Lyric distri-butors, recently. Mr. Farny in hisspeech before the gathering, said inpart: "During the coming 1930 radioseason, there will be a tendency amongmany manufacturers of quality radioproducts to increase their prices.

"The new year will without doubt bethe biggest ever."

Mr. Farny assured Bailey officialsthat Lyric would play a prominent partin the market and rank with the bestsellers. He also outlined the extensiveadvertising plans for Lyric radio during1930, which are national in their scope.

The office and sales organizations ofthe Ivers & Pond Piano Co. had aChristmas party at the headquarters'offices, 258 Boylston street, to mark

the 50th year of the company's organi-zation.

W. C. Fuhri, vice-president and gen-eral sales manager of the ColumbiaPhonograph Co., was a recent visitorhere.

Norman B. Smith, Columbia Bostonbranch manager, reports that the pasteleven months have shown a decided in-crease over the same period of a yearago.

The Sprague Specialties Co., ofQuincy, Mass., which was organizedthree years ago to manufacture elec-trical condensers, has moved to NorthAdams, Mass.

Robert C. Sprague, president and histwo brothers, Frank and Julian, arethe executives. Albert B. Ayers is incharge of sales.

The American Bosch Magneto Corp.,of Springfield, Mass., reports that in-crease in sales of both radio productsand precision automatic electrical prod-ucts over previous years, have madenecessary the erection of an additionto the present plant on North Mainstreet.

C. W. Gardner has recently openeda radio store at 304 Bay street, Taun-ton, Mass..

The New England Distributing Co.,of Boston, with offices in Portland,Springfield and Worcester, has beenappointed distributor for the PerrymanElectric Co. in the Northern New Eng-land territory.

The Atlas Plywood Corp., of Boston,and subsidiaries report for the fourmonths ending October 31, 1929, a netprofit of $262,464 after charges andFederal taxes. This compares with anet profit of $99,986 for the correspond-ing four months of last year.

-CHARLES W. JONES.

HOLIDAY BUSINESS

BELOW EXPECTATIONS

IN WINDY CITY MARTChicago, Ill., Friday.

Radio business done by local dealersthe week before Christmas was notquite up to that of preceding years involume, though some dealers declaredthat because of the greater number ofhigher priced sets sold, the monetaryvalue was as great, if not greater thana year ago. The most noticeable fea-ture of the holiday business was thebig last-minute rush with requestsmade for installment of sets boughtbefore Christmas. Some of the bigstores made special efforts to installsets, Wurlitzer's agreeing to install anyset purchased before 10 p. m. Christmaseve in time for use the next day, withHartman's agreeing to install all setsbought by noon Tuesday.

A novel feature was staged by radiostation WJBT, which invited owners ofnew radios listening in to have theirsets specially dedicated. Shortly afterthe announcement went over the air,the station started receiving reports ofnew sets bought as soon as the ownerwired or phoned in to the station hisnew set was announced and specialmusic played by a well-known pipe -organist.

In a statement issued this week byWm. C. Grunow, vice-president of the

Grigsby-Grunow Co., he referred to themeeting of Majestic distributors heldlast week, stating that "we have re-ceived detailed reports from all of ourdistributors and district men, represent-ing every part of the country, and theyare entirely satisfactory. Our distribu-tors," he continued "ordered 1,300,000sets for 1930 and when we resume oper-ations December 26, we will start man-ufacturing 4,000 sets a day. We willstart out with about 10,000 employes.Business looks good to us for the newyear, it being our estimate that for thefiscal year ending May 31 we will reachapproximately $70,000,000."

An involuntary petition in bankrupt-cy was filed last week against theGrand Rapids Furniture Co., whichoperates five furniture and radio storesin Chicago. Amounts claimed due arefor $4,389 and $3,672 to the KlamerFurniture Co.

-ALEXANDER.

QUARTERLY DIVIDENDSDECLARED BY VICTOR

Camden, N. J., Saturday.The board of directors of the Victor

Talking Machine Division of the Radio -Victor Corp. of America, yesterday de-clared the following quarterly divi-dends to stockholders of record at theclose of business on January 11, 1930;$1.75 per share on preferred stock,payable January 15, (sixty-nine sharesof the old stock being outstanding) and$1 per share on the common stock pay-able February 1.

Call your jobber or write usdirect for complete TRIAD

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TRIAD customerswon't acceptsubstitutes

The demand for TRIAD isweeping along to tremen-lous proportions --and TRIADquality has done it! Qualitythat eliminates all guesswork from tube buying andselling; quality backed by anactual bona fide guaranteeof six months' perfect ser-vice or satisfactory adjust-ment. Every dealer knowswhat that means - reducedservice calls, easier a n dquicker sales, greater profitsand absolute satisfaction forhim and his customer. TheTRIAD line is complete, in-cluding even television photo-electric cells. Don't delay-send in your stock order now'.

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Box 462

Talking Machine and Radio Weekly146 Water Street, New York

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BRAINS AND ACTION WILL MAKE 1930

A BANG-UP YEAR; SAYS Al STANLEY SIMONSBy A. STANLEY SIMONS

Universal Radio Co., New York

The tremendous buying power andfinancial strength of the country isproven in the quick recovery since No-vember 1st. The sound and construc-tive building and improvement pro-gram laid out for 1930 by the indus-

A. STANLEY SIMONS

trial leaders throughout the nationleaves no doubt of a prosperous yearto come.

We have unquestionably passedthrough a critical period of adjustmentin so far as stocks were concerned.One of the principal understandablereasons for this slaughter was theusual desire of a lot of people who justdidn't "belong," to grab off some easymoney. The tremendous losses sus-tained by the average speculator con-sisted of paper profits, never collected,

or actual profits collected during theyear, which, if the unusual rising mar-ket had not occurred, would never havebeen accumulated. The entire programsimply placed him back either in theposition he previously held, or the loserof a few hundred dollars.

The larger operator, who lost a buck-etful, can in most cases pocket his loss,and still buy more than necessities.

The usual number of suicides hap-pened, but the newspapers used largertype, and incidentally, we haven'theard of a single radio dealer who hasjumped in the river. Every year hashad a slow month or two in radio, andI dare say that this year, the account-ant could prove to the average dealerthat if, for the entire year, he showeda loss, it certainly wasn't due to anystock market slump.

The mouth -to -ear story of unemploy-ment is a myth. On the average, it'sabout the same as last year at thistime, with nothing to worry about.

There probably will be some bargainsin radio sets, but that's due to a lotof manufacturers who counted heads inChina instead of America. All in all,I'm quite sure more radio sets by farwere sold in 1929 than in any otheryear.

The whole country may have takena small spanking, but we Yankeessure have a way of laughing thosethings off-and quickly, too. Brains-action-and guts, working together tosecure luxuries we must have, willundoubtedly make 1930 a real bang-upyear.

Just forget November and get towork.

YEAR-END ACTIVITY

MAINTAINS A GOOD

PACE IN NORTHWESTSeattle, Wash., Wednesday.

Seattle has not, thus far, experiencedthe annual 'dumping' of radio sets onthe retail market at bargain prices. Thereason is ascribed to the fact that thePacific Northwest is so far from themanufacturing centers that the unload-ing comes at a later date in this parti-cular district. Distributors and retail-ers are united in their efforts to main-tain market prices until after the firstof the year, in order that holiday busi-ness may give them their legitimateprices. In a few instances, well knownmakes in discontinued numbers areoffered at substantial reductions by thedealers in general.

M. D. Hall, of Philco in Seattle, an-nounces the arrival in this city of H.Curtis Abbott to take over special saleswork for the company. Mr. Abbott wasformerly general sales manager forLyon & Healy Co. of Chicago. Hisheadquarters are at 2024 Third avenue.

George E. Mathieu, attorney, hasbeen appointed receiver for the HowellPiano Co., 2007 Fourth avenue, on theaction of R. J. Huston and Mary E.Swanstrom, owners, seeking to collect$1,200 due them for rent.

Plans are shaping up for the publica-tion in Seattle of a 32 -page weeklybooklet, containing current broadcastsfrom local stations. Distribution will be

to members of the Radio and MusicTrades Association, who will in turndistribute them to prospective radioowners.

The Poole Electric Co. last weekarranged a special showing of Spartonradios in the big lobby of the Fox thea-tre. Thousands of patrons paused toinspect the new models. Sparton deal-ers of Western Washington have spon-sored Vic Meyers programs over the airevery Monday night. Vic Meyers is anunusually popular orchestra leader wellknown to Seattle theatre and dancepatrons, who has just returned to Seat-tle where he is master of ceremonies atthe Fox theatre.

