newspaper market figures · public seminars, case studies, technology briefs, workshops, innovation...

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Image Source: Chris Phutully, The Color Run, Grand Prix Edition (Melbourne 2014), Flickr Ma Ma Ma M Ma Ma Ma Ma Ma Ma a a a a a a a f nf nf nf nf f nf n re re re re re re ed d d d d d d d d d d d We We We We We We We W W We We We W We We We We We e e We We We W W We We We We We We We We We We We We We We We We We e We We We e We We We We e W W Werf rf rf rf rf rf rf f rf r rf rf r rf rf rf r rf f rf fel el el e el el el el el el e e e e e e e e e 2015 WAN-IFRA | 2.5bn 49% of all adults read newspapers in print 0.8bn 46% of all internet users read newspapers in digital formats Newspaper market figures 2

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Page 1: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

Image Source: Chris Phutully, The Color Run, Grand Prix Edition (Melbourne 2014), Flickr

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2015 WAN-IFRA |

2.5bn49% of all adults read newspapers in print

0.8bn46% of all internet users read newspapers in digital formats

Newspaper market figures

2

Page 2: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

102bn Global consumer and

educational book publishing revenues

87bn Global filmed entertainment

revenues 50bn Global music

revenues

163bn Global newspaper

revenues

2015 WAN-IFRA |Source: PwC Global Entertainment & Media Outlook

Newspaper industry value

3

Newspaper print advertisingrevenues (bn US$)

2015 WAN-IFRA |Source: Zenith Optimedia

US$ at current prices

4

13% decrease

over 5 years

decreaseover 5 years

Page 3: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

Newspaper digital advertising revenues (bn US$)

2015 WAN-IFRA |Source: PwC Global Entertainment & Media Outlook 5

US$ at current prices

47% increase

over 5 years, but on low

level

Global revenue generation (bn US$)

2015 WAN-IFRA |Source: Zenith Optimedia and PwC Global Entertainment & Media Outlook 6

Print Circulation Digital Circulation

Print Advertising Digital Advertising

Print accounts for

93% of newspaper

revenues

Page 4: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

2015 WAN-IFRA |

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Page 5: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

2015 WAN-IFRA |

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2015 WAN-IFRA |

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IInnnnnnn tttraaddddddddddiiiiiiiiittttttttttiiiooooonnnnnnnnnnnnnnnnnnaaaaaaalllll nnnnnneeeeeeeewwwwwwssssppppppppppaaaaaappppppppppppppeeeeeeeeeeeeeeeeeeerrrrr ppppprrrrrrooooooooddddddduuuuuuuuuuuuuuccctttttiiiiiooooooooonnnnnnnnnnnnnnnnnnnnnnnnn iiiiiiiinnnnnnnnnnnnnnnnnnkkkkjjjjjjjjjeeeeeeeeeeeeeeeeeeeeeeeeetttttttttttttttttt ccccccccccccccccccccccccccccooooooooooooovvvvvvveeeeeeeeerrrrrrrrrssssssssssssss nnnniiiicccchhhhhheeeeeeee aaapppppppppppppppppppppllllliiiiicccaaaaaaaaattttttttttttttttttttttttttiiiiiiiiiioooooonnnnnssss

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11ImaImamamaImaImamamIImImImIImI amm geggege ge gegeggeg SouSouSouurcercercerce: :

2015 WAN-IFRA |

When thhhe newspaper changes innkkkjet will show its strengths

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12IIIImaImaImaImaImagegegege g SSSSouSouSouSouSourcercercecercececercercee::::::::

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2015 WAN-IFRA |

RRRRReeeedddiiissssccccooovvvveeeerrrriiiiinnnnggg vvvvvaaaaluueesss ooof priinnt

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SStrongeeesssttt eeefffeccctss by crooss media cconnttentt: 11 ++ 11 == 33313

Basis: German speaking population from 14 years old onwardsSource: Best for Planning 2013, ZMG

2015 WAN-IFRA |

Reach of print + onlineReach of PrintReach of Print + Online

14

Page 8: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

2015 WAN-IFRA |

Print sells faster, for more money

15

Success rate Resulting sale

85%

93%

Time to sell Avg. days on market

40 days

39 days

Discount to sell Avg. price reduction

12.9%

8.1%

Published by “The Newspaper Works” (Australia)

CoreLogic RP Data: sales history of 850,000 houses; two year studyr

© 2014 CoreLogic RP Data

2015 WAN-IFRA |

WWWWWWWhhhhhhhoooooooo iiiiiiiissssssssss ppppppppppppprrrrrrrrrrrrriiiiiiiiiiiinnnnnnnnnnnntttttttttttttiiiiiiiiiiiiiinnnnnnnnnnnnnnngggggggggggggggggggggggggg?????????????????????????

