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HR Newsletter

Issue No. : 42013

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Message from CEO

Champions of DAD

Sales Achievement

Members of DAD family

Free Medical Days

DAD’s Pharmacy

A Step into your world

Welcome on Board

Issue content

DAD event in Sri Lanka

Distinguished Employee

Short Story

Football Tournament

DAD LeagueCEO Visit to Lebanon

Marketing plans

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Message from the CEO

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I would like to welcome you all to the last issue of our newsletter for the year 2013. This issue marks the end of a very significant year for Dar Al Dawa; where the normal path and performance standard of the company have been restored and ascertained. The company’s overall targets have been achieved and exceeded and the mission to restructure the company and resume its strategic position nationally and internationally has been accomplished. The efforts that were initiated all through this year; covering various functional, structural and geographical areas have proved to be very effective and we are very much confident that when targets and strategies are set clear, sufficient resources are provided and the right people are on board then success becomes inevitable. We aspire now to achieve the company’s strategic vision to become a leading pharmaceutical organization worldwide.

This would have never been achieved without the bless of Allah, then the continuous and true support of the chairman; Dr. Abdulrahim Nizar Jardaneh and the board of directors, and the sincere and unconditional efforts of what is believed to be one of the best executive teams that has served in Dar Al Dawa so far.

I would like to take this opportunity to personally thank and congratulate our sales teams in the countries that repeatedly achieved and exceeded their sales targets throughout the year 2013; namely our teams in Jordan, Oman, Sudan and Kuwait. The dramatic shift in results and the exceptional performance improvement in these markets were by all means very impressive. I will surely and confidently build higher expectations from those specific teams and other promising teams in Dar Al Dawa family.

We have just finalized the preparation of our plan and budget for 2014 and have established some ambitious targets that are in line with our vision and capitalize on previous year’s achievements. We are looking for more vertical expansion in each of the markets we operate in, together with a smart selection of the

products portfolio with continuous emphasis on profitable performance. Our selection of new markets to penetrate is guided by future opportunities and strategic considerations and remains an area of focus during 2014. In addition, we have set a plan for strategic alliances with reputable organizations to add a competitive advantage for Dar Al Dawa and allow for strong penetration and presence in some important markets in the MENA region.

On the other hand, and in light of our commitment to share the company’s profits with those who helped achieving them and to ensure sustainable performance levels, the company has granted performance incentives to all of its employees. This doesn’t only stem from the fact that those employees did their best in serving the company now and in the past, but from our strong belief that the spirit of belonging, dedication and loyalty of all of Dar Al Dawa team is exemplary. Moreover, we are really proud of our corporate culture at Dar Al Dawa; that truly unites us as one big family and uniquely distinguishes us as one of the best working places in Jordan.

Well done dear colleagues, and please accept my sincere wishes for a happy and prosperous new year.

CEOAmer A. Al Khatib

I would like to welcome you all to the last issue of our newsletter for the year 2013. This issue marks the end of a very significant year for Dar Al Dawa; where the normal path and performance standard of the company have been restored and ascertained. The company’s overall targets have been achieved and exceeded and the mission to restructure the company and resume its strategic position nationally and internationally has been accomplished. The efforts that were initiated all through this year; covering various functional, structural and geographical areas have proved to be very effective and we are very much confident that when targets and strategies are set clear, sufficient resources are provided and the right people are on board then success becomes inevitable. We aspire now to achieve the company’s strategic vision to become a leading pharmaceutical organization worldwide.

This would have never been achieved without the bless of Allah, then the continuous and true support of the chairman; Dr. Abdulrahim Nizar Jardaneh and the board of directors, and the sincere and unconditional efforts of what is believed to be one of the best executive teams that has served in Dar Al Dawa so far.

I would like to take this opportunity to personally thank and congratulate our sales teams in the countries that repeatedly achieved and exceeded their sales targets throughout the year 2013; namely our teams in Jordan, Oman, Sudan and Kuwait. The dramatic shift in results and the exceptional performance improvement in these markets were by all means very impressive. I will surely and confidently build higher expectations from those specific teams and other promising teams in Dar Al Dawa family.

We have just finalized the preparation of our plan and budget for 2014 and have established some ambitious targets that are in line with our vision and capitalize on previous year’s achievements. We are looking for more vertical expansion in each of the markets we operate in, together with a smart selection of the

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Message from the CEO

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products portfolio with continuous emphasis on profitable performance. Our selection of new markets to penetrate is guided by future opportunities and strategic considerations and remains an area of focus during 2014. In addition, we have set a plan for strategic alliances with reputable organizations to add a competitive advantage for Dar Al Dawa and allow for strong penetration and presence in some important markets in the MENA region.