The United Reproducers Corp. ofSeattle has been formed to manufactureand install a new wall type of radiofor use in apartments and hotels. Theinstrument is called the New Kylectronand has the advantage of permittingfrom one to nine speakers to broadcastfrom the one set simultaneously.

The Liberty Music House will here-after be Seattle's exclusive Sonoraradio dealer, comes the announcementfrom E. R. Mitchell, president of thelocal company.

A. E. Filler has been appointed salesmanager of the Transport Corporation,local Brunswick radio distributors. Fil-ler comes to the position after a longexperience as a sales executive andwholesale representative. He has beenconnected with the Transport companyat intervals for a period of years. Hewill have charge of the radio divisionand in this capacity will direct a gen-eral expansion program to provide forthe needs of state-wide dealer organi-zation. Gus Koehler is general salesmanager.

-PATTERSON.

THE TALKING MACHINE

RADIO SET SALES

FAIR IN CLEVELANDDEALERS' STOCKS ARE LOW

Euclid Music Co. Burglarized toExtent of $3,500 - Distribu-tors' Co-operative AdvertisingProves Very Result fol.

Cleveland, Ohio, Saturday.

There was little last-minute buyingof any musical merchandise for the holi-day. The usual complaint from somethat business was not what it shouldhave been, was heard, but generallyspeaking, there was more businessdone, especially in radio, than is rea-lized.

Several distributors of nationallyknown sets were unable to fill ordersfor certain models. Dealers were notoverloaded but had been buying con-servatively for some time past as theirneeds dictated and as a result thereare no big surplus stocks left over. Itis expected that those who receive divi-dend checks around the first of the yearwill buy radio or other musical mer-chandise, thus giving business a sendoff for the new year. A substantialvolume was done in records, especiallyin album sets, and these were featuredby many stores with good results.

Business in small goods was only fairand there was quite a lot of complaint,especially from the downtown stores.

Wurlitzer's opened their old store atEuclid avenue and East 105th street forthe holidays. The company slid a largevolume of business in radio sets thisyear and also sold a number of pianos.

The Erner Electric Co., one of thelargest electrical supply houses in thecity, is now known as the Erner Elec-tric Division of the Westinghouse Elec-tric & Supply Co.

The Euclid Music Co. suffered heavy

ELECTRIC CHELSEA RADIOList Price $89.50

Less 50-10Dealer Price $40.27

Uses 245 Power TubeAutomatic Pick-up JackBuilt-in Socket AntennaInductive DynamicIlluminated Drum Dial

Send for Circular

BARTY RADIO CO.11-42 31st Ave. L. I. C., N. Y.QUANTITY MANUFACTURERSOF PRIVATE BRAND RADIO

and RADIO WEEKLY

loss several days before Xmas throughrobbery of their store at Euclid ave-

nue and East Seventeenth street. Thethieves broke a transom window andgained entrance and then unlocked therear door. They systematically lootedthe entire store and their loot amountedto $3,500. It was mostly in small goods.The company handles a complete line ofmusical merchandise including the Connline of band instruments and nationallyknown makes of radio.

The Ohio Radio Trades Associationwill hold its general meeting early inJanuary at which all divisions will bepresent. The Xmas business is to bediscussed and other matters of inter-est to the trade in general. The com-mittee who have the work of arrangingdetails and entertainment for the com-ing national convention of the Feder-ated body will make their report. Secre-tary Elden Lewis is arranging for thebadges and buttons for delegates, andhas made arrangements with the lead-ing hotels so that there will he ampleaccommodations.

The twlve radio distributors here arewell pleased with the results of theircooperative advertising which ran in allthree Cleveland newspapers for theperiod of a month before Xmas. Theyfeel that it helped to stimulate businessconsiderably and in consequence addi-tional advertising of this kind will berun during the remainder of the season.The many fine programs on the air,both local and relayed, also helped busi-ness a great deal, and many of thesewere featured in this advertising cam-paign.

The annual meeting of the ClevelandMusic Trades Association is to be heldat Hotel Winton on the evening ofJanuary 7th. Dinner will be served at6:30 and there is to be an address onpublicity for musical merchandise atthe business session which will follow.Election of officers for the ensuing yearwill also take place. Anthony L. Mar-esh, president of the association, is topreside.

Buescher's, on Huron road, report avery good business over the holidays.The company specializes in radio andrecords and found both these items verymuch in demand. The company did con-siderable circularizing of its mail listsprior to Xmas and slid considerablenewspaper advertising and receivedgood returns. They have one of themost successful record departments inCleveland and ship many discs to out-of-town points and also to their custo-mers who are abroad.

The Grossman Music Co. reports agood holiday business on Okeh recordsand its numerous line of small goods,which it distributes throughout Ohioand adjoining states.

Majestic dealers enjoyed a good Xmasbusiness throughout the city. A great

deal of cooperative advertising was donein the city newspapers and these weresupplemented by full pages in the vari-ous neighborhood and foreign publica-tions. As a result of this city wide pub-licity there was a good volume of busi-ness secured. -DIHM.

WM. B. HOLLINGSHEAD,INVENTOR, DEAD AT 81

William B. Hollingshead, eighty-oneyears old, who friends say, was ac-claimed years ago as the original in-ventor of the disc phonograph record,died last week it his modest home inEast Chester, N. Y. He was penni-less at the time of his death, althoughhis fortune at one time is said to haveexceeded $500,000.

31

George Lewis, Arcturus Vice-president, Sees

Practical Application of Pentode in 1930NEWARK, N..1., Thursday.

George Lewis, engineer and vice-president of the Arcturus Radio TubeCo., this city, characterizes the prob-able developments in radio sets duringthe new year as refinements in exist-ing designs, with the possible excep-tion of the practical application of thepentode.

"Radio reception today," declares Mr.Lewis, "is well-nigh perfect. The fre-quency characteristics of a good radioare practically the same as those ofour better broadcasting transmitters.Listening to a really fine program onone of the high grade sets now avail-able at reasonable prices, one wondersjust what can be done to make thingsbetter. However, guided by past ex-perience, we appreciate that perfectionis never actually attained, and thatprogress must continually be made. In1930, such advances will probably bein the matter of mechanical and elec-trical refinements --slight variations instandard designs that will mean dol-lars in the pockets of the consumerthrough a reduction in service calls.

"In our own branch of the industry,we are endeavoring to make tubes justa little bit better than our past prod-uct-through structural improvementsand greater facilities for quick andaccurate testing. Our research depart-ment and laboratories are working

night and day in exhaustive develop -nu nt work.

"The only possible radical develop-ment anticipated by engineers lies inthe design of circuits employing thepentode and the improvement of thistube itself. Should any set manufac-turer find this tube of economic value,Arcturus is ready to make it for him.

"Remote control devices, making itpossible for the operator to adjust hisset from a distant point of comfort,will undoubtedly be developed to thepoint where they can be incorporatedeffectively in medium priced sets.".

Industry Will ProfitBy 1929 Experiences,

Says Colin B. KennedySor'ni BEND, IND., Thursday.

"We look forward to 1930 with con-fidence that it will be a good radioyear," C. B. Kennedy, president of theColin B. Kennedy Corp., this city,maker of the Royal line of sets, saidtoday.

"The fiery ordeal through which theradio industry is now passing maycause temporary discouragement, butwe feel that it is a purifying processand out of it will come a cleaner andbetter radio business; at least, forthose companies who will profit by theexperience of the past three monthsand set their policies accordingly."

Peerless Announces a New Quality Record AlbumFor the Trade and Cabinet Manufacturers

A solid -back album that opensabsolutely flat. Heavy brownkraft envelopes, and exclusivepatented loose leaf featuresmake this the finest and mostexclusive album for the better

grade phonographs and com-binations. Hand tooled golddecorative backs, are a fea-ture. DESIGNED ESPECIAL-

LY FOR YOU IF DESIRED.

Our regular line of albums has long been consi-dered the standard of the phonograph industry.

PEERLESS ALBUM CO.62-70 W. 14th Street Now York City

34

SAN FRANCISCO RADIO

MERCHANTS PLEASED

WITH YEAR-END SALESSan Francisco, Calif., Thursday.

With the end of the year close athand, the radio trade of San Franciscohave reason to congratulate themselves.While some sacrifice instruments havebeen thrown on the market, there hasyet been such volume that all haveclone some business, and some haveclone considerable business at a good

fair profit. The dumpage sales havebeen the typical department store bar-gains.

