newsletter no 2 , - 9th-14th nov 2011pdf

8/3/2019 Newsletter No 2 , - 9th-14th Nov 2011pdf

1/42

1

WeeklyNews Letter


2/42

2

Beetel Weekly Newsletter2

ndweekly newsletter (8th - 15

thNovember 2011)

1.Will iPhone nano be a hit in India?

2.Lava brings touchscreen handset for Rs 5,999

3.HTC Rhyme listed at Rs 24,800 for India

Launch

4.Airtel, Aircel to bring iPhone 4S soon

5. Top 5 phones under Rs 6,000: Nov-Dec

6 Nokia Champagne with Windows Phone Tango

New Technology

7. The Mobile Indian survey

New Technology

Launch

Future Tech

Survey

Survey

MOBILE INDEX


3/42

3

1. Will iPhone nano be a hit in India?

If the latest iPhone version comes to India in the price range of Rs 25,000-Rs 28,000,it might attract a lot of takers.

Apple iPhone has been an iconic product all across the globe, but it has not been able to generate a similar mass appeal in India.

However, several smartphones by Nokia, HTC, Samsung, which run Android or Symbian OS are a major hit here.

One of the major reasons why iPhone did not appeal to Indian consumers was its high price. The price conscious Indian

consumers were inquisitive about this touchscreen device from dayone, but it was never a value driver for them.When Apple iPhone was first launched in India, there were not too

many smartphones being sold. There were also apprehensions that

touchscreen devices may not be able to function as well in the dusty

and humid Indian weather conditions. However, the scenario has

changed, and touchscreen smartphones have become highly sought

after.

Another major change that is fueling the growth of touchscreen

smartphones is the coming of 3G, which has given a further fillip to the

growth of devices that can support data.Now with all these changes, does Apple iPhone stand a chance in the Indian market. Will it be able to

challenge the Galaxy S in India? Well, for now, there seem to be two challenges.


4/42

4

The first is the price. To most mobile phone buyers in India, Apple iPhone is still a little more expensive,

and it is being bought only by avid Apple lovers and tech aficionados.

The second is that unlike the Androids AppMarket, one cannot buy apps from the AppStore in Indian

Rupees.Though the latter challenge does not seem to be high on Apples agenda, the first may soon become a

thing of the past. There are widespread speculations that the Apple iPhone 5, the latest from iPhone

range, may be smaller and even cheaper than its predecessors. This is the reason as to why the same

is being referred to as the iPhone nano.So far there have been no confirmation from the company regarding this, and neither is one aware about

how less the price will be for this device. But one thing is for sure! If the iPhone nano comes to India inthe price range of Rs 25,000-Rs 28,000, it may be able to attract a lot of takers.

Most of these new consumers will be the ones who are already in awe of the product but are not sure if it

is worth spending as much on it. However, June is not too far away and we will be able to get all official

details by then.

http://www.mymobile.co.in/index.php/articles/466-will-iphone-nano-be-a-hit-in-india
http://www.mymobile.co.in/index.php/articles/466-will-iphone-nano-be-a-hit-in-indiahttp://www.mymobile.co.in/index.php/articles/466-will-iphone-nano-be-a-hit-in-indiahttp://www.mymobile.co.in/index.php/articles/466-will-iphone-nano-be-a-hit-in-india


5/42

5

2.Lava brings touchscreen handset for Rs 5,999Termed as a music phone, the new Lava M70 comes with 5 MP camera, a 3.2 inch

full-touch screen, and has loads of other features

Lava Mobiles has launched a new touchscreen phone with loads of

feature for Rs 5,999. The new Lava M70 comes with a 3.2 resistive

high brightness IPS touchscreen. While the operating system is Java

based it comes with a 3D user interface.

M70 boasts a 5 megapixel camera with dual LED flash. It has 'Smile'

and 'Blink' detection options also. So when you smile and the face is in

the perfect location, the phone will take the photo automatically. The

same goes for Blink detection. You can also record videos.

For the best music experience, Lava has fitted dual speakers with

metallic diaphragm with M70 and the handset has also 16 music customizing options for bestexperience.

Besides, there is Gravity Sensor (G-Sensor), chat style messaging, preinstalled social networking

(Facebook, Opera mini and ngpay), and instant messaging (Skype, Yahoo and MSN).

The privacy protection feature in M70 allows users to lock the phone book, call logs, messages. Users

can also use the phone as a webcam and a modem.


6/42

6

3.HTC Rhyme listed at Rs 24,800 for IndiaHTC Rhyme comes with a 3.7 inch display showing the new HTC Sense 3.5 UI

and houses a 1 GHz Qualcomm mobile processor to power the Android 2.3.4

Gingerbread

Upcoming HTC Rhyme smartphone has been listed for Rs24,800 at the Indian online retailers - Letsbuy and Flipkart.

This new HTC Rhyme handset comes with the latest version ofHTC Sense 3.5 user interface and runs Android 2.3.4Gingerbread operating system. Featuring a 3.7 inch modestdisplay, HTC Rhyme handset packs a 1 GHz mobile processorand has a 5 megapixel camera at the back. The exact data ofavailability has not been specified but we can expect the deviceto show in market by next couple of weeks.

The new HTC Rhyme has aluminum unibody chassis and flaunts a 3.7 inch Super LCD display with

WVGA 480x800 pixel resolution. This is the first HTC smartphone to feature the new version HTCSense UI3.5 which is quite an improvement over the previous version of the proprietary user experience.To power this, HTC has used a single core 1 GHz Qualcomm Scorpion family processor with 768 MBmemory.

