newsletters design: guidelines & tips
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Y. AnNewsletters Design: Guidelines & TipsPR Management & StrategiesNovemeber 7, 2012
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies2 out 37
step 1: sign up step 2: read examplesprint vs. online
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies2 out 37
We’ll discuss
Y. AnNewsletters Design: Guidelines & Tips
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print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?
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print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?▷ Distribution channels.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies5 out 37
print vs. online step 1: sign up step 2: read examples
▷ What is a newsletter?▷ Distribution channels.▷ Layout & design differences.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies6 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies7 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies8 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies9 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies10 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies11 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies12 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.▷ Easily communicate more often.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies13 out 37
step 1: sign up step 2: read examplesprint vs. online
online newsletters
Benefits ▷ Reported cost savings of 70-90%.▷ Countless e-newsletters for < $200 per year.▷ Flexibility in production times.▷ Measure return on investment (ROI) easier.▷ Track readers: Newsletter --> Web site.▷ Encourage to react & measure results.▷ Easily communicate more often.▷ Ranked #3 as the most trustworthy and the least annoying.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies14 out 37
step 1: sign up step 2: read examplesprint vs. online
examplesstep 2: readstep 1: sign upprint vs. online
▷ Tell users what they will get.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies15 out 37
step 1: sign up step 2: read examplesprint vs. online
examplesstep 2: readstep 1: sign upprint vs. online
▷ Tell users what they will get.▷ Reward users for signing up.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies16 out 37
step 1: sign up step 2: read examplesprint vs. online
examplesstep 2: readstep 1: sign upprint vs. online
▷ Tell users what they will get.▷ Reward users for signing up.▷ Preview your newsletter.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies17 out 37
examplesstep 2: readstep 1: sign upprint vs. online
▷ Tell users what they will get.▷ Reward users for signing up.▷ Preview your newsletter.▷ Keep questions short and simple.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies18 out 37
step 1: sign up step 2: read examples
step 2: read examplesstep 1: sign upprint vs. online
sign up
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— PR Management & Strategies19 out 37
step 1: sign up examplesstep 2: readprint vs. online
▷ The sender, to see if it is from someone they know.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies20 out 37
step 1: sign up examplesstep 2: readprint vs. online
▷ The sender, to see if it is from someone they know.▷ The subject line, to see if it is of interest to them.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies21 out 37
step 1: sign up examplesstep 2: readprint vs. online
▷ The sender, to see if it is from someone they know.▷ The subject line, to see if it is of interest to them.▷ The date, to see if the communication is up to date.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies22 out 37
examplesstep 2: readstep 1: sign upprint vs. online
content
Tips ▷ Write an attractive subject line.
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— PR Management & Strategies23 out 37
examplesstep 2: readstep 1: sign upprint vs. online
content
Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies24 out 37
examplesstep 2: readstep 1: sign upprint vs. online
content
Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.▷ Make content relevant to your readers.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies25 out 37
examplesstep 2: readstep 1: sign upprint vs. online
content
Tips ▷ Write an attractive subject line.▷ Provide useful and well-written content.▷ Make content relevant to your readers.▷ Offer exclusive deals.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies26 out 37
examplesstep 2: readstep 1: sign upprint vs. online
design
Tips ▷ Keep it simple & straightforward.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies27 out 37
examplesstep 2: readstep 1: sign upprint vs. online
design
Tips ▷ Keep it simple & straightforward.▷ Make good use of images, numbers & colors.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies28 out 37
examplesstep 2: readstep 1: sign upprint vs. online
layout
▷ One-column.▷ Multi-column.
Y. AnNewsletters Design: Guidelines & Tips
— PR Management & Strategies29 out 37
step 1: sign up step 2: read
step 1: sign up step 2: read examplesprint vs. online
examplesprint vs. online
▷ Be creative and consistent in designing and writing your newsletters.
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
step 1: sign up step 2: read examplesprint vs. online
Y. An
Thank you for attention.
References
Electronic Newsletters for Non-Profits. — Stan Skrabut
Email Newsletter Design: Guidelines And Examples. — Chui Chui Tan