O F F I C E O F T H E A S S I S T A N T S E C R E T A R Y F O R H E A L T H

News You Can Use: Vaccine ResourcesOffice of Population Affairs

2019 Title X National Grantee MeetingJuly 18, 2019

Office of Infectious Disease and HIV/AIDS PolicyAnn Aikin, MA

O F F I C E O F T H E A S S I S T A N T S E C R E T A R Y F O R H E A L T H

Office of Infectious Disease and HIV/AIDS PolicyPublic Health Offices of OASH• Immediate Office• Office of the Surgeon General• Office of Infectious Disease and HIV/AIDS

Policy• Office of Disease Prevention and Health

Promotion• Office of Human Research Protections• Office of Research Integrity • Office on Women’s Health• Office on Minority Health• Office of Population Affairs• 10 HHS Regional Offices

• The National Vaccine Program was established by Congress in 1986 to guide and coordinate all aspects of the vaccine enterprise

• OIDP supports the ASH in ensuring coordination and leadership among federal and non-federal partners in supporting the priorities of the Program

Vaccines.gov

Mission: To provide trusted, consumer-friendly information about vaccines and vaccine-preventable diseases that answers questions and directs users to partner sites for in-depth content.

– A complete portrait of vaccination from how the immune system works to how to pay for vaccines

– Unprecedented collaboration– English & Spanish content

Award-winning website developed in 2011

Answering Common Questions About Vaccines

The U.S. Surgeon General addresses vaccine-related questions from a pregnant woman, a new mom, and a grandparent with a new grandchild.

https://www.vaccines.gov/who_and_when/pregnant

Vaccines: Before, During, and After PregnancyOn Vaccines.gov you'll find answers to common questions about vaccines:• Which vaccines do I need before I get

pregnant?• Which vaccines do I need during

pregnancy?• Which vaccines do I need after my baby

is born?• Is it safe to get vaccines during

pregnancy?

“Your Best Shot” Video SeriesPurpose: Educational series to highlight the importance of vaccines across the lifespan. Each video is… User-tested and approved Easy-to-understand, based

on health literacy principles Up-to-date with the latest

recommendations Inclusive, featuring diverse

characters across the lifespan

Videos and Materials: www.vaccines.gov/resources/videos_and

_tools

#HowIRecommend Video Series• The #HowIRecommend series

features short videos of practicing clinicians addressing how they make effective recommendations and address common questions.

• Videos provide perspectives of various types of healthcare professionals.

• Search #HowIRecommend on YouTube; also available on CDC.gov

• NIAM takes place every August • Focus on healthcare professionals and

consumers• Changes to NIAM in 2019

– Moving away from audience-based week structure to focus on overarching messages throughout the month

– Rebranded graphics for various social media platforms

– Simplified approach; with more streamlined digital toolkit

– Official hashtag: #ivax2protect

National Immunization Awareness Month

www.cdc.gov/vaccines/events/niam.html/

• One toolkit for healthcare professionals and one toolkit for parents and patients

• Toolkits built around overarching messages– Includes messaging tailored to maternal vaccination,

childhood/adolescent vaccination, and adult vaccination• Toolkits broken down into four main sections:

– Key messages– Sample social media content and graphics– Educational materials– Sample newsletter content

NIAM Communication Toolkits

Improving HPV Vaccination Three-Pronged Approach

• HPV is so common that nearly every American will be infected with HPV at some point in their life

• Each year, more than 30,000 Americans will develop cancer caused by HPV

• HPV vaccination rates in the United States remain too low — only half of U.S. adolescents were up to date in 2017

Partner Engagement and Communication

Rural and Faith-Based Community Engagement

Integrated Delivery

Networks and Health Systems

Goal: Reach 80% HPV vaccination series completion in five years

Improving HPV Vaccination Vaccine Finder• Added ~3,000 Title X clinics offering HPV

vaccine to the Vaccine Finder on www.vaccines.gov

HPV Partner Toolkit: • Graphics, social media posts, and

resources at www.vaccines.gov/HPV-Toolkit

• Use the official hashtag: #EndHPVCancers

• Flu season kicks of at the end of September• Lots of great resources to promote flu vaccines

Seasonal Flu Prevention

www.cdc.gov/vaccines/events/niam.html/

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Thank you!