New Ownership & New Changes Justin Cialella, new President/CEO focused on bringing new

energy, new opportunities, growth and a stronger brand

Victory Lane Quick Oil Change is proud to announce that the company has been sold to Justin and Lauren Cialella. The Cialella’s, who are from Canton, MI currently operate 11 Victory Lane locations in Michigan. Derrick and Jane Oxender, the founders and former owners continue ownership of 4 locations after the sale.

The company headquarters has also been relocated from Ann Arbor, MI to Canton, MI. Along with the new office location has come a new franchise support staff teaming up to help all owners become more successful franchisees.

“We are pleased that as Jane and I looked to the succession of the company, the Cialella’s were willing partners in a transition that will position Victory Lane for growth and continued success for many more years,” says Derrick Oxender, Founder and former CEO.

“The Victory Lane brand is one of the oldest in the industry and the franchising model is unique in its independence from big oil companies, and its commitment to customer service. We are excited to grow the company for many years to come” says incoming CEO Justin Cialella.

In the coming weeks, members of the corporate staff should be contacting each franchisee to find ways to help support your business.

NEWS YOU CAN USE

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Corporate Office Introduces New Support/Administrative Staff

Customer Retention Programs – The benefits of regular communication

Upcoming National Promotions to help increase revenue and

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Fleet Business Marketing – Servicing your community

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Victory Lane Quick Oil Change receives local publicity

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SAVE THE DATE!

OCTOBER 27-29

VICTORY LANE FRANCHISE MEETING

WORKSHOP � PRESENTATIONS � NETWORKING

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Upcoming Victory Lane Franchise Meeting

A big “Refresh” coming to VictoryLane.net

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September-December 2014

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With new ownership came a new support team. The next time you visit or call the corporate office you might run into a new or familiar face.

Justin Cialella is President and CEO.

Lauren Cialella is our COO. She directs the administrative operations for all corporate locations and the office. She also oversees all Marketing & Financial operations.

Derrick Oxender remains on the corporate team as the Executive Vice President of Sales & New Business Development. He is taking the lead on all franchise

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expansion activities.

Beverly Niemi is the Administrative Assistant.

Bradley Gibbons is the Corporate Operations Manager. He handles marketing, fleet development, and supports operations for the corporate stores.

Matt Globke is our Accounting Manager, handling all accounting and financial reporting for both Victory Lane and the corporate stores.

Jim Harrington is our Vice President of Franchise Operations. He is tasked with providing operational support to all franchise locations and the corporate stores, and enforcing all Victory Lane standards and policies for the chain.

Introducing: The Corporate Office Support Staff!

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Our businesses thrive because of the customers that we service from day to day. Communicating with those customers regularly, provide convenience and value to help keep them coming back. Service reminders are one of the easiest and most cost effective ways to provide this service.

There are many different options available to Victory Lane Quick Oil Change shops that integrate with the Lubesoft system. Direct integration simplifies the management process for you, so that you can spend less

Customer Retention: Regular & Effective Communication

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Tim Price is our Director of Information Technology, Analytic & Franchise Support. He is the primary resource for all the POS system and all chain wide metrics, as well as, franchise support.

We are all here to help you succeed. Let any of us know at anytime how we can assist you.

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time marketing and more time managing your business.

Throttle provides many cost effective programs: Reminder cards & emails, special email campaigns, new customer acquisition campaigns, custom survey and much more. All are designed to be easily tracked and analyze the effectiveness of the program.

The corporate office has secured special pricing for Throttle that all Victory Lane Quick Oil Change locations can use. This offer is only valid through the end of the year. You can check them out online at www.Throttleitup.com.

Corporate Office Contacts:

Main Line: (734) 667-4304 Beverly – Ext 100 Derrick – Ext 101

Bradley – Ext 102 Justin – Ext 103 Jim – Ext 104 Tim – Ext 105 Matt – Ext 106

Lauren – Ext 107

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Other available options that integrate with the Lubesoft system include: Workflow One (now Standard Register), Countix Marketing Solutions and Digital Rocket. Special pricing is also available through Workflow One for those interested. Visit them online at www.sendexact.com.

If you have any questions regarding service reminder programs, please contact the corporate office for more information.

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Increasing car count is major goal for all quick lube operators. Utilizing a partnership with national fleet companies and local fleet accounts can help.

Many large companies with fleets of vehicles, probably have service contracts with a national fleet provider. These fleet providers maintain the local service center listings, billing and service records for these larger companies in your areas.

The only thing you have to do to start accepting this fleet business is to register with each national provider. When a vehicle affiliated with a national fleet enters your shop, they provide a voucher informing you what service is authorized.

Consectetuer:

Fleet Business: Driving businesses to your store

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Fleet marketing is important for growing your business. Try offering aggressive pricing to a local company to earn their business then grow your car count by with a preferred customer program for their employees personal vehicles.