With quad-band GSM networks support, the HTC Rhyme will offer download speeds of up to 14.4 Mbpson the tri-band 3G networks in India. Else users can always make the best of WiFi (802.11 b/g/n) forwireless connectivity and use Bluetooth 3.0 for with FTP/OPP for faster file transfers.
http://www.letsbuy.com/htc-rhyme-p-29398http://www.flipkart.com/mobiles/htc/itmd3n7cfzgenn2phttp://www.themobileindian.com/glossary/GHzhttp://www.htc.com/www/smartphones/htc-rhyme/#specshttp://www.themobileindian.com/glossary/VGAhttp://www.themobileindian.com/glossary/UIhttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/3Ghttp://www.themobileindian.com/glossary/WiFihttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/WiFihttp://www.themobileindian.com/glossary/3Ghttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/UIhttp://www.themobileindian.com/glossary/VGAhttp://www.htc.com/www/smartphones/htc-rhyme/#specshttp://www.themobileindian.com/glossary/GHzhttp://www.flipkart.com/mobiles/htc/itmd3n7cfzgenn2phttp://www.letsbuy.com/htc-rhyme-p-29398


7/42

7

Imaging enthusiasts can exploit the 5 megapixel image sensor loaded camera with auto-focus and LEDFlash at the back. The camera comes with f/2.2 lens and capable of recording 720p HD videos. The

smartphone also has a VGA camera located in the front for video calling and video chat.Other features of this Android smartphone includes ambient light sensor, G-sensor, Digital compass andproximity sensor and internal GPS for location based services. HTC has packed a 1600 mAh battery thatpromises longer run time of the smartphone.

Though Rs 24,800 may not be the official price, it is quite steep compared to the other models offeringsimilar features such as Sony Ericsson Xperia Neo V which costs Rs 17,990 approximately.
http://www.themobileindian.com/glossary/GPShttp://www.themobileindian.com/glossary/GPS


8/42

8

4.Airtel, Aircel to bring iPhone 4S soon

Aircel has confirmed the date and Airtel is also likely to launch the smartphoneon the same date.

Apple iPhone 4S is set to come to India on 25thof this month. Both Airtel and Aircel have earlierconfirmed bringing the latest iPhone couple ofdays back."We are likely to launch iPhone 4S in India on

November 25. Tariff plans will be announcedlater," Aircel spokesperson .

Both the operators are likely to offer attractivemoney back tariff plans for the iPhone buyers.Both the operators are currently offeringiPhone 3GS and iPhone 4 with up to 100 percent money back offers through discounted tariffplans.

Difference between iPhone 4 and iPhone 4S.

The iPhone 4S comes with the new Siri voice-activated personalassistant, A5 processor, CMDA+GSMchip, 1080p video capability,faster download speeds, improved graphics, improved camera and anintelligent switching antenna. The iPhone 4S also has a new operating

system - iOS 5, as well but that will be available for older iPhones aswell.

In terms of design, iPhone 4 and iPhone 4S look identical as bothhave Glass Sandwich design. The letter S in the name iPhone 4Sprobably stands for improved 'speed'. The storage has also gone toohigh, up to 64 GB. The iPhone 4 storage went up to 32 GB only. The
http://www.themobileindian.com/glossary/3Ghttp://www.themobileindian.com/news/3257_Difference-between-iPhone-4S-and-iPhone-4http://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/iOShttp://www.themobileindian.com/glossary/iOShttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/news/3257_Difference-between-iPhone-4S-and-iPhone-4http://www.themobileindian.com/glossary/3G


9/42

9

image quality is expected to be better even in low light conditions, the video resolution would also bebetter.

The iPhone 4S comes with an 8 megapixel camera compared to the 5 megapixel of iPhone 4. In terms

of pixels, the front facing camera goes from 720 pixels to 1080 pixels though it still remains a 0.3 MPone. The iPhone 4S also has hybrid GSM/CDMA cellular connectivity whereas the iPhone 4 had quad-band GSM/CDMA cellular connectivity.

Will the iPhone 4 be discontinued?

Unlike iPhone 3GS, the iPhone 4 will not make sense along with the 4S. However, you never know inIndia after all five generation of Maruti Zen co-existed in India.
http://www.themobileindian.com/glossary/CDMAhttp://www.themobileindian.com/glossary/CDMA


10/42

10

5. Top 5 phones under Rs 6,000: Nov-Dec

With a wide variety of phones available in the below Rs 6,000 category, choosing

the best one becomes a problem. But don't worry, here's help

With number of manufacturers increasing, cellphone prices are going down, resulting a plethora offeature phones in sub Rs 6,000 category. Naturally, you're bound to get confused if you go out lookingfor a phone in this range. So here's some help.

Motorola Ex 119 (Price Rs 5,500)

The Ex 119 is Motorola's first evertouch and type input based phoneand it has proven very successful forthe company. The phone is widelyliked by people for its performanceand features.The phone has a large five-rowQwerty keypad with separate keys foralphabets and numbers, which means

that typing is much better than anyother keypad with lesser number ofkeys. The display is a 2.4 inch capacitive touchscreen which isgood for most things. The combination works well for peoplewho are very active social media users and who text a lot.Besides, the phone also has a 3 megapixel camera, GPRS,EDGE, Bluetooth and USB. The phone plays videos and has a3.5 mm audio jack for earphones. There is an FM Radio, OperaMobile Browser and expandable memory of 32 GB. The phone isconvenient to use and has all the features you would expect inthis price bracket.

Nokia C3-00 (Price Rs 5,800)

The C3-00 from Nokia is one ofthe most popular additions toNokia's product range after thelaunch of E60 and E72. The C3came at a much lower price andoffered smartphone-like

functionality along with a verycomfortable Qwerty keypad,making it a hit amongst theyouth and business class alike.C3-00 has a 2.4 inch display thatperforms quite well. The phonehas a 2 megapixel camera for shutter bugs.With 8 GB of expandable memory and great battery backup theNokia C3-00 is an absolute joy to use, especially for people whoemail and text a lot. The phone supports up to eight email IDs,and uses high speed data networks an
http://www.themobileindian.com/glossary/GPRShttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/GPRS


11/42

11

Samsung Star 2 Duos (Price Rs 5,900)

With the launch of the secondgeneration star device, Samsung alsodecided that they will do somethingabout the dualSIMfraternity as welland that was when the Samsung Star2 Duos was born. As the namesuggests, it is a dual SIM phonesupportingGSMnetworks on both theSIM's.It has a 3.2 inch capacitivetouchscreen with TouchWiz 3.0 user

interface, which is similar to the original Samsung Star. This

implies that widgets can be customised for the Star II with thesame settings as they have in the old Samsung Star. The newdevice, like its predecessor, has a 3 megapixel camera withoutflash.What is new in Star II is WiFi 802.11 b/g/n connectivity, andgreater focus on social networking. It has a widget called SocialHub that integrates the device's phone book and similar datawith feeds from social networks like Facebook and Twitter. StarII also has multi-IM 2.0 which offers the flexibility to log intomultiple IM accounts such as Yahoo, Google Talk, AIM, MSNand Facebook Chat through a single app.

