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Image Source: Chris Phutully, The Color Run, Grand Prix Edition (Melbourne 2014), Flickr
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2015 WAN-IFRA |
2.5bn49% of all adults read newspapers in print
0.8bn46% of all internet users read newspapers in digital formats
Newspaper market figures
2
102bn Global consumer and
educational book publishing revenues
87bn Global filmed entertainment
revenues 50bn Global music
revenues
163bn Global newspaper
revenues
2015 WAN-IFRA |Source: PwC Global Entertainment & Media Outlook
Newspaper industry value
3
Newspaper print advertisingrevenues (bn US$)
2015 WAN-IFRA |Source: Zenith Optimedia
US$ at current prices
4
13% decrease
over 5 years
decreaseover 5 years
Newspaper digital advertising revenues (bn US$)
2015 WAN-IFRA |Source: PwC Global Entertainment & Media Outlook 5
US$ at current prices
47% increase
over 5 years, but on low
level
Global revenue generation (bn US$)
2015 WAN-IFRA |Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook 6
Print Circulation Digital Circulation
Print Advertising Digital Advertising
Print accounts for
93% of newspaper
revenues
2015 WAN-IFRA |
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2015 WAN-IFRA |
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2015 WAN-IFRA |
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2015 WAN-IFRA |
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2015 WAN-IFRA |
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RRRRRReeeeeeeeemmmmmmmootttttee dddiiiiiiisssssssssttttttttttrrrrrriiiibbbbbbbuuuutttttttiiiiioooooonnnnnnn (hhhoooolllidddddddddddddddaaaayyyyyy rrreeeeeeeeeeeeeeeeeeeeeeeessssssoooooorrrtttttttttttssss,, hhhhhhhhhhhhooottttttttteeeeeeeelllsssssssssssssssssssssssssssssssss)))) SSSSSSmmmallllll cccccciiirrrrrcccccccuullllaaaaaaaaaaaaaaaattttttttttttiiiiioooooooonnnnnn nnnneeeeeewwwwwwwwwwwssppaaaaaaaaaapppppppppeeeeeeerrrrrr ppppppppppppppppppprrrrrrrrrrrrrrrrrrrrrroooooddddddddddddddddddddduuuuuucccccccccccccccccctttttttttttttttttttttttttttttttttttssssssssss PPPPPPrrrrriiiiinnnnnnnnnnnnnnnttttiiinnnnggg bbbyyyyy dddddiiiiiisssssssssssssssssssssttttttttttttttttttttrrrrrrrrriibbbbbbbbuuuuuuuuuttttttttoooooooorrrrrrrrrrrrrrrsssssssssss IIIIIIIIInnnnnnnnnnnnkkkjjjeeetttt ffooorrrr aaaaaaaaaaaaddd---oooooonnnnnnnnnnnnnnnnnnnn bbbbuuuuussssssssssssssssssiiiiiinnnnnneeeeeeesssssssssssssssssssssssssssssssssssssss gggggggggggeeeeeeeeeeeennnnnnnnnnnnnnnnnnnnnnnnneeerrrrrrraaaaaatttttttttttttttttttttttttttttttttttttttiiooooooonn IInkkkkkjjjjjjjjjjjjeeeeeeeeeeeeeetttt aas aaaaaa ccccccoooommmmmmmmmmmmmmmmmmmmmpppppppppppppppppppppppppppppppppppppppppplllleeeeeemmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeennnnnnnnnnnnnnnnnnnnnnnttttttttttttttttttttttttttttttttttaaaaaaaaaaarrrrrrrryyyyyyyyyyyyyyyyyyyyyyy bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbuuuuuuuuuusssssssssssiiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnneeeeeesssssss
11ImaImamamaImaImamamIImImImIImI amm geggege ge gegeggeg SouSouSouurcercercerce: :
2015 WAN-IFRA |
When thhhe newspaper changes innkkkjet will show its strengths
PPPPPPPPeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrssssssssssssooooonnnnaaaaallllllllllliiiizzzzaaaaattttttttiiiiiioooooonnnnnnnn HHHHHHHHHHHHHHHyyyyyyyyyyyyyybbbbbbbbbrrrriiiiiiddddd pprrrriiinnnnnnnntttingggg,,,,,,,,,,,,,,,,,,,, cccccccccccccccccccccccccccccccccccccoooooooooooooooooooooooooooooooommmmmmmmmmmmmmmmmmmmmmmmbbbbbbbbbbbbbbiiiiinnnnnnnnnaaaaaaaaaaaaaaaaaaaaaaaaaattttttttttttttttttttttttttiiiiioooooooooooooooonnnnnnnnn oooooffffff ccccccccccccccccooooooooooooooooooooooooolllllddddddddddddddddddddssssssssssssssssssssssseeeeeettttttttttttttt aaaannnnnndddddddddddddddddd iiinnnnnnnkkkkkkjjjjeeeeeeetttttttttttttttt
