newsletter one stop
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one stop newsletterTRANSCRIPT
One Stop World
Top ten convenience operators (incl. forecourt stores) store numbers
Top convenience multiples (excl. forecourts stores) store numbers
1217
617
606
432
76 21
Tesco
One Stop
Martin McColls
Sainsbury's Local
M&S Simply Food
Whistlestop
Strengths Weaknesses
• Sizeenablestailoringtoalmostanylocation
• Longopeninghoursdrivetrade
• Highlevelsofcustomertraffic
• Embeddedwithinlocalcommunitiesandideallyplacedtomeettheirneeds
• Smallbasketsizeschallengegrowth
• Lackofchoice• Negativeperceptionsaroundqualityandprice
• Independentstoreshaveloweconomiesofscale
• Chilledfoodoffering• Availability
Opportunities Threats
• Improvingofferthroughprovisionoffreshfoodsandextendedservices
• Risingpetrolpricesencouragingmanytoshoplocally
• Capitalisingontrendstowardsimpulseshoppingandfood-to-go
• Improvevalueperception&profitability
• Extendfreshtoincreaseprofitability
• Growthofconveniencerangesthroughdiscountstores
• Conveniencepricepremiumcouldbeerodedovertime
• Governmentlegislationincreasingoperatingcosts
• RemovalofSundayTradingRegulations
• IncreasedTobaccolegislation
Convenience sectorgrowth forecasts to 2017
7%
-‐14%
5%
12%
17%
7%
-‐1%
1%
4%
9%
-‐20%
-‐15%
-‐10%
-‐5%
0%
5%
10%
15%
20%
Cooked Meats inc Prepack
Meat Snacks Pastry Natural Cheese BuAer Spreads & Mar
ONE STOP
IMPULSE
Source: Nielsen Scantrack: Impulse MAT Value Sales % Change to 21.07.12. One Stop Sales In MAT to Week 34
One Stop World
7%
-‐14%
5%
12%
17%
7%
-‐1%
1%
4%
9%
-‐20%
-‐15%
-‐10%
-‐5%
0%
5%
10%
15%
20%
Cooked Meats inc Prepack
Meat Snacks Pastry Natural Cheese BuAer Spreads & Mar
ONE STOP
IMPULSE
Source: Nielsen Scantrack: Impulse MAT Value Sales % Change to 21.07.12. One Stop Sales In MAT to Week 34
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
01.2012
02.2012
03.2012
04.2012
05.2012
06.2012
07.2012
08.2012
09.2012
10.2012
11.2012
12.2012
13.2012
14.2012
15.2012
16.2012
17.2012
18.2012
19.2012
20.2012
21.2012
22.2012
23.2012
24.2012
25.2012
26.2012
27.2012
28.2012
29.2012
30.2012
31.2012
32.2012
33.2012
Revenue Act Revenue LY
Sandwich launch wk 26 May range review wk 22
£25.3m -‐ 2012 £21.5m -‐ 2011 Difference -‐ +17.6% (+£3.8m) Incremental sales coming from Sandwiches Other categories driving growth are Produce (+£1.2m ) , Salads (£363k),Ready Meals (+£263k)
One Stop World
• Increase basket size • Increase drop size
• Improve choice & extend • Extend range with more chilled range categories
• Shorter leadtime • Shorter leadtime
• Increase quality • Increase quality
• Reduced wastage • Reduced wastage
• Drive fresh food performance • Drive business performance
• JBP • JBP
• Streamlined supply chain • Streamlined supply chain
• Flowers & frozen • Longer term commitment
• Improved forecasting
• Extend Kerry range
Joint Business Aims
Building brand identity in-store
6
Make it easier for shoppers to shop
7
Demonstrating appeal to the health-conscious shopper
8
Exploit technology
9
Targeting the full breadth of impulse
10
Creating a one-stop impulse solution
1
Making checkouts an in-store feature
2
Showcasing product attributes to add theatre
3
Merchandising to inspire and delight
4
Creating event impact
5