Just after the stock crash and whilethe long drought was still getting dry-er, there were two or three ratherdiscouraging weeks. Then came a mag-nificent drive of cooperative effort onthe part of the business men headed bythe Down -town Club, of which Mat-thew Hale is president. And theystarted right. Make it a joyous andoptimistic Christmas. Make all Decem-ber a grand holiday celebration. Com-mittees on finance, on decoration, onprogram, on poor relief, all got into awhirlwind of action. The electricalcompanies donated electricity, wiringcompanies donated services, the hookand ladder companies helped decoratemiles of out -door trees in the publicparks, beautiful giants of the forest,wonderfully emblazoned in rainbows ofcolor rose in strategic positions-greatfestoons swung up from the four cor-ners of street crossings with huge bellsin the center green by day and lightedby night, miles of street were heavilyfestooned with greens and coloredlights. Everybody caught the festivespirit; and soon wonderful decorationsglorified the fronts of such buildings asthe Examiner, the Emporium buildingand the Plaza Hotel. The school chil-dren, the broadcasting stars, boy scouts,the n:n'y boys. and numereu- other

i

25,000 PICKUP CASES

125000 ESCUTCHEONSPER. MONTH

FOR EXCLUSIVE DESIGNS & PRICES

AMERICAN EMBLEM CO...cUTICA. N.Y.

bodies joined to make the programs andthe parades all more than ordinary.This was the kind of cooperation to putpeople into the right spending mood,and it worked.

Ben R. Scott, manager of the radiodepartment of Lachman's, the greathome -furnishing emporium of the Mis-sion District, reports that Decembertrade has been stepping away ahead ofthat of last year, and that November,in spite of all discouragements did notlag far behind. He has been putting ona great Sparton campaign. He is ven-turing about as daring a test as darebe made. At the great El Capitan thea-tre, nearby every evening some record-ing artist appears on the stage immedi-ately following a reproduction of one ofher selections as recorded on a phono-graph and produced through the radio.It has really caught the popular fancyand every day they have callers broughtin by no other agency than this tonetest. Scott is pleased that this yearcompetition has been very keen. Bythat he says he does not include thespecial sale stuff of the downtown de-partments, where volume is demandedat any cost. People of discriminationhave -learned to shun such sales. But theLachman establishment never forgetsthat their best and cheapest ad is thedisplay window; so these are alwaysgreat. The Sparton window on the oneside is rich with drapes and holidayfestoons, and the other window simplytries to beat it, with draperies and allthat radiates a rainbow effect.

There's a reason why C. L. Mc-Whorter, the Pacific Coast manager forPhilco, is claiming next year as thegreatest in their history. There isnothing like "telling your business thatyou may do business." And here werun right into a six -page Philco sec-tion in a local Sunday paper, all devot-ed to telling the public what Philco hasdone, is doing, and better yet what itproposes to do. The first page startswith the wonderful story of Chevalierand the Philco. This announced thatthe following day at the St. Francistheatre every woman attending thematinee where his talking -picture "TheLove Parade" was to presented bycourtesy of the Philco an autographedphoto of the famous artist. In addition,there was presented a special filmthrough courtesy of the Philco com-pany showing the many intricate pro-cesses in the production of the modernradio set, including the marvelous test-ing apparatus necessary for the produc-tion of a precisely balanced -unit radio.Tieing in on this ad were a host ofPhilco dealers not only from the centralbusiness districts but from the impor-tant outlying districts like Filmorestreet, Clement street and the MissionDistrict. Oakland also elbowed in quitea space for themselves and even Vallejograbbed a corner. The Peerless Stores,a chain of tire stores took a whole pageto tell about the Philco at all their SanFrancisco and Oakland branches.

No audition has aroused greaterpublic interest in the West than thelast national Atwater Kent event. Evenour foreign colony, Philippino, Mexican,Italian, all who can understand theEnglish language, warmed up to theinterest of the occassion. Perhaps thefact that a blind student from Cali-fornia was one of the contestants,rather intensified the interest in thisstate. There was more than the usualsympathetic desire that he might suc-ceed, owing to the natural good -willfelt for one who struggles bravely for-ward under unusual handicaps. Butpreparatory to the great interest andleading up to it, has been the evergrowing appreciation of the splendidclassical broadcasts with which A. At -

MAYRADIO CORP.380 Central Ave.NEWARK,N.J.

PHONEMITCHELL 10.000


water Kent has favored his thousandsof friends for so long a time. They areso highly appreciated by all real musiclovers; and California becomes moremusic -minded with every passing year.So the fact that our two representa-tives from Los Angeles swung in forsecond place is highly appreciated, andleads to constant expressions of com-mendation at the generosity of thePatron Atwater Kent in giving thisequal opportunity to even the poorestwho may have talent to develop.

Gray & Danielson, manufacturers ofthe Remler radio receiving sets, arejust moving into a new building atNineteenth and Bryant streets, wherethey will have three large floors, withgood trackage facilities. For severalweeks they have been occupying tem-porary quarters at 518 Folsom, fromwhich they have been crowding forwardtheir business in some other lines inwhich they are interested. They weredriven into these quarters unceremoni-ously by a fire which very thoroughlycleaned out their former quarters onFirst street, though not completely de-stroying everything. The unfortunatepart for them was chiefly that they hadon hand quite a quantity of receivingsets all ready to go out the next dayon orders already received. The fortu-nate part for them was that they wereable to salvage the greater part of theirmost important machinery, and this isenabling them rapidly to re -instatetheir factory, so that they expect to bein full operation within the next thirtydays. As this important salvage leavesthe loss sufficient for the insurance tocover; their financial loss is reduced tothat of the stoppage of production fora short season.

-ALLEN.

Sam Semels Retires asBloomingdale Buyer;

Ed. Popper Gets PostSam Semels, for the past year buyer

in the radio -phonograph department ofBloomingdale Bros., well-known NewYork department store, retires fromthat position today and will take a briefholiday before making his future tradeconnection known. Mr. Semels is aveteran of the retail merchandisingfield in the metropolitan district, con-ducting his own Victor establishment inNew Jersey for years in the earlierhistory of the business, then assumingcharge of the talking machine depart-ment at Bamberger's in Newark. Helater joined the Emanuel Blout chain asretail manager for all Blout stores andon the withdrawal of that enterprisewas associated for a period with CassB. Riddle as radio furniture manufacturer's sales agent here.

Edward Popper, of the Blooming-dale organization, has been appointed

SONGS THATREALLY SELLLITTLE BY LITTLE (from "The Sopho-

more")

LOOK WHAT YOU'VE DONE TO ME(from "Why Leave Home")

DANCE AWAY THE NIGHT (from"Married In Hollywood")

THE RIGHT KIND OF MAN (from"Frozen Justice")

TAKE EVERYTHING BUT YOU (From"Song of Love")

YOU'LL FIND YOUR ANSWER IN MYEYES (From "Romance of Rio Grande")

LITTLE PAL (from "Say It With Songs")

WHY CAN'T YOU (from "Say It WithSongs")

Hits From "Sunny Side Up"

IF I HAD A TALKING PICTURE OFYOU

AREN'T WE ALL?

SUNNY SIDE UP

TURN ON THE HEAT

Hits From "Marianne "

MARIANNE

WHEN I SEE MY SUGAR (I Get ALump In My Throat)

De Sylvn, Brown end Henderson, Inc.Muela PubUabare

?Y B IA Avenue, Na. Terb

Colonial Adds Three to

Sales Promotion StaffP. H. McCulloch, former assistant

sales manager of the Sonora Phono-graph Co., and also formerly a districtmanager for the Brunswick-Balke-Col-lender Co., has recently joined the Colo-nial Radio Corp. as northeastern salespromotion executive. Mr. McCulloch'sexperience in the radio -music industrymakes his well fitted for his new post.

Others who have recently joined thesales promotion department of the Colo-nial organization are Nick Patti andWilliam Reinmuth.

Mr. Patti is now Colonial's Midwest-ern sales promtion manager. He wasfor five years connected with the Freed-Eisemann Radio Corp., and was alsowith the Grigsby-Grunow Co. and withthe Tobe Deutschmann firm.

to succeed Mr. Semels. Mr. Popper hasbeen connected with the Bloomingdaleexecutive staff for a number of years.

elusive Disli'ibutóitsNORTHERN /MANHATTANNEW JERSEY BROOKLYN

BALANCED UNIT

RADIOMAY

DISTRIBUTING CORP.112 Bleetker St.NEW YORK.N.Y.

