newspapers canada 235112 conference program 2015 conference program... · here’s an overview of...

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Sheraton Centre HotelToronto, ON

2015 NATIONAL CONFERENCEF R I D AY M AY 2 2 | T O R O N T O

TORONTO

1.877.444.4034newspapertoolbox.com

Here’s an overview of thematerial available to you whenyou subscribe to Toolbox:

• A personal online sales calendar that makes it easyfor you to plan and build ad campaigns for every categoryof advertiser you service.

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topics throughout the year. They come completewith professionally built front covers, page headers,non-commercial texts and easy-to-follow sales strategies.

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• Promotional materials and selling sheets.• Entertaining and revenue-generating horoscopes,

crossword puzzles, Sudoku, recipes and kids’ pages.• Quarterly training for your staff.• Ad campaign proposal templates to help your sales

teams build professional looking proposals.• Fifteen years of Inspiring ideas from the top publishers

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TORONTO

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9:00 AM – 10:30 AMMarketing Committee Meeting

Cedar, Mezzanine Level

10:00 AM – 4:00 PM Ontario Journalism Educators Association Annual Meeting

Maple, Mezzanine Level

10:30 AM – 1:00 PMCNRIE Board of Directors Meeting

Chestnut East, Mezzanine Level

10:30 AM – 1:30 PMCCNA Board of Directors Meeting and Luncheon

Chestnut West, Mezzanine West

1:00 PM – 3:30 PMOCNA Board of Directors Meeting

Chestnut East, Mezzanine Level

1:30 PM – 4:00 PMCNA Board of Directors Meeting and Annual General Meeting

Cedar, Mezzanine Level

3:30 PM – 4:00 PMOCNA Annual General Meeting

Willow East, Mezzanine Level

4:00 PM – 4:30 PMCCNA Annual General Meeting

Willow Centre, Mezzanine Level

5:00 PM – 7:00 PMWelcome Reception

Provincial Ballroom, 2nd Floor

Join your industry colleagues for this exclusive conference reception. Open to all registered 2015 National Conference and Trade Show attendees, sponsors and exhibitors.

Sponsored by: Metroland Media

7:00 PM – 10:00 PMDinner on your own

10:00 PM – 1:00 AMHospitality Suite

Simcoe/Dufferin Room, 2nd Floor

After dinner, head back to the hotel for a nightcap and catch up with friends and colleagues. Open to all registered 2015 National Conference and Trade Show attendees, sponsors and exhibitors.

THURSDAY, MAY 21, 2015


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7:30 AM – 3:45 PMRegistration Desk open

Grand Foyer, Lower Concourse Level

8:00 AMBreakfast available in the Grand Foyer

Grand Foyer, Lower Concourse LevelGrab a hot breakfast and take your seat at the Opening Keynote session next door.

8:00 AM – 9:25 AMBreakfast and Opening Keynote Address: “The Changing Face of Newspapers”

Grand West Ballroom, Lower Concourse Level

Speaker: Paul Godfrey, President and Chief Executive Officer, Postmedia Network Inc.

Paul Godfrey was appointed President and Chief Executive Officer of Postmedia Network Inc., Canada’s largest publisher of paid English-language daily newspapers, on July 13, 2010. Prior to Postmedia Network, Mr. Godfrey served as President and CEO of the National Post, President and CEO of the Toronto Blue Jays Baseball Club, and spent 16 years with Sun Media Corporation, eventually taking on the role of President and CEO.

9:30 AM – 10:30 AMGeneral Session I: News Media Innovators with Bold Initiatives


Moderator: Sandy MacLeod, Chief Operating Officer, Print, Toronto Star

Six compact presentations on newspaper success stories, case studies, and practical ideas. Get the essentials here, and then seek out the details at the speaker round tables during the upcoming break. Includes presentations by:

1) Andrew Saunders, Chief Revenue Officer, The Globe and Mail

2) Bob Cox, Publisher, Winnipeg Free Press

3) Ronit White, Manager Strategic Partnerships, Metroland Media Toronto

4) Susan Azzopardi, Director of Digital, Hamilton Spectator

5) Chris Fossenier, Founder and CEO, Social Spiral

6) Terry Kukle, Vice President Business Development and Acquisitions, Metroland Media Group

Sponsored by: Canada Post Corporation

10:30 AM – 11:00 AMCoffee Break with Speakers in the Trade Show area

Grand Centre Ballroom, Lower Concourse Level30-minute coffee break to chat with speakers and explore the trade show exhibits.

