newslog 2016
TRANSCRIPT
For inquiries, subscriptions, feedback: [email protected]
The Challenge
With advertising and news media being so diversified
in current times, enormous man and money resources
need to be expended to track everything that public
media reports about your specific industry, company,
brand, products, services and those of your
competitors within your own geography.
We log every piece of news relevant to your business
and your competition. We classify, code, process and
report it, as it happens, intelligently.
The Solution
Newslog® is a premium Media and PR monitoring
service in the Arab world, from Pan Arab Research
Center, offering you this pertinent news data in an
organized mode, at a mere click of a button.
The Most Comprehensive Media Coverage
Every day we monitor and clip news stories from
(112) Television Channels, (40) Radio Stations and
(1300+) carefully-selected publications, including
virtually all newspapers, magazines and trade journals
across (11) markets in Middle East region and Pan Arab
media.
As new media vehicles appear on the market, we
update our list of daily monitored media to ensure
comprehensiveness.
Intelligent Monitoring
Our sophisticated monitoring system delivers News
Releases, Articles, Features, Product Reviews,
Editorials and more right to your desktop. The Easy-
access to this sea of information, frees up your staff
to focus on more important tasks such as analyzing,
and measuring the effectiveness of your
communication and subsequently strategizing and
implementing.
www.news-log.net
Customized Search
Newslog® breathes further intelligence by classifying
the monitored data into a four-tier hierarchical
categorization scheme. This allows you to perform
search using varied criteria ranging from Group,
Product, Brand, Sub-Brand, Media type(s), Media
Title(s), Time period, Language to User-defined
Keywords.
Anytime, Anywhere Access & Management
Newslog® provides anytime, anywhere Online access to
your clips by those you have authorized, enabling
them to disseminate information further to one or
more recipients. The Digital storage capabilities offer
an edge over the traditional paper based storage,
allowing faster, better data mining.
For inquiries, subscriptions, feedback: [email protected]
Any number of clips/articles can be printed
using your own branding (logo etc.) with a
single click, for a customized look and feel.
It also allows you to export your data to other
industry standard formats like MS-Excel® and
Adobe® Acrobat®.
Timely Delivery
You can choose from a variety of Newslog® delivery
options like:
Automated alerts with headline and
classification details such as country, date,
media are delivered via Daily-emails. Each
alert is complemented with the Hyperlink to
actual article, allowing you to gain early
insight to enable timely action.
Online access to your own news requirements
via the Internet on a password-protected
website enables you to smoothly review,
search, analyze and circulate your clips.
All clips for a month are consolidated to
facilitate multi-printing and to serve as back-
up, delivered on a CDROM upon request.
Quantitative & Qualitative Reports are also
available.
Evaluation and Analysis Services
Newslog® boasts of unmatched Media Measurement,
thanks to PARC’s most detailed Audience Research
data. This allows better measurement of key
performance indicators of PR success including Reach
and trends.
Introductory Level Analysis
Provides you with basic information that
captures the frequency of your media
exposure
View your media exposure in easy to
understand graphs.
Segment the data geographically or by media
type and drill down to see the media outlet
and audience reach.
View trends for up to 12 months, print reports
or capture the data and export to Excel.
Enhanced Level Analysis
Allows you to measure the value of your
communications efforts, by assigning an
equivalent ad value rate to your media
coverage, reflecting the cost of comparable
paid advertising.
Provides you with the ability to break down
your media exposure by products, topics or
key messages.
See a timeline of your media coverage
following each press release.
Analyze your competitors’ media exposure.
Favorability Analysis
Provides an evaluation of the overall
favorability your media coverage received.
Analyze the tone of your media coverage and
the percentage of relevant exposure.
Assess the strengths and weaknesses in
regional exposure or media type, allowing you
to better focus your PR campaigns.
Study change in sentiments that may occur
over time or as a result of campaign
redirection.
A Snapshot from our Customized Reports:
Group: Road Vehicles Markets: GCC, Levant
Product: Passenger Cars Media: Print
Time Period: Q1-Q3 (1st Jan – 30th Sep, 2006)
Coverage of Passenger Cars across Markets based on COUNT
Total Count: 18,765 articles
UAE
29%
Pan Arab
15%
Saudi
Arabia
3%
Oman
3%
Egypt
12%
Lebanon
10%
Jordan
3%
Syria
1.7%
Qatar
8%
Kuwait
9.7%
Bahrain
5%
For inquiries, subscriptions, feedback: [email protected]
Customer Service & Training
Orientation sessions and training on use of website for
information access, report generation and analysis, is
provided to all subscribers. As our privileged client
you will have access to expert assistance for
monitoring emergencies or PR crisis.
We would be delighted to demonstrate Newslog® to
you and your colleagues. Please call your nearest
PARC office to schedule an appointment.
Share of Voice
Total Coverage of Passenger Cars: 18,765 articlesMake B
7%
Make E
4%
Make D
4%
Others
74%
Make A
7%
Make C
4%
849 852656
582 550
558 500
476
398311
0
200
400
600
800
1000
1200
1400
Make A Make B Make C Make D Make E
Arabic English
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sep
Y2006
M ake A
M ake B
M ake C
M ake D
M ake E
544 603
273 306 302
863 749
858674
559
0
200
400
600
800
1000
1200
1400
Make A Make B Make C Make D Make E
Magazine New spaper
Coverage of Passenger Cars by Media Type based on COUNT
Period: 1st Jan – 30th Sep, 2006
Coverage of Passenger Cars by Month based on COUNT
Period: 1st Jan – 30th Sep, 2006
Coverage of Passenger Cars by Language based on COUNT
Period: 1st Jan – 30th Sep, 2006
DUBAI
Tel +971 4 3376696Fax +971 4 [email protected]
JEDDAHTel +966 2 6517405
Fax +966 2 [email protected]
BAHRAINTel +973 1 7261124Fax +973 1 7276612
OMANTel +968 24702103Fax +968 24750685
QATAR
Tel +974 4419474, 4419345Fax +974 [email protected]
KUWAITTel +965 2450940/1
Fax +965 [email protected]
RIYADHTel +966 1 4631993Fax +966 1 4634118
LEBANON
Tel +961 1 491406Fax +961 1 [email protected]
EGYPTTel +202 3044722
Fax +202 [email protected]
JORDANTel +962 6 5514649Fax +962 6 5535002
Pan Arab Research Center