PHONESPRING 0800


To Honor A. H. Mayers

On 25th Anniversary

Of Founding of StoresThe Employees Mutual Benefit Asso-

ciation of A. H. Mayers "DepartmentStores of Radio and Music" will tendera testimonial dinner and dance toAdolph H. Mayers, founder of the or-ganization, Sunday evening, January12, at the Knights of Columbus hotel,Eighth avenue at Fifty-first street,New York. The occasion is the celebra-tion of the twenty-fifth anniversary ofthe founding of the Mayers organiza-tion.

The committee in charge of the partyis composed of A. I. Wolfe, ClevensBeller, Herman Zuckerman, WilliamRothlein, A. Miller and S. Kosiner, withHarry Ross as chairman. Reservationsshould be addressed to Mr. Ross in careof A. H. Mayers, 861 Eighth avenue,New York.

Stanley H. Beebe Is

Made Fada Ad ManagerStanley H. Beebe, formerly for many

years in charge of sales promotionalwork for F. A. D. Andrea, Inc., NewYork radio manufacurer, has been ap-pointed advertising manager of thecompany.

Mr. Beebe entered the advertisingfield seven years ago, after having com-pleted his academic education in aMiddle Western university. He came toFada a few years ago from a New Yorkadvertising agency.

An EASTERN CreationFOR

STROMBERG - CARLSONOR

COLONIAL

Style 75-SLIDING DOOR MODEL

Write for prices onthis and other models

Eastern Cabinet Co., Ltd.UNIVERSITY PLACE at 9th ST.

NEW YORKTas. STUY. 4292

CAPEHART PRESIDENT

PREDICTS RECORD 1930FORT WAYNE, IND., Thursday.

Extreme optimism over the oppor-tunities for a greatly increased busi-ness in 1930 was expressed here todayby H. E. Capehart, president and gen-eral manager of the Capehart Corp.,this city, maker of the Orchestrope."My optimism is inspired by actualconditions in our business at the pres-ent time as much as from my analysisof general business conditions and ten-dencies," Mr. Capehart declared.

"If I were to judge general businessconditions solely by the experience ofthe Capehart Corp.," Mr. Capehartadded, "I would say that business con-ditions have never been better. Oursales volume has maintained a rapid,steady and substantial increase, andcollections were never better - all ofwhich indicates that Capehart dealersare finding a ready sale for our prod-uct and are making money.

"To a certain extent, this conditioncan be ascribed to the fact that ourproduct is largely a producer of reve-nue rather than a luxury or expense.In these days of keen competition, alertbusiness men are always on the look-out for something to increase their vol-ume of sales and profits. When a merchant's business is good, he can affordto purchase a Capehart instrument,and when business is not quite so good,he can afford to purchase a Capehartto attract more business to his estab-lishment. This places the CapehartCorp. and Capehart dealers in a veryenviable position.

"As for the Capehart Corp., its busi-ness was never better; collections werenever more satisfactory, the company'sbank balance never greater, and theinventory of dealers never smaller inproportion to monthly volume. Thepresent construction of a factory andoffice additions, which will more thandouble the company's floor space, isconcrete evidence of our belief in thesoundness of business conditions gener-ally and of the Capehart Corp. in par-ticular."

Radio Now a Business,

No Longer a Game, Says

F. H. Strayer, SylvaniaEMPORIUM, PA., Saturday.

"I am confident that we will lookback on 1929 as the year that `killed'radio as a game and put it on its feetas a business," Fred H. Strayer, salesmanager for the Sylvania Products Co.,this city, said in a statement to THETALKING MACHINE and RADIOWEEKLY yesterday.

"I believe 1930 is the first year inthe new era. We are all hard at workhere meeting the challenge not only tomaintain, but strengthen our positionin the industry, and to do our sharetoward putting our industry in a re-spectable position in the business lifeof the nation," Mr. Strayer asserted.

"There is not much originality in theobservation that 1929 has shaken a lotof foolishness out of the radio industry-foolishness that was put there by thephenomenal demands of 1928. Rightnow we might think of last year's con-dition as being more pleasant than this,but I am confident that the future willbe better for everyone concerned in thelong run."

CLASSIFIED SECTION 11

Six cents per wordDisplay fifty cents per line.

Ads in this section are payable in advance.

ATTENTION MANUFACTURERS-

Our books will show we have over700 dealer accounts in the Metropoli-tan District of Chicago.We have a sales organization of foursalesmen selling direct from manu-facturer to dealer on a commissionbasis.Manufacturers who are in a positionto pay commissions when due willfind a profitable sales arrangementcan be made by writing us for furth-er information regarding our organ-ization. A. E. Simon & Co., 45 S.Wells St., Chicago, Ill.

EXPERIENCED SALESMAN knowsBronx retail trade desires connectionwith New York radio distributor.Young, personable, conscientious.

Apply Box, 461, The TALKING MA-CHINE and RADIO WEEKLY, 146diWater St., New York, N. Y.

SALESMAN-RADIO-Several years'experience, large following in Metro-politan District, seeks connectionwith reputable jobber or manufac-turer, executive ability. Box 459,TALKING MACHINE and RADIOWEEKLY, 146 Water St., New YorkCity.

MANAGER - Capable of taking fullcharge of Music and Radio businessis seeking a change for improve-ment. Best references. Box 456,TALKING MACHINE and RADIOWEEKLY, 146 Water St., New YorkCity.

MR. DEALER: Your deliveries, in-stallations taken care of for you atmoderate charge. Careful, reliableservice. Box 460, The TALKINGMACHINE and RADIO WEEKLY,146 Water St., New York, N. Y.

Holiday Party Held

By Upco Products Corp.A gala holiday party was held in the

offices of the Upco Products Corp., at270 Lafayette street, New York, lastweek by members of the Upco organi-zation and some of their friends in thetrade. Anton Borsuk, president of thecompany, was the guest of honor withhis brother, J. J. Borsuk. Music wassupplied via phonograph and radiothrough the use of Upco reproducersand pick-ups, exclusively.

Gifts were tendered to those attend-ing the party and open -house prevailedall during the day. The party celebratedthe end of the first year that the Upcocompany has been in business, and the

Atwater Kent Jobbers

To Convene Jan. 6-7Philadelphia, Pa., Friday.

A convention of distributors of theAtwater Kent Mfg. Co., this city, is tobe held at the Hotel Pennsylvania, thiscity Monday and Tuesday, January 6and 7.

Convention arrangements are incharge of T. Wayne McDowell, conven-tion manager for the large radio manu-facturing company.

consensus of toasts was that 1929would be the beginning of many addi-tional prosperous new years for theUpco Products Corp.

RADIO DEALERSWrite, Wire, or Telephone for Prices

EARL and FREED Radio Receiversf. o. b. Denver

ROCKY MOUNTAIN RADIO CORP.1153 BANNOCK ST. Tabor 5271 DENVER, COLORADO

í L.11111i`i-1i

-A!! - o-oard forCROSLEYsA

O ENIWIWRADIO CORPORATIONBRooKLYN AND MEW YORK


-,?>.s6>-'>-5 .°,-aº,-' '-'yaG-'a á-°,,áá- -> .-,- ,-,6 > 6-`'>-> .%1

A CHRONOLOGY OF LEADING EVENTSIN THE RADIO TRADE DURING 1929

.71-s-7103121--7W10--"21~111-70-110-710311,',0710-~71-210~This is the last of a series of three articles setting forth the prin-

cipal events in the allied industries during the year just closed.

SEPTEMBER

W. L. Marshall named advertisingmanager for Radio -Victor Corp. ofAmerica-Columbia announces plan toenter radio field in England with ownproduct - RCA increases Radiotronprices-Kolster earnings 90 cents pershare for year ending June 30-SoundStudios of New York, Inc., organizedby A. J. Kendrick, W. G. Haenschenand Frank J. Black-Wextark RadioStores acquire speaker plant, will alsomake tubes-Atlas Stores Corp., Da -vega, Inc., and City Radio Stores inbig retail store merger-B. E. Ben-singer, Brunswick head, returns fromEuropean trip-Columbia GraphophoneCo. net for year ending June 30 re-ported at $2,500,000-Roger M. Wiseappointed Sylvania chief engineer -James K. Polk, Inc., celebrates eighthanniversary in Atlanta-Radio Retail-ers' Association conducts outing atKaratsonyi's--C. E. Ihrie named Cape -hart director of advertising - Nearly550,000 visitors attend Sixth AnnualRadio World's Fair at Madison Square

NORTH WARD.RADIO CO,Inc.367 PlaneSt,flewark,ll.J

Garden-Fifty-five jobbers attend firstconvention of Gulbransen Co.-RobertM. Lowrie appointed Amrad sales man-ager-C. J. Callahan joins Colin B.Kennedy Corp.-Radio-Victor Corp. ofAmerica begins production of RCATheremin-General Motors Corp. offi-cially announces entry into radio field-Herbert E. Young, Grigsby-Grunowofficial, predicts $100,000,000 Majesticsales for 1929.

