newsletter · newsletter spring 2015 big plans, ... viewpoint news • issue 35 • spring 2015...

Newsletter

Spring 2015

Big plans, bright future

Looking back at the results from:• Tees Achieve (Viewpoint Rapid

Response Survey)

• Viewpoint 39

• Viewpoint members’ contributions to ‘other’ important consultations at the end of 2014/15

Looking forward to:• More online respondents

for Viewpoint

• Residents Survey 2015 (and, as a result, a short break for Viewpoint!)

• The Borough’s Spring and Summer Events...

In this issue:

Viewpoint rapid response survey on “Tees Achieve”

All survey results were statistically weighted to be representative of adult residents across the Borough by age, gender and location of residence. Your answers to the survey have taught us:

• Awareness of what Tees Achieve is/does could be improved. Only 56% of you had heard of it before you received the Survey.

• 83% of you who are currently attending a “Tees Achieve” course said you were either very

secondly, you would visit a local library for that.

• Most of you said you would prefer to attend an adult education class in a “local community building” (e.g. Church Hall, Community Centre), then a “local college” and then a “local secondary school.”

Our colleagues in Tees Achieve are using the results from the Survey to forward plan.

2 | Viewpoint News • Issue 35 • Spring 2015

Looking back on

In December 2014 we invited online Viewpoint respondents to share their views on Tees Achieve. We did this to help understand what our residents know about it and what they want from it.

Rated ‘Good’ by Ofsted and ‘Outstanding’ for Community Learning, Tees Achieve, your Adult Education Service, offers a wide range of learning and apprenticeship training opportunities

Delivered in a much more informal way than school, with the aim of supporting you to do your best, Tees Achieve offers a massive range of different courses. For example, it has courses

www.stockton.gov.uk/adultservices/adultedandemploymentsupport/adulteducation/

Our colleagues in Tees Achieve are using the results from the Survey to forward plan. As a

Tees Achieve

We started by asking which FESTIVALS AND EVENTS in the Borough you had heard of before receiving Viewpoint 39…

you were MOST LIKELY to have heard of are:

1. SIRF (MOST LIKELY) – a HUGE 97% had heard of this

96% had heard of this




The 5 Festivals and Events YOU were most likely to have heard of...

SIRF

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

97% 96%

Yarm Fair

92%

Remembrance Day

93%

78%

Viewpoint 39THANK YOU for answering our last ‘standard’ Viewpoint survey (online and by post) during January and February 2015.

received (55% online and 45% by post). This means we had a response rate of 46%. All survey results were weighted to be statistically representative of all adults in the Borough by age, gender and location of residence in the Borough.

Viewpoint News • Issue 35 • Spring 2015 | 3

Results also showed that most of you were also

of the following festivals and events in the Borough:

• Festival of Light and Colour

• Mayor’s Carol Service

• Yarm Gala

The 5 Festivals and Events YOU were least likely to have heard of...

40%

35%

30%

25%

20%

15%

10%

5%

0% Mayor’s

Sunday ServiceReminisce

Event

Duathlon Tees Valley Garden Show

13%

23% 24%

31%35%

events in the Borough that you were LEAST LIKELY to have heard of are:

1. Stockton Golf Week (LEAST LIKELY) – only 13% had heard of this


Next, we asked you which of the SPECIALIST MARKETS in the Borough you had heard of before receiving Viewpoint 39…

MOST LIKELY to have heard of are:

1. Christmas Farmers’ Market (MOST LIKELY) – An amazing 83% of you had heard of this

heard of are:

1. Green Fingers Market (LEAST LIKELY) – just 4% of you had heard of this


The 5 Specialist Markets YOU were most likely to have heard of...

Christmas Farmers’ Continental Chic Vintique

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

83% 79%72%

61%

35%

The 5 Specialist Markets YOU were least likely to have heard of...

Green Fingers Student Easter Schools Durham University

Love Your

Celebrations

12%

10%

8%

6%

4%

2%

0%

4%

7%8% 8%

10%


Overall, most of you were also more likely to have NOT HEARD than to have HEARD of the following specialist markets in the Borough:

• SIRF Grub

• Food, Fitness and Fun

These results are really useful to have. It is a fact that some of the festivals, events and specialist markets we asked about are either very new, or one off, so most people may not know much about them. But, we will use what you have told us to help us improve how we plan and promote all of our festivals, events

Local radio Rediscover Stockton Shop

Direct mail through the door Facebook

Stockton Council Website Local TV Twitter

Direct email

National TV

Then we asked how you have heard about festivals, events and specialist markets in the Borough in the past…