Spice PopKorn (Price Rs 5,700)

At a time when pico or pocketprojectors cost nothing less thanRs 8,000, Spice has announced itshybrid feature phone - SpicePopkorn, which has a picoprojector built into it for greatmobile entertainment.Popkorn M-9000 has a 6cm VGA">QVGA screen thatdisplays 262,000 colours. The

screen is not very big, but for watching movies there's the

projector. Popkorn M-9000 also features a 3.2 megapixel camerawhich offers decent performance for the price.The device comes loaded with accessories including a pouch,external battery, power speaker and even a tripod stand.Overall, Txt from Sony Ericsson is a delight for daily use.

Sony Ericsson Txt (Price Rs 6,000)

With a price tag of Rs 6,000, the Sony Ericsson Txt just barely makes it into our list but we are happy that itdoes. Txt is a basic feature device with nothing fancy to offer. What makes it a people pleaser is its simple yetpractical set of features and design at a good price. Txt has a simple bar-shaped design which, according tomany users, lasts longer compared to its bigger slider version Txt Pro. The design lasts because it has nomoving parts and has a good quality body.As for the display the Txt features a 2.55 inch 320 x 240 pixel LCD screen. It also has a 3.15 megapixel maincamera but no front facing camera.

This is a good configuration for a feature phone. The camera performs decently although it misses flash andautomatic focus.
http://www.themobileindian.com/glossary/SIMhttp://www.themobileindian.com/glossary/SIMhttp://www.themobileindian.com/glossary/SIMhttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/Q%3Ca%20target=http://www.themobileindian.com/glossary/Q%3Ca%20target=http://www.themobileindian.com/glossary/GSMhttp://www.themobileindian.com/glossary/SIM


12/42

12

6. Nokia Champagne with Windows Phone Tango

Windows Phone app reveals a Nokia handset codenamed Champagnerunning Windows Phone Tango update.

Nokia, which has adopted Microsoft Windows Phonefor its smartphone portfolio some time back, isreportedly set to come outwith another handset with

the operating system.

WPCentral spottedaWindows Phone 7.1 Tangobuild running Nokiahandset codenamedChampagne in its "I'm aWP7!" app. This NokiaChampagne is most likelyto be an affordable version

of the Windows Phonerunning smartphones.

Nokia has recentlyannounced the Lumia 800and 701 handsets runningWindows Phone 7.5 Mango update. Now otherprototypes are being tested albeit with a different

operating system build that will have to some toneddown features. Nokia Champagne popped up in the

list smartphones used toaccess the "I'm a WP!"

by WPCental and thesmartphone wasrunning WindowsPhone 7.10.8711 build.

The Windows PhoneTango build would bemeant for theaffordable range ofhandsets. Similarly, we

have toned downAndroid 2.2 Froyoupdate runningaffordable handsets
http://www.wpcentral.com/new-winodws-phone-device-name-found-nokia-champagnehttp://www.wpcentral.com/new-winodws-phone-device-name-found-nokia-champagnehttp://www.wpcentral.com/new-winodws-phone-device-name-found-nokia-champagne


13/42

13

7. Samsung gains ground against Nokia in India:

The Mobile Indian survey

Twenty one of the 25 phones that have made it to The Mobile Indian's

list of Top 25 Mobile Handsets are touchscreen phones.

Finnish handset giant Nokia, for the sixth month in a row, has been the most sought after handset brand that Indianconsumers search for, as per the Handset Hotlist survey (November 2011) of The Mobile Indian. However, the Finnish

handset manufacturer faces stiff competition from Samsung, in India.

According to the latest Handset Hotlist survey for the month of November, Nokia leads the pack with 10 handsets out of thetop 25, while Samsung closely follows with nine. Sony Ericsson and Micromax have four and two models, respectively, onthe list. The Handset Hotlist, based on a survey of online preferences, is brought out by The Mobile Indian(www.themobileindian.com) every month.

Sreekant Khandekar, director, The Mobile Indian, says, "Samsung has managed to gain people's attention in both thesmartphone and feature phone segment. In this survey too, there are four Samsung smartphones with Android operatingsystem, while the remaining five are feature phones with Java operating system."

About Nokia, Khandekar says, "Since the Hotlist was first released, the C-series of handsets from Nokia has dominated thelist, and this time around, 10 handsets of the company has made it to the list, of which six are C-series handsets which arethe affordable range of handsets from Nokia's stable."

Nokia C5-03, a Symbian operating system-based handset that costs Rs 8,600, was the most-searched mobile phone on TheMobile Indian, replacing Nokia-C2-03, which held the top position last month. Interestingly, C5-03 has previously occupiedthe top slot in May, June, July and August.Samsung Champ 3.5G, Samsung Galaxy S-Plus, Samsung Galaxy R-I9103, andSamsung Primo-S5610, have made it to the list for the first time. In this month's Hotlist, there are four handsets from SonyEricsson, including three newcomers -- Xperia Neo V, Mix Walkman and Xperia Neo.


14/42

14

Micromax was the biggest loser in the Handset Hotlist as its two handsets, Micromax A70 and X560, lost eight positions totheir rivals since the last survey.

