newcastle graduates of the last decade (gold) the digital generation?
DESCRIPTION
A presentation given to Graduates Of the Last Decade from Newcastle University, in The Hospital Club, London, April 16th.The main areas: there is huge potential for investment in digital media ideas, particularly in the North of the UK; part of this is understanding that mobile and gaming constitute a mindset as well as interesting technologies and platforms on which to develop; your personal reputation is as important as your ideas - make sure you're not just Googleable thanks to the legwork you've done building a digital profile, but thanks to the positive contributions you make to your communities.TRANSCRIPT
The DigitalGeneration?
Ewan McIntoshnotosh.comdigital media | education ToshNo Limited
digital media | education
The reality ofthe long tail
Ideas submitted Ideas ‘spec’-ed out Ideas accepted
The idea existsThe idea can’t make moneyThe team can’t do it
Coming up with good ideas
ToshNo Limited
digital media | education
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Data SpacesSunshine Foundation, data.gov.uk, etc
ToshNo Limited
digital media | education
Secret SpacesMobile, SMS, IM, Some Handheld Console Gaming , Private RSS Readers
Group SpacesBebo, Facebook, Tagged, Networked Gaming, etc
Publishing SpacesLivejournal, Blogger, Flickr, Photobucket, Game Shops etc
Performing SpacesSecond Life, World of Warcraft, Home, etc
Participation SpacesMarches, Meetings, Markets, Events etc
Data SpacesSunshine Foundation, data.gov.uk, etc
Watching SpacesTelevision, Gigs, Theatre, Public RSS Readers etc ToshNo Limited
digital media | education
Mobile: 4.6 billion mobile phone users (versus 2 billion internet users) | 59% in developing countries 436,000 discarded in USA every day
[ Content warning ]
The amateur kingRip, Remix, RepublishParticipation culture
ToshNo Limited
digital media | education
Social film and TV marketingcrossplatformresearch
The television as photocopierRip, Remix, RepublishParticipation culture
ToshNo Limited
digital media | education
1 in 5Televisions will provide internet access in 2010
http://www.flickr.com/photos/treevillage/3163205045/
Social problem solvingsciencepoliticseducation
Social gamingvirtualreal
ToshNo Limited
digital media | education
The idea is just the start
The idea’s got to work
ToshNo Limited
digital media | education
ToshNo Limited
digital media | education
£125,000,000
ToshNo Limited
digital media | education
£2.3m
iPad Fund£1k - £250k
iPad Fund£1k - £250kEconomic Impact£500 - £20k
iPad Fund£1k - £250kEconomic Impact£500 - £20kCoinvestment£50k-£400k
£500k
The team can’t do it
ToshNo Limited
digital media | education
“I’d be so depressed to see them when I think about whatI was doing at their age.”
ConferenceWorkshopAfter HoursNetworkingOnline
Showing up’s not enough
ToshNo Limited
digital media | education
Do you have a ‘global microbrand’?
ToshNo Limited
digital media | education
Do you have a ‘global reputation’?
ToshNo Limited
digital media | education
www
ToshNo Limited
digital media | education
whowhatwww
ToshNo Limited
digital media | education
