newcomer - handelsblatt

5
Schüler und Lehrer kön- nen eine englische Über- setzung des Handelsblatt Newcomers auf unserer Internetseite kostenlos als PDF herunterladen. Mehr Infos unter: www.handelsblattmacht- schule.de/newcomer Handelsblatt Newcomer auf Englisch IN THEIR OWN WORDS... ››Either we swim together – or we sink one by one.‹‹ José Manuel Barroso, President of the European Commis- sion, on the euro crisis (see pages 2 / 3) EURO CRISIS How the crisis started and what might solve it. PAGES 2/3 BUBBLE TEA An international sales hit started with a small idea. PAGES 5 STOCK EXCHANGE GAME Round 30 starts in October. PAGES I-IV Michael Koch Institute of Economic Education at Oldenburg A few keystrokes and clicks is all it takes to down- load music and movies for free these days. While this seems like a great bargain for those doing the downloading, the creative artists that make these songs and films are grow- ing increasingly frustrated. Their intellectual property is nearly impossible to protect once it reaches the World Wide Web. The laws regard- ing this issue are clear: Those that invent or produce something new have the right to market their prod- uct at whatever price they think is fair – regardless of whether the product is a car or a cd. Those that cannot afford the product have to live without it. But this principle seems to break down when the product in question is not a tangible ob- ject. For example, no one would ever think of legalising the theft of smartphones just because the thief cannot afford one or does not want to pay for one. But when it comes to a song or a movie on the internet, this line of reasoning seems to lose its ef- fectiveness. Should we monitor what millions of internet users upload and download each day? That would be an enor- mous task and what’s more: Many users are not aware of the exact legal guidelines regarding what one is allowed to copy and what not. It is a com- plicated situation, which is ex- actly why there is a huge debate currently on copyright law. Various groups, including the Pirate Party (see profile on page 4), have suggested adjusting the strict regulations to the inter- net age. The suggestions range from eliminating copyright law altogether to reducing the length of time that intellectual property is protected. There have even been calls for intro- ducing a culture flat rate. This ap- proach would have people pay a set monthly fee, which would grant them unlimited access to all content. The money would then be distributed to the artists and authors. This approach does not ap- peal to most artists, however. They want copyright law to con- tinue to exist. They argue that there would be a drop-off in the creation of new music and liter- ature without protection. Who wants to spend years writing a novel or perfecting a song if you cannot benefit from its success? With an increasing number of internet users downloading music and movies for free, copyright law has become a hot topic. Culture Flat Rate September 2012 ISSUE 20 NEWCOMER H www.handelsblattmachtschule.de/newcomer Illustration: Illustration Works / Corbis; Photos: Sander de Wilde / Corbis

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Page 1: NEWCOMER - Handelsblatt

Schüler und Lehrer kön­nen eine englische Über­setzung des Handelsblatt Newcomers auf unserer Internetseite kostenlos als PDF herunterladen. Mehr Infos unter: www.handelsblattmacht-schule.de/newcomer

Handelsblatt Newcomer auf Englisch

IN THEIR OWN WORDS...››Either we swim together – or we sink one by one.‹‹

José Manuel Barroso, President of the European Commis-sion, on the euro crisis (see pages 2 / 3)

EURO CRISIS How the crisis started and what might solve it. PAGES 2/3

BUBBLE TEA An international sales hit started with a small idea. PAGES 5

STOCK EXCHANGE GAME Round 30 starts in October. PAGES I-IV

Michael KochInstitute of Economic Education at Oldenburg

A few keystrokes and clicks is all it takes to down-load music and movies

for free these days. While this seems like a great bargain for those doing the downloading, the creative artists that make these songs and films are grow-ing increasingly frustrated. Their intellectual property is nearly impossible to protect once it reaches the World Wide Web.

The laws regard-ing this issue are clear: Those that invent or produce something new have the right to market their prod-uct at whatever price they think is fair – regardless of whether the product is a car or a cd. Those that cannot afford the product have to live without it. But this principle seems to break down when the product in question is not a tangible ob-ject. For example, no one would ever think of legalising the theft of smartphones just because the thief cannot afford one or does not want to pay for one. But when it comes to a song or a movie on the internet, this line of reasoning seems to lose its ef-fectiveness.

