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Rebranding Xavier, Stations of the crossTRANSCRIPT
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Xavier High SchoolNews2
The XpressBi-weeklyXavier High School 6300 42nd St. NE Cedar Rapids, IA 52411Volume 15 Issue 13
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Brennan Graeve
Xavier rebrands Catholic School SystemThe Cedar Rapids and Marion
Metro Catholic Schools unveiled a new rebranding effort aimed to better promote Catholic education and provide the community with a better sense of the overall mission and values of the Catholic school system.
The new brand name is “Xavier Catholic Schools” and the new tagline is “Learning with a higher purpose.” The name “Xavier” refers to St. Francis Xavier, one of the most revered Catholic missionaries. School leaders hope that this new brand will help spread the word about private Catholic educational opportunities in the Cedar Rapids area. “We have some of the finest schools in the country and we needed a more cohesive and unified way to tell our story,” Jeff Henderson, superintendent of all Catholic schools in the Archdiocese of Dubuque, said. “We want people to hear ‘Xavier Catholic Schools’ and think, ‘We take children to a higher level of achievement.’”
In addition, a new logo was created for Xavier Catholic Schools that incorporates the Xavier cross-X but allows each individual school to keep its own identity. The new logo includes the cross-X logo in navy and silver with the name of each school, which is enclosed in a flag with each school’s color brand that flies to the right of the cross-X. “We’ve incorporated one of the state’s best-known and highly identifiable icons with all our Cedar Rapids and Marion Catholic schools,” Henderson said.
Although the brand is changing, each school will retain its own personality and identity. There will be no changes at school level in individual school names, operations, or governance. The marketing effort is designed to show a united message and support enrollment efforts throughout the area. “We are living in an age when you must market your services,” Henderson said. “This will help us market our schools as a cohesive educational
process when we meet with prospective students and parents. We will be better able to communicate our educational philosophy with new people who move to the Cedar Rapids and Marion metro areas as well.”
Xavier Catholic Schools consist of six elementary schools, two middle schools, and one high school in the Cedar Rapids and Marion area. Xavier Catholic Schools is part of the Archdiocese of Dubuque. The Archdiocese of Dubuque includes 54 schools in Eastern Iowa.
Saints celebrate the Easter season
the risen Christ,” Campus Minister Jody Esker said.
The next school Mass, the Junior Leadership Mass, will be held on May 24. For more information about upcoming spiritual events at Xavier, contact Campus Ministry or go to xaviersaints.org.
positive about her experience and said, “It was cool to be a part of something that united the school in our faith and to see the positive reaction from the students.”
The Saints also celebrated the Easter Mass on April 10 with Father Beckman of St. Matthew’s presiding. Campus Ministry planned the Mass, and the collection benefited Catholic Worker House. “Because we are a Resurrection people, it is great to come together in the Easter season and celebrate
The Xavier Saints prepared for the Easter season with the Stations of the Cross on March 28 and celebrated Christ’s Resurrection with Mass on April 10.
On Holy Thursday, March 28, the Xavier Drama Department and Campus Ministry teamed up to perform the Stations of the Cross in the Regis-LaSalle Theater.
Senior Patrick Mullin and junior Bryce Volk narrated the actors’ portrayal of Jesus’ final steps on His way to Calvary. “It was such an amazing experience and being up there performing was incredible. In practice none of us were disrespectful or talked because it was so moving and reverent,” sophomore performer Michaela Brown said.
This year, the experience was enhanced with the use of stage lighting and special effects. Between the stations, different students sang Christian songs, amplifying the story’s effect. Junior Emma Deignan felt
Senior Patrick Mullin leads the students in prayer. Cassie Busch Photo.
The actors depict the final moments of Jesus’ life as he hangs on the cross. Cassie Busch Photo.
Quinlan MoranAssistant News Editor
Carolina VonKampenCopy Editor