Newsbrands are the best commercial source for meeting consumers’ need states

Being in the know 64% 52% 15% 18% 30% 33%

Fuelling conversation 69% 34% 19% 27% 22% 37%

Relaxing/me-time 54% 25% 19% 23% 16% 34%

Feeling uplifted 55% 23% 10% 27% 18% 34%

Ritual & routine 72% 35% 16% 18% 25% 31%

Passing the time 64% 24% 22% 35% 23% 39%

Source: MTM 2014, Truly Madly Deeply