DDDDDDDDDDDDDDDDDDDDDDDeeeeeeeeeeeeetttttttttttttttttttttttttttttttttttaaaaaiiiiiiiiiiilllllllleeeeeeeeeeeddddddddddddd ttttaaaarrgggggggeeeeeeeeeeeettttttttttttt groooooooooooooooooooooouuuuuuuuuuuuuuuuuuuuuuuuuupppppppppppppppppppppppppppppppppppssssssssssssssssssssssssssssss MMMMMMMMMMMaaaaaaaaaaaaaaaannnnnnnnnnnnnyyyyy eeedddddddddddddddiiiittttiiiioooooooooooooooooooooooooooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnssssssssssssss,,,, pppppppppppppppppppppppppprrrrrrrrrrrrrrrrrrrrrrrrrrrrrriiiiiiiiiiinnnnnnnnnnnnttttttttt aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaacccccccccccccccccccccccccooooooooooooorrrrrrrrrrddddddddiiiiiiiiiinnnnnnnnggggg ddddddddddddiiiiiiiiiisssssssssssssssssssstttttttttttttttttttttttttttttttttttttttttttttttttrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrriiiiibbbbbbuuuuuuuuuuutttttttttttttiiiiiiiiiiiiiiioooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn nnnnnnnnnneeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeddddsssss
NNNNNNNNNNNNNNNNNeeeeeeeeeeeeeeeeeeeeeeewwwwwwwwwwwwwwwwwwwwwwwsssssssssssssssssssssssssspppppppppppppppppppppppppppppppppaaaaappppppppeeeeeeeeeeeerrrrrrr ppppppppprrrrrrrooooooooooooddddddddddddddddduuuuuuuuuuuuuuccccccccccccccccccccccccccccccccccccccttttttttttttttttttttttiiiiiiiiiiiiiiiiiiiiooooooooooooooooonnnnnnnnn aaaaaaaaaaaaaaaaaaaaaassssssssssssssssssssssssssssssssss oooooooooooooonnnnnnnnnnnnnnnneeeeee oooooooooofffffff mmmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaaaaannnnnnnnnnnnnnnnnnnnyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy aaaaaaaaaaaaaaaaaaaaaappppppppppppppppppppppppppppppppppppppppppplllliiiiiiccccccccccccaaaaaaaattttttttttiiiiiiiiiiiioooooooooooooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnnnnssssssssss VVVVVVVVVVVVVVVVVVVVaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrriiiiiiiiiiiiiiiiieeeeeeeeeeeeeetttttttttttttyyyyyyyyyyyyyy mmmmmmmmmmmmmmmmmooooooooooooooooorrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee iiiiiiiiiiiiiiiiiiiiiiiiiiiiiimmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmpppppppppppppppppppppppppppppppppppppppppppooooooooooooooooooooooooooorrrrrrrrrrrrrrrrrtttttttttttttttttttttttttttttttttttaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaannnnnnnnnnnnnnnnnnnttttttttttttttttttttt tttttttttttttthhhhhhhhaaaaaaaaaaannnnnnnnn ssssshhhhhhhooooorrtttttttttttteeeeeeeeeeeeeeesssssssssssssssssssttttttttttttttttttttt ppppppppppppppppppppppppprrrrrrrrrrrrrrrrrrrrrrrooooooooooooooooooooooodddddddddddddddddddddddddddddddduuuuuuuuuuuuuuuuuuuuuucccccccccccccccccccccccccccccctttttttttttttttttttttttttttiiiiiiiiiiiiiioooooooooonnnnnnnnnnnnnnnnnn
……… ssssssssssssssssssiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnnnnnnnncccccccccccccceeeeeeeeeeeeeeeeeeee tttttttttttthhhhhhhhhhhhheeeee nnnnnnnnnneeeeeeeeeeeeeewwwwwwwwwwwwwwwwwwwwwwwwwwwwwsssssssssssssspppppppppppppppppppppppppppppppppppppaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaapppppppppppppppppppppppppppppppppppppeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrr iiiiiiiiiiiiiiiisssssssssssssss cccccccccccchhhhhhhhhhhhhhhhhhhaaaaaaaaaaaaaaaaannnnnnnnngggggggggiiiiiiiiiiiinnnnnnnggggggg iiiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjeeeeeeeeeeeeeeeeeeeeeeeeeeeettttttttttttttttttttttttttttttttttttttt hhhhhhhhhhhhhhhhhhhhhhaaaaaaaaaaaaaaaassssss aaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrriiiiiiiiiiiiiiiiivvvvvvvvvvvvvvvvvvvveeeeeeddddddddd iiiiiiiiiiiiiiinnnnnnnnnnnnnn nnnnnnnnnnnnnnnnnnnnnnneeeeeeeeeeeeeeeeeewwwwwwwwwwwwwwwwwsssssssssssspppppppppppaaaaaaaaaaapppeerrr ppppppppppppprrrrrooooodddddddddddddddduuuuuuuuuuuuuuuuuuuuuuuuuuuuuuucccccccccccccccccccccccccccttttttttttttttttttttiiiiiiiiiiiiiiiiiioooooooooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
12IIIImaImaImaImaImagegegege g SSSSouSouSouSouSourcercercecercececercercee::::::::
2015 WAN-IFRA |
RRRRReeeedddiiissssccccooovvvveeeerrrriiiiinnnnggg vvvvvaaaaluueesss ooof priinnt
PPrrint reeaaddeers are mooorrreeee ffffooooccccuuuuuussssssseedddd ttthhhaaannn dddiggiitttal rreeaaaaddddeers
PPrriinnt readers rememmbbeeerrr mmmmmmoooorreee oooofffffffff ttttttttthhhhhee cccccoooonnnttteeennnttt
PPrriintt transpports oorriieeennnttaatttiiiooonnn
Prriinntteedd content is capturedd eeaassiiieerrr,,, ffaaaasssttter reeaaddinnggggggg
PPPPPPrrrriiiiiinnnntttttt aaaaaaddddddvvvvveeeeerrrrttttiiiisssiinngg ddoesn’t interrupptt tthhee rreeeaaaaaadddddddddeeeeeeeeerrrrrrrr
SStrongeeesssttt eeefffeccctss by crooss media cconnttentt: 11 ++ 11 == 33313
Basis: German speaking population from 14 years old onwardsSource: Best for Planning 2013, ZMG
2015 WAN-IFRA |
Reach of print + onlineReach of PrintReach of Print + Online
14
2015 WAN-IFRA |
Print sells faster, for more money
15
Success rate Resulting sale
85%
93%
Time to sell Avg. days on market
40 days
39 days
Discount to sell Avg. price reduction
12.9%
8.1%
Published by “The Newspaper Works” (Australia)
CoreLogic RP Data: sales history of 850,000 houses; two year studyr
© 2014 CoreLogic RP Data
2015 WAN-IFRA |
WWWWWWWhhhhhhhoooooooo iiiiiiiissssssssss ppppppppppppprrrrrrrrrrrrriiiiiiiiiiiinnnnnnnnnnnntttttttttttttiiiiiiiiiiiiiinnnnnnnnnnnnnnngggggggggggggggggggggggggg?????????????????????????
CCCCCCCCCuuuuuuussssssssttttttttttooooooooooommmmmmmmmmmeeeeeeeeeerrrrrrsssssss rrrrrreeeeeetttttttuuuuuurrrrrrnnnnnnniiiiiinnnnnnngggggggg tttttttooooooo pppppprrrrrriiiiiiiinnnnnnnnntttttttt
DDiiiggiiittttaaalll ccccooooommmmmpppppaaaannnniiieeesssss dddddiiissscccccooovveeeeerrrrrr pppppppppppppppppppprrrrrrrrrrrrrrrriiiiiiiiiiiiiiinnnnnnnnnnnnnnnnttttttttttttttttt
GGGrroowwiinngg aannnddddd ssssssuuuuuucccccccccccceeeeessssssffuulllll nnnnnneeeeeewwwwwwssssssssspppppppppppppaaaaaaaaaaaaaaapppppppppppppppppppppppeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrsssssssssssssssssssssssssssssssss
16
2015 WAN-IFRA |
IIIIIIIIIIIInnnntervviewwwwwwwwwww mmmmmmmmmmmaaaaaaaaaaaaggggggggggggazine retuuuuuuuuuuuuurrrnnnnnnnnnnnnnsssssssssss to print after 5 years
10 iisssssssssssssssssssueeeeeeeeeeeesssssssssssss per year at €2222222222222........99999999999900000000000 pppppppppppeeeeeeeeeeeerrrrrrrrrr cccccccccccccoooooooooooooopppppppppppppyyyyyyyyyyyyy
17
Aldi inspires
Publisher: “Aldi”, Europeandiscounter chain
Aldi returned to newspaper print advertising
Now with an own customer publication, 60 pages everyquarter, 1.83m circulation
2015 WAN-IFRA | 18
Publisher: Online accommodation service “Airbnb”
Four times per year
Only a limited number of copies, sold at €11 per copy
2015 WAN-IFRA | 19
2015 WAN-IFRA | 20
2015 WAN-IFRA |
Burda’sDaydreams
Print magazine launchedin conjunction withredesign of travel portal
Free for members, €1.95 for others