Should we monitor what millions of internet users upload and download each day? That would be an enor-mous task and what’s more: Many users are not aware of the exact legal g u i d e l i n e s regarding what

one is allowed to copy and what not. It is a com-plicated situation, which is ex-actly why there is a huge debate currently on copyright law. Various groups, including the Pirate Party (see profile on page 4), have suggested adjusting the strict regulations to the inter-net age. The suggestions range from eliminating copyright law altogether to reducing the length of time that intellectual property is protected. There have even been calls for intro-ducing a culture flat rate.

This ap-proach would

have people pay a set monthly fee, which would grant them unlimited access to all content. The money would then be distributed to the artists and authors.

This approach does not ap-peal to most artists, however. They want copyright law to con-tinue to exist. They argue that there would be a drop-off in the creation of new music and liter-ature without protection. Who wants to spend years writing a novel or perfecting a song if you cannot benefit from its success?

With an increasing number of internet users downloading music and movies for free, copyright law has become a hot topic.

Culture Flat Rate

September 2012ISSUE 20NEWCOMER

H

www.handelsblattmachtschule.de/newcomer Illustration: Illustration Works / Corbis; Photos: Sander de Wilde / Corbis

Page 2: NEWCOMER - Handelsblatt

Anne Grüttner

Anne Grüttner is a corre­spondent for the Handels­blatt in Madrid. The 43­year­old has covered

economic topics in Spain and Portugal since 2007.

Did you expect a crisis in Spain before the current euro crisis broke out?It’s true that Spain was ripe for a crisis, but I don’t think anyone expected it to be this big. I thought that the eurozone would solve the problem much faster and a large country like Spain wouldn’t be as harshly affected.

What is the current mood among citizens?It is dominated by fear and uncertainty. People want to know that the worst is over and that everything will start going back towards normalcy. In other words, they want to hear that the government or the eurozone has things under control, but that isn’t the case right now, and no one knows how much longer it will take.

How has the crisis impacted life in Spain?It is a constant topic throughout the coun­try – particularly for state workers, who have had their salaries cut multiple times over the past few years. They have to cope with having less money than they expected. There is also the constant fear of losing one’s job or the hopelessness of those who have already lost it and have no prospects of finding a new one.

Do you think that Spain will recover from this crisis?Yes, as soon as the eurozone fixes its structural problems, I think the euro coun­tries and their businesses will have access to affordable credit again. That will be the key to getting Spain back on track.

The interview was conducted by Emely Bagge, Handelsblatt Newcomer Student Editorial Board Oldenburg.The complete interview can be read at: www.handelsblattmachtschule.de/ newcomer

Q&A witH:

The effects of glo­balisation are not only felt in the economy, but also

on the jobs market. Many occupa­tions are adjusting to new tasks and requirements that arise from an increasing focus on interna­tional business.Today, numerous companies work on a global scale. They have multiple offices in various countries or work together with companies in other parts of the world. This worldwide network­ing is especially noticeable in the

import and export of goods. This flow of goods is facilitated by a well­organised system. Special­ists for transport and logistics services work to ensure that the goods move from country A to country B safely and efficiently. As part of this process, they have to observe the various legal reg­ulations of both countries while also considering environmental impacts.The rapid internationalisation of the working world has changed the way many vocations are being taught. Between the years 2001

and 2010, 208 new occupations were either newly developed or modernised. This includes jobs like foreign trade assistant and foreign language assistant. Those looking to work in an in­ternational environment need foreign language skills, with Eng­lish being the most requested language of them all. It is also im­portant to be informed about the culture, customs and economic trends of other countries.Information on various other in­ternational jobs is available at: www.auswaertiges-amt.de

Rebecca StabbertInstitute of Economic Education at Oldenburg

Gaining a New Perspective

wORKiNG iNtERNAtiONALLY

Working in different time zones.

That’s the pupil’s viewYou said it:“Everyone is talking about rescuing the euro. With so many opinions, it’s clear that there aren’t any sim­ple solutions.” Caro-lin, secondary school graduate

The euro crisis has people wor-ried. Politicians keep approving new economic aid packages, but the problem only seems to get worse. What’s going on? Dirk Hinrich HeilmannHandelsblatt Düsseldorf

If you want to understand the euro cri-sis, you have to look back into the past. In 1999, eleven European countries

agreed to a monetary union. Since the in-troduction of the cash currency in 2002, more than 300 million Europeans pay their bills using the euro. Over the years, six additional countries adopted the cur-rency. The European Central Bank (ECB) (see cheat sheet, page 8) has been tasked with protecting the value of the euro, which has become the world’s second most important currency behind the US dollar.

