1. {{ Advertisement in fashion magazines v/s newspapers

2. Advantages of advertising in magazines Specific Target AudienceSpecific Target Audience selectivityselectivity 3. Loyal Readerships 4. These are usually trend setting and eye catching.These are usually trend setting and eye catching. The best thing is that every body loves to look again andThe best thing is that every body loves to look again and again at glossy ads. So maximum visibility is againagain at glossy ads. So maximum visibility is again reiterated through magazine advertisingreiterated through magazine advertising Glossy and attractive AdsGlossy and attractive Ads 5. The smaller page (generally 8 by 11 inches)permitsThe smaller page (generally 8 by 11 inches)permits even small ads to stand outeven small ads to stand out 6. Credibility 7. Long Life SpanLong Life Span 8. High Reach ProspectiveHigh Reach Prospective Another advantage is that magazines have a high reach prospective. This is because magazines get passed from family to friends to customers to colleagues and so on 9. Another reason to advertise in a local fashionAnother reason to advertise in a local fashion magazine to attract local clients for similar businessesmagazine to attract local clients for similar businesses is that, your product is not something of immediateis that, your product is not something of immediate needneed.. 10. Fashion Magazines come out weekly or monthlyFashion Magazines come out weekly or monthly and people tend to spend more time pouringand people tend to spend more time pouring over them, as a result theyre good for brandover them, as a result theyre good for brand awarenessawareness.. 11. There is no wastage of resources as ads get to reachThere is no wastage of resources as ads get to reach the target audience.the target audience. Style plays a major role between these two as theStyle plays a major role between these two as the newspapers focuses more of what is needed: fixednewspapers focuses more of what is needed: fixed and straight to the point.and straight to the point. The magazines on the other hand tend to be moreThe magazines on the other hand tend to be more freestyle in the sensefreestyle in the sense 12. people are more interested to read news in apeople are more interested to read news in a newspaper. They often skip the advertisement andnewspaper. They often skip the advertisement and go straight to their desired page. Out of habit,go straight to their desired page. Out of habit, people know what to find and where to find thatpeople know what to find and where to find that Let me quickly go through my pages.. Let me quickly go through my pages.. 13. It has a sky is the limit type of target audience.It has a sky is the limit type of target audience. A magazine audience is more identified than of theA magazine audience is more identified than of the newspaper.newspaper. You may be paying to send your message to a lot of peopleYou may be paying to send your message to a lot of people who will probably never be in the market to buy from you.who will probably never be in the market to buy from you. With the increasing popularity of the Internet, newspapersWith the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growingface declining readership and market penetration. A growing number of readers now skip the print version of thenumber of readers now skip the print version of the newspaper (and hence the print ads) and instead read thenewspaper (and hence the print ads) and instead read the online version of the publicationonline version of the publication Argument against advertising fashion productsArgument against advertising fashion products in news papersin news papers 14. The advertisement that you publish in aThe advertisement that you publish in a newspaper become stale the next daynewspaper become stale the next day.. 15. Haye ram!!!!! subah subah kya dikha rahe hai Haye ram!!!!! subah subah kya dikha rahe hai Intrusion of advertisementIntrusion of advertisement 16. You have no assurance that every person whoYou have no assurance that every person who receives the newspaper will read your adreceives the newspaper will read your ad.. No assuranceNo assurance 17. Disadvantage of placing fashion AdsDisadvantage of placing fashion Ads in Magazinesin Magazines Long lead timeLong lead time Clutter and competitionClutter and competition Huge cost involvedHuge cost involved 18. Efforts by:Efforts by: Sumit kumarSumit kumar Priyanka DasPriyanka Das Prateek MishraPrateek Mishra