CCCCCCCCCuuuuuuussssssssttttttttttooooooooooommmmmmmmmmmeeeeeeeeeerrrrrrsssssss rrrrrreeeeeetttttttuuuuuurrrrrrnnnnnnniiiiiinnnnnnngggggggg tttttttooooooo pppppprrrrrriiiiiiiinnnnnnnnntttttttt

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16

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2015 WAN-IFRA |

IIIIIIIIIIIInnnntervviewwwwwwwwwww mmmmmmmmmmmaaaaaaaaaaaaggggggggggggazine retuuuuuuuuuuuuurrrnnnnnnnnnnnnnsssssssssss to print after 5 years

10 iisssssssssssssssssssueeeeeeeeeeeesssssssssssss per year at €2222222222222........99999999999900000000000 pppppppppppeeeeeeeeeeeerrrrrrrrrr cccccccccccccoooooooooooooopppppppppppppyyyyyyyyyyyyy

17

Aldi inspires

Publisher: “Aldi”, Europeandiscounter chain

Aldi returned to newspaper print advertising

Now with an own customer publication, 60 pages everyquarter, 1.83m circulation

2015 WAN-IFRA | 18

Page 10: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

Publisher: Online accommodation service “Airbnb”

Four times per year

Only a limited number of copies, sold at €11 per copy

2015 WAN-IFRA | 19

2015 WAN-IFRA | 20

Page 11: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

2015 WAN-IFRA |

Burda’sDaydreams

Print magazine launchedin conjunction withredesign of travel portal

Free for members, €1.95 for others

21

Burda’sprinted blog

“I like Blogs”

Best of international lifestyle blogs

€4.80 per copy

2015 WAN-IFRA | 22

Page 12: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

Uber with Momentum

Publisher: Digital mobiletaxi company Uber

Quarterly communitymagazine for 150,000 drivers

MOMENTUMTHE MAGAZINE FOR UBER PARTNERS

HOW TO FILL YOUR BACKSEAT

Coming events and dates

for peak ridership

TWEETS, PERKS, AND WHEELS

Social media buzz, rewards

to enjoy, new car deals

THE SPLENDID SIXTH STAR

Honoring Uber partners who

go beyond the call of duty

LAUNCHISSUE

POWER STEERINGSavvy partners are putting Uber on the map

2015 WAN-IFRA | 23

2015 WAN-IFRA | 24

Page 13: Newspaper market figures · Public seminars, case studies, technology briefs, workshops, innovation tours, three conferences 2015WAN-IFRA 39 • PrPoggra ammmat tici AAddvdvereerrtisinng

2015 WAN-IFRA |

Circulation DIE ZEIT,

25

,German weekly (1000 copies)

Source: de.statista.com

2015 WAN-IFRA |

GGGrrowing amonnggggggggg yyyyyyyyyyooooooooouuuuuunnnnnnnnnnnnggggggggggggg,, wwwwwwwwweeeeeeeeellllllllllllllllll educated, well oooooffffff rrrrreeeeeaaaaadddddeeeerrrrrsssss

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26Edidittttttortortort in in in ch ch chiefiefiefefef G Gi Gi G ovaovaovannnnnnnninninnin di dididii LoLo Lo Lo LoLoLoLL renrenrenrenrenrenrennenrenzozozz

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2015 WAN-IFRA |

CCCCConneccttttiiinng too ddiiggiittttaaaaaalllll mmmmmmeeeeddddiiiiaaaaa

27Source: http://muprimeblog.blogspot.de/2012/12/effective-uses-of-qr-codes-for-2013.html

2015 WAN-IFRA |

Augmented reality, Springer

28

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2015 WAN-IFRA |

WWWWWooooooooorrrrrrrrrrrrrlllllddd PPPPPPPPPPPrrriinnnnnnnnnnnnttteeerssss FFFFFFFFoooooooooorrrrrruuuuuummmmmmmm