But the governments involved in cre-ating this monetary union made some mistakes in the process. They

wanted as many countries as possible to be included and therefore allowed coun-tries like Greece to join – countries that had high debts and did not meet the set

requirements for joining the union in the first place. In Greece’s case, the country had a large trade deficit and widespread corruption. In the end, the desire for a united Europe was stronger than econom-ic common sense. The euro founders also passed up the chance to unify their fiscal policies (see cheat sheet, page 8) in addi-tion to their monetary policies.

This kind of imprecise system only works when the global economy is healthy. But when a severe financial crisis broke out in the US in 2008, the system’s inherent weaknesses were exposed. The highly indebted euro countries were now forced to spend even more money to res-cue banks that had made bad investments. This enormously increased the debt load of these countries, and as a result, interna-tional investors began to doubt the ability of these countries to make good on their debts. Before providing them with more money, investors demanded higher in-terest rates. At some point, though, those rates became so high that Greece was un-able to borrow more money.

To avoid bankruptcy, other euro coun-tries provided Greece with credit at rela-tively low interest rates in 2010. In return,

700 billion euros have been pledged to the EU rescue fund.

Greece had to agree to cost cutting meas-ures and re-form its econo-my. Since then, Portugal and Ireland have re-ceived similar

help while Cypress and Spain have re-quested it as well.

The governments of the more finan-cially stable euro countries, like France and Germany, are trying to rebuild inves-tor confidence in the entire eurozone by creating a large rescue fund. The fund holds 700 billion euros and is meant to help euro countries that are in danger of going bankrupt. Additionally, they have also agreed to a shared fiscal policy. In the future, there will be mechanisms in place to pre-vent countries from accruing such high debts. Despite all these attempts, the situation has not improved. The rescue fund is big enough to help a country like Spain, but if a country as large as Italy would need help, the fund would be too small. The citizens in Southern Europe are also unhappy about the austerity measures being imposed upon them. The economies in these countries have practi-cally collapsed. Every second young adult

in Spain and Greece is without a job and investors remain sceptical.

Some experts are therefore advising the Southern European countries to leave the monetary union. Other economists fear that this step would be much more costly for everyone involved than the already expensive rescue measures. It could even spark another worldwide financial crisis. Many financial experts in Southern Eu-rope and even outside of Europe are urg-ing Germany to share liability for the debts of these Southern European countries. But the German government does not want to be held responsible for the debts that other countries have accrued through their own failed policies. Instead, it is only offering help to those countries that are prepared to cut costs and reform their fiscal policies.

If the various EU governments can-not find a solution, the ECB will have to step in. It is currently planning to purchase govern-ment bonds (see cheat sheet, page 8) from the countries in trouble. Since the start of the

crisis, the ECB has invested 211 billion eu-ros into bonds from struggling euro coun-tries. The goal of these purchases is to reduce the interest rates that these coun-tries have to pay on their bonds, among other things. The approach is controver-sial. Critics say that the ECB might be do-ing something that is technically illegal.

One way or the other, there won’t be a simple way out of this crisis. It will take years before it’s completely solved and the solution will probably end up costing Ger-many quite a bit. But an end to the euro would be far worse. That would result in huge losses for many companies, banks and countries and would represent an enormous step backwards for European integration and unity. The various coun-tries would likely fight over who has to pay for the high losses. Border patrols would likely be reintroduced.

We take our freedom of movement for granted here in Europe: We can study where we like, live where we like, work where we like. But much of that has only come about in the last 20 years. The end of the euro would possibly mean the end of all these other benefits as well and that would be a far bigger loss than the mon-etary costs.

Rescue the Euro!

HANDELSBLATT FOCUS September 2012, ISSUE 20H

September 2012, ISSUE 20H2 HANDELSBLATT FOCUS 3

Photos: Pablo Castagnola für Handelsblatt; Ocean / Corbis www.handelsblattmachtschule.de/newcomer www.handelsblattmachtschule.de/newcomer Photos: moodboard / Corbis; Caricature: Lea Zuch

Page 3: NEWCOMER - Handelsblatt

Christoph Kapalschinski Handelsblatt Düsseldorf

It seemed like a good idea for many small business owners: Selling bubble tea, the tea with the little chewy balls, brought young cus­tomers to these shops in droves.

