newsjelly brand story (eng ver.)

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What is News? The news that touches your heart is the real news!

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Newsjelly brand story (English ver.) http://newsjel.ly What is News? The news that touches your heart is the real news! Information Overload 1. Information Overload 2. News; Not on my interest list 3. Same contents with different headlines 4. News; Lack of contents 5. News for me? 6. The veiled stories of you by data 7. Data journalism What kind of story do you want to know more? (Data Driven Approach) 8. Data never lies 9. Public data is a window to see this world 10. Social data; unconsciousness survey 11. Partnership with professional research institute 12. Exploring the world in big data Visual Storytelling 13. Fact-based article 14. Abstractness of statistics 15. Limit of text amid overload information 16. Newsjelly article, a power of image : infographic Two-way Communication 17. Sharing information via RAW data 18. Open discussion with Jelly

TRANSCRIPT

Page 1: Newsjelly brand story (Eng ver.)

What is News?The news that touches your heart is the real news!

Page 2: Newsjelly brand story (Eng ver.)

Information Overload

• Terrestrial broadcasting, cable TV, comprehensive TV channel, radio, week of the press, SNS, independent media, internet, blog etc.

• 3,850 companies enrolled in Internet news-paper in 2012.

• Internet news updated per second

Are you pleased with information overload?

Page 3: Newsjelly brand story (Eng ver.)

News; Not on my interest list

• News filtered by gatekeeping

• Reflecting executives’ opinions not story of people

• Not focuses on life but sports, entertainment, politics

Wonder what would happen if the good news is buried?

Page 4: Newsjelly brand story (Eng ver.)

Same contents with different headlines

97 articles published

Page 5: Newsjelly brand story (Eng ver.)

News; Lack of contents

• Self-repetitive articles emerge

• Numerous advertisements interferes articles

• Provocative titles & identical articles

• Suggestive advertisements distract articles

Page 6: Newsjelly brand story (Eng ver.)

News for me?

• What if the news that affects my life gets ignored by a self-reproduction process and gatekeeping?

• The real news doesn’t just deliver a fact, but it rather conveys the meaning that helps influence my life!

Page 7: Newsjelly brand story (Eng ver.)

The veiled stories of you by data

• SNS activation

• Open to public data

• Diversified research methods

• Era of big data

Data has stories of you and the world

Page 8: Newsjelly brand story (Eng ver.)

DATA JOURNALISM• Big data & Journalism union.

• Data analysis and collection from independent position.

• Finding a new story hidden in data.

• Searching the hidden meaning in classifiable big data.

• The creative and affluent storytelling as ever existed.

Page 9: Newsjelly brand story (Eng ver.)

What kind of story do you want to know more?

Page 10: Newsjelly brand story (Eng ver.)

Data Driven Approach

Page 11: Newsjelly brand story (Eng ver.)

Data never lies

• For easily misinterpreted problems, data analysis based graph or chart is provided.

• Deriving solutions from one’s own thinking process.

• The importance of creating value via data is widely recognized by society.

Page 12: Newsjelly brand story (Eng ver.)

Public data is a window to see this world

• Public data is owned by government or public institution.

• High ripple effect on data usage and high quality data

• Public data as information release form is helpful for those who are in need of finding a special purpose.

A specialist of data collection and analysis is needed!

Page 13: Newsjelly brand story (Eng ver.)

Social data ;unconsciousness survey

• Data is New Soil and Oil

• Social media data can get insights on people’s thoughts.

• Evaluating influence

• understading community

• searching relationship route

Page 14: Newsjelly brand story (Eng ver.)

Partnership with professional research institute

• Estimation limit on public data and social data.

• Securing accuracy and efficiency through a partnership with professional research institute.

• A way to discover problems and raise questions.

Page 15: Newsjelly brand story (Eng ver.)

Exploring the world in big data

• Public data & social data : useful but unprocessed

• A specialist of collection and analysis is needed

• The limit on collecting big data and analysis : a new question can not be raised

• Public + social + professional research institute

Exploring the world through big data by NewsJelly

Page 16: Newsjelly brand story (Eng ver.)

Visual Storytelling

Page 17: Newsjelly brand story (Eng ver.)

Fact-based article

• Delivery of fact

• Weakness in reporting

• Emergence of new media and overload information

• Just delivering fact leaving the key point

• Difficulties in finding meaning, context, and flow

• Necessity of news curation

Page 18: Newsjelly brand story (Eng ver.)

Abstractness of statistics

• Publics be fear of numbers & overflowing statistics of the article

• Deficiency in conveying message by providing clear-cut numbers

• Infographic as an alternative Statistics ; a tool to talk a story without reading and analysis

Page 19: Newsjelly brand story (Eng ver.)

Limits of text amid overload information

Digital transformation of media, fast-growing data

• information becomes multi-medialized by digitalization

• Limits of text in conveying effective information for people who are in overload information

Visual storytelling is necessary!

Page 20: Newsjelly brand story (Eng ver.)
Page 21: Newsjelly brand story (Eng ver.)

How 2013 has changed since 1994?

• Syndrome of <answer 1994>

• How was our era of 1994?

• Combination of social data and public data.

• Understanding the difference ; lifestyle of 1994 VS lifestyle of 2013.

• Looking back on the past and see the present

http://newsjel.ly/issue/4/

Page 22: Newsjelly brand story (Eng ver.)

Remarkable coincidence between politics and entertainment

• Conspiracy verification

• Analyze SNS’s key words

• Analysis and collection of the news of the year

• Compare the response of SNS with the amount of articles of entertainment and politics

http://newsjel.ly/issue/5/

Page 23: Newsjelly brand story (Eng ver.)

One day of December, 10 years of X-mas

• Storytelling 10-years of Christmas

• Matching temperature and the times

• Discussing changes of our society with Christmas as a topic

http://newsjel.ly/issue/6/

Page 24: Newsjelly brand story (Eng ver.)

Power of image : Infographic

• Concise

• Understandable

• Finding the relationship among information

• Monitoring parameter

Page 25: Newsjelly brand story (Eng ver.)

Find, refine, analyze, create … repeat

Page 26: Newsjelly brand story (Eng ver.)

two-way communication

Page 27: Newsjelly brand story (Eng ver.)

Sharing Information via RAW data

• Inducing secondary work by RAW data

• Active discussion on new and diverse topics

Page 28: Newsjelly brand story (Eng ver.)

Open discussion with Jelly

• Communicate with users on information and opinions

• One way communication to discussion by development of users participation