On the other hand, and in light of our commitment to share the company’s profits with those who helped achieving them and to ensure sustainable performance levels, the company has granted performance incentives to all of its employees. This doesn’t only stem from the fact that those employees did their best in serving the company now and in the past, but from our strong belief that the spirit of belonging, dedication and loyalty of all of Dar Al Dawa team is exemplary. Moreover, we are really proud of our corporate culture at Dar Al Dawa; that truly unites us as one big family and uniquely distinguishes us as one of the best working places in Jordan.

Well done dear colleagues, and please accept my sincere wishes for a happy and prosperous new year.

CEOAmer A. Al Khatib

Algeria

Jordan

Egypt

Sudan

Russia

Libya

Kenya

Syria

KSA

Yemen

UAEEthiopia

Uganda

Tunis

Zambia

Somalia

Sweden Qatar

Bahrain

HongKong

IraqIreland

Oman

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Champions of Dar Al Dawa

Dar Al Dawa Management congratulates the Champions of Jordan Market, Oman, Algeria and Iraq for achieving the highest profitability until the end

of year 2013.We would like to thank all of the teams for their efforts and hard work for

such accomplishment and wishing you continuous success

Algeria Team Oman Team

Jordan Team

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Jordan Oman Algeria Iraq

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Dar Al Dawa achieves over target in 4 of its main markets

We are delighted to inform you that four of Dar Al Dawa main markets did not only achieve their sales targets until the end of the year 2013, but also exceeded their targets as per the demnstrated chart:

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Jordan Team

Oman TeamSudan Team

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Dar Al Dawa Scienti�c event in Sri Lanka GIZLAN & ANTIPLEX

Dar Al Dawa Development and Investment company arranged a Scientific event in Sri Lanka inviting 14 Key Opinion Leaders of Cardiologists from Lebanon Market. Event took place in the beautiful city of Kandalama from 21st of Nov 2013 till the 28th. Several lectures were given during the event focusing on our both products Antiplex and Gizlan. Very interesting discussions were initiated related to the newest guidelines of Antiplex and Pre-launch of Gizlan in the Lebanese Market.

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What Does the Future hold For Lebanon Market?

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After his recent meeting with Dar Al Dawa team in Lebanon Market, Eng. Amer Al Khatib / CEO of Dar Al Dawa commented:

“ I am immensely proud of our team in Lebanon for their achievements during the year 2013, despite the economic and political challenges the whole area has been witnessing. What does the Future hold for us in Lebanon? I am very optimistic about Lebanon Market in 2014, as we have witnessed growth and profitability even in the most difficult situations and I am very confident that our team with their strong and mature leadership will do a great job. With Allah’s blessings we are full of hope to see a flourishing Market with outstanding performance during 2014. ”

Eng. Amer Al Khatib / CEO of Dar Al Dawa

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Marketing plans of2014

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The marketing department has introduced a number of plans to better regulate the output of the sales & marketing department and to ensure that all activities are distributed and executed in a time-framed fashion that reflects the values and vision of Dar Al Dawa.Those plans include:• Marketing Power House (MPH)• Tactical Plan (TP)• Launch Readiness Review (LRR)In this issue we'll address the Tactical Plan.The Tactical Plan includes all activities and projects for the sales and marketing department of the calendar year in a time-bound, pre-assigned manner according to the below parameters:• Type of activity.• Budget allocation.• Tentative time and date.• Number of delegates.• Responsibility.• Key learnings.The Tactical Plan is built in collaboration with the sales department to assure alignment and it is reviewed on quarterly basis to assess and alter where allowed.The importance of such plans rises from the fact that they define the roadmap and define the responsibility of the promotional process throughout the year.

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Dar Al Dawa PharmacyNew Products

Tadala�lDESCRIPTION:

Tyra® contains tadalafil which is a selective, reversible inhibitor of cyclic guanosine monophosphate (cGMP)-specific phosphodiesterase type 5 (PDE5).

INDICATIONS:

Treatment of erectile dysfunction.In order for Tyra® to be effective, sexual stimulation is required.Tyra® is not indicated for use by women.