21
Burda’sprinted blog
“I like Blogs”
Best of international lifestyle blogs
€4.80 per copy
2015 WAN-IFRA | 22
Uber with Momentum
Publisher: Digital mobiletaxi company Uber
Quarterly communitymagazine for 150,000 drivers
MOMENTUMTHE MAGAZINE FOR UBER PARTNERS
HOW TO FILL YOUR BACKSEAT
Coming events and dates
for peak ridership
TWEETS, PERKS, AND WHEELS
Social media buzz, rewards
to enjoy, new car deals
THE SPLENDID SIXTH STAR
Honoring Uber partners who
go beyond the call of duty
LAUNCHISSUE
POWER STEERINGSavvy partners are putting Uber on the map
2015 WAN-IFRA | 23
2015 WAN-IFRA | 24
2015 WAN-IFRA |
Circulation DIE ZEIT,
25
,German weekly (1000 copies)
Source: de.statista.com
2015 WAN-IFRA |
GGGrrowing amonnggggggggg yyyyyyyyyyooooooooouuuuuunnnnnnnnnnnnggggggggggggg,, wwwwwwwwweeeeeeeeellllllllllllllllll educated, well oooooffffff rrrrreeeeeaaaaadddddeeeerrrrrsssss
HHiiiggghhh quality ccoonteeeent, deeeeeeeepppppppp bbbbbbbbbaaaaaaaaaccccccccckkkkkkkkkgggggrrrrrooooouuuunnnnndd ssttooooorrrrriiiieeeeess
BBBBBBBBBBrrraaaaaaaannnnnnnnnnddddddddddd eeeeeeeeeeexxxttteeeennnnsssiiooonnnnnnn:::: ddddigiiiiiittttttttaaaaaaal,,,,,,,, mmmmmmmmmooooooooobbiiiiiiiiilllllllee,,,, bbooooooookks, CCCDDDsss,,eeeeeeeeeedddddddduuuuucccccccccaaaaaaaaattttttttttiiiiiiiiiooooooooonnn, eeeeeeevvvvvvvvveeeeeeennnnnnnnnttttttttttttsssssssss,,, trrrraaaaaaavvvvvvveeeeeellllll sseerviceeesss
2222222000000011144444444 rrreevvennnnnnnnuuuuuuuuueeeeeeeee gggggggggggrrrrrrrrrooooooooooowwwwtthhhh ++++7777..8888%%%%%%%
ZZZZZZEEEEEEEIIIIIITTTT OOOOONNNNNNNNLLLLLLLLLLIIIIIIIIIINNNNNNNNNNEEEEEEEE pppppprrrrrroooooffffffiiiiiiiiiittttttttaaaabllllleeeeeeeee iiiiiiinnnnnnnnn 22222222222200000000000111111111144444444444 aaaaaaaaafffffffttttttttttteeeeeeeeeerrrrrrrr 66666666666 yyyyyyyyyeeeeeeeaaaaaaarrrrrrsssssss
CCCCCCCCCCCCCooooooonnntttiiinnnnnnnnuuuuuuuooouuuussss pppppprrrrrooooodddddddduuuuuuucccccctttttttttt dddddeeeeeeeeeevvvvvveeeeeeeeellooooooooopppppppppppmmmmmmmmmmmmeeeeeeeeeennnnnnnntttttttttt aaaaaaaannnnnndddddddddd iiiiiinnnnnnnnoooooooooovvvvvvvaaaattttiioooonnn
26Edidittttttortortort in in in ch ch chiefiefiefefef G Gi Gi G ovaovaovannnnnnnninninnin di dididii LoLo Lo Lo LoLoLoLL renrenrenrenrenrenrennenrenzozozz
2015 WAN-IFRA |
CCCCConneccttttiiinng too ddiiggiittttaaaaaalllll mmmmmmeeeeddddiiiiaaaaa
27Source: http://muprimeblog.blogspot.de/2012/12/effective-uses-of-qr-codes-for-2013.html
2015 WAN-IFRA |
Augmented reality, Springer
28
2015 WAN-IFRA |
WWWWWooooooooorrrrrrrrrrrrrlllllddd PPPPPPPPPPPrrriinnnnnnnnnnnnttteeerssss FFFFFFFFoooooooooorrrrrruuuuuummmmmmmm
SSSSSSSSSSSSSSSeeeeeeeeeeeeeeeeeeettttttttttttttttttttttttttttttttttttttttiiinnnnnnggggggggggggg aaaaaaaaaaaaaaaa hhhoommmmmmmmeee ffffoooorrrr thhhhhhhhhheeeeeeeeeeeeee ppppppppppprrrrrrriiiiinnntttttt cccccoooooommmmmmmmmmmmmmuuuuuuuuunnnnniiiitttttttttttyyyyy aaaaaattttt WWWWWWWWWWWWWWWWWWWWWWWAAAAAAAAAAAAAAAAAAAANNNNNNNNNNN----------IIIIIIIFFFFFFFFFFFFFFFRRRRAAA
IIIIIIIIIIIIIIInnnnnnnnnnnnttttttttttttttttteeeeeeeeeeeerrnnnnnaaaaaaaaaaaaaaaaaaaattttttttttiiiiiioooooooonnnaaaaaaallll eeeexxxccccchhhhhhhhaaannnnnnnnnnnnnnnnngggggeeeeeeeeeeee,,,,,,, rrrreeeeeeesseeeeeeaaaaaarrrrrccchhhhh aaaaaaaannnnnnnnnnnndddddd iiiiiinnnnnnnnnnnnnnnnoooovvvvvvaaaaaaaaaaaaaaaaaattttttttiioooonnnnnnnnnnnnn
SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSStttttttttttttttttttttttttttaaaaaaaaaaaaaaannnnnnddddaaaaarrrrrrrrdddddddddddddddiiiiiiizzzzzzzaaaaaaaaaaaaatttttttttttiiiiiiiiooooooooonnnnnnnnnn ooooooooooffff ppppppppppppppppppppppppppppprrrrrrrrrroooooooooooooooooooooooooccccccccccccccccccccccceeeeeeeeeeeeeeeeeeesssssssssssssssseeeesss aaaaaaannnnnnnnnnnddddddddddd mmmmmmaaaatttteeeeeerrrrrriiiiaalsssssssssss
PPPPPPPPPPPrriiiiiiiiiiinnnnnnnnnnnnnnnnnnnttttttttttttttt sssssssssstttttttttttttttttrrrrrrrrrrraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaatttttttteeeeeeeeeeeggggggggggggyyyyyyyyyyyyy dddddddddddddddddddddeeeeeeeeeeeeeeeeeeeeevvvvvvvvvvvvvvvvvvvvvvvveeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeelllllllloooooooooooooooopppppppppppppppppmmmmmmmmmmmeeeeeeeeeennnntttt fffffffffffffffffffffffffffoooooooooooooorr pubbbblliisshhhhheeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrssssssssssssssssssssssssssssss aaaaaaannnnnnnnnnnnnddddddddd pppppppppppprrinnntttteeeerrrrrssssss
29
2015 WAN-IFRA | 30222012012022020201201220120100001111220220202222200 5 W5 W55 5 W5 W5 W5 W5 W5 W5 W5 WWWW WWWWWWW5 WWWWWW WWWWWWWWWWWWWWWWAAAAAAANAAAAANANAAN-ANANNNANNNNNNANAANAAAANNNNNNAAANNNNANANAAAAANNNN IFRIFRIFRIFRIFRIFIIFRIFRFFRRRRI RAAA AAAAAAAA ||||| 30
2015 WAN-IFRA |
http://forum.wan-ifra.org/forums/world-printers-online-forum31
2015 WAN-IFRA | 322012012012202012012012012220120102012012012010102012012010200120120111112012012012201201220101010101011201112010120122012012012010012011120120201202012012200201111201202022012000100120120120101201112012020122220120202200120111220220122010020111101220220222001120112222001201222 1122 12012020120122011111101222222 112220111120110120010120012 12000122 1115 W5 W5 W5 W5 W5 W5 W5 W5 W5 W5 WW5 W5 W5 WW5 W5 W5 W5 W5 WWWWWWWWWWW5 W555 W5 W5 W5 WW5 WWW5 WW5 WWWW5 WWW5 W5 W5 WW5 W5 WW5 WW5 W5 WWW5 WWW5 W5 WWW5 WWW55 W5555 W5 WW5 WWWWWW5 WW5 WW5 W55 W55555 WWWWWWWWWW5555555 WWWWW5 WWW5 W5 WWWWWWWW5 WWW5 WWWWWW55 WWWWWWW5555 WWWWWW55 WWW5 WWW555555 WW5555 W555 W5 W55 W5 W5 AAAAAAN-AAAAAAAAAAAAAAAAAAAA IFRA | 332
2015 WAN-IFRA | 33
ENVIRONMENTAL FOOTPRINT SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT
Participating associations
Sponsor companies
INTERNATIONAL CROSS INDUSTRY
Optimized Paper Handling & LogisticsThis unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.
ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM
SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT
Participating associations
Sponsor companies
IINTERNATIONAL CROSS INDUSTRYINTERNATIONAL CROSS INDUSTRY
Optimized Paper ENVIRONMENTAL FOOTPRINT ENVIRONMENTAL FOOTPRINT
Handling & LogisticsSUSTAINABILITY FOR SUCCESSSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONCOMMUNICATING ON THE ENVIRON
This unique cross-industry collaborative project brings together expertisefrom across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practicetool and global reference for suppliers, transporters, converters and printersto improve their effi ciency.
ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM
2015 WAN-IFRA | 34
ENVIRONMENTAL FOOTPRINTSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT
Participating associations
Sponsor companies
Optimized Paper Handling & LogisticsThis unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.
ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM
SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT
Participating associations
Sponsor companies
ENVIRONMENTAL FOOTPRINT ENVIRONMENTAL FOOTPRINTSUSTAINABILITY FOR SUCCESSSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONCOMMUNICATING ON THE ENVIRON
This unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.
ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO,TESA SE, TIMES OF INDIA, UPM
2015 WAN-IFRA | 35
ISO 12647-3:2013Quality standard for newspaper productionQuality standard for newspaper productionndard for newspaper p
2015 WAN-IFRA |
NNNNNNNNNNNNNNNNNNNNNNNeeeeeeeeeeeeeeewwwwwwwwwwwwwwwww nnnnnnnnnnnnnnnneeeeeeeeeewwwwwwwwwwwwwwwwsssssppppppppppppppppppppppppaaaaaaaaaaaaaaaapppppppppppppppppppppppppppeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr ccccccccccccccccccccccccccccooooooooooooooooooooooooooollllllllllllllooooooooooooooooooooorrrrrrrrrrrrrrrrrrrrrrrrr ppppppppppppppppppppprrrrrrrrrrrrrrrrrrrrrroooooooooooooooooooooooooooooooooofffffffffffffffffffffffffffiiiiiiiiiiiiiiiiiiiiiiiiiiiiiilllllllllllllllllllllllleeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
IInnn llliiinnnnneeee wwwwwiiiiiittttttttthhhhhhhhhhhhhh aaaaaaaacccccccccctttttttttttuuuuuuuuaaaaaaalllllllll IIIIIIIIIIIIIIIISSSSSSSSSSSSSSSSSSSSSSSSOOOOOOOOOOOOOOOOOOOOOOOOOOO 1111111111111222222222222222222222666666666666666666666666666666664444444444444444444444444444477777777777777777777--------3333333333333333,,,,,,,,, TTTTTTTTTTTTIIIIIIIIIICCCCCCCCCCC 22222222222220000%%%%%%
TTeecchhhnniiicaaaallllyyyyy mmmmmmmooooooddddddeeeeeerrrrrrrnnnnnnn::::: ddddddddaaaaaaaaaaaaaaaattttttttttttaaaaaaaaaaaaa aaaaaaaaaannnnnnnnnnnndddddddddddddddddddddddddd qqqqqqqqqqqqqqqqqqqqqqqqqqquuuuuuuuuuuuuuuuaaaaaaaaaaalllllllllllllliiiiiiitttttttttttttyyyyyyyyyyyyy
Vissuuuaallllyyy ccccoooommmmmpppppaaaaattttiiiibbbblleeee wwwwwiiiiitttttthh IIIIIIISSSSSSSSOOOOOOOOOnnnnnnnnnnnnnnnneeeeeeeeeeeeeeewwwwwwwwwwwwsssssssssssssssppppppppppppppppppppaaaaaaaaaaapppppppppppppppeeeeeeeeeeerrrrrrrr2222222266666666vvvvvv444444
Futurreee ooorrrrieeeennntteeedddd,,, fffooorr tttthhhheee nnneeexxxxxttttttttttttt 11111111100000000000000000 yyyyyyyyyyyyyyyyeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrssssssssssssss
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36Image Source:outer_space_colors_desktop_1600x1000_wallpaper-426186.jpgpg
2015 WAN-IFRA |
Internatiiiooooooooooooooonnnnnnnnnnnnnnnnnnnnnnnnnaaaaaaaaaaaaaaaaaaaaaallll NNNNeeeeeeeeeeeeeeeeeeeeeeeeeeewwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwssssssssppppppppppppppppaaaaaaaaaaaaaaaappppppppeeeeeerrrrrrrrrrrrrrrrrrrrrrr Color QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalllllllllllllllllllllllllllliiiiiiiiiiiiiiiiiiiiiiiiiiiiitttttttttttttttttyyyyyyy CCCCClllluuuubbbbbbbbbbbb 222222222222220000011116666666666666666666666666666–––––––––222222222220000018
372015 WAN-IFRA |
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOpppppppppppppppppppppppppppppeeeeeeeeeeeennnnnnnnnnnnnnnn tttttttttttooooooooooo aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaallllllllllllllllllllll ttttttttyyyyppessss ooooooffff nnneeewwwwssssppppaaappppppeeeeeeeerrrrrrr pppprrrroooodddddduuuuuuccccctttttttttiiiiiiiiiiiiooooooooonnnn
CCCCCCCCooooolllldddddddddddddddddsssssssssssssssssssssseeeeeeeeeeeeeeeeeeeetttttttttttt,,,, hhhhhhhheeeeeeaaaatttttttttsssssseeeeeetttttt,, iiinnnkkkkkjjjjjeeeettttttt,, fffffffffffffflllllllllleeeeeeeeeeeeeeexxxxxxxxxxoooooooooooooo,,,,,,,, ttttttttttttttttttiiiiiiiinnnnnnnnnnnnnntttttttteeeedddddddddddddddddddddddddddddddddd pppppppppppppppppppppppppaaaaaaaaaaaaaaaaaaaaaaaaappppppppppppppppppppppppppppeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrr
RRRRRRRRRRReeeeeeeeeeggggggggggggggggiiiiiiissssssssssssssstttttttttttttrrrrrrrrraaaaaaaattttttttiiiiiiiooooooooonnnn nnnnnnnooooowwww,, tttttttteeeeeeeeesssssssstttttttt ppppppppppppprrrrriiiiiiinnnnnnnntttttsssssssssssss JJJJJJJJJJJJJJJJJJJJJJJJJJaaaaaaaaaaaaaaaaannnnnnnnnnnnnuuuuuuuuuuaaaaaaarrrrrryyyyyy––––MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrccccccccccccccccccccccccccccccccccccccchhhhhhhhhhhhhh 222001116
Onnnneeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee--------------ddddddddddddddddddddddaaaaaaaaaaaaaaaayyyyyyyyyyyyyyyyyyyyyyyyyyyyyy tttttttttttttttttttuuuuuuuuuuuuuuuuttttttttttttttoooooooooooooorrrrrriiiiaaaalllsssssssssssssssssssssssssss iiiiiiiiiiiiinnnnnnnnnnnnn mmmmmmmmmmmmmmmmmmmmaaaaannnnnyyyyyyyyyyyy ccccoooooooooooooooooouuuuuuuuuuuuuunnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnntttttttttttttttttttttrrrrrrrriiiiieeessssss
… inn IIttaalllllyyyy?????????????????