Deaths

David H. Boley, father of BenjaminBoley of the Boley-Oliver Co.-EdwardL. Kruse, head of the Kruse Radio Co.,Indianapolis-E. A. Allen, vice-presi-dent of the Times Appliance Co., RCAdistributor-Mrs. B. E. Bensinger, wifeof president of Brunswick-Balke-Col-lender Co.-Jacob Smith, correspondentfor TALKING MACHINE and RADIOWEEKLY.

OCTOBER

W C. Grunow leads fight to retainsport broadcasts - TALKING MA-CHINE and RADIO WEEKLY exclu-sively chosen to publish R. M. A. Dailyat June Trade Show-J. W. Hitchcock,E. E. Rhoads and F. E. Basler namedassistant sales managers of AtwaterKent-P. P. Huffard elected presidentof National Carbon Co., Inc.-VernonW. Collamore leaves for two -monthEuropean survey for Atwater Kent-Powel Crosley; Jr., celebrates forty-third birthday-New Fada sets featurevibra-control-New York Ditson-Victordistributorship moves to Albany-L. T.Bieck promoted to vice-presidency ofKolster Radio Corp.-Kent wholesalersgather in Philadelphia for convention--Louis Sterling, chairman of board ofColumbia Phonograph Co., here forvisit - Utah, Carter and Eby firmsmerge, with Major Herbert II. Frostas president of consolidated group-Majestic sales for September totaled$8,425,000-Unity Radio Stores, Inc.,new retail chain, formed in New York-General Motors Radio Corp. organ-ized with $10,000,000 capital underjoint ownership of General MotorsCorp. and Radio Corp. of America-Raymond H. Woodford resigns Stew-art -Warner post-Department of Com-merce foresees big gain in 1929 radiosales-Mills Novelty Co. enters radiofield - McMurdo Silver in automobileaccident-Captain William Sparks ten-ders birthday party to son, Clifford-Sparks-Withington Co. reports increasein earnings for third quarter-Worldpays tribute to Edison at Light's Gold-en Anniversary-N. L. Cohn namedchairman of board of Atlas, Davega-City Radio chain --R. M. A. undertakesto survey production and sales for year-H. C. Holmes resigns as DeForestsales head - F. J. Bullivant namedTrav-Ler sales head - J. B. Hawleyappointed general manager of UnitedReproducers Corp.-L. E. Noble re-tires as Sonora sales manager-RCA,

Westinghouse and General Electric inradio merger effective January 1-NewRCA -Victor Corp. formed - Caswell -Runyan Co. joins merged Utah group-Proposed Kolster-Earl-Freed mergerdropped by mutual consent - RadioShow conducted in Chicago Coliseum-R. M. A. Traffic Committee securesaward of lower freight rates-RadioCorp. of America acquires site for sky-scraper-Capt. William Sparks makeslarge gift to city of Jackson, Mich.-James T. Bristol named general mana-ger of Majestic Corp., subsidiary ofGrigsby-Grunow Co.-Union Carbide &Carbon Co. shows increased earnings.

DeathsWarren J. Keyes, vice-president and

treasurer of Earl Radio Corp.-JohnCromelin, official of the old ColumbiaGraphophone Co. - Henry C. Brown,former Victor official.

NOVEMBER

Grigsby-Grunow Co. reduces priceson Majestic sets and cuts set output-Edison discontinues production of rec-ords, concentrating on radios and pho-nographs - Atwater Kent reducesprices on sets and speaker - RadioCorp. of America reduces prices onthree sets and two speaker models-W. R. G. Baker appointed head ofengineering division of new RCA -Victor Corp. - Brunswick introducesscreen grid radios-C. J. Ross electedexecutive vice-president of RCA Photo -phone, Inc.-Nathan Chirelstein elect-ed president of National Union RadioCorp. -- Crosley revises set prices-Victor wholesalers in Midwest meet tosurvey outlook - Sparton announcesdealer discount revision but no reduc-tion in prices-Zenith stands firm onprices-E. W. Stone reports Kolster-Brandes, Ltd., trebling sales-Sparks-Withington Co. shows gain in income-Brandes set prices reduced-Philco an-nounces plan to hold present price scale--Oliver Ditson Co. enters radio whole-sale field in New York area with Ever-eady line-Stromberg-Carlson reportsnew sales record-H. Curtiss Abbottretires as Evercady radio sales head;joins Philco as Northwest sales mana-ger-Marketing executives of GeneralMotors Radio Corp. hold first conven-tion - Stromberg-Carlson raises priceon model 642-Victor conducts "ToneWeek"-G. J. Hallam named DeForestsales head - No price reduction onTemple sets-Grebe stands firm on setprices-Victor retains list prices-NewCrosley factory completed at cost of$700,000-Radio Corp. of America re-ports $1.47 a share earned for firstnine months-Brunswick revises priceson three radio models-Lester E. Nobleelected president of the United Repro-ducers Corp. - A. H. Grebe proposesrating system to identify all radio-Stewart-Warner radio prices not to bereduced - O. F. Jester named radiosales manager for Stewart-Warner-Receivers apointed for Earl RadioCorp. - Major I. E. Lampert namedvice-president and counsel, and E. C.Grimley, treasurer and comptroller, ofRCA -Victor Co., Inc. - E. A. Traceyappeals for industry drive to combat

broadcasting "menace" - Ground isbroken for new Capehart addition -Grigsby-Grunow receives $9,000,000 forstock from banking firms.

DECEMBER

R. M. A. directors confer on Hoover'sindustrial program-D. W. May, Inc.,takes on Temple radio - Sonora an-nounces plan to manufacture home -talkie machine-Radio sales for firstnine months of 1929 total $360,000,000-Atwater Kent increases set produc-tion 100 per cent.-Bosch retains listprices-W. J. Bauman joins UnitedReproducers as service manager-N.O. Williams named CeCo works mana-ger - Harry Disbecker joins A. H.Grebe & o., Inc.-Majestic buys 34 -acre factory once leased from GeneralMotors-Harry A. Beach, J. A. Fryeand Clarence A. Earl, Jr., resign fromEarl Radio orp., recently declaredbankrupt-Walter L. Eckhardt headsgroup arranging to take over assetsof bankrupt Earl Radio Corp.-NewYork Dodge Bros. automobile dealerstake on Grebe radio - Carl Fischer,Inc., Leo Feist, Inc., and NationalBroadcasting Co. in $6,600,000 merger-Equity receivers appointed for Uni-ted Reproducers Corp.-D. W. May,

An Added Salewith each

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Inc., to distribute Jenkins televisionline-Joseph A. Mayers joins StettnerPhonograph Corp. as treasurer andsales manager-New Crosley line haseleven screen grid models-E. F. Mc-Donald warns trade of Zenith auto-matic patent infringements - WalthalClub dines Walter H. Nussbaum oneve of his retirement from firm -Majestic Distributors, Inc., of Boston,opened - DeForest granted injunctionin RCA tube clause action-Winnersselected in third Atwater Kent radioaudition - Brunswick purchases assetsof Vitovox Co.-General Harbord andDavid Sarnoff urge unification of com-munications service at Senate hearing- Grigsby-Grunow conducts jobbers'convention - General Motors RadioCorp. to sell all radio markets, reportstates-Bosch companies settle drawn-out litigation over trade name-S. M.Doak made general sales manager forUnited Reproducers-Creditor asks forSonora receiver, but company will re-sist suit, it is announced - Receiverappointed for Freed-Eisemann RadioCorp.-Bill to amend copyright actson musical compositions introduced inCongress - Radio Corp. of America,General Electric and Westinghouseunified in radio tube work-Zenith tointroduce new 60 line models-Equityreceiver appointed for American PianoCo.-Bankruptcy petition filed against"Erla"-Equity receiver appointed forA -C Dayton Co. - Sonora plans re-organization-Hoover signs bill extend-ing life of Federal Radio Commission

Receiver named for Marti, RadioCorp. - Radio leaders predict pros-prrnos 1930.

Ohio Group to Be HostTo `National' Convention

CLEVELAND, O., Thursday.

The Ohio Radio Trade Associationwill be host to the convention of theNational Federation of Radio Associa-tions to be held here February 10 and11. Howard Shartle, local Victor dis-tributor, president of the Ohio asso-ciation, is chairman of the finance com-mittee for the convention, and is beingassisted by Ralph Meyers, Majesticjobber, and Roy Bechtol, Atwater Kentwholesaler.