Top 10 Indian challengers for October 2011

Rank Oct Rank Sept Change Brand Model Price ( in Rs.) 3G OS Camera

1 1 0 Micromax Micromax-A70 7619 Yes Android 5

2 2 0 Micromax Micromax-X560 3699 No Java 2

3 3 0 Micromax Micromax-X222 2500 No Java VGA

4 NA New Micromax Micromax-Q1+ 1299 No Java VGA

5 NA New Karbonn Karbonn-K-1818 3300 No Java 3.2

6 4 -2 Micromax Micromax-Q80 4761 Yes Java 3

7 NA New Micromax Micromax-X485 2699 No Java 1.3

8 8 0 Micromax Micromax-A55-Bling-

2

8999 Yes Android 3

9 7 -2 Karbonn Karbonn-A1 6399 Yes Android 3.2

10

5

-5 Micromax Micromax-Van-

Gogh-X450

3500 No Java 2


15/42

15

Top 10 Indian ChallengersCompared to the Handset Hotlist in which Micromax was the biggest loser, The Top 10 Indian Challengers for Novemberhas Micromax dominating the list. It has bagged eight slots while the remaining slots are occupied by Karbonn.

Top 25 Handset Hotlist for November 2011

Rank Oct Rank Sept Change Brand Model Price (inRs.) 3G OS Touchscreen1 2 1 Nokia Nokia-C5-03 8475 Yes Symbian Yes2 NA New Nokia Nokia-C2-06 4903 No S40 Yes3 1 -2 Nokia Nokia-C2-03 4500 No S40 Yes4 5 1 Samsung Samsung-Galaxy-Ace-S5830 13900 Yes Android Yes5 NA New Samsung Samsung-Champ-3.5G 5000 Yes Java Yes6 6 0 Nokia Nokia-C6 11903 Yes Symbian Yes

7 4 -3 Samsung Samsung-Star-II-Duos-C6712 6000 No Java Yes8 14 6 Nokia Nokia-701 19000 Yes symbian Yes9 NA New Nokia Nokia-700 17200 Yes Symbian Yes10 NA New Nokia Nokia-C2-02 3900 No S40 Yes11 3 -8 Micromax Micromax-A70 7619 Yes Android Yes12 11 -1 Samsung Samsung-Galaxy-Pro-B7510 8500 Yes Android Yes13 7 6 Sony Ericsson Sony-Ericsson-txt-pro 7469 No Java Yes14 NA New Samsung Samsung-Galaxy-S-Plus 22500 Yes Android Yes15 10 -5 Nokia Nokia-X7 20749 Yes Symbian Yes16 8 -8 Micromax Micromax-X560 3699 No Java Yes17 12 -5 Samsung Samsung-S3850-Corby-II 5500 No Java Yes

18 NA New Samsung Samsung-Galaxy-R-I9103 27500 Yes Android Yes19 NA New Sony Ericsson Sony-Ericsson-Xperia-Neo-V 17500 Yes Android Yes20 NA New Sony Ericsson Sony-Ericsson-Mix-Walkman 6800 No Java Yes21 21 0 Samsung Samsung-Chat-527 5300 Yes Java No22 15 -7 Nokia Nokia-C5-00 7500 Yes Symbian No23 NA New Sony Ericsson Sony-Ericsson-Xperia-Neo 18000 Yes Android Yes24 18 -6 Nokia Nokia-X2-01 3500 No S40 No25 NA New Samsung Samsung-Primo-S5610 6700 Yes Java No


16/42

16

Commenting on the Challengers list, Khandekar says, "In the Challenger list, a majority of the consumers searched for Javabased feature phones -- seven of them made to the list, and their average price is Rs 3,700."

Micromax A70, X560 and X222 retained their top three positions respectively, for the second month in succession. Theother handsets that feature in the list are Karbonn-K-1818 and Karbonn-A1.


17/42

17

Market Trends(India and Global)

November 2011 Week 2


18/42

18

Nokia, PayMate to develop NFC-technology solution for handset

Nokia and online payment services provider PayMate has joined hands to develop a solution which allows user pay bills by

just touching NFC-technology enabled handset on a point.

NFC technology is being used for smartcards of metro rail in Delhi where a passenger just touches at a point to pay fare.

This technology is also being for paying toll taxes where a card reader installed on toll gates automatically deducts toll

charges from a moving vehicle which has toll tax token fitted in to it.

"The NFC (near field communication) technology being quite popular in tech-forward countries such as South Korea and

Japan, we are proud to have collaborated with Nokia on the largest deployment of NFC touch points in India," said Ajay

Adiseshann, Founder and MD of PayMate.

Main Benefit: Pay bills by just touching NFC-technology enabled handset on a point

Secondary Benefits:

PayMate and Nokia are looking to extend this experience make Nokia NFC enabled device user to

conveniently and securely check and pay for the products they wish to purchase.

Customer could purchase an item by simply tapping their NFC enabled device against an NFC

enabled menu or a tag on an item they wish to purchase

Helps in contact-less payments by transforming the mobile phone into a digital wallet, thus

eliminating the need to carry cash and credit cards


19/42

19

PayMate and Nokia are looking to extend this experience make Nokia NFC enabled device user to conveniently and

securely check and pay for the products they wish to purchase.Customer could purchase an item by simply tapping their

NFC enabled device against an NFC enabled menu or a tag on an item they wish to purchase.

It added that NFC device could be linked via PayMate to a payment mechanism such as their bank account or a prepaid

account and the customer could then authorise the payment directly on to their mobile phones.

NFC thereby helps in contact-less payments by transforming the mobile phone into a digital wallet, thus eliminating the

need to carry cash and credit cards.

"To create awareness around this technology, we have deployed NFC chips with unique content across almost 1,000 Nokia

outlets in the country. The consumer response to the 'Just Tap' with NFC feature on our smartphones has been very

encouraging," Nokia India's Director Marketing Viral Oza said.