Sponsored by: Brainworks

11:00 AM – 12:00 PMGeneral Session II: News Media Innovators with Bold Initiatives

Grand West Ballroom, Lower Concourse LevelSix more compact presentations on newspaper success stories, case studies, and practical ideas. Get the essentials here, and then seek out the details at the speaker round tables during the upcoming break. Includes presentations by:

1) Tom Drouillard, CEO, President and Managing Director, Alliance for Audited Media

2) Sara Hill, President and CEO, and Donald Williams, Vice-President and Research Director, NADbank/PMB

3) Thane Burnett, Content Director – Atlantic Canada & Saskatchewan, TC Media

4) Andrew Franklin, Publisher, Abbotsford News

5) Jane Allison, Manager, Community Partnerships, Hamilton Spectator

6) Howard Law, Director, Media Sector, and Randy Kitt, President, Local 79m, Unifor

12:00 PM – 12:30 PMRefreshment Break with Speakers in the Trade Show area

Grand Centre Ballroom, Lower Concourse Level30-minute break in the trade show to chat with speakers and visit the exhibits.

Sponsored by: Environics Analytics

FRIDAY, MAY 22, 2015

TORONTO

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12:30 PM – 2:00 PMLuncheon and Keynote Address: “5 Truths, 4 Paradoxes and the Value of Relationship Newsonomics”

Grand East Large Ballroom, Lower Concourse Level

Speaker: Ken Doctor, Media Analyst, Newsonomics

The years 2016 to 2020 will spell success, or otherwise, for news media transformation. Media analyst Ken Doctor separates fact from fiction and speaks to how media’s unique relationship to readers and merchants—augmented by smart use of analytics and Little Data—is the key differentiator going forward.

2:00 PM – 2:35 PMEDITORIAL BREAKOUT 1

Mobile First News Strategy: Covering Breaking News for Multiple Platforms

Sheraton Hall A, Lower Concourse Level

Speaker: Val Hoeppner, CEO, Val Hoeppner Media and Consulting, LLC

If it doesn’t work on mobile, it doesn’t work. Learn to cover breaking news for multiple platforms including mobile, web, tablet and print. This session covers what to break for mobile, how to add multimedia elements from the field and how to expand the story for tablet and print readers.

Sponsored by: CNW Group

2:00 PM – 3:15 PMPUBLIC AFFAIRS/HUMAN RESOURCES BREAKOUT 1

10 Hot Points in Human Resources

Sheraton Hall B, Lower Concourse Level

Speaker: Lise Maclean, CHRP, CHRL,

Human resources is very much in the news these days. Talent shortages, sexual harassment, duty to accommodate, workplace violence, social media recruitment, workforce analytics, virtual work teams and employer branding are just some of the buzzwords floating in HR professional circles and mainstream media. This presentation will include a whirlwind tour of HR trends that will interest all employers, whether large or small.

2:00 PM – 2:35 PMREVENUE BREAKOUT 1

Selling to Small- to Medium-Sized Businesses in Today’s Competitive Digital Landscape


Speaker: Amie Stein, Training and Development Director, Local Media Association

Advertisers of all sizes are increasingly curious about what digital can do for them. Amie will show social prospecting techniques for sales teams of all sizes, the role of needs analysis, social selling, tactical approaches to selling to SMBs, and how to create your own revenue-generating advertiser workshops.