PRESENTATIONS:

Tyra® 20 film-coated tablets: Packs of 4 tablets. Each tablet contains 20 mg tadalafil.

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Distinguished Employee(Dec 2013)

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CEO of Dar Al Dawa Eng. Amer Al Khatib delivered the reward of the “Distinguished Employee” for the winning employees on the second half of the year 2013. The Distinguished Employees were carefully selected among the received applications via formulated committee that assessed the extraordinary achievements and deliverables. Names of our Distinguished Employees:

Mr. Murad Al SamnehSection Head at Analytical Research Department (R&D)

Mr. Firas Duwaidar Packaging Technician at Production

Congratulations to both achievers and wishing them the continuous success.

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As part of the continuous efforts to support the local society and the principle of “Health Comes First” Dar Al Dawa Development and investment Company sponsored several free medical days in Naour District and outside. Dar Al Dawa provided all the needed support in terms of medications for different prescriptions. In this regard, we would like to thank all the people who contributed in the success of these important events. Following are the parties we collaborated with:

• Khawla Ben Al Azwar School• Jordan Hashemite Charity Organization • Hesban Elementary School

Dar Al Dawa sponsored severalfree medical days in Naour District and outside

• Kufr Raee Association• Jordan University Hospital• Um Hane School

The Gate ofHuman Resources

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Analytical Research Department

Analytical research department is part of the Research and Development directory. The department main function is to provide analytical support for drug development and registration process according to ICH international standards. AR Department is divided into five sections: - Raw Material Section- Pre-Formulation and Development Section- Method Validation section- Stability studies section- Compliance section The department provides the following analytical services:- Method of analysis development and validation for new drugs- Method of analysis remediation for current drugs as a continuous improvement

for existing methods of analysis to meet regulatory and international standards updates.

- Pre-formulation studies - Evaluation and Analysis of Raw materials for new drugs and new suppliers for

existing products. - Stability studies for new products

Members of DAD family

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The marketing department has introduced a number of plans to better regulate the output of the sales & marketing department and to ensure that all activities are distributed and executed in a time-framed fashion that reflects the values and vision of Dar Al Dawa.Those plans include:• Marketing Power House (MPH)• Tactical Plan (TP)• Launch Readiness Review (LRR)In this issue we'll address the Tactical Plan.The Tactical Plan includes all activities and projects for the sales and marketing department of the calendar year in a time-bound, pre-assigned manner according to the below parameters:• Type of activity.• Budget allocation.• Tentative time and date.• Number of delegates.• Responsibility.• Key learnings.The Tactical Plan is built in collaboration with the sales department to assure alignment and it is reviewed on quarterly basis to assess and alter where allowed.The importance of such plans rises from the fact that they define the roadmap and define the responsibility of the promotional process throughout the year.

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Analytical Research DepartmentMembers of DAD family

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All above analytical activities are controlled and monitored by compliance section to assure the compliance with regulatory and international standards. The Department output for Regulatory Affairs department for the registration process is: - Method of analysis document for raw materials and finished products- Validation Reports- Stability reports - Shelf life specifications- COA for registration batches

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Reference to the circular sent on 2013/12/05 from the cultural and social committee / DAD Club in collaboration with the Human Resources Department, in which the contest of Short Story writing was announced, we are delighted to announce the winners of the best short story written:

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The winners of the Short Story contest

- Ahlam Al Torah / Sr. Analyst @ Analytical Research Department (R&D)

- Asma Tirawi / Formulator @ Formulation Department (R&D)

Congratulations for the winning employees for their creativity ,wishing them the continuous success.

He started his day with a sugarless cup of coffee, feeling the bitter taste in his throat, but he didn't care. He was living times as bitter as his coffee. You may ask about the reason for this frustration in his morning today. Till you know the reason, why don’t you flash back to the past week…One week before that day, he was preparing, as usual every morning, to go to his work...............

Two kilos of eggplant, half a can of tomato paste, garlic, half a kilo of coarse walnut, one liter of olive oil. Finally, I quoted the Makdous recipe of this book "Manal Al-Alem" to my notebook. Now I have to buy the missing items, three days to finish, two days setting after salting, and one day for mixing after filling. "Oh my God! How could I have all this time??" However, this time is the season of Makdous. My husband likes it and me too................