This quickly led others to open their own bubble tea shops as well, especially in major German cities.The initial investment for opening one’s own bubble tea shop is rela­tively low, especially when exist­ing shops are simply converted to sell the tea. Suddenly, bubble tea was available everywhere – even McDonald’s. This meant that those long lines of youthful customers suddenly vanished for many tea

shops. Trends change at lightning speed in the beverage market. Manufacturers experienced this with energy drinks a few years back, as did the producers of Bion­ade and similar beverages. In other words, just because the initial in­vestment is low, doesn’t mean that the idea will pay off. On the other hand, doing nothing isn’t a solution either. Boring brands and products also are losing customers, with

lemonade and mineral water pro­ducers being a current example of this trend. Bubble tea is just further confirmation of the truism “timing is everything” – especially in the rapidly changing consumer goods market. Those that catch a trend at an early stage reap the rewards. But it is just as important to recog­nize when a trend is past its peak. Something that is easier said than done.

COMMENt Good timing

Challenger Mitt Romney Current President Barack Obama

You said it:“Although the vote is taking place far away from here, it is still very important and will have an im­pact on Germany.” Carolin, secondary school graduate

You said it: “I would never have guessed that busi­nesses selling noth­ing but bubble tea would do so well.” Emely, Year 12

Beate FaulbornInstitute of Economic Education at Oldenburg

The whole world watches when the US elects its President. After all, it is one of the most powerful coun-

tries in the world, which makes the President one of the most influential people on the planet. In contrast to Germany, there are only two major political parties in the United States and each puts one candidate up for vote. The current President Barack Obama belongs to the Democratic Party, while his challenger Mitt Romney is a Republican. The Democrats stand for a government with broader pow-ers that aims to provide a social safety net for needy citizens. The Republicans are considered more conservative and stand for a free-market economy and greater in-dividual responsibility.

The 51-year-old Obama has been po-litically active for over 20 years. After

earning a degree in Politics and Law, he worked as a community organizer at a non-profit organization and later joined a law firm that specializes in civil rights. He started

his political career in the state of Illinois, but quickly gained popularity throughout the entire US. He was elected President in 2008.

The 65-year-old Romney studied Law and Business at Harvard. In 1984 he start-ed the private equity company (see cheat sheet, page 8) Bain Capital together with

some business part-ners. He managed the company until 1999, having become a multimillionaire.

F r o m 2002 to 2007, he was Governor of the State of Massachusetts.

One of the most impor-tant topics in this election is the state of the US economy. The country is suffering from high unemployment and high debts – due in part to the global financial crisis. So far, Obama has been unable to get the economy back to its previous levels. Romney is

hoping that his experience as a successful businessman can make him popular with voters. He says he knows how to get the country back on its feet. Obama has coun-tered such claims by pointing to Romney’s time at Bain Capital, saying that he sent many jobs abroad and ruined numerous businesses.

Stephan FriebelInstitute of Economic Education at Oldenburg

A new political party is draw-ing lots of attention in Ger-

many: the Pirate Party. Its rep-resentative colour is orange and its logo is a ship’s mast with open sails. In 2012, the party received enough votes to claim seats in the state parliaments of Saarland, Schleswig-Holstein and North Rhine-Westphalia. According to current surveys, they would also receive enough votes (more than 5%) to be included in the federal

parliament or Bundestag. But what do the Pirates stand for? Founded in 2006, one of the par-ty’s main interests is to make gov-ernment and its processes more transparent. They want citizens to have access to more informa-tion and play a greater role in the decision-making process.

This is seen in the party itself, where a strong focus is placed on giving every individual member a voice in party matters. Every member is allowed to vote on measures at the party confer-ences. In other parties, only pre-

selected delegates are allowed to vote. The Pirates also place a high priority on reforming copyright law (see also page 1).

The party is still working on com-pleting its full programme. Par-ticipation is open to anyone over the internet.

Pirates in Parliament

The Fight for the White HouseUS citizens will choose their next President on 6 November. The current President, Barack Obama, is running against the Republican candidate Mitt Romney.

Bubble tea is the newest beverage fad and business is booming – but it isn’t without its critics.