Sponsored by: Fundata Canada

2:00 PM – 5:00 PMCOMMUNITY NEWSPAPERS BREAKOUT

How to build on our strengths to co-create a successful future

Sheraton Hall C, Lower Concourse Level

Facilitator: Michelle Cooper, Leadership Partner, Courage Group International

Looking for a conference session that is meaningful to you and your business? Join us to create a session that will inspire, challenge and help your community newspaper thrive and serve your communities in the coming decades.

“How to build on our strengths to co-create a successful future” is a highly interactive three-hour session facilitated using a method called Open Space Technology. Participants will create the topics for discussion. Any idea that you care about can become a part of the discussion. Participants are invited to bring their questions, share their ideas and successes or further explore topics from the morning Ideas sessions. You will tap into the wisdom, creativity and rich resources of each participant. The content will reflect the topics each attendee wishes to discuss. The outcome will be what the participants create together. Be prepared to be surprised!

Participants will receive a report for future reference following the conference. This report may also be used to inform the future strategic plan of the Ontario Community Newspapers Association.



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Short and Smart: Mobile Video Storytelling



Demand for short, timely video is high on all news web sites. In this session you will learn how to shoot three of the most common types of short videos with a smart phone or tablet. The focus is on 30-60 second video that requires no or very minimal editing and can be posted quickly.


Monetizing Native Advertising, Social Media, Mobile and Video



Discover tactics and best practices for generating revenue from these emerging categories. Learn about the movement to these increasingly popular solutions, and how to create and implement them at your newspaper.

3:15 PM – 3:45 PMSweet ‘n’ Savoury Break

Grand Centre Ballroom, Lower Concourse Level

Got the munchies? Or do you have a sweet tooth? Be a kid again and satisfy your craving at the candy and popcorn stations in the trade show area.

Sponsored by: Alliance for Audited Media

3:45 PMRegistration desk closes


Your Mobile Office: Apps for Journalists Who Work and Publish in the Field



This workshop will focus on helping reporters work and publish in the field with smart phones and tablets. We will explore some of the best apps on the market to write, edit and send stories, photos, audio interviews and documents. We will also look at equipment that will help make the most of your mobile technology.


Proud supporter of #cdnmedia

www.newswire.ca 1.877.CNW.7890

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TORONTO3:45 PM – 5:00 PMPUBLIC AFFAIRS/HUMAN RESOURCES BREAKOUT 2

Public Affairs Updates

Sheraton Hall B, Lower Concourse Level

Speakers: John Hinds, Chief Executive Officer, Newspapers Canada; Don McCurdy, Executive Director, Ontario Press Council

Hear the latest developments on two key public affairs issues for the newspaper industry:

• The National News Media Council will soon be a reality. Learn what this ground-breaking initiative will mean for Canadian media.

• Recycling is a hot topic for newspapers in every province and territory. Get updates on waste diversion and stewardship programs across the country.


Revenue-Generating Event Marketing



Create and implement revenue- and audience-generating events and promotions in markets of all sizes.

Sponsored by: Marketwired


Your Digital Audience and How to Engage Them



Technology has changed the way your audience consumes content. It has also broadened the scope of your audience. Learn about your digital and mobile audience and how best to engage them. This session looks at real time analytics, social media and digital/ mobile publishing strategies.

5:00 PM – 5:30 PMClosing Cocktail Reception with Sponsors

Grand Foyer, Lower Concourse LevelWrap up a full day of learning at this closing event of the conference.

5:30 PM – 10:30 PMOCNA Better Newspaper Awards Reception and Gala

(ticket required)

Osgoode Ballroom, Lower Concourse Level

6:00 PM – 10:30 PMNational Newspaper Awards Reception and Gala

(ticket required)

Grand East Ballroom and Foyer, Lower Concourse Level

10:00 PM – 1:00 AMHospitality Suite

Simcoe/Dufferin Room, 2nd FloorMeet and exchange ideas with friends and colleagues.


