news of the week 6.9.13 abp ananda
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News of the week 6.9.13 Abp AnandaTRANSCRIPT
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Quick Snapshot
Wk 35 -2013
MCCS
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ABP ANANDAPeriod – Wk 35’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
42
62 1
% Genre Sh
Source : TAM Period : Wk 35’2013
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Bengali news genre showing a growth of almost 17% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
7.3
8.5
% Genre Share
Wk 28-35'12 Wk 28-35'13
Source : TAM Period : Wk 28-35Year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
34%
26%
19%
11% 10%
% Mkt. Share
Wk 28-35'13
Source : TAM Period : Wk 28-35’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
87
5 5
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
7 6
4 4
2
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 28-35’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 30% 39% 22% 26% 26% 26%ABP Ananda 32% 40% 32% 34% 34% 34%Kolkata TV 24% 7% 22% 19% 19% 18%News Time Bangla 13% 14% 10% 10% 11% 11%RPLUS 1% 1% 14% 10% 11% 10%
Source : TAM Period : Wk 28-35’2013
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ABP Ananda performing on News Bulletin &Sports
Magazines,
Source : TAM Period : Wk 35’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports
Genre24 GHANTA
ABP Ananda NT Bangla
RPLUS
News Bulletin 30% 45% 16% 9%
Cartoons/Animation 0% 5% 95% 0%
Sports Magazines 27% 38% 23% 12%
Reviews/Reports 99% 0% 0% 1%
Interviews/Portraits/Discussions 46% 31% 1% 21%