Maren KienaßInstitute of Economic Education at Oldenburg

Tutti Frutti Frapp, Lychee Paradise and Coffee Milk Tea – you can find flavours like these listed on the

menus at bubble tea bars. The colourful drink mainly consists of a mix of tea and syrup. Pea-sized, rubbery balls that pop in your mouth make up the “bubble” part of the beverage and provide it with addi-tional flavour. The trendy new beverage, which was originally developed to encou-rage children to drink tea and provide workers with energy, has taken the world by storm. Starting in Taiwan, it quickly spread through Asia and is now rapidly gaining popularity in the US and Europe. Numerous cities and shopping centres in Germany have seen bubble tea bars spring up over the past few months.

Since June, the world’s most popular fast food chain, McDonald’s, decided to join the bubble movement and has been selling the tea in Germany at its roughly 800 McCafés. This brings the beverage to a wider population, with locations along-side motorways and at railway stations. Bubble tea providers are enjoying good business. The drink generated sales of roughly nine million euros from Janu ary

to June 2012 according to research by the GfK. Consu-mers aged between 16 and 29-years-old accounted for 60 percent of those sales.

But not everyone is sing-ing the beverage‘s praises: The popular drink has drawn criticism from consumer protection activists and health experts. Stiftung Warentest dis-covered that some bubble teas contain more sugar than cola and are loaded with calories. The generally positive tit-le “tea” is misleading in such cases and seems more like a marketing ploy. The-re have also been warning about the bubbles representing a choking hazard and that some ingredients may be un-healthy. For this reason, some officials are pushing for warnings labels on the cups and a more transparent descrip-tion of the ingredients including what colours, f lavours and preservatives are contained. Some even want a minimum age limit for purchasing the beverage.

Bubble tea is a good example of a product where a small idea becomes an international sales machine. The only question is how long the hype will last. Will consumers become bubble tea fans or will most people try it once and watch the trend slowly fade away?

Big-time Bubbles

Prospects for the Pirate Party making it into the Bundestag

Sources: Forsa Gesellschaft für Sozialforschung und statistische Analyse, Stand 29. August 2012 ; Bundeswahlleiter

CDU/CSU SPD Grüne Piraten Linke Sonstige FDP

3933,8

2623,0

12 10,77

2,07

11,9

4 4 5

14,6

If parliamentary elections wereheld next Sunday, which party would you vote for? Results from the last Bundestag elections in 2009

Amount of votes in percent

PROFILE4 COMPANIES AND MARKETS 5

Photos: Brooks Kraft / Corbis; Ken Cedeno / Corbis; Images.com / Corbis www.handelsblattmachtschule.de/newcomer www.handelsblattmachtschule.de/newcomer Photos: Jens Kalaene / dpa; Pablo Castagnola für Handelsblatt

September 2012, ISSUE 20H

September 2012, ISSUE 20H

Page 4: NEWCOMER - Handelsblatt

Inga Stapel on a field trip to Ireland.

Kadir Özcan

Top 5 suppliers of raw cocoa to Germany in 2010 (in tons)

Top 5 purchasers of Germany’s chocolate products in 2010 (in tons)

Domestic consumption of chocolate goods produced in Germany in 2010 (in tons)

Ecuador (15,700)

Ivory Coast (146,400)Nigeria (65,000)

UK (62,585)

France (61,651) Austria (39,775)

Netherlands (34,905)

Germany (554,802)

Italy (32,638)

Togo (42,900)

Ghana (19,100)

Und jetzt seid ihr dran! Unter www.facebook.com/handelsblattmachtschule könnt ihr ei­gene Artikel veröffentlichen, euch austau­schen und über den Handelsblatt Newco­mer diskutieren. Wir freuen uns auf eure Meinung zu den Artikeln. Darüber hinaus sind aber auch Ideen oder Themenvor­schläge von euch jederzeit willkommen.

FACEBOOK

17 EU countries use the euro as their currency. This makes vaca-tioning in these countries much simpler than it used to be.

Inga Stapel (Graduate)Helene-Lange-School Oldenburg

Ten years ago, the European Union (EU) introduced the euro currency. Today, citizens in 17 of the 27 EU

countries use the euro as their national currency. Those that have ever vacationed in these countries know the benefits of this shared currency. Before the euro, travel-lers had to exchange their money into the local currency. Today, that step is no longer necessary for travellers visiting those 17 countries.

We experienced the difference on our class field trip to Ireland in 2011. Here we were able to directly compare our experi-ences with a euro country and a non-euro

country. While the Republic of Ireland (see map on the right) has adopted the euro, citizens in Northern Ireland, which belongs to the United Kingdom, still use the British pound.