The entertainment committee is un-der the chairmanship of H. W. Roberts,Kolster-Brandes distributor.

Convention headquarters will be inthe Hotel Statler, and special trans-portation rates have been arranged forwith railroads.

Established 1898

No need co tellyou about thisset - - it speaksfor itself.

COMPANYPhiladelphia, Pa.

YEAR'S SALES WELL

AHEAD OF 1928, SAY

KANSAS CITY MENOPTIMISTIC OVER OUTLOOK

Brunswick Branch Reports NiceIncrease in Radio Business -See Good Year for RecordsWith Increased Interest BeingShown in Combinations.

Kansas City, Mo., Friday.

Both distributors and retailers arebeginning to look toward 1930 and allare optimistic. It looks like anotheryear for radio in general. Records areexpected to pick up with the develop-ment of less expensive combinations.However, it is recognized that radio isno longer the novel product it was twoyears ago or even last year, and that itmust be sold. Moving radio is no long-er merely a matter of taking orders. Itwill have to be sold on its merits andaccomplishments.

The local branch of the Brunswick-Balke-Collender Co. has made up sev-eral records in the Kansas City Star'sW11AF stndi,.s, employing home talent,according to 'f. H. Condon. Recordingshave been made by Jimmy Joy and hisorchestra, Chic Scoggins and his Pla-Mor orchestra, the Twelve Clouds andGeorge Lee's colored orchestra. Eachorganization has several releases to itscredit and the sale of their records aredoing very nicely.

The radio business for the Brunswickcompany is showing a nice increaseover last year, Mr. Condon reports, withbusiness this month well ahead of last.Records are selling better generally.The model S-14 lowboy, the S-31 combi-nation and the S-21 highboy are leadingin radio models.

Prospects for the coming year aregood for Brunswick in this territory,Mr. Condon says.

"Radio is going to be sold hereafteron its merits and not because it is anovelty," Mr. Condon said. "The prod-uct's name and accomplishments arebeing taken into consideration moreand more by the buying public.

The Western Radio Co., according toMr. Hartman, sales manager, can hard-ly get enough merchandise to supplyits dealers with Atwater Kents. During

the past few weeks dealers have beenclamoring for more merchandise andthe Western Radio Co. has been pass-ing the cry on to the factory. "It re-minds us of the days when radio wasin its heyday," Mr. Hartman said.

The sales volume of this companywill this year exceed quite a little thatof last. One interesting incident wasa four -day delivery on two cars of mer-chandise from Philadelphia, from thetime the merchandise was turned overto the railroad there to the time it wasspotted at the Western's dock here.Such service is extraordinary at thistime of the year.

As near as the company can checkwith its dealers, there is no stock onthe retailers' floors at this time. So faras Kansas City buying conditions areconcerned, the company finds them thebest they have been this year. KansasCity, Kansas, merchants, up to Octo-ber, did twenty-five to fifty per cent.more business than last year; since thattime they have only done about halfwhat they did in 1928. This is prob-ably due to the fact that at this seasonpeople buy from advertisements, making up buying lists from daily news-paper ads, and Kansas City, Kansas,merchants as a whole do little advertis-ing.

The Davidson Furniture Co.'s radiodepartment has experienced a very niceDecember business with Majestic, At-water Kent and Victor leading.

The Wurlitzer Music Co. has openedtwo new departments, a special sectionfor (rand and orchestra instruments andone for old and new violins. II. VirgilMoore, former orchestra leader for thePublix theares, is in charge of the handand orchestra department and HermanEssak, formerly violin collector for theChicago Wurlitzer stores, is in chargeof the violin section.

Mrs. Charles Wheatley, who, withher husband, conducts a radio businessat Thirtieth street and McGeen traffic -

way, has the distinction of having soldand delivered more Philco radios thanany other woman in the state of Mis-souri, according to L. M. Kelly, of thePhilco factory branch.

The Arles Radio Co. has opened anew radio store at 1102 Armour boule-vard. E. D. Eugster, manager, is alsomanager of another store, opened ayear ago at 105 West Linwood boule-vard. Leander Biggs has charge of thesales and service at the new store.Sparton, Majestic and Freed and Philcoradios are handled.

Gordon C. Sleeper, vice-president ofthe Temple Radio Co., Chicago, was theprincipal speaker at a dinner of seventy-five Temple radio dealers from the Kan-sas City trade territory at the Kansas

Stern & Co., Inc.. Named

Silver Radio Jobbers

For New England Area11.1RTnORD, CON N., Friday.

Stern & Co., Inc., this city, have beenappointed distributors for Silver radioin the entire New England territoryfollowing a conference held in Hart-ford last week between McMurdo Sil-ver, president of Silver -Marshall, Inc.,and designer of Silver radio; HaroldC. Bodman, general sales manager ofthe company; Francis E. Stern andF. G. Macomber of the distributingfirm.

Stern & Co., Inc., have been knownfor many years as one of the largestand most successful distributors in thisterritory. For some time past theyhave acted as New England distribu-tors for Grigsby-Grunow Co., manufac-turer of Majestic radio sets.

City Athletic Club recently. The meet-ing was held under the auspices of theRichards & Conover Hardware Co., dis-tributors. J. E. Woodmansee, vice-president of the local company, wastoastmaster.

-KENNETH FORCE.

TONE ARMS - SOUND BOXES

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Where to Buy --- Where to Sellfie

TALKING MACHINETRADE DIRECTORY OP WHERE THE MAGNITUDE

LEADING FIRMS IN OF THE INDUSTRY

THE INDUSTRYI

RADIO WEEKLYIS REFLE D

RADIO SET AND SUPPLYMANUFACTURERS

All-American Mohawk Corp. Chicago, Ill.Amrad Corp. Medford Hillside, Mass.Andrea, Inc., F. A. D. Long Island City, N. Y.American Bosch Magneto Corp., Springfield, Maas.Atwater Kent Mfg. Co. Philadelphia, Pa.Barty Radio Co., Long Island City, N. Y.Brandes Corporation, The, 39 Broadway, New YorkBremer -Tully Mfg. Co. Chicago, Ill.Brunswick-Balke-Coll6 er Co. Ave., L

Chicago,hi o,,. Ill.Colonial Radio Corp.,I.

Crosley Radio Corp. Cincinnati, O.Earl Radio Corp. 122 E. 42nd St., New YorkEdison, Inc., Thos. A. Orange, N. J.First National Radio Corp., 254 W. 64th St., N. Y. C.Freed-Eisemann Radio Corp. 122 E. 42nd St. N. Y.Grebe & Co., Inc., A. H. Richmond Hill N. Y.Grigsby-Grunow Co. Chicago, Ill.Gulbransen Co., The Chicago, Ill.Howard Radio Co. Chicago, IllinoisKellogg Switchboard & Supply Co ..Chicago, Ill.Kennedy Corp., Colin B. South Bend, Ind.Bolster Radio Corp. Newark, N. J.Mills Novelty Co., Chicago, Ill.National Carbon Co., New York, N. Y.Philadelphia Storage Battery Co., Philadelphia, Pa.Radio -Victor Corporation of America ....New YorkSentinel Mfg. Co., 9715 Cottage Grove Ave., ChicagoSilver -Marshall, Inc. Chicago, HLStewart -Warner Corp., 1838 Diversey Pky., ChicagoSonora Products Corp., 50 W. 57th St., New YorkSparka-Withington Co. Jackson, Mich.Steinite Radio Co. Ft. Wayne, Ind.Sterling Manufacturing Co. Cleveland, OhioStettner Phono. Corp., 669 Kent Ave., Bklyn., N. Y.Stromberg-Carlson, 1060 University Ave., Rochester

Chicago, Ill.Thordarson Elea Mfg. Co. Chicago, Ill.Trav-Ler Mfg. Corp., 3408 N. Halsted St., ChicagoUnited Reproducers Corp. Rochester, N. Y.Ware Manufacturing Corp. Trenton, N. J.Zenith Radio Corp. 8620 Iron St., Chicago

TALKING MACHINE AND RECORDMANUFACTURERS

Brunswick-Balke-Collender Co. ChicagoCapehart Corp. Fort Wayne, Ind.Caswell Mfg. Co. Milwaukee, Wis.Columbia Phonograph Co., 1819 Broadway, New YorkEdison Inc., Thos. A. Orange, N. J.Okeh Phonograph Corp., 11 Union Sq. West, N. Y.Radio -Victor Corporation of America .. New YorkSonora Phono. Co., Inc., 60 W. 57th St., New York

ELECTRIC PICK-UPSPacent Elec. Co. 91 Seventh Ave., N. Y.Upco Products Corp. 270 Lafayette St., New YorkWebster Electric Co. Racine, Wis.