Victorylane.net will also be optimized to help you develop fleet business at your stores. We will be refreshing the fleet information along with an online application to help you develop your fleet business.

If you have questions regarding how to register with any potential national fleet providers, payment process, how to get started or increase fleet business please contact Bradley Gibbons.

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• Humane Society of Huron Valley

• Active Faith Community Services

• Howell Nature Center

In total we donated over $2000, but saw car counts and revenue increase during the events. Plus, almost 75 of customers who visited from these charity partners were new customers, which gave us an opportunity to grow our existing base and improve overall retention. This is a great way to get some easy publicity and build your customer database at your stores.

Victory Lane Raises Money for Local Organizations

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This summer, six of the corporate stores hosted Community Appreciation Weekends, which helped raise money for local non-profits.

The charity partner provided free marketing through emailing their contact lists, promoting the event through social media and contacting the press about the event. In exchange, they received a donation of a certain % of the sales from the event. We chose 10% but this can be individually tailored to your event.

The events started in May and rand through Aug. We partnered with local organizations like:

• YMCA

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If you would like to have some information on how to do an event like this, please contact our corporate office.

(800) 325-8838

(888) 683-8327

(847) 714-1400

(800) 323-6644

Time for a Change? Yes!

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Facebook pages for individual stores. 4. A franchisee-only support section

where you will be able to download marketing materials, service and technical bulletins and other tools.

And much more! We hope to present some additional details with design previews at the October Franchise meeting – so stay tuned!

Victory Lane Franchise-Wide Annual Meeting

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This October we are looking forward to seeing all franchisees for our annual meeting. We will be gathering together on October 27, 28 and 29 at the Inn at St. Johns and Roush Collection Museum.

The event will kick off on Oct 27 with a cocktail reception at the Inn at St. Johns. The following day will be introductions, presentations, workshops and networking at the Roush Collection Museum.

We welcome all for this meeting. Bring your spouse, or an interested potential franchisee. Lunch and Dinner are included for all attendees and the Inn at St. Johns has a beautiful golf

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course for those who would be interested on Wednesday morning.

A Save-the-Date notice was emailed by Lauren on Monday 9/15 with basic details and hotel information. More details will follow as they are available.

This will be a mandatory meeting, as directed per your franchise agreement, so please make certain to schedule around the dates.

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Victorylane.net is currently in the process of getting a new look and new functionality to drive more customer traffic, engage with social media, and help franchisees.

We have selected AMS, Advanced Media Solutions for the redesign of our site and we anticipate that the redesign will be completed during the 4th quarter this year.

Here is a preview:

1. A re-designed home page that brings key content for our customers “above the fold”, so with a minimum of clicks, a customer can locate services and a nearby location.

2. A mobile friendly platform that will a better user experience for smartphone users

3. Engagement with social media, especially Facebook. AMS will be setting up and managing the Victory Lane Facebook account, including local level

Roush Collection Museum

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MIGHTY FALL REBATE PROGRAM

Oct 1 – Nov 31, 2014

$10 Rebate – Fuel System Cleaning Products

$10 Rebate – Power Steering Service Products

$10 Rebate – Differential Service Products

$10 Rebate – Aero Wiper Blades $5 Rebate – Conventional Wiper

Blades

Up to $45 back to the customer to spend at your shop!

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MOBIL 1 FALL PROMOTION Aug 1 – Oct 31, 2014

$15 Rebate – Any Mobil 1 Motor Oil

Products

An easy $15 back to you with a customer return! Contact a Mobil

representative to get started.

MOBIL 1 SPRING PROMOTION March 1 – May 31, 2015

$15 Rebate – Any Mobil 1 Motor Oil

Products

An easy $15 back to you with a customer return! Contact a Mobil

representative to get started.

Upcoming Promotions: Step toward higher traffic

RAIN-X WIPER PROMOTION

Become a new customer with a FREE starter kit!

$5, $10, $15 Consumer Rebate Certifcates towards their next service

at your shop!

Contact a Service Champ or Mighty representative today! See attached

flyer.

Victory Lane Quick Oil Change – Corporate Office

5860 N Canton Center Rd Suite 350 Canton, MI 48187

Main phone: (734) 667-4304 Fax: (734) 667-4401

Justin Cialella – Ext. 103 – jcialella@victorylane.net

Lauren Cialella – Ext. 107 – lcialella@victorylane.net

Derrick Oxender – Ext. 101 – dox@victorylane.net

Jim Harrington – Ext. 104 – jharrington@victorylane.net

Bradley Gibbons – Ext. 102 – bgibbons1@outlook.com

Tim Price – Ext. 105 – timprice@victorylane.net

Matt Globke – Ext. 106 – mglobke@victorylane.net

Beverly Niemi – Ext. 100