Our first stop was in the Republic of Ireland. Thanks to the unified currency, we could easily compare Irish prices to German prices at businesses and su-

permarkets. As we moved on from the Irish capital of Dublin to the city of Belfast in North-ern Ireland, we naturally wanted to eat some-t h i n g and take a short s h o p p i n g tour. We immediately noticed that com-paring prices had become much more dif-ficult, having to convert prices back into euros in order to compare them. Another problem was that we didn’t spend all of the money that we exchanged. This meant that we needed to exchange our leftover British pounds back into euros or wait until our next trip to England to spend them.

In our opinion, the euro has made travelling a much more enjoyable and simpler experience.

The Euro on Holiday

A Different Kind of Job Application TrainingKadir Özcan (Year 9) Ludwig-Dürr-Schule (General secondary school) Friedrichshafen

I’ve been a member of “Rock your Life!” since October 2011. The initiative pro-vides pupils with mentors for the final

two years of school. The mentors are students at local universities. My mentor is Erdinç Koç, a 26-year-old studying eco-nomics. He supports me in school matters and in preparing for working life. He isn’t just my men-tor though – he has be-come a real friend to me during this time. I can talk to him about lots of differ-ent topics and we even par-ticipated in a ten kilometre run together.

I especially like the fact that Erdinç is a university student and not yet part of the

working world. We already receive sup-port on applying for jobs from our school and the Federal Labour Office, but Erdinç and “Rock your Life!” provide me with dif-ferent perspectives on the same theme.

For example: I participated in a busi-ness etiquette seminar through “Rock your Life!” in April focused on job applica-tions. Etiquette? Up until that point, the term was completely unknown to me. The seminar was a different type of applica-tion training.

Along with the written application and job interview, it also covered basic rules for behaviour and manners. Among other

things, we learned how important punc-tuality is and the right way to handle introductions. We even practiced table manners. We had to learn how to prop-erly set a table and afterwards enjoyed a meal together.

My family noticed a difference the next day. I was able to properly set the table at home which was a pleasant sur-prise for my parents. More information about the programme is available at: www.rockyourlife.de

Maren KienaßInstitute of Economic Education at Oldenburg

Every German eats an average of 9.3 kilograms of chocolate every year. Those bars of chocolate sitting on

supermarket shelves have experienced a long journey to make it there. Chocolate is made from cocoa beans. Cocoa trees don’t grow in our moderate climate zone

here in Europe. Instead, they flourish in hot, wet regions near the equator.

Since most of the world loves choco-late, cocoa is an internationally traded commodity. It is grown by cocoa farmers in Africa and South America, harvested and sold to chocolate producers around the world. Ships transport the raw cocoa over great distances to ports like Ham-

burg, Germany’s largest port for cocoa imports.

More than half of the goods that Ger-man companies produce from the cocoa are consumed here in Germany. The rest is exported throughout the world.

HANDELSBLATT EXPLAINED6 STUDENT JOURNALISTS 7

Illustration: Image Source / Corbis; Photos: Ocean / Corbis Sources: Bundesverband der Deutschen Süßwarenindustrie, Schokoladenmuseum, Info­Zentrum Schokolade

www.handelsblattmachtschule.de/newcomer www.handelsblattmachtschule.de/newcomer Illustration: MAPS.com; Photos: Corbis; privat

Cocoa Beans on the Move

September 2012, ISSUE 20H

September 2012, ISSUE 20H

Page 5: NEWCOMER - Handelsblatt

VocabularyENGLISCH DEUTSCH

copyright law Urheberrecht

keystrokes Tastenschläge

intellectual property geistiges Eigentum

tangible object greifbares Objekt

line of reasoning Argumentation

to adjust anpassen

drop­off Nachlass

harshly heftig; stark

to impact sth Auswirkungen auf etw haben

economic aid packages

(ökonomische) Hilfspakete

to be tasked with sth

mit etw beauftragt worden sein

to pass up a chance eine Gelegenheit versäumen

imprecise ungenau

inherent innewohnend

ENGLISCH DEUTSCH

to make good on sth

Versprechungen halten /  Schulden begleichen

to accrue sth etw anhäufen

vocation Beruf

fad Modeerscheinung

to sing sth’s praises etw loben

misleading irreführend

marketing ploy Marketing­Manöver

choking hazard Erstickungsgefahr

in droves in Scharen

truism Gemeinplatz, Binsenwahrheit

to reap the rewards profitieren

to be past one’s peak

seinen Höhepunkt überschritten haben

to flourish gedeihen

in circulation in / im Umlauf

European Central Bank, pages 2/3 Monetary policy is all of the activities and regu­lations that govern the amount and value of money in an economy. In the eurozone, the most important organisation for monetary policy is the European Central Bank (ECB) headquar­tered in Frankfurt am Main. It monitors other banks and coordinates how much money is cur­rently in circulation. Its chief goal is to maintain the stability of the euro and guard it against in­flation. Inflation can occur if too much money is in circulation. When this happens, the currency tends to lose value, in turn causing prices to rise.