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TORONTO

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JANE ALLISON

Manager, Community Partnerships, Hamilton Spectator

Jane became the Manager of Community Partnerships at The Hamilton Spectator

in October 2005. In her role, Jane connects the paper’s organizational goals with the community’s needs. Jane is the recipient of several awards, and in 2014, she was inducted into the College of Fellows for the Canadian Public Relations Society, and named the Diamond Jubilee Mentor of the Year.

SUSAN AZZOPARDI

Director of Digital Operations, Hamilton Spectator

Susan Azzopardi is responsible for developing strategies to grow digital traffic and revenue at

the Hamilton Spectator. Prior to her current role, Susan served as director of advertising at The Spectator for eight years and was retail advertising manager at the London Free Press.

THANE BURNETT

Content Director – Atlantic Canada & Saskatchewan, TC Media

Thane has been in the newspaper business for about 30 years, with much of that time

spent as a feature writer and columnist for Sun Media. As a foreign correspondent, he has covered everything from the OJ Simpson trial to Afghanistan to stem-cell operations in China. He has lectured to journalists and served as a story coach and trainer to journalists.

MICHELLE COOPER

Leadership Partner, Courage Group International

Michelle has extensive experience providing facilitation, coaching, leadership development

and experiential learning for clients in health care, education, not-for-profit and government organizations. She has a Certificate in the Art and Practice of Ontological

Coaching from the Newfield Network, is an Appreciative Inquiry practitioner, and has taught at York University, Toronto, and St. Paul’s University in Ottawa.

BOB COX

Publisher, Winnipeg Free Press, and Chair, Canadian Newspaper Association

Bob Cox oversees all operations of FP Canadian Newspapers, including the Winnipeg

Free Press, Brandon Sun and eight community newspapers in Manitoba. He was national editor of the Globe and Mail in Toronto prior to returning to Winnipeg in 2005. Bob began his newspaper career as a student intern at the Globe and Mail in 1983 and has subsequently worked in six Canadian cities for five different news organizations.

KEN DOCTOR

Media Analyst, Newsonomics

Ken Doctor is an analyst with a ringside seat at the greatest story ever told about the global news media industry. Fully employing more

than 35 years of experience across a wide range of media, Ken works with media globally, advising on new sustainable business models of contemporary news.

Ken will be presenting 5 Truths, 4 Paradoxes & ‘The Value of Relationship Newsonomics’ at the luncheon keynote address.

TOM DROUILLARD

CEO, President and Managing Director, Alliance for Audited Media

Tom Drouillard oversees the entire Alliance for Audited Media organization, including

traditional and digital auditing services, strategy, marketing, finance, human resources and business innovation in the U.S. and Canada. He was previously president and CEO of Scarborough Research (now Nielsen Local) and president of the Americas at Nielsen Online.

SPEAKERS


#newspapers2015

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CHRIS FOSSENIER

Founder and CEO, Social Spiral

Drawing on over 20 years of technology and entrepreneurial experience in Canada and the United States, Chris Fossenier founded Social

Spiral after seeing an opportunity to improve advertising and marketing through both traditional and digital channels. An active member of the Canadian start-up community, Chris has also developed several applications to help businesses better track their return on investment.

ANDREW FRANKLIN

Publisher, Abbotsford News

Andrew Franklin has more than 30 years of experience in newspaper and online publishing and has held a management position with

Black Press since 1995. Andrew in media, professional sales, sales management and strategic planning is extensive, and his innovative projects have won numerous provincial and national awards.

PAUL GODFREY, C.M., O.Ont.

President and Chief Executive Officer, Postmedia Network Inc.

Paul Godfrey was appointed President and CEO of Postmedia Network Inc.,

Canada’s largest publisher of paid English-language daily newspapers, on July 13, 2010. Mr. Godfrey has also served as President and CEO of the National Post, President and CEO of the Toronto Blue Jays Baseball Club, and spent 16 years with Sun Media Corporation.

In his opening keynote address, Mr. Godfrey will be speaking about “The Changing Face of Newspapers.”