BlackBerry bullish on mobile apps development market in India

Main Thought: Mobile application development

Secondary Benefits:

RIM sees NFC powering various kinds of apps. For instance,

o At workplace,NFC could transfer the credentials stored on an ID card to a BlackBerry,

allowing user to ditch the card and just carry the phone.

o It could also let users wirelessly exchange business cards.

o Will benefit the domestic healthcare industryimmensely as pharma companies will be

able to get data from consumers instantly


20/42

20

Research In Motion India (RIM), the maker of BlackBerry smartphones sees huge opportunities in mobile applications

development in India.

The Canada-headquartered RIM currently has over 55 million BlackBerry subscriber accounts, and BlackBerry AppWorld isavailable in over 100 markets worldwide. BlackBerry App World currently has 26,000-odd registered developers from India,

against 5,000 two years ago, with the applications numbering over 40, 000.

The company, in a pilot project in Tamil Nadu, is also training engineering students to help them develop applications. "We

have commenced pilot project in Tamil Nadu for applications created by youths for youths. We are keen to take this project

across the country," Mathew said.

Over 80% of these apps are developed by partners, the rest are in-house. RIM is also working with the government's e-

governance projects for health and education.

RIM is launching NFC (near field communications) wireless technology in the country. "We are looking at launching the

NFC application here by November-end, which will benefit the domestic healthcare industry immensely. Through NFC,

pharma companies will be able to get data from consumers instantly.

RIM sees NFC powering various kinds of apps. For instance, at workplace, NFC could transfer the credentials stored on an

ID card to a BlackBerry, allowing user to ditch the card and just carry the phone. It could also let users wirelessly exchange

business cards.


21/42

21

Edualert: Software that tracks your child, identifies right career

THIRUVANANTHAPURAM: It can identify the right career for your child, tell you when he's mischievously missing from the

class and message you his test scores as soon as he's been handed the answer sheet. A software developed by three IT

professionals promises to change the teacher, students, parents dynamics in Kerala.

Called Edualert, the software has been developed by US-based Keralites Akbar Narendran and Sanjay Nair, and Rajiv

Viswanath who is based here.

Edualert can give suggestions to a student and his parents as to which career suits him best based on his academicperformance.

The modus operandi goes something like this. Details of a child's entire academic history, his interests and extracurricular

activities right from the first grade is fed into the software. Through an analysis, it would reveal which is the best career

option for the student.

Edualert operations manager Ramakrishnan said the thinking of parents in the state for long has been that there are only

two good professions - engineering and medicine.

It is observed that many children for fear of earning the wrath of their parents unwillingly opt for either of the two most

sought after professions.

The basic version of Edualert is free for schools. Around 10 schools in the state have already given the nod to this unique

product.

In January, they will come again because they have got numerous enquiries from schools in some metros and Tier II cities.

The software with add-ons version comes fairly cheap and it will cost 10% of the annual fee of a student.

The Process of Using:

Main Benefit: Software that acts a career counselor and tracks actions for kidsnotified on

the mobile of parents and teachers.


22/42

22

It includes a centralised process of taking attendance which takes only a few minutes.

When done, an SMS will be sent to the parents of all those students who are absent.

Likewise, the moment corrected answer papers are distributed, parents will get an SMS about how their child has

performed.

Another interesting feature is that the moment the child enters the school bus, he will be monitored and in case there is a

traffic jam, an SMS alert will go to the parents.


23/42

23

Vodafone brings back the 'Common Man' to promote 123 services

Telecom service provider Vodafone India, in its new campaign, promotes its voice-based services 123 by urging people to

do more on their phones, besides talk and send SMSes. The campaign, which consists of 3 TVCs, also marks the return of

the Common Man.

Conceptualised by Ogilvy, the campaign consists of three TVCs, of which two, titled Celebrity and Recipe, are on air. The

TVCs show Bollywood actor Irrfan Khan promoting 123 -- a voice-based service. Through the new campaign, the agency

positions a mobile handset as a device which provides many services, rather than one which is used just to make calls. The

three TVCs show the various dilemmas and issues faced by the actor, and how a mobile can help him resolve them.

The campaign promotes the idea 'Kyon ki phone sirf baat karney ke liye nahi hota'.

Anuradha Aggarwal, vice-president, brand communication and consumer insights, Vodafone India, says, "While most of us

use smartphones and know the possibilities, there is a huge segment of consumers with basic phones, who hesitate to

explore other services or even data. So, even while it is relevant to them, there is a huge inertia, with lack of awareness,

cumbersome activation process, and uncertainty on costs and usage.

Main Thought: Vodafone India positions a mobile handset as a device meant for many

services, apart from calling

Rationale behind the thought

While most of us use smartphones and know the possibilities, there is a huge segment of

consumers with basic phones, who hesitate to explore other services or even data. So,

even while it is relevant to them, there is a huge inertia


24/42

24

The audience has recently reached a certain comfort level with talking, so this service is an effort to guide them, enable

them to have fun, and explore other things they can do with their mobile value-added services (VAS).

Irrfan Khan and Prakash Raj (South) have long been partners in being the face of the common man. The masses associate

with them for their raw and honest take on life. Added to that is the unassuming optimism in the surrounding chaos. They

echo their sentiments, agony and hope. With a simple narrative style, they explain technology more effectively for ourtarget audience. It's all answered on Vodafone by dialling 123 dekho aapka mobile aur kya kya kar sakta hai."


25/42

25

Should a hybrid smartphone-tablet be your next gadget?

Tablets are de rigueur in the tech world these days - everyone wants one, but not everyone likes to carry one around. Sure, they're

convenient because the larger screen makes everything seem better, but what's the use if you only manage to spend limited time with the

device?

That's the argument behind the smaller crop of 7-inch tablets too - enhanced portability. Many 7-inchers also conveniently double up as

GSM smartphones, urging you to carry just one device. But even a 7-inch device only fits in a jacket pocket.Enter the 5-inch form-factor.

These devices are called hybrids because they blur the line between a conventional smartphone and tablet. Smartphone screens usually

max out at 4 inches, while tablets usually start at 7 inches and can go up to 10 inches. For some, a device with roughly a 5-inch screen hits

the sweet spot.

More screen space to better browse the web, see images and watch videos while still being portable enough to fit into a regular pocket.