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* To read full wining stories, kindly communicate with the Human Resources Department

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Step into your world ...Rasha Jneid

I had the great privilege to work with Dar Al Dawa since February 2009 until present. Since day one, I felt that I am among members of my family, which to me was a very important aspect to feel comfortable in the working environment. Altogether with the team and my management, we were able to build-up a scheme that aimed at fostering our strategic products such as “Antiplex, Amlodar and Matador”

Similar to any successful Medical Representative who believes in his/her company and its products, and most importantly believes in his/herself, I was able to achieve the results I have been seeking for, despite the modest list of doctors that I inherited. With further efforts I was able to enrich my doctors list with potential doctors and Key Opinion leaders. Working with KOL has always been my target, and I never felt intimidated to work and deal with them because I believe that big numbers in sales come from big and important doctors. At the same time, our other doctors are also important to me and I deal with them in the same manner. I have always looked for important dispensaries, and tried to introduce myself as Dar AL Dawa as a company, and succeeded to introduce not only my products but also the whole company products.

I got promoted in the first few months of my employment to a Senior Medical representative and since that time I am the best achiever in the Lebanese Market with the achievement of 155% by end of 2012 and 111% for 2013. One of the most important challenges I faced was when I started working with Amlodar and Antiplex, because until that date, Dar Al Dawa was known as “an Antibiotics Company” only, with no previous history with cardiovascular products. Indeed, Antiplex was a big challenge not only for me, but also to the whole team, because it is a “life saving product” with no precedent results.

We have big trust in the excellent quality standards of our products, which enhanced the image of our company among the Cardiologist’s, and thereby created our success story. In fact I achieved 296% of my Antiplex target in the first year of its launch.

I would like to thank my management for their continuous support and for their belief in me. Also I would like to mention that honesty , perseverance and the belief that no competitors in the market can do better than we do, were keys to my success, without forgetting the team spirit and team work are the corner stones for any success, as the Japanese poet said:

“Individually we are one drop. Together, we are an ocean”.

Finally, “Success, is liking yourself, liking what you do, and liking how you do it”.

Rasha Jneid

Sr. Medical Rep (Lebanon Market)

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Football (Thunderbolt) Tournament

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Dar Al Dawa arranged an internal football (Thunderbolt) tournament in which several leagues participated from Dar Al Dawa departments. This special tournament depends on not only the skills in playing but also on the physical ability as the games are all performed in the same day.At the end of the tournament, Abdelrahman Al ghoul (Deputy CEO / Operations) awarded the winning first and the second leagues. Congratulations for the Champions

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Football (Thunderbolt) Tournament

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New Comers in Dar Al DawaWelcome on Board !

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Nader BataynehHazem IbrahimSite ManagerSr. AccountantEngineering Finance

Medical RepPromotion

Medical RepPromotion

Amani Al ObousEyad Ghezlan

Shadi Al JolanyRakan Al ThawabyehProduction TechnicianPublic R. Officer

ProductionAdministration

Internal AuditorFinance

Section Head - ARR&D

Moh'd Jaber

Analyst - ARR&D

Moh'd Qaraan Services Employee

Administration

Abdulla Sawaeer Services Employee

Production

Motasem Sharara

Asem Barakat

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Dar Al Dawa League receives membershipat Jordan Football Association

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Jordan Football Association approved having Dar Al Dawa League as an official member in the association after having DAD Club identified at the Higher Youth Council as a Sport, Cultural and Social Club.

Dar Al Dawa Sport League is considered to be the first Sport League that belongs to a Jordanian company as a member in the association, after the intensive and constant follow up by the League administration represented by Mr. Ziad Shelbayeh. The league is currently getting ready to participate officially in the 3rd football tournament.

The Constituent body, appointed Dr. Abdelrahman Al Ghoul as the president of the Club , Dr. Amjad Bany Jaber as the Vice-president, Khlid Al Zubaidy as the Secretary, Mr. Basem Al Hourani as the Financial Manager , Mr. Ziad Yousef responsible for Self defense games, Dr. Raed Abu Fadda the official press representative , Dr. Anas Al Shishani responsible of Social and Cultural committees and Haytham Fouad responsible of Table tennis.

DAR AL DAWA CLUB

نادي دار الدواء

Dar Al Dawa

Dar Al Dawa (@DarAlDawa1)

Dar Al Dawa Development and Investment Co.

Should you require any further information or have any questions or suggestions, kindly contact Mr. Raed Ali / HR Manager on the E mail address : Raed.Ali@dadgroup.com Or via the below listed Dar Al Dawa Social media links:

Created by : HR DepartmentGraphic Design: Ismail Habibah

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