SARA HILL

Interim President and CEO, amalgamated organization of NADbank/PMB

Sara Hill was appointed interim president and CEO of NADbank/PMB in November

2014 following the merger of the two print measurement organizations. Sara has a wealth of experience in audience measurement, having served on the boards of both

organizations as well as the Audit Bureau of Circulations (now AAM), BBM (now Numeris), Canadian Out-of-Home Measurement Bureau and ComBase. Sara has held senior positions at advertising agencies, and in 2008 was appointed President of M2 Universal (a division of MacLaren McCann).

JOHN HINDS

Chief Executive Officer, Newspapers Canada

John Hinds has been involved in the newspaper industry for over 15 years, working as an advocate for journalistic freedom and

democratic reform and representing newspapers in matters of public policy, marketing, education and beyond. Prior to joining Newspapers Canada, John worked as a lawyer in a private practice and served as public affairs consultant and political assistant to the Ministers of Transport, Public Works and Health.

VAL HOEPPNER

CEO, Val Hoeppner Media and Consulting

Val Hoeppner is a digital journalist, teacher, trainer and media strategist. Val spent 20 years in newsrooms as a photojournalist, newsroom

leader and multimedia director. She also spent five years working with journalism professionals, educators and students in her role as director of education for the Freedom Forum Diversity Institute. She is also director of the Center for Innovation in Media at Middle Tennessee State University.

Val will be leading the four Editorial Track sessions: ‘Mobile First News Strategy: Covering breaking news for multiple platforms,’ ‘Short and Smart: Mobile Video Storytelling,’ ‘Your Mobile Office: Apps for journalists who work and publish in the field,’ and ‘Your Digital Audience and How to Engage Them.’

RANDY KITT

President, Unifor Local 79m

Randy Kitt, Uniforís first Media Sector chair, is president of Unifor Local 79m, representing media workers at Bell Media, Rogers Sportsnet,

Bell TV and The Shopping Channel. He was elected the Media Council Chairperson for the New Union, UNIFOR in 2013 and currently sits on Uniforís National Executive Board as the media representative.

SPEAKERS

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TORONTOTERRY KUKLE

Vice President Business Development and Acquisitions, Metroland Media Group

As Vice President Business Development and Acquisitions for Metroland, Terry plays a

key role in Metrolands organic expansion, identifying and executing on strategic acquisitions.

Terry is the former president of Tag International Media and has held senior positions at TELUS, Allstream (formerly AT&T Canada) and Fusepoint Managed Services. He has experience in working across many business verticals and is a leader in traditional and online marketing.

HOWARD LAW

Director, Media Sector, Unifor

Howard Law has been with unifor since 1997 and was named Director, Media Sector, in October 2013. In this role, Howard is

responsible for coordinating sector activities in broadcasting, the graphical industry and newspaper publishing.

LISE MACLEAN

Certified Human Resources Professional (CHRP) and Certified Human Resources Leader (CHRL)

Lise Maclean has over 14 years of experience as the senior human resources advisor/manager/director in the private, public and not-for-profit sectors, managing HR operations, as well as the strategic HR function, in organizations of over 400 people. Lise Maclean has overseen major organizational changes, implemented new compensation plans and performance management systems within organizations.

Lise will be leading ‘10 Hot Points in Human Resources’ on Friday afternoon.

SANDY MACLEOD

Chief Operating Officer, Print, Star Media Group

Sandy MacLeod is Chief Operating Officer of Print for Star Media Group, which includes

the Toronto Star and the Metro chain of English-language newspapers in Canada. During his 20-plus years in the industry, Sandy has worked for many of Canada’s largest publishers, including Thomson, Southam, Hollinger, Sun Media and Torstar. Sandy has held senior positions in Circulation, Human Resources, Production, Marketing and Strategy.

Sandy will serve as moderator of the Friday morning program as well as the Revenue Track.