This is how the devices stack up against each other, along with a little advice on what you should go for.

Buy a smartphone if you only want to carry a small, do-it-all device.

The road warrior who wants to travel fast and light is best served with a smartphone. Nothing can match the functionality-per-gram that a

high-end smartphone offers.

In terms of functionality, you could get most of your work done on a smartphone, provided you have the right mix of apps & accessories

(bluetooth keyboard & battery pack for instance). Get one if you are not bothered by the limited battery life (as compared to tablets).

A tablet is bought if screen size is of utmost importance.

Enter the 5-inch form-factor -Blurred line between a conventional smartphone and tablet.

Smartphone screens usually max out at 4 inches, while tablets usually start at 7 inches and can go

up to 10 inches. For some, a device with roughly a 5-inch screen hits the sweet spot.


26/42

26

Tablets are conventionally better if one is going to read a lot of magazines and books or watch a lot of movies. Other than that, most of

the basic functionality (email, web, music playback) can be replicated on the smartphone.


27/42

27

Nokia bets on Lumia to regain market share in smartphone segment

All Nokia India employees will be out, assisting retailers across the country in showcasing the twin Lumia smartphones - the 800 and the

710, priced at Rs 29,000 and Rs 19,000 - and gauging customer reactions.

Nokia, along with the OS maker Microsoft, has trained about 14,000 employees on the specifics of what its CEO Stephon Elop calls the

company's "first real Windows phone". The Lumia handsets use Windows' new OS 7.5, or Mango, which also runs recently-launched

phones by rivals Samsung and HTC.

The launch comes at a time when Nokia's market share in the smartphone segment has slipped to 32.3% in July-September 2011,

compared with 65% in the year-ago period, according to Canalys data. Samsung's share during the same period has soared to 31.1% from

just 5.6%.

The company is confident that the new operating system, Nokia apps and the Lumia design will help lure customers away from Google's

Android and Apple's iOS5.

The company's "first real Windows phone"

Objective of the new Smartphone launch

The new OS, the Nokia apps and the Lumia design will help lure customers away from Google's Android and Apple's

iOS5

TG

Youngsters who are in their first jobs, are tech savvy and are, therefore, aware of the benefits of the phone


28/42

28

The Lumia will target youngsters who are in their first jobs, are tech savvy and are, therefore, aware of the benefits of the phone, said

Nokia India managing director D Shivakumar.

While conceding that less than 5% of customers really know about the operating systems on their handsets, Shivakumar said, "They want

a good phone, a great user experience and fast internet on the device. Nokia in India is very ripe for the replacement market as consumers

upgrade to handsets with more features."

Analysts say Apple's lack of focus in a market that has over 600 million active customers will help Nokia push Lumia sales.

But smartphones remain a small segment in the Indian handsets market, said Romal Shetty, executive director and head-telecom at audit

firm KPMG. It is the mid-end segment between Rs.3,000 and Rs.20,000 that was Nokia' strength, but it is now being squeezed by Samsung

and others.

Smartphone shipment is forecast to be 81.5 million out of the total mobile phone shipment of 328 million in 2015, pointed out Deepak

Kumar, IDC India research director (telecommunications).

Nokia accounted for 45.8% of the shipped smartphones in the Q-2 of this year.

So, it would be incorrect to assume that they don't have the required mindshare (in the high-end segment).


29/42

29

1.Windows 8 to redefine tablets New Technology

2.Sony Tablet S and P to launch by end of this month Launch

3.Panasonic's new tablet can endure fall from 4 ft New Technology

4.HCL brings Android tablet for Rs 10k Launch

5.Thinnest Android Tablets Compiled in a Top 5 of Devices Survey

TABLET INDEX


30/42

30

1. Windows 8 to redefine tabletsWindows 8 tablets won't be iPad killers.

They will open new markets for tablets, with people using it more as utility entertainment combo.

Tablet PC's became popular with Apple's iPad. Despite its popularity, it isstill seen as an entertainment on the go device rather than a seriouscomputing one.Microsoft's upcoming Windows 8 operating system for tablets aims tochange that perception. If Windows 8 delivers on its stated objective, it islikely to change that with a combination of Windows 7 utility aspects andWindows Phones communication and entertainment aspects. And in thatrespect it won't be competing directly with iPad.

In a recent blog, Windows 8 development team said, "It is also importantto know that we're 100% committed to running the software andsupporting the hardware that is compatible with over 400 millionWindows 7 licenses already sold and all the Windows 7 yet to be sold."This is where the difference lies, as many people are not opting fortablets as it would mean relearning everything and forgetting theexpertise people have already gathered on software like Microsoft Officesuit.

Currently tablets based on Android or iOS are bigger versions ofsmartphones based on these operating systems, and even though tabletversions of the OSes are different, they are inherently the same.

On the other hand, Windows 8 is the tablet version of an inherently PCOS. This means that when people start upgrading the Windows 7 to 8,they will have the opportunity to have the user experience andcapabilities as that of their PC and laptop. IT teams of the enterprises will

also be able to service thesedevices better as they will beable to carry forward theirunderstanding of Window basedPCs into the tablet.

While all the operating systemenvironments are trying to

address all the emerging devicecategories with smartphone,tablet, laptop and TV, theWindows 8 approach is slightlydifferent - it is about merging theWindows Phone with Windows 7environment.
http://www.themobileindian.com/glossary/iOShttp://www.themobileindian.com/glossary/iOS


31/42

31

While attempts have already made by several device vendors to come with tablets based on Windows 7, so farthey don't seem to have succeeded, and the reason seems obvious - Windows 7 is not really touch optimised.But with Windows 8 being designed ground up for touch and integration of Windows Phone's Metro style appsalong with desktop apps from Windows 7, the above reason does not holds any water.

Windows 8 will also allow developers to develop apps using multiple languages including in HTML5/JavaScript,C/C++, and/or C#/XAML. Thus they will not have to acquire new skills learning new languages, which will attract alot of developers to make apps for the OS. One of the reasons for the failure of WebOS from HP was the lack ofapps, therefore this is an important step in ensuring success.