1. Stockton News (MOST LIKELY) – an impressive 87% of you said this

1. Instagram (LEAST LIKELY) – just 2% of you said this

1. Stockton Sparkles (MOST LIKELY)

2. SIRF

4. Remembrance Day

5. Yarm Fair

1. Stockton Golf Week (LEAST LIKELY)

2. Tees Valley Garden Show

4. Mayor’s Sunday Service

5. Mayor’s Carol Service

MOST LIKELY to have ATTENDED… LEAST LIKELY to have ATTENDED…


How have you heard about festivals, events and specialist markets in the Borough in the past?100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

87%

73%70%

Local

66%

Word of Mouth

65%

Social Media

8%

Radio

7%

6%

What’s App

2%

Instagram

2%

MOST LIKELY... LEAST LIKELY...

1. Sparkles (MOST LIKELY)

4. Chic Vintique

1. Easter Schools Market (LEAST LIKELY)

4. Food, Fitness and Fun

MOST LIKELY to have ATTENDED… LEAST LIKELY to have ATTENDED…

Thinking about specialist markets, in the last six months, you told us you were…

Next, we asked you what affected your decision to attend one of the Borough’s festivals, events or specialist markets…

1. Travel there and back easily (BIGGEST OF THESE INFLUENCES)

3. Easy to get to from home

4. Free

1. Stockton News AND Direct mail through the door (MOST POPULAR WAYS)

3. Local newspaper

5. Roadside banners/advertising boards


attend any festivals, events

in the Borough, you told us that the following 5 things

We also asked how you would prefer to hear about festivals, events and/or specialist markets in the Borough in future. Your top 5 preferences were:

Amongst other things, you also suggested we should use community newspapers and social media.

When we asked what websites we should use to help us promote the Borough’s festivals, events and specialist markets, the most popular suggestions you gave were:

Council Website

• A dedicated Events website for the Borough, please see:

• Adverts on Google


Information WANTED beforehand… 1. Cost of attendance – if any (MOST

WANTED)

2. Finish time

3. Locations of different parts of an event/

Information NEEDED beforehand…1. Start time (MOST NEEDED)

3. Finish time

5. Locations of different parts of an event/

When we asked what kind of information you WANT and NEED before and at any of the Borough’s festivals, events and specialist markets, you told us:

FESTIVALS, EVENTS AND SPECIALIST MARKETS

Information WANTED on the day… 1. Start time (MOST WANTED)

information

5. Appropriately located signage for

Information NEEDED on the day…1. Start time (MOST NEEDED)

3. Finish time

4. Map of different parts of an event/

5. Appropriately located signage for car

routes inward

FESTIVALS, EVENTS AND SPECIALIST MARKETS


Respondents’ names and contact details have been shared with our Arts, Culture and Leisure Team. They need to ensure that the group is representative of all residents of

Finally, 84 of you said you would like to work with us on a voluntary basis to help make decisions about festivals, events and specialist markets.

1. Didn’t know beforehand that it was actually taking place (but would have attended if I had) (MOST LIKELY)

4. Weather was not good

We then asked what in particular affected your decision to attend a festival, event or specialist market in the Borough.

The TOP 5 reasons given for NOT ATTENDING a festival, event or specialist market in the Borough were:

Most of you also gave the Borough’s festivals, events and specialist markets an overall score of 9 out of 10.

At the end of the Survey we asked you what you thought about the festivals, events and specialist markets in the Borough overall…

Festivals, Events and Specialist Markets in the Borough...

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Are

goo

d fo

r th

e B

orou

gh

82%

Hel

p at

trac

t new

peo

ple

to th

e B

orou

gh

71%

Are

a g

ood

use

of

Cou

ncil

reso

urce

s

70%

Mee

t the

nee

ds/d

eman

ds

of lo

cal r

esid

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69%H

appe

n in

the

righ

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ces/

loca

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in th

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68%

Hap

pen

in e

noug

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s/lo

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the

Bor

ough

59%

Focu

s on

the

need

s/de

man

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f peo

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from

ou

tsid

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the

Bor

ough

49%


Stockton on Tees Borough Council Website Improvements• In late 2014, all online Viewpoint respondents were invited to be part of a discussion group to

improve our website.

meeting was on 12 August 2014. They then had a follow up meeting on 10 February 2015.

• What they use the Council website for (and how)

• What does and does not work well with the Council’s current website

• How early draft layouts for the new website could be improved just before it went live

• Viewpoint members provided a range of useful comments and suggestions across the two

number of alterations were suggested, and, where it was possible to do so, these have been implemented.

when using our website.

