By Maryam Eskandarjouy

06/12/2013

Newspaper Advertisements

Newspaper Ads

Newspaper advertising has been

around longer than any other form

of advertising we see today and is

still the first kind of advertising that

businesses think about doing.

Jam-e-jam

The issue of my local paper contains twenty pages:

There is not any full page ad, but they all are half or quarter page

ones in different sizes.

Page 1 has all the headline news, and about 1/3 of the page is an

index for the included ads which are going to be explained in certain

next pages.

First Page Ads

The ads like this are all informative so there is no need to take into account here, out of an analytical discussion.

As the first page biggest ad in size,

we have an employment

advertisement related to a

hypermarket called “padideh” which

means “phenomenon”. Firstly I

would say the reason that they have

put it on the first page ,why it is the

biggest , and why the used color is

red. The only reason here is to make

the newspaper selling high. As it is

clear, there is just some words on the

first page so if anyone wants to

know more, he/she needs to buy it!

Page 5Page5 has one advertisement that has taken

up ¼ of the page; it is about a contest on

Architecture for everyone who concerns, it has

been also provided with great cash prizes for

the first three winners. From an analytical point

of view I need to say the colors, yellow and

blue, are both Islamic symbolic colors mostly

used in mosques’ architecture and design. It is a

sort of big size ad because it is related to the

religion and based on government’s view. The

words are in a diagonal format to make it

different and also modern!

On page 5 we can also see some

other ads on “travel and tourism

industry” which have taken ¼ of the

page all together in different sizes.

They are filled up with too much

words and colors that I think it is

not really photogenic so as to make

an ad effective. They are mostly

informative.

Page 12Page 12 has ¼ of the page ad which is related to the online format of the given newspaper

“JAM-E-JAM” only to introduce the “health” section which is called “Jam-e-jam sara”. Firstly it is

big in size because of the self-sponsorship. There is something like a drawer at the left hand which

shows all the included sections, and one of them which is related to health is bold to advertise only

on this part here. At the right hand we can see a laptop computer which symbolizes that this section

is on the web. The fruits stand for the heath, that are put in an online pot! To show all the

information you need is available here, so you can surf through your personal computer.

Page 17Page 17 includes an ad which is placed at the bottom of the page, related to one of the

supplements of the given newspaper which is called “Ghab-e-kouchak” published every

Saturday, the first day of the week in Iran. According to the statistics, people don’t read

much newspaper on the first day of the week than the other days. As you can see, this No.

has published on Thursday, 5th Dec.2013 so as I have understood, that’s why they have

found it necessary to advertise on this supplement version to persuade readers to buy it.

Page 19Page 19 has an ad about ¼ of the page on

“SAMSUNG LOTTERY” for Football World

Cup Brazil 2014.

The first principle in advertising, simplicity, is

observed here as all the other SAMSUNG’s

ads to make it more effective. They have used

the number”100” to show there are 100

opportunities to win. Making use of “100” is

really effective because it makes a sense of

exaggeration which is pleasant to the readers.

Page 20Page 20, the last page has only one ad on a movie which

is running at all the movies around Iran called “Nazanin”. It

has also taken about ¼ of the page space. First of all I need to

say it is placed on the last page to attract more attention

because the first and last pages are the most attractive ones in

each newspaper. As you can see they have used not such a

famous actress’ photo in spite of the fact that the other great

actors’ names are written in a very small font and no picture,

I think to make it eye-catching or to advertise the new

actress. The girl’s face is in a shade of fog to show that there

is ambiguity in the scenario. The trace of blood, drops in dark

red, says it could be a horrible movie, including murder. The

actress’ factual name is written in dark red too, at the top of

the name of the movie “Nazanin” which means ”the lover” I

guess to show the murder is related to her so as to move

people’s sensation. The gray color for background and her

face make-up also show it could be a scary one.

The Most Effective Ad

The Least Effective Ads

Entities Advertise in Print Media*Entertaining industries: Contests, lotteries, etc.

*Cinema

*Tourism

*Self-Sponsors

Thank You