Nokia, Microsoft's new partner in the phone business, is also upbeat about the prospects of Windows 8 basedtablets. Steven Elop, chief executive officer of Nokia, has already made a statement to this effect. However, hedid not confirm whether or not Nokia will come up with a Windows 8 Tablet in the near future.

Challenges

The biggest challenge forMicrosoft will be to ensure thatWindows 8 is light. Currentdeveloper preview version is 4.8GB in size and that's big for atablet given that rival OSplatforms are lighter. A problemwith heavy file size is that it willpush up the requirement in terms

of storage space, thereby leadingto cost escalations, which is aturn off in the highly costsensitive device market.

The other problem is that Android and iOS are pushing up the securitylevels and are already seeing adoption the enterprise segment especiallywith the devices like Cisco Cius. The newer versions of the OSes areimproving their features to lure the enterprises, with new application andintegration with the existing enterprise softwares.Also cloud based applications like the Google Doc are fast replacing theneed for having native desktop applications. And even the enterprises aswell as individuals are growing comfortable with new concept.

These factors could mean that market has already shifted to the nextlevel when Windows 8 finally arrives, meaning that it would have to playa catch up game or atleast face a lot of competition from alreadyentrenched OS environments (the tablet category).


32/42

32

2. Sony Tablet S and P to launch by end of this monthSony's dual Tablet S and P house a dual-core Nvidia Tegra 2 mobile processor and promise

smoother user experience.

Sony is set to launch its muchawaited tablets S1 and S2, inIndia by the end of this month.Details of the same were sharedthroughTwittersocial network bya sales manager (South EastAsia) of Sony ComputerEntertainment India. S1 will bebranded as Sony S and the S2will be branded as Sony P. Therewere no details shared about theprices but we expect thesetablets to be priced around Rs34,000.

Sony is expected to launch two

tablets S and P with differentform factors. Sony S has a 9.4inch display supporting1280x800 pixel resolution. SonyS appears like an open-foldedmagazine and houses the dual-

core Nvidia Tegra 2 mobileprocessor coupled with 1 GBRAM. Sony has added 1 GBmemory to run the Android 3.2Honeycomb smoothly on it and

will offer it in 16 GB and 32 GBstorage versions.

The Sony Tablet P comes in aclamshell design with twin 5.5

inch touchscreen displayssporting 1024x480 pixelresolution. Under the clamshell,even this tablet houses a dual-core Nvidia Tegra 2 mobileprocessor. This tablet has a 5megapixel camera at the backand 0.3 megapixel camera in thefront. This one has quite aunique design and the interfacewill be customised to use boththe screens appropriately.

Both the tablets will featurethePlayStation Storesupport thatwill help them to downloadPlayStation Certified games and

access other features. As of now,it is too early to mention on whenand whether both the tablets willbe getting the new Android 4.0Ice Cream Sandwich update.
https://twitter.com/#!/ssaig/status/134162196509888512https://twitter.com/#!/ssaig/status/134162196509888512http://www.themobileindian.com/news/3489_Retro-PlayStation-games-for-Sony-Tablethttp://www.themobileindian.com/news/3489_Retro-PlayStation-games-for-Sony-Tablethttp://www.themobileindian.com/news/3489_Retro-PlayStation-games-for-Sony-Tablethttp://www.themobileindian.com/news/3489_Retro-PlayStation-games-for-Sony-Tablethttps://twitter.com/#!/ssaig/status/134162196509888512


33/42

33

3. Panasonic's new tablet can endure fall from 4 ftPanasonic has announced the launch of world's most rugged Android based tablet the

Toughpad.

Panasonic has been an industry leader in ruggedtablet computers since 1996 and now they have yetagain made its way to the top of the rugged Androidtablets with thelaunch of the newToughpad.

Panasonic hasunveiled twoAndroid tablets inthe Toughpad familyincluding the 10 inchToughpad A1 andthe 7 inch ToughpadB1 tab. Both the newToughpad devicesmeet the durability

standards ofPanasonic'sToughbook PC products announced sometime backfor India.

The devices have MIL-STD-810G ratings for drops aswell as protection ratings for resistance to dust andwater. The Toughpad is also rated for use in a widerange of temperatures. This elevated level of

durability delivers reliability in almost anyenvironment, assuring maximum mobile productivity.

The devices are alsocapable of withstandingdrops from up to 4 feetwithout getting damaged.

Panasonic Toughpad A1will be based on Google'sAndroid 3.2 (Honeycomb)operating system poweredby a Marvell 1.2 GHz Dual-Core processor and 1 GBof low power consumingDDR2 RAM. The device willfeature 16 GB of internalstorage while for optional

storage there is a MicroSD slot offering up to 32 GBexpandable memory option.

The 10.1-inch display of the device produces 500 nitbrightness with XGA resolution and providescapacitive multi-touch ability. It has also got an anti-reflective and anti-glare treatment and a built in
http://www.themobileindian.com/glossary/GHzhttp://www.themobileindian.com/glossary/GHz


34/42

34

ambient light sensor. Although the device is of 10 inch, the screen will be featuring a 4:3 aspect ratio asopposed to the 16:9 aspect ratio found on similar devices.

The battery life is claimed to be of 10 hours between charges and for multimedia and video calling the Toughpad

also features a 5 MP rear camera along with a 2 megapixel front camera. The Toughpad A1 also offersoptional 4G (LTE or WiMAX) mobile broadband as well as Bluetooth v2.1 + EDR,802.11a/b/g/n WiFi and GPSconnectivity.