Viewpoint members’ contributions to ‘other’ important consultations at the end of 2014/15


• In early 2015, all online Viewpoint respondents were invited to be part of a discussion group to help the Council’s Customer Service

create a new, online, Customer

Council’s website.

• On 10 February 2015, a small group of Viewpoint members

information about where they live,

enquiries) and to put forward

particularly in terms of how the information is presented and the fact that the information displayed for each ‘customer’ is local to their property.

• In particular, the discussions

process is user friendly

provide helpful and useful information for residents

different way to engage with our customers in an easy and accessible way, at any hour of the day. It also offers us the chance

As a result of being involved in this

My Stockton

• Our ‘Transport and Environment Team’ recently invited Viewpoint members to share their views on the development of the fourth Local Transport Plan (LTP) for the Borough.

• All members of Viewpoint were sent (either online or by post) a basic transport survey and asked what they thought the Council’s transport objectives overall should be and what they thought should be the transport objectives in their local area of the Borough.

• All members were also invited to take part in a follow-up workshop which explored these subjects in more detail. The event was held on Saturday 14 March 2015 and 45 Viewpoint members took part in it.

• The information gathered from all of this consultation is being analysed as your Newsletter goes to print. Please be fully assured that our colleagues are extremely grateful for your input on this work. Thank you.

As a result of being involved in that work, YOU have helped decide what the Borough’s future Local Transport Plan (LTP) will focus on.

LTP 2016 Onwards Consultation


Tees Valley Combined Authority Consultation

• Between 10 December 2014 and 31 January 2015, the 5 Local Authorities in the Tees Valley consulted on the proposal to create a Combined Authority for the Tees Valley.

• We directly invited all Viewpoint members to share their

2015.

• In total there were over 1,900 responses (of which 1,638 were residents). Of these:

• 74.46% agreed that the partnership approach was important

• 64.77% agreed that the Tees Valley should strengthen its partnership approach through a new Combined Authority.

• 90.59%important area of economic growth for the Tees Valley.

• 89.09% agreed that Transport and Infrastructure is an important area of economic growth for the Tees Valley.

• 89.55% agreed that Business Investment is an important area of economic growth for the Tees Valley.

• 86.39% agreed that Economic Development is an important area of economic growth for the Tees Valley.

• 68.14% agreed that Low Carbon is an important area of economic growth for the Tees Valley.

• A number of comments (both in favour and against the creation of a Combined Authority) were also made. You can read about these in the full Consultation Report available

att25330.pdf

be done if the Tees Valley is to get a Combined Authority. The

what the next steps are.

determine if there will be a Tees Valley Combined Authority in

Being an “online” Viewpoint member • Means that you will be invited to respond to all of

our ‘rapid response’ surveys (up to 5 questions,

• Means that you can help us reduce the cost of

growing priority for us.

If you are not already an online Viewpoint respondent, why not give it a go? All you need to do is send us a short message using the contact details provided on the back of this newsletter and provide the email address you want us to send online Viewpoint survey invitations to.

Viewpoint surveys by post.

Looking forward...

extremely helpful information about our residents. Face to face interviews will be held with a statistically representative group of residents from across the whole of the Borough and you may

Survey (Viewpoint 40) out until later in the year.

During the coming months we will be carrying out a Borough wide “Residents Survey”


A O S I R F U W W E I O S E T O R K T T L T A E B T G O O E S L F T M G A R Y S

D S E L J R O S R D D T I F K L W I E W E Y F L O H C G A U O O T S R C A F E C

C V E R C S I H L O A C K E E O U T I U O T I T S K C E A T L I M S E D L W I D

W O C E F A R M E R S M A R K E T T E O

D T I E F S E E S R T K A I T D T H E T

Word search

ENJOY!!!

Event

Social Media

Borough

Combined Authority

Discussion Group

Online

Tees Achieve

Residents Survey

Tees Valley

Festival

SIRF

Website


Returning to the theme of events, please don’t forget to visit www.events/stockton.gov.uk for more information about festivals, events and

friends and family at one of them soon!

Big plans, bright future

Contact us… If you have a question about this Newsletter or Viewpoint more generally, please contact us at:

FREEPOST RTKU-KGBC-LRTEViewpointPolicy, Improvement and EngagementStockton-on-Tees Borough CouncilPO Box 11Municipal BuildingsChurch RoadTS18 1LD

[email protected]

Tel. 01642 527455

newsletter · newsletter spring 2015 big plans, ... viewpoint news • issue 35 • spring 2015...

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