How Data-driven Signals Can Transform News Agencies.

Andrew MullaneyCTO, NewsWhip

* Independent Review by ICHEC (Irish Centre for High End Computing, April 2014)

3+ million Stories per day

250K sources40 languages61 countries

300m+ daily interactions

All major social networks

Real time dashboard Deep dive analytics Machine readable

outputs

Predicts 79% of viral stories*

Stories Social Signal

customers

“NewsWhip is Moneyball for media.” Steve Rubel Chief Content Strategist, Edelman

“Without it, I don’t know what we would do.” Holly Moore Managing Editor, USA Today

News Publishers PR Agencies Ad Agencies Brands Governments

How We Find Where News Agency Content Ends up?

NewsWhip Discovery

Engine

NewsWhip Content Repository

Secure Private News Agency Repository

News Agency Feeds

Content Text

Pattern Matching

Output = Match %

Spike / SyndicationAnalyticsAPI

NewsWhip DiscoveryEngine

Spike Syndication: Real Time Newsroom

Decisions

What to do with this data?

What to do with this data?

Analytics: Understand Customer Value from Agencies

• Product feeds • Categories• Geography • Language

• Customers

Understand which:

Get or Drive the Most Value from Your Content

API:Integrate Your Data for KPIs

What to do with this data?

Image / Video caption detection?

Detect accreditation and link to customers domain

Step 1: Scoping and testing.

Step 2: Build and deploy test version.

Step 3: Iterate and hone during test and feedback phase.Step 4: Deployment and education & training.

process

Spike Analytics API

Other services

partnerships

Talk to us – we don’t bite!

Andrew Mullaney

Co-founder & CTO

Ruchun JinSoftware Developer

Robert BourkeHead of Media Partnerships

Jonathan BarnesBusiness

Development

Thank you for your time!Any Questions?