The Toughpad A1 will be available in March 2012 starting at $1299 which is Rs 65,000 approximately. TheToughpad B1 will be released later in 2012, with more details coming closer to availability. Both devices will beavailable for purchased through authorized Panasonic resellers only.
http://www.themobileindian.com/glossary/4Ghttp://www.themobileindian.com/glossary/LTEhttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/WiFihttp://www.themobileindian.com/glossary/GPShttp://www.themobileindian.com/glossary/GPShttp://www.themobileindian.com/glossary/WiFihttp://www.themobileindian.com/glossary/Bluetoothhttp://www.themobileindian.com/glossary/LTEhttp://www.themobileindian.com/glossary/4G


35/42

35

However, it do not haveaccess to all the

Android apps and do

not have a

front facing camera

4. HCL brings Androidtablet for Rs 10k

HCL has on Thursday unveiled its new ME tablet the X1, with Android operating system."We are excited to launch our new tablet- the X1,specially designed to cater to the demands ofIndian customers. The X1 ME tablet promises tobring great value by redefining on-the-go userexperience with its innovative design, display andtechnology," said Harsh Chitale, chief executiveofficer, HCL Infosystems.Priced at Rs 10,490, the tablet

comes with Android OS 2.3, andCortex A8 1Ghz processor. TheX1 offers a 7 inch capacitivetouchscreen with 800x480 pixelresolution. The tablet comes witha 2 megapixel back camera and512 MB storage capacity withand internal memory of 4 GBwhich is expandable to 32 GB.ME X1 tablet has a 3500 mAH

battery and comes with option of dataconnectivity through USB dongles. Also, therewill be Flash support through Adobe 10.3.HCL ME X1 will be power-packed with Indiancontent, said the company in a release. It will beintegrated with HCL Touch, a 24x7 one touchservice facility. X1 users will have the option tomake use of the featured applications like

booking discounted tickets on Cleartrip.com.Another app from Hungama offers discounted

music downloads. Book lovers can avail of

sizeable discounts on books through the Winkebookstore app.X1 will also come with "ME Connect" featurewhich facilitates transfer of content to the tabletfrom any another computing device. Naukri.comand Linkedin are two other useful apps in thetablet. There are a host of other application toaccess a complete office suite, Fring video chat,

Moneycontrol.com,ESPNcricinfo.com and Zomato

local restaurant search. However,only selected apps of AndroidMarket are available and userscannot access the Android storethrough the tablet.The tablet will be available instores in Delhi and across thecountry from 13 th October.


36/42


37/42

37

3. Samsung Galaxy Tab 10.1

Its been a while since the controversial Samsung Galaxy Tab 10.1 launched, but its stillconsidered the best Android tablet on the market. Measuring 10.9mm, this is seen as amajor iPad 2 rival, since it works flawlessly and its dual core 1GHz processor performspretty well, together with 1GB of RAM and Android 3.2. After some bans in Europe andAustralia, this supposed iPad copycat is having some image problems, but the performanceremains.

4. Eking T9This is a name that I admit I havent heard before, but maybe I should have,since this device made the top 5 of thinnest tablets Were dealing here with aChinese device that comes from Shenzhen Guangxuntong CommunicationTechnology, a product that doesnt even have its dimensions revealed yet.Some people say its the thinnest tablet ever and its specs are not at all bad:

1.4GHz Intel Z670 processor, 2GB of memory and a 9.7 inch IPS display. This model is supposed to run on 5operating systems, including Android, Windows 7, Win 8, MeeGo and Ubuntu. Amazing?

5. Toshiba Regza AT700Yet another Toshiba entry in the top, this time with a 7.7mm device that wasunveiled at CEATEC 2011. This model weighs 558 grams and its still expected inshops worldwide. It runs Android Honeycomb and packs a 10.1 inch display, a1.2GHz dual core processor, 1GB of RAM, 32GB of memory and a 5 megapixelcamera at the back.


38/42

38

IT INDEX

1 Computer market registers 13% growth

2 LG may be looking to switch on Google TV

3 .Media presence

New Technology

Survey


39/42

39

1.Computer market registers 13% growth

According to the latest report by research agency Gartner, nearly 3.15 million computers, including laptops, wereshipped in the third quarter of 2011.

The research firm said that it makes this quarter best ever in terms ofcomputer sales in India. The sales figures amount to a 13% increaseover the corresponding figures in the third quarter of 2010."This growth was primarily driven by the mobile PC (laptop) marketwhich grew 29% year-on-year in the third quarter of 2011," said VishalTripathi, principal research analyst at Gartner. "A number of festivals

helped drive demand in the consumer market in India.

"The consumer segment accounted for 55% of PC shipments," headded.

Gartner said that all the major multinational PC vendors experienced double-digit growth in PC shipments in thethird quarter of 2011. Multinational brands contributed more than half of the total PC shipments in the thirdquarter of 2011 with shipments from Acer, Dell, HP and Lenovo - the top four vendors - representing 51.1% of the

market. Local vendor HCL accounted for 5.6 % of PC shipments in the third quarter of 2011. Dell was the marketleader with 15% share.

Devices like iPad and Android tablets are also hitting sales of computers as many people, especially indeveloped countries, are choosing them instead of buying or upgrading their lapto


40/42

40

2. LG may be looking to switch on Google TV

Logitech jumped off the Google TV train earlier this week, but now it looks like another consumer-electronicsmaker, LG, may be hoppingon.

Citing unnamedsources, BloombergBusinessweek reports thatSeoul, South Korea-based LGplans to unveil a television

based on Google softwareat CES in January. LG is theworld's second-largestmanufacturer of TV sets.

But the report, if true, couldsignal welcome good newsfor Google TV. In the past twoweeks, the Google producthas not only been dismissed

by Logitech, but also dogged by reviewers, including CNET's Matthew Moskovciak, who said a recently releasedmajor update aimed at simplifying the user interface is frustratingly unready for prime time.

Samsung and Vizio are said to be working on Google TV-based devices, as well.

Google TV, which lets users view Web sites and Internet video on their home TVs, launched last year with Sony,Dish Network, and Logitech. The product, of course, has one less partner as of this week as Logitech said it willlet existing inventory of its Revue with Google TV set-top box run out this quarter and won't make another set-topbox in its place.


41/42

41

MEDIA PRESENCE

Logitech


42/42

newsletter no 2 , - 9th-14th nov 2011pdf

Documents