2015 WAN-IFRA |
World Publishing Expo 2015
55–77 OOccttoobbeerr,, MMeessssee HHaammbbuurrgg
38
2015 WAN-IFRA |
LLeeaarrnn. LLeaadd.. LLaauunch.PPuuuuuuuuuubbbbbbbbbbbbbbbblllllllllllliiiiiiiiiiiiicccccccc ssssssssssseeeeeeeeeeeemmmmmmmmmmmmmmmmmminnaarrss, caaasseee ssttuuddiieess, technology bbbrrriiieeeffffsss,,, wwwwwwwwwwwwwwwwwoooooooooooooorrrrrrrrkkkkkkkkkkkkkssssssssssshhhhhoooppsss,,,,,,,,,, innnnoovaatioonn ttoouurrss,, three confereeennnncccccceeeeeesssssssss
392015 WAN-IFRA
••• PrPrPrPPP ogogogggggggrarararararararararararaammmmmmmmmaaatatatatattaticicicici AAAAAA AAAAAddvdvdvddvvvdddvdd ereerererrrrerttitititttttttttt sisisinngngng
••••••••••••• NNNaNaNaaNaNatitititiveveveveeveevve A AAAAA AAAdvdvdvdddddddd errere ttititititit sisiss nnnnngngggggggnngg o o oorrrrrrr rrrrrrr BBBBBrBrBrBBBBBB ananna dedededeeded ddd CoCoCoC nnnnntntnnnnn enent?t?
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•••• CCCChChChCCCCCCCCCCCCC oooooosisisiis ngngngng aa aaa C CCC RMRMRMRMRMRMMMRM ssssssssysysysysysyyy tteteteeettemmmmmm m m mmm
•••••••••• BeBeBeeeeeeeeeeeeeeeeeyoyoyooyyyyy ndndnddd P PPPaiaiaiaiddd d d CoCoCoC ntntntntnttttnttttteneenenenenee t ttt tt
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2015 WAN-IFRA |
CCCCCCCCCCCCCCCooooooooonnnnnnnnffffffffeeeeeeeeeeeeeeeeerrrrrrrrrrreeennnnccccccceeeeeeeeeeeeeeeesssssssssss
2015 WAN-IFRA
IInnnttttteeeeeeeeeeeeeerrrrrrrnnnnnnaaaaaaaaaaaaaaatttiioooonnnnnnnnnnnaaaaaaaaaaaaallllll NNNeeeeeeeeeewwwwwwwwssssssrrrrrroooooooooooooooommmmmmmm SSSSSuuuuuuuuuuuuuuuuuummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmiiiiiittttttttttMoMoMoMooooooonndnndndndndnndndndddddddddddddayaayayayayayayayyaayayayayayaayyayayyyayayayyayyayy,,, , , , ,, ,, 55555 55 OOOcOcOcOcOcOOcOcOOOcOccOcccOcO tototootootttotottottototoototooootot bebebebebebebeebebebeber rrrr 2202020202020022022002 1515151515151 , , , 9.9...99 303000 t t t ttto oo o 17171771771777777777771111 .3.3.333.3.3.3.3.3.3....30 0 00 00 hhhhh
MMMMMMMMMMMMMMMMMMMMMMooooooooooooobbbbbbbbbbiiiiiiiillllleeeeeeeeee NNNNNNNNeeeeeeeewwwwwwwwwwwwwwwwsssssss SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSuuuuuummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmiiiiiiiiiitttttttttttttttttTuTuTuTuTuTTuTuTuTuTT esesesesdaddadad yy,y,yyy,y,y, 6666 66666666666 OOOO O O OOOOOOO OOOOOctctcttctctctccttobobberererererrrrrr 2 2 2 222222222222 2 20010101000 5,5555,5,5, 999 9999 99999 99999.3.3330 0 00 00 0 ttttttototottttttttt 1111111777.33030 hhh
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€€€€€€€€696969690 0 000 WWWWWWAWWAWWWWWAWWAWAWAWAWWWW N-NN-IFIFIFFFIIFIFRRARARA m m mmmmmememememmmmmemembebebersrsrs / // €990 noon-n-n-nn mmmmmmemememememmmmm mbmbmbmberererersssMeMeMeeeeMeeMMMeMeMeeMeMeeeMeMeeeMeeeeeeeeeediddididdd aa Exxecece utututtu iivivvvveeee ee PPaaPaPaaPasssssssssssss , inininininininininninniiinii cccludddddininininninnnni ggggggggg alalala lll l cocooonfnfnnfererenenennenennncecececccecc ssssss€€€€€€€€€€€€€€1212121212122212229090900 W WWWANAANNNAAN-IIFFRFRRRA AAA A A mmmmemememememembmbmbmbmbmbererers ss / // €€€€€181899090 n nononon-m-mmmemememembebebebersrsrsrs 40
2015 WAN-IFRA |
Meddiiaaaa IIIIIIIInnnnnnnnnnnnnnnnnnnnnnnnnooooooooooooooovvvvvvvvvvvvvvvvvvaaaaaaaaaaaaaaaaaaattttttttttttttttttiiiiiiiiiiiiiiioooooooooooooooooonnnnnnnnnnnnnnn DDDDDDDDDDDDDDDDaaaaaaaaaayyyyyyyyyyHHHHoooow wwwiillll yyyyooouuuu gggggggggeeeeeeeettttttttttt yyyyyyyyyyooooooooouuuuuuuuuuurrrrrrrrrr nnnnnnnnnneeeeeeeeeewwwwwwwwwwwwsssssssssss ttttttttttoooooooooommmmmmmmmmmooooooooooooorrrrrrrrrrrrrrrrooooowwww?????
