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Social media best practices NAFDMA 2014 Colleen Newvine Newvine Growing

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From the North American Farmers' Direct Marketing Association convention in 2014, this session gives tips on building engagement with social media marketing. We will discuss practical tips for building community, engaging customers and making sales using major platforms like Facebook and Twitter and smaller platforms like Pinterest and Foursquare. Whether you have never tweeted in your life or you are glued to your smartphone posting photos and videos, we will share pointers to improve your use of social media — including highlighting some successes of fellow NAFDMA members.

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Page 1: Newvine Growing social media best practices for NAFDMA convention

Social media best practicesNAFDMA 2014

Colleen NewvineNewvine Growing

Page 2: Newvine Growing social media best practices for NAFDMA convention

Our agenda

Tips and tricks for Facebook and Twitter An overview of LinkedIn, YouTube,

Pinterest, Instagram, Foursquare, Google+ and Tumblr

Broad suggestions that work regardless of platform

Ideas from fellow NAFDMA members Your suggestions and questions

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#NAFDMA@NewvineGrowing

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First, what do you say?Consider your audience:

o What information do they need?o What information do they want?o What’s the specific next step you want

them to take?o What’s in it for them?

#NAFDMA@NewvineGrowing

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Like a newsletter, but better

#NAFDMA@NewvineGrowing

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Getting started on Facebook

Five basics for marketing on Facebook: Set up a business page

#NAFDMA@NewvineGrowing

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Getting started on Facebook

#NAFDMA@NewvineGrowing

Five basics for marketing on Facebook: Fill in your “about” section Manage your page settings

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Getting started on Facebook

#NAFDMA@NewvineGrowing

Five basics for marketing on Facebook: Post a mix of content

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Getting started on Facebook

#NAFDMA@NewvineGrowing

Five basics for marketing on Facebook: Check your results

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Getting better on Facebook

Five advanced tips for Facebook: You can schedule posts ahead of time

#NAFDMA@NewvineGrowing

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Getting better on Facebook

Five advanced tips for Facebook: Tag other users and businesses

#NAFDMA@NewvineGrowing

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Getting better on Facebook

Five advanced tips for Facebook: Reposition photos

#NAFDMA@NewvineGrowing

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Getting better on Facebook

Five advanced tips for Facebook: Highlight important posts

#NAFDMA@NewvineGrowing

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Getting better on Facebook

Five advanced tips for Facebook: Integrate apps

#NAFDMA@NewvineGrowing

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Getting started on TwitterFive basics for marketing on Twitter : Set up your account

#NAFDMA@NewvineGrowing

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Getting started on TwitterFive basics for marketing on Twitter : Add photos and a description

#NAFDMA@NewvineGrowing

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Getting started on Twitter

#NAFDMA@NewvineGrowing

Five basics for marketing on Twitter : Set up saved searches

Page 18: Newvine Growing social media best practices for NAFDMA convention

Getting started on Twitter

#NAFDMA@NewvineGrowing

Five basics for marketing on Twitter : Follow people

Page 19: Newvine Growing social media best practices for NAFDMA convention

Start by following NAFDMA

#NAFDMA@NewvineGrowing

Page 20: Newvine Growing social media best practices for NAFDMA convention

Getting started on Twitter

#NAFDMA@NewvineGrowing

Five basics for marketing on Twitter : Talk to people

Page 21: Newvine Growing social media best practices for NAFDMA convention

Getting better on TwitterFive tips for marketing on Twitter as you get more established: Use hashtags but don’t overdo it Tweet regularly Tweet content more than once Retweet and respond to people who

mention you Ask people questions

#NAFDMA@NewvineGrowing

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Photos win Facebook

Photos get the most likes and shares, and do well with comments

#NAFDMA@NewvineGrowing

Likes

Comments

Shares

Photos

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Time of day matters

Late afternoon into night is most active for shares and likes

#NAFDMA@NewvineGrowing

Likes

Shares

6-8 p.m.

Page 24: Newvine Growing social media best practices for NAFDMA convention

Weekend use spikes

Note the spikes in likes on the weekend – and the dip on Thursdays

#NAFDMA@NewvineGrowing

Likes

Weekends

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Same is true on Twitter

Click through rates are higher later in the week and later in the day

#NAFDMA@NewvineGrowing

Clicks

Thursday, Saturday, Sunday

Clicks

4 a.m. 2 p.m.

Page 26: Newvine Growing social media best practices for NAFDMA convention

How you say it matters

The length of your tweet and where you put a link affect engagement

#NAFDMA@NewvineGrowing

Clicks

Clicks

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Calls to action work

When you ask for a retweet, people are more likely to retweet

#NAFDMA@NewvineGrowing

Page 28: Newvine Growing social media best practices for NAFDMA convention

Top 10 social media sites

#NAFDMA@NewvineGrowing

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Pinterest – virtual scrapbooking

#NAFDMA@NewvineGrowing

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Instagram – mobile photos

#NAFDMA@NewvineGrowing

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YouTube – video sharing

#NAFDMA@NewvineGrowing

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LinkedIn – business networking

#NAFDMA@NewvineGrowing

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Foursquare – location x3

#NAFDMA@NewvineGrowing

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Google+ - tied in to search

#NAFDMA@NewvineGrowing

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Tumblr – blog and reblog

#NAFDMA@NewvineGrowing

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Regardless of what toolImprove your engagement on any platform: Focus on what your audience wants and

needs Have a two-way conversation Share photos, graphics and videos Use descriptive words and hashtags Include a call to action You don’t have to do it all

#NAFDMA@NewvineGrowing

Page 37: Newvine Growing social media best practices for NAFDMA convention

Be responsive

Social media users expect responsiveness: Reply promptly whether it’s positive or

negative Use saved searches to find mentions Set notifications so you don’t miss

mentions Answer complaints but don’t be

defensive Respond publicly, discuss privately

#NAFDMA@NewvineGrowing

Page 38: Newvine Growing social media best practices for NAFDMA convention

How can I do all of this?

Social media does take time: Schedule it into your day Break it up into bite-sized pieces Use your available time Make tools work for you You don’t have to do it all

#NAFDMA@NewvineGrowing

Page 39: Newvine Growing social media best practices for NAFDMA convention

Ideas for engagement

#NAFDMA@NewvineGrowing

Page 40: Newvine Growing social media best practices for NAFDMA convention

Ideas for engagement

#NAFDMA@NewvineGrowing

Page 41: Newvine Growing social media best practices for NAFDMA convention

Ideas for engagement

#NAFDMA@NewvineGrowing

Page 42: Newvine Growing social media best practices for NAFDMA convention

Ideas for engagement

#NAFDMA@NewvineGrowing

Page 43: Newvine Growing social media best practices for NAFDMA convention

Take this talk home

#NAFDMA@NewvineGrowing

Page 44: Newvine Growing social media best practices for NAFDMA convention

Newvine GrowingMarketing strategy and tactics for farmers, farmers markets and farm-to-table restaurantshttp://[email protected]

#NAFDMA@NewvineGrowing

http://newvinegrowing.com/
http://newvinegrowing.com/

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