DON MCCURDY

Executive Director, Ontario Press Council

Don McCurdy is the executive director of the Ontario Press Council, selected in the fall of 2010 following an extensive career

as a journalist and distinguished work as a volunteer in journalistic activities. He is the former executive editor and managing editor of the daily Waterloo Region Record, where he worked for 35 years. He is also a former editor of community newspapers in Waterloo and Guelph, and a reporter-photographer in Cambridge and Bradford.

ANDREW SAUNDERS

Chief Revenue Officer, Globe and Mail

At The Globe and Mail, Andrew Saunders oversees print and digital product advertising, subscription revenue and audience data

analytics. Previously, he was Vice President of Advertising Sales, held senior positions at CTV and served as Vice President with Bell Globemedia, developing cross platform marketing solutions to service advertisers across CTV, CTV Specialty, The Globe and Mail and Sympatico.

SPEAKERS

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THE SOLUTION:Through Canada Post’s Unaddressed AdmailTM service, Pizza Hotline promoted awareness of their new product, The Hotline Heavy.

THE BOTTOM LINE:For every dollar they put into their fl yer campaign, Pizza Hotline realized close to a 400 percent return on their marketing investment.

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CONTACT US: [email protected]

AMIE STEIN

Director of Training & Development, Local Media Association

Amie Stein is a 19-year veteran of the newspaper publishing industry. At Local Media

Association, she develops and implements custom sales and digital training programs for media executives across the country. She has led the advertising operations in virtually every revenue category including local, real estate, automotive, major/national and recruitment with both large community groups and a major metro daily.

Amie will be leading three sessions in the Revenue Track: ‘Selling to Small- to Medium-Sized Businesses in Today’s Competitive Digital Landscape,’ ‘Monetizing Native Advertising, Social Media, Mobile and Video,’ and ‘Revenue-Generating Event Marketing.’

RONIT WHITE

Manager Strategic Partnerships, Metroland Media – Toronto

Ronit has been in the media industry for over 20 years. In her current role, Ronit works with both traditional and non-traditional advertisers to help them achieve their marketing goals.

DONALD WILLIAMS

Vice-President and Research Director, amalgamated organization of NADbank/PMB

Prior to the amalgamation, Donald Williams was vice-president and research director at NADbank,

the principal research arm of the Canadian newspaper industry. He has worked in market research, telecom pricing strategy, and business forecasting. In 2013, Don received the Marketing Research and Intelligence Association award for Outstanding Contribution to Marketing Research.


#newspapers2015SPEAKERS

TORONTO

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Grand BallroomCenter

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GRAND CENTRE BALLROOM

TRADE SHOW EXHIBITORS 1 Alliance for Audited Media 2 Fundata Canada 3 NEWSCYCLE Solutions 4 PressReader 5 CommunityVotes 6 Legacy.com 7 Theme Crosswords 8 News-Net 9 Metro Creative Graphics10 Database Publishing Systems, Inc.11 Newspaper Toolbox12 Social Spiral14 CrowdShot Inc.15 Brainworks16 Youneeq17 Libercus18 CCAB, BPA Worldwide19 Proxistore20 Unifor21 Marketwired22 Environics Analytics

TRADE SHOW MAP

Need a boost? Power up your mobile devices at the AAM charging station, sponsored by Alliance for Audited Media, at Table 1.


#newspapers2015

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LOWER CONCOURSE LEVEL

MEZZANINE LEVEL

1 Grand Foyer (Registration Desk) 2 Grand West Ballroom 3 Grand Centre Ballroom (Trade Show) 4 Grand East Ballroom

5 Sheraton Hall A 6 Sheraton Hall B 7 Sheraton Hall C8-9 Osgoode Ballroom

A CedarB Chestnut WestC Chestnut East

D MapleE Willow CentreF Willow East

SHERATON CENTRE TORONTO

890 Yonge Street, Suite 200, Toronto, Ontario M4W 3P4 Telephone: 416-923-3567 Fax: 416-923-7206 Email: [email protected] | www.journauxcanadiens.ca

2015 NATIONAL CONFERENCE

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newspapers canada 235112 conference program 2015 conference program... · here’s an overview of...

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