2015 WAN-IFRA
AAA jjjjooiinntt iiniittiiaatttttiiiivvvvvveeeeee oooooooofffff WWWWWWWWWAAAANNN--IIFFFFFFFRRRRRRAAAAAAAAAAAAA,,, HHHHHHHHHHHHaaaaaaaaaaaaaaaaaaaaaaaammmmmmmbbbuuurrrggg MMMeediaa IIIInnnnnnssstttiiitttuutteess aaannndddddd tttttthhhhhhheeeeeeee CCCCiiiittttyyyyy ooofff HHHHHHHHHaaaaaammmmmmmmmbbbbbbbbbuuuuurrrrrrrrrrrrrrrrggg
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MMMMMeeeeddddiiiiaaaa IIIInnnnnnnnoooovvvvvaaaattttttttiiiiiiiooooooooooonnnnnnn DDDDDDaaaaayyyy fffrrreeeeeeeeeeeeeeeeeeeeeee ffffffffffoooooorrrrrr vvvvvvvvvvvviiiiiiiiiissssssssssssiiiiiiiittttttooooooorrssss41
2015 WAN-IFRA |
WWhhhhhhhyyyyyyyyyyyyyyyyy aatttteeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeennnnnnnnnnnnnnndddddddddddddddddddddddddddddinnnnnnnnnnnggggggggggggg EEEEEEEEEEEEEEEEEEEEEEEExxxxxxxxxxxxxxxxxxxpppppppppppppppppppppppppppppooooooooooooooooooooooo ?????????
2015 WAN-IFRA
NNNNNNNNNNNNNeeeeeeeeeeeeeeeeeeddddddddddddddddddddd ttttttttttoooooooooooo gggggggggggggggrrrrroooooooowwwwwwwwww rrrrrrreeeeeeevvvvvvvvvveeeeeeennnnnnuuuuuuuuuuuuuuuuuuuuuuueeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee???????????????????
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WWWWWWWWWWWWWWWWWWWWWWWhhhhhhhhhhhhhhhhhhhhhhhhaaaaaaaaaaaaaaaaaaaattttttttttttt aaaaaaaaaaaaaaarrrrrree pootteennttiiaallss oooooooofffffff nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnneeeeeeeeeeeeeeeeeeeeeeeeeeeewwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww tttttteeeecchhhhhhhnnnnnnnnnnnnnoooooooooooooooollllllllloooooooooooooooggyyyy????
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DDDDDooooooo yyyyyyyyyyoooooooooouuuuuu ppppppppppppppppprrrrrrrrrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeppppppppppppppppppaaaaarrreee aaaaaa nneeeeeewwwwwwwwwwww pppppppppppppppppproooojjjjeeeeeeeeeeeccccccccccccctttttttttttt????????42
2015 WAN-IFRA | 43
2015 WAN-IFRA |
PPrrinnttt iiiisss pppppppaaaarrrttttttttt ooooofffffffff tthhe nnewwwwwwwwwssssssppppppaaaaaaaappppeeeeeeeeeerrrr’’’’’’’’sssss ffffuuuuttttttuuuuuurrrrrrreeee
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HHHHiiggggghhhh ppppppppeeeerrrfffooorrrrmmmmaaaannnccceee,,, aaaaddddddddrrreeeeeeessssssssseeessss aaallllllllllll ssssseeeeeennnnnnsssssssseeeeesssss
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RRetuuurrrnnnniiiiinnnggggg cccccuuuuuussssssssttttttoooooooommmmmmmmeeerrrssssssss,,,, dddddddiiiiiiiiggggggiiiiittttttttttaaaaaaallllll ccccccuuuuuuuusssssssttttttoomers discccccooooooveerr ppprrriiiinnnntttttt
SSSSuucccccccccceeeeeessssssfffuuullll nnnneeeewwwssspppppppaappppeeeerrrrssss iinnnn ppppprrrriiiinnnntttt aaannnndddddd iiiiiinnnnnn dddiiggggiittttaalllll
PPPrriinntt iiissss ccccccchhhhhhhaaaaaaannnnnnggggiinnnnnnngg – pppprriiinnnntttt wwwwiiiilllll ssuurrvvvvviiiiiiivvvveeeee44
Image Source: Chris Phutully, The Color Run, Grand Prix Edition (Melbourne 2014), Flickr
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