new zealand software association
DESCRIPTION
A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.TRANSCRIPT
![Page 1: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/1.jpg)
NZ Software Association
Collaboration and Social Networking
![Page 2: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/2.jpg)
Video: Time to Think
![Page 3: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/3.jpg)
Agenda• Introduction• Web 2.0• Industry• How Many friends?• IBM Social Networking• Business Value• Futures• Coffee?
![Page 4: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/4.jpg)
Personal Social Networking“Web 2.0”
![Page 5: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/5.jpg)
Software Technical Sales
Commitment
New Challenge
Web 2.0@Cattail
InfluenceKnowledge
Reputation
Marketing
Influence
People
![Page 6: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/6.jpg)
Web 2.0 Solution
Education Media Telco Manufacturing
Web 2.0 Solution
Web 2.0 Solution
Web 2.0 Solution
Web 2.0 Solution
Industry Verticals
![Page 7: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/7.jpg)
Changing the Game: Goldcorp Inc
• Yr2000, Strikes, debt, high production costs, terminated mining operations
• CEO Rob McEwen “Goldcorp Challenge” $575,000 prize
• Exposed 400Mb 55,000 acre property of Geological data to the web
• 100 targets identified• 80%+ yielded substantial
gold• 8 million ounces = $3bn• $100 invested in 1993
would be $3000 today
![Page 8: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/8.jpg)
Changing the Game: Lego
• Mindstorms was 4 years old, hard to use kids, 40% of users were adults
• Engaged 4 enthusiasts
• User Panel - Ideas on new sensors, redesigned input ports, and stabilized firmware
• Contributed for free (11 months)
• Outsourced innovation
• Allows the code to hacked and modified
• Mindstorm sells 40,000 units a year at $199 a pop -- with no advertising -- and has become Lego's all-time best-selling product
•http://www.wired.com/culture/lifestyle/news/2006/01/69946
![Page 9: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/9.jpg)
Video: How many friends do you have?
![Page 10: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/10.jpg)
![Page 11: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/11.jpg)
![Page 12: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/12.jpg)
![Page 13: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/13.jpg)
![Page 14: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/14.jpg)
![Page 15: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/15.jpg)
![Page 16: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/16.jpg)
![Page 17: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/17.jpg)
![Page 18: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/18.jpg)
![Page 19: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/19.jpg)
![Page 20: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/20.jpg)
![Page 21: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/21.jpg)
![Page 22: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/22.jpg)
![Page 23: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/23.jpg)
Business benefits
• Find hidden expertise• Reduce time to find
and access knowledge sources
• Reduce email and telephone usage
![Page 24: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/24.jpg)
How do we calculate the business value of Social Networking over time?
Critical Business Process (ROI)Collaboration Business ProcessContribution
![Page 25: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/25.jpg)
Return on Contribution (ROC) = Benefit
Cost
Return On Contribution is a ratio of benefit divided by cost
*No direct monetary costs the metric is therefore based on people
*Assume employees make appropriate and strategic use of available collaborative resources
Return on Contribution (ROC) =
Number of people who benefit from a resource
Number of people who create or contribute to that resource
![Page 26: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/26.jpg)
An example: Blogging (Blogging within Lotus Connections)
2.59Return on Contribution(Consumers)
4213Blog entries -Originators
10896ConsumersBloggingMeasure
Return on Contribution (ROC) = = = 2.5910896
4213
Consumers
Originators
* Some consumers may also be originators
![Page 27: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/27.jpg)
What does the number 2.59 mean?
Blogging-originator creates a new entry
2.59 consumers benefit from the work of each new blog entry
![Page 28: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/28.jpg)
Shows the up-take of a Social Networking application – Growth in participation
Growth in participation
Stable usage
![Page 29: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/29.jpg)
Future
![Page 30: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/30.jpg)
Virtual Worlds: SecondLife and OpenSIM
![Page 31: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/31.jpg)
3D Chat: IMVU
![Page 32: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/32.jpg)
Metaverse: Gaming
![Page 33: New Zealand Software Association](https://reader033.vdocument.in/reader033/viewer/2022042714/55492787b4c9054c498bca42/html5/thumbnails/33.jpg)
Metaverse: Training