New YouTube Analytics Walkthrough

Prepared by: Josh Peters

December 2011

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New YouTube Analytics – Key Points

• New reports broken down by views and engagement

• Ability to easily download the report as a CSV

• Better search functionality and variable date ranges.

• New Overview screen

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About This Walkthrough

• Is from a 365 days view.• Has client & video names removed.• Follows the flow of reports found on the left side of the

Analytics page– Views Reports

• Views• Demographics• Playback Locations• Traffic Sources• Audience Retention

– Engagement Reports• Subscribers• Likes and dislikes• Favorites• Comments• Sharing

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Overview

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Overview

Views Reports

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Views Reports - Views

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Views Reports – Views cont.

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Views Reports - Demographics

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Views Reports – Demographics cont.

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Views Reports – Playback Locations

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Views Reports – Traffic Sources

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Views Reports – Traffic Sources cont.

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Views Reports – Audience Retention

• Audience retention is only for videos and not for channels.

– Shows how long people are watching the video

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Views Reports – Audience retention cont.

Engagement Reports

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Engagement Reports - Subscribers

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Engagement Reports – Likes and Dislikes

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Engagement Reports – Likes and Dislikes

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Engagement Reports - Favorites

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Engagement Reports – Favorites cont.

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Engagement Reports - Comments

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Engagement Reports – Comments cont

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Engagement Reports - Shares

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Engagement Reports – Shares cont.

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Engagement Reports – Shares cont.

Sharing services available on YouTube videos

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Additional Notes

• All reports that are available for the channel are available for individual videos.

• All buttons are clickable to change data view.

New YouTube Analytics Walkthrough

Prepared by: Josh Peters

December 2011