RADIO CABINETS AND TABLESBogalusa Furniture Mfg. Co., Bogalusa, La.Eastern Cabinet Co., Ltd., Univ. Pl. at 9th St. N. Y.Ebert Furniture Co. Red Lion, Pa.Federal Furniture Factories, New YorkFederal Wood Prod. Corp., 206 Lexington Ave, N. Y.Findlay Mfg. Co., Robert, Brooklyn, N. Y.Hawley & Mackenzie ....55 W. 42nd St., New YorkIdeal Radio Cabinet Mfg. Co..... New York, N. Y.Pooley Co., The Philadelphia, Pa.Quality Factories, Inc. 11 W. 42nd St. New YorkRadio Cabinet Manufacturing Corp.....Chicago, Ill.Red Lion Cabinet Co. Red Lion, Pa.Radio Cabinet Mfg. Co. Chicago, Ill.Radio Master Corp. Bay City, Mich.Showers Bros. Co. Bloomington, Ind.Starr Piano Co. Richmond, Ind.Stettner Phono. Corp., 669 Kent Ave., Bklyn, N. Y.superior Cabinet Corp., 206 Broadway, New YorkUdell Works Indianapolis, IndianaWood Cabinet Corp., 196 Lexington Ave., New York

PHONOGRAPH NEEDLESColumbia Phonograph Co., 1819 Broadway, New YorkOkeh Phonograph Corp., 11 Union Sq. West, N. Y.Sonora Phono. Co., Inc., 60 W. 57th St., New YorkWall Kane Needle Co. ....b 22 14th Ave., Brooklyn

TALKING MACHINE PARTSDiehl Mfg. Co. Elizabethport, N. J.General Industries Co.Thomas, Hermann, 450 Fourth Ave, New York,

Elyria, O.Y.

Pacent Elec. Co. 91 Seventh Ave., New YorkUpco Products Corp. . 270 Lafayette St., N. Y.United Air Cleaner Co , Cottage Grove Ave., Chicago

RADIO, TALKING MACHINE ANDRECORD WHOLESALES

Aeolian Co. of Missouri St. uis, Mo.Adirondack Radio Distributors, Alb y, N. Y.Air -Ola Radio Co. Huntington, W. Va.Alexander's, 89 W. 60th St., New YorkAlter Co., Harry .,. Chi Ill.Auto Hardware & Equip. Co., 246 W. 55th St.,, N. Y.Badger Radio Corp. Milwaukee, Wis.Beckwith Co., Geo. C. Minneapolis, Minn.Beller Elec. Supply Co. Newark, N. J.Benwood-Line Co. St. Louis, Mo.Blackman Distributing Co., Inc., 28 W. 28 St., N. Y.Bluefield Hardware Co. Bluefield, W. Va.Boley-Oliver Co. 1440 Broadway, N. Y.Brown & Hall Supply Co., 1504 Pine St. St, Louis, Mo.Bruno & Son, C. 351 Fourth Ave., New YorkBuehn Co., Louis PhiladelphiaBurke Co., J. H., 221 Columbus Ave.. Boston. MaasBushwick Distrib. Co., 1755 Bushwick Ave., B'klynCanton Hardware Co. Canton, O.Capitol Electric Co. Indianapolis, Ind.Capital Electric Co. Atlanta, Ga.Chase Engineering Co., W. E. Spokane, Wash.Chicago T. M. Co. Chicago, Ill.Cincinnati Majestic Radio Corp. .... Cincinnati, O.Cleveland Distributing Co. Cleveland, O.Cleveland T. M. Co., 4300 Euclid Ave., Cleveland, O.Collings & Co. Newark, N. J.Columbus Ignition Co. Columbus, O.Commonwealth Radio Dist. Co., 13 Laight St., N. Y.Detroit Electric Co. Detroit, Mich.Ditson Co., Oliver, 10 E. 34th St., N. Y.Ditson Co., Oliver Albany, N. Y.Dilworth Co., J. E. Memphis, Tenn.Eastern Talking Mach. Co. Boston, Mass.Edmond & Co., E. J.....250 W. 54th St., New YorkEisenbrandt Radio Co., Baltimore and WashingtonElectric Supply & Equipment Co.....Albany, N. Y.Elyea Talking Machine Co. Atlanta, Ga.Fads Radio Co. Chicago, Ill.First National Radio Corp., 254 W. 54th St., N. Y. C.Franklin Elec. Co..... 50 N. Seventh St, Phila. Pa.Frederick Co., W. F., Pittsburgh, Pa.Girard Phonograph Co., Philadelphia, Pa.Grebe Sales Co., Inc., 109 W. 57 St., N. Y.Griffith Victor Distributing Corp..... Cincinnati, O.Grinnell Bros. Detroit, Mich.Gross -Brennan, Inc. 205 E. 42nd St., New YorkGross, Phillip Hdw. & Supply Co., Milwaukee, Wis.Halsey Supply Corp., 228 Halsey St., Newark, N. J.Hamburg Bros Pittsburgh, PaHarbour, Longmire Co. Oklahoma City, Okla.Harger & BHsh Dee Moines, Ia.Hieb Radio Supply Co. Marion, S. D.Holmes & Crane Oakland, Calif.Howe & Co. 888 Boylston St., Boston, Mass.H. T. Electric Co. Indianapolis, Ind.Ingold, Inc., Ernest San Francisco, Calif.Kimberly Radio Corp. Chicago, Ill.Koerber-Brenner Co. St. Louis, Me.K. W. Radio Co. 350 Hudson St., New YorkLandon & Co., Inc., W. C. Rutland, Vt.Latham & Co., E. B. 250 4th Ave., New YorkLehr Diet Corp. 146 W. 63rd St., N. Y.Lewis Electrical Supply Co Boston, Mass.Majestic Distributing Corp. Cleveland, OhioMajestic Distributors, Inc., .. 1775 Broadway, N. Y.May, Inc., D. W. 893 New St., Newark, N. J.May Distributing Corp..... 112 Bleecker St., N. Y.Macgregor Radio Corp. New Haven, Conn.Mackenzie Radio Corp., 1225 Broadway, New YorkMcPhilben-Keator. Inc., 68 -34th St., Brooklyn, N. Y.Monarch Radio Co., Inc., 12 Warren St., N. Y. C.Motor Equipment Co. Wichita, Kan.Nevada Auto Supply Co. Reno, Nev.Newark Elec. Supply Co., 152 Mulberry St. NewarkNew York T. M. Co., 460 W. 84th St., New YorkNew York T. M. Co., 356 Livingston St., BrooklynNew Haven Elec. Co. 296 Elm St, New Haven, Conn.North American Radio Corp., 1846 Broadway, N. Y.Northern Dist Co. 235 Halsey St., Newark, N. J.North Ward Radio Co., 367 Plane St., Newark, N. J.Parks & Hull, Inc. Baltimore, Md.Peirce -Phelps, Inc. Philadelphia, Pa.Penn Phonograph Co.....918 Arch St., PhiladelphiaPhila. Victor Dist, Inc., 282-48 N. 11th St., Phila.Pitts Co., F. D. Boston, Mane.Plymouth Electric Co. New Haven, Conn.Polk, Inc., James K., Atlanta, Ga.Proudfit Co., R. S. Lincoln, Nebr.Pyramid Supply Corp.....27 E. Huron St, BuffaloRadio Distributors, Inc. Baltimore, Md.

