new zealanders’ privacy behaviours in the age of big data privacy forum 7 may 2014
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New Zealanders’ privacy behaviours in the age of big data Privacy Forum 7 May 2014. Professor Miriam Lips Victoria University of Wellington. Big Data will change our world. Stephen England-Hall Chief Executive Officer, Loyalty New Zealand Limited. John Whitehead, Chair - PowerPoint PPT PresentationTRANSCRIPT
Professor Miriam LipsVictoria University of Wellington
New Zealanders’ privacy behaviours in the age of big data
Privacy Forum 7 May 2014
Big Data will change our world
John Whitehead, Chair
CNZM. Former Secretary
to Treasury.
Former Executive Director,
World Bank
Stephen England-Hall
Chief Executive Officer,
Loyalty New Zealand Limited
John Roberts
Director, Relationship Management,
Department of Internal Affairs
Evelyn Wareham
Manager, Integrated Data and
Research,
Statistics New Zealand
Paul O’Connor
Founder, Director and Head of
Research & Development,
Datamine
James Mansell
Director of Innovation,
Ministry of Social Development
Joshua Feast
CEO and co-founder,
Cogito
Miriam Lips
Professor of e-Government,
Victoria University School
of Government
David Wales
Manager, Analytics and Insights,
Performance Hub,
Treasury
Balancing opportunities and risksPossible benefits: economic prosperity, improved social outcomes, better government, environmental gains
VsPossible risks: invasion of privacy, discrimination and exclusion of services, malicious use for criminal purposes, big brother
2013 Survey research findings ‘Kiwis managing their online identity’
• New Zealanders have strong privacy values and support these through their online privacy behaviours;
• People from different age groups, ethnic backgrounds, income groups and educational backgrounds demonstrate different online privacy behaviours
• Younger generations demonstrate different online privacy behaviours and strategies to protect their online identity, e.g.:– 14% of young people up to 24 years of age don’t know why they
provide personal information in online commercial transactions;– 40% of 18-24 years old use RealMe in online govt transactions;– 90% of 24-35 years old frequently change their online privacy
settings• However, only 25% of the NZ population usually read and are able to understand online privacy statements
Personal experience with cyber-enabled crime
Someone else uploaded pictures of you into an online public space, without your permission.
Malware was downloaded onto your device over the internet
The goods or services you bought online were misrepresented
Using an online channel someone else asked for your bank details
Someone else misrepresented themselves to you online (providing incorrect name/ age/ gender/ photo)
The goods or services you ordered online were not delivered
Someone else sent out emails under your name without your permission
Someone else hacked into your online device
Someone else pretended to be you online without your permission
Someone else used your name to set up a social media account (e.g. Facebook, LinkedIn)
Details of the credit card you have used online were stolen
Using an online channel (e.g. email) someone else tricked you into giving them money
Using an online channel (e.g. website) someone else tricked you into a romantic relationship
0% 20% 40% 60% 80% 100%
YesNoDon’t Know
Protection of identity
Use antivirus software
Disclose minimal information about yourself
Use tools and strategies to limit unsolicited emails (e.g. spam)
Use a firewall
Use security-protected WiFi or other networks
Check that the transaction is protected (e.g. Paypal)
Delete cookies
Change your privacy settings
Use a filter (e.g. on your email)
Delete your online search history
Use a search engine to check your information on Internet
Avoid providing the same information to different sites
Check that the website has a safety logo or label
Check the privacy policy of a website
Don’t provide any personal information via online channels
Ask organisations to update or delete your information
Use iGovt or RealMe
Use a pseudonym
Change your social networking site profile
Use a dummy email account
Use proxies (e.g. Tor)
Use a password generator (e.g. Lastpass, PWGen)
Use a personal information vault
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
When you are on the Internet, what do you do to protect your identity?
YesNoDon’t Know
Trust of institutions
Banks and financial institutions
Health and medical institutions
NZ central government agencies
NZ local government
Educational institutions
Insurance companies
Social Networking services
NZ online trading sites
Phone companies and ISPs
Community organisations / Charities
NZ online commercial sites
Overseas online trading sites
Overseas online commercial sites
Media organisations
Sharing sites
Online gaming industry
NZ online dating sites
Overseas online dating sites
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Trust institutions to protect your personal information
Totally trust
Tend to trust
Tend not to trust
Do not trust at all
Don’t Know
Proposed principles (work-in-progress)• Reaping the benefits for all parts of New Zealand society whilst
maximally protecting individuals’ digital rights: privacy-by-design as business model
• The need for inclusive solutions: ease of data access, sharing and use; equal data access for all; better public understanding of available data
• Data management in NZ should build trust and confidence in NZ data institutions: transparency and openness to enhance public understanding
• Data users should be accountable for responsible data stewardship and exercise a duty of care
Proposed principles (cont.)• Reduce possible data “oil spills”: security–by-design• Individuals should have greater control over the use of their
personal data (e.g. right to forget and a right to opt-out)• Informed consent should be simple and easy to understand• We should, as far as possible, promote a data environment
that retains New Zealand control over our data and data settings
Have your say!www.nzdatafutures.org.nz
Twitter: @NZDATAFUTURES, #NZDFF
Full survey research report ‘Kiwis Managing their online identity’ available via the VUW e-Government Chair website: http://e-government.vuw.ac.nz/index.aspx