Fiscal policy, pages 2/3 In an economic sense, fiscal policy includes all measures that influence economic devel­opments by changing a state’s income or ex­penses. For example, if the economy is strug­gling, the state might decide to lower taxes hoping that this will encourage its citizens to purchase more goods.

Government bonds, page 3 If a state’s expenses are larger than its income, it accrues debt. To cover this debt, a state can borrow money from banks, other countries or individuals by selling bonds. A bond is basically a loan where the purchaser will be paid back the original sum of money plus interest after a set period of time. The amount of interest paid varies from country to country and is based on how many investors are willing to purchase the bonds. If a country is deemed likely to go bank­rupt, it will have to offer higher interest rates to attract enough investors.

Private equity company, page 4 A private equity (PE) firm is a company that buys and restructures other companies in the hopes of either keeping them or selling them to make a profit. For example, the firm might buy a company that has a great product line but needs modernizing in order to keep up with its competition. The PE firm will invest money into new equipment for the company in return for a percentage of the company’s profits.

Dieter Fockenbrock (Chief Correspondent at the Handelsblatt) and Hans Kaminski (Scientific Director of the IÖB)

Dear readers,

The more things change, the more they stay the same – at least that’s how it feels reading the newspaper these days as the euro crisis continues to dominate headlines. It is con-stantly being analysed and discussed, with terms like rescue fund and monetary poli-cy being thrown about. To help bring some clarity to the topic, we cover the euro crisis on pages 2 and 3 – assessing its importance, causes and effects. The economic theme continues in our pro-files on page 4. We survey the Presidential race in the US between Barack Obama and Mitt Romney and take a closer look at the Pirate Party, which is currently changing the face of the German political landscape. We hope you enjoy reading about these and other interesting topics in this edition of the Handelsblatt Newcomer!

Cheat sheetAn overview of the most important words and phrases from this issue

ImpressumHerausgeber: Dieter Fockenbrock, V.i.S.d.P. (Handelsblatt) und Hans Kaminski (Institut für Ökonomische Bildung, Uni Oldenburg)Redaktion: Melanie RübartschKonzept: Katrin Eggert, Dieter Fockenbrock, Hans Kaminski, Michael Koch Art Director: Nils WernerKoordination: Maren Kienaß, Melanie RübartschLayout und Fotos: Sandra Janzsó, Corinna ThielHandelsblatt-Newcomer Online: Eva Erb­SchulzeMarketing und Vertrieb: Elisabeth AlbersEnglische Übersetzung: John Dalbey für die PONS GmbHVerlag: Handelsblatt GmbH Geschäftsführung: Marianne Dölz, Jörg Mertens, Claudia Michalski Kasernenstr. 67, 40213 Düsseldorf Tel.: +49 (0) 211­887­0Druck: kuncke druck GmbH, Kornkamp 24, 22926 AhrensburgMitarbeiter dieser Ausgabe: Carolin Kodde, Kadir Özcan, Lehrer und Schüler der Helene­ Lange­Schule Oldenburg (Ortrud Reuter­Kaminski, Emely Bagge, Tanja Bohle, Martha Heeke, Lena Matthes, Melina Maurer, Lea Schönborn, Inga Stapel, Lea Zuch)Fragen und Feedback: [email protected] oder über Facebook (www.facebook.com/handelsblatt­machtschule). Für Unternehmen mit Interesse an einer Partnerschaft: [email protected] Handelsblatt Newcomer erscheint alle zwei Monate.Sie als Lehrkraft können Handelsblatt Newcomer für Ihre Schüler kostenlos bestellen: www.handelsblattmachtschule.de/newcomer

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FUN & FACTS8

Fotos: Judith Wagner / Handelsblatt; Institut für Ökonomische Bildung www.handelsblattmachtschule.de/newcomer

September 2012, ISSUE 20H