i

Radio Sales Co. Little Rock, Ark.Radio Equipment Co. . Saata Bend. lid.Radio Specialty Co., 115 W. Water St., MilwaukeeRepublic Radio Corp., Detroit, Mich.Roberta Toledo Co. Toledo, O.Rochester Auto Part & Radio Corp., Rochester, N. Y.Royal Eastern Elec. Supply Co., 16 W. 22 St., N. Y.Rochester Elec. Supply Co. Rochester, N. Y.The Roycraft Co. Minneapolis, Mimi.Sampson Electric Co., Mich. and 82nd St., ChicagoSaviers & Son, H. E. Reno, Nev.Seedman Co., G. J. Brooklyn, N. Y.Sharar-Hohman, Inc. Rochester, N. Y.Shaw's, Inc. Charlotte, N. C.Smith, Inc., B. W. Cincinnati, O.Sorensen Co., H. E. Des Moines, Ia.Southern Hardware & Bicycle Co., Jacksonville, Fla.Southwestern Victor Dist. Co. Dallas, Tex.Specialty Service Corp., 651 Atlantic Ave., BrooklynSteelman, Inc. 235 Fourth Ave., New YorkStandard T. M. Co. -805 Penn Ave., Pittsburgh, Pa.Sterling Radio Co. Kansas City, Me.Stern & Co. Hartford, Cann.Superior Distributors, Inc.. 150 W. 52 St, New YorkTarr, McComb & Ware Com. Co., Kingman, Ariz.Thompson & Co., F. H. San Francisco, Calif.Trilling & Montague, 7th & Arch Ste., Philadelphia20th Century Radio Corp., 104 Flatbush Ave., B'klynUnited Electric Supply Co Salt Lake City, UtahUniversal Radio Co., 536 Bergen Ave., New YorkVan Asche Radio Co. St Louis, Me.Victory Elec. Sup. Co., 1207 Bedford Ave., BrooklynWahn Co., G. H. Boston. Mass.Wagner Radio Co. Indianapolis, Ind.Wakem & Whipple, Inc. Chicago, DLWeber Radio Corp. 200 Hudson St., N. Y.Weymann & Son, H. A., 10th & Filbert Sts., Phila.Wildermuth, E. A.....1061 Atlantic Ave., Brooklys

RADIO LOUD SPEAKERSAmerican Bosch Magneto Corrp., Springfield, Mass.Andrea, Inc., F. A. D. Long Island 'City, N. Y.Atwater Kent Mfg. Co. Philadelphia, mBrunswick-Balke-Collender Co.Croeley Radio Corp. Cincinnati, O.Earl Radio Corp. 122 E. 42nd St N. Y.Freed-Eisemann Radio Corp , 122 E. 42nd St, N. Y.Jensen Radio Prod. Co. Chicago, IDLKoleter Radio Corp. Newark, N. J.Pacent Electric Co., Ina, 91 Seventh Ave., New YorkRadio Corporation of America New YorkRola Co., The Cleveland, OhioStewart -Warner Corp., 1838 Diversey Pky., ChicagoStromberg-Carlson, 1060 University Ave., RochesterUtah Radio Prod. Co. Chicago, Ill.United Reproducers Corp Rochester, N. Y.

RADIO TUBESAllan Mfg. & Elec. Corp. Harrison, N. J.Arcturus Radio Tube Co. Newark. N. J.Bond Elec. Corp. Jersey City, N. J.Cable Radio Tube Corp. Brooklyn, New YorkCeCo Mfg. Co., Inc. Providence, E. I.Cunningham, Inc., E. T. 370 7th Ave., N. Y.DeForest Radio Co. Jersey City, N. J.Duovac Radio Tube Corp. Brooklyn, N. Y.Gold Seal Elea Co. 250 Park Ave., N. Y.Hyvac Radio Tube Co., Inc. Newark, N. J.National Union Radio Corp. .... New York, N. Y.National Carbon Co. New York, N. Y.Perryman Elec. Co. North Bergen, N. J.Radio Corporation of America New YorkSylvania Products Co. Emporium, Pa.Triad Manufacturing Co., Pawtucket, R. I.Van Horne Tube Co. Franklin, OhioWatters Products Co., 39 Cortlandt, St., N. Y. C.

LUBRICANTSIlsley, Doubleday & Co. .. 229 Front St., New York

MUSIC PUBLISHE1uBerlin, Inc., Irving 1607 Broadway, New TortDe Sylva, Brown & Henderson, 745 7th Ave., N. Y.Filet, Inc., Leo 285 W. 40th St., New YorkTriangle Music Pub. Co..... 1658 Broadway, N. Y.

MISCELLANEOUSAmerican Emblem Co. Utica, N. Y.Bud Radio, Inc. Cleveland, OhioHorrocks Desk Co. Herkimer, N. Y.Peerless Album Co. ...62-70 W. 14th St. New YorkQ. R. S. -De Vry Corp. Chicago, III.

RADIO BATTERIESBond Electric Corp. Jersey City, N. J.National Carbon Co. Long Island City, N. Y.

1929's Greatest Radio SuccessWill Be Still Greater in

1930Stick to

VICTOR RADIO

ALBANY, N. Y.Oliver Ditson Co., Inc.,

1039 Broadway

BOSTON, MASS.Oliver Ditson Company

179 Tremont St.The Eastern Talking

Machine Co.85 Essex Street

BROOKLYN, N. Y.New York Talking Machine Co.

CINCINNATI, O.Griffith Victor Dist. Corp.

1102 Sycamore

CLEVELAND, O.THE CLEVELAND TALK-

ING MACHINE COMPANY4300 Euclid Avenue

Toledo Branch:1217 Madison Avenue

IT'S SAFEST!

DALLAS, TEX.Southwestern Victor Dist. Co.

912 Commerce St.

DETROIT, MICH.Grinnell Brothers

1447 First St. Cor. StateHARRISBURG, PA.

Phila. Victor Distributors, Inc.Exclusively Victor10-12 South 4th Street

INDIANAPOLIS, IND.Griffith Victor Dist. Corp.

31 E. GeorgiaLOUISVILLE, KY.

Griffith Victor Dist. Corp.815 W. Market

NEWARK, N. J.Collings & Company

NEW YORK, N. Y.C. Bruno & Son, Inc.New York Talking Machine Co.

PEORIA, ILL.Koerber-Brenner Co.

800 S. Adams Street

PHILADELPHIA, PA.

Phila. Victor Distributors, Inc.EXCLUSIVELY VICTOR

240 No. 11th StreetH. A. Weymann & Son, Inc.EXCLUSIVELY WHOLESALEN. E. Corner 10th & Filbert Ste.

PITTSBURGH, PA.W. F. Frederick Co.

525-527 Penn Avenue

Standard Talking Machine Co.Exclusively Wholesale305-7-9 Penn Avenue

ST. LOUIS, MO.

Koerber-Brenner Co.1115 Pestalozzi St.

THIS new No. 654 Stromberg-Carlson Radio -Phonograph combination offers final proof that

telephone engineering remains, as always, theleading force in advancing the science of soundreproduction.

radio reception, this instrument is unsurpassedin tonal quality. It incorporates all the latest de-velopments of Triple Screen Grid Radio Frequencyamplification, plus Linear Power Detection forutmost tonal beauty from modern highly modu-lated broadcasting. There is an extra -size Electro -Dynamic Speaker of the type for which all Strom-berg-Carlsons are famous.

For record reproduction, the new No. 654 provides,for the first time, the same tonal excellence here-tofore obtainable only from Stromberg-CarlsonRadio. Unusual strength and richness are obtainedthrough utilization of the Audio System and Elec-tro -Dynamic Speaker of the Receiver. The resultis a brilliance which was not thought possible inphonographic rendition even afew short months ago!

Stromberg-Carlson dealers are going to create count-less new prospects and customers through the re-markably convincing demonstrations now possibleeither with records or radio, because of this newNo. 654 Combination. It will also prove an impetusto record sales, because of the enhanced quality itlends to their performance.Write for complete details of the two new addi-tions-the No. 654 and No. 652-which make theStromberg-Carlson line unequaled for completeness.

STROMBERG -CARLSON TELEPHONE MFG. COMPANY,ROCHESTER, N. Y.

Sadomber

eAr

New-Modernized

Radio -PhonographTelephone Engineers addRadio's Tonal Excellenceto Record Reproduction

NEW RADIO -PHONOGRAPH COMBINATIONNo. 654 Stromberg-Carbon, Radio -Phonograph. Employs WrecUY.224ScreeoGrid,one UY-227.one 1IX-245 and one UX-280 Radiotrove. Power and linear detection.Extra -sire Electra -Dynamic Speaker. Phonograph turntable. rotated by silentelectric motor. Automatic phonograph switch. Finished in matched walnut. Di -

inches.HeigRht,46t inehes; Width, 27511 inches; Depth, 173

inehes. Price, East of Rockies, without tubeo s . . . . . 369.00

MAKERS OF VOICE TRANSMISSION AND VOICE RECEPTION APPARATUS FOR MORE THAN THIRTY-FIVE YEARS

THE TALKING MACHINE & RADIO WEEKLY is published every Wednesday by the Phonograph Publications Co., 146 Water St., New York. Entered as seconddam matter April 18, 1911 at Post Office at New York. N. Y. under act of March 3, 1879. Subscription $4 per annum. Vol. 29-No. 2, January 8, 1930.

new york, wednesday, january 1, 1930 per year-$4.00 ... · vol. 29-no. 1 new york, wednesday,...

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