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29

2015 WAN-IFRA | 30222012012022020201201220120100001111220220202222200 5 W5 W55 5 W5 W5 W5 W5 W5 W5 W5 WWWW WWWWWWW5 WWWWWW WWWWWWWWWWWWWWWWAAAAAAANAAAAANANAAN-ANANNNANNNNNNANAANAAAANNNNNNAAANNNNANANAAAAANNNN IFRIFRIFRIFRIFRIFIIFRIFRFFRRRRI RAAA AAAAAAAA ||||| 30

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2015 WAN-IFRA |

http://forum.wan-ifra.org/forums/world-printers-online-forum31

2015 WAN-IFRA | 322012012012202012012012012220120102012012012010102012012010200120120111112012012012201201220101010101011201112010120122012012012010012011120120201202012012200201111201202022012000100120120120101201112012020122220120202200120111220220122010020111101220220222001120112222001201222 1122 12012020120122011111101222222 112220111120110120010120012 12000122 1115 W5 W5 W5 W5 W5 W5 W5 W5 W5 W5 WW5 W5 W5 WW5 W5 W5 W5 W5 WWWWWWWWWWW5 W555 W5 W5 W5 WW5 WWW5 WW5 WWWW5 WWW5 W5 W5 WW5 W5 WW5 WW5 W5 WWW5 WWW5 W5 WWW5 WWW55 W5555 W5 WW5 WWWWWW5 WW5 WW5 W55 W55555 WWWWWWWWWW5555555 WWWWW5 WWW5 W5 WWWWWWWW5 WWW5 WWWWWW55 WWWWWWW5555 WWWWWW55 WWW5 WWW555555 WW5555 W555 W5 W55 W5 W5 AAAAAAN-AAAAAAAAAAAAAAAAAAAA IFRA | 332

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2015 WAN-IFRA | 33

ENVIRONMENTAL FOOTPRINT SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT

Participating associations

Sponsor companies

INTERNATIONAL CROSS INDUSTRY

Optimized Paper Handling & LogisticsThis unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.

ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM

SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT

Participating associations

Sponsor companies

IINTERNATIONAL CROSS INDUSTRYINTERNATIONAL CROSS INDUSTRY

Optimized Paper ENVIRONMENTAL FOOTPRINT ENVIRONMENTAL FOOTPRINT

Handling & LogisticsSUSTAINABILITY FOR SUCCESSSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONCOMMUNICATING ON THE ENVIRON

This unique cross-industry collaborative project brings together expertisefrom across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practicetool and global reference for suppliers, transporters, converters and printersto improve their effi ciency.

ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM

2015 WAN-IFRA | 34

ENVIRONMENTAL FOOTPRINTSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT

Participating associations

Sponsor companies

Optimized Paper Handling & LogisticsThis unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.

ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO, TESA SE, TIMES OF INDIA, UPM

SUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONMENT

Participating associations

Sponsor companies

ENVIRONMENTAL FOOTPRINT ENVIRONMENTAL FOOTPRINTSUSTAINABILITY FOR SUCCESSSUSTAINABILITY FOR SUCCESSCOMMUNICATING ON THE ENVIRONCOMMUNICATING ON THE ENVIRON

This unique cross-industry collaborative project brings together expertise from across the entire paper supply chain from the mill, through transport, storage, handling and printing. Its goal is to establish a common best practice tool and global reference for suppliers, transporters, converters and printers to improve their effi ciency.

ABP, AXEL SPRINGER, BOLZONI AURAMO, EARTHPAC, GOSS INTERNATIONAL, IF, KBA, LHG, SONOCO-ALCORE, STORA ENSO,TESA SE, TIMES OF INDIA, UPM

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2015 WAN-IFRA | 35

ISO 12647-3:2013Quality standard for newspaper productionQuality standard for newspaper productionndard for newspaper p

2015 WAN-IFRA |

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2015 WAN-IFRA |

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372015 WAN-IFRA |

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2015 WAN-IFRA |

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2015 WAN-IFRA |

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2015 WAN-IFRA | 43

2015 WAN-IFRA |

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Image Source: Chris Phutully, The Color Run, Grand Prix Edition (Melbourne 2014), Flickr

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