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Page 1: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution
Page 2: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution
Page 3: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

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Next Big Thing for SalonsThe

The Mane Objective Marco Pelusi

Do you ever wonder what really makes a long-lasting success story in our industry?

Basically, it comes right down to solely one thing: hanging in there. Sounds easy enough, right?

Perseverance has been defined as a “deter-mined continuation with something; a steady action over a long period of time; despite dif-ficulties or setbacks.” The ability to persevere truly separates the men from the boys, or the women from the girls, in our industry. And truthfully, it is not necessarily easy to hold onto, especially when times are tough. But, we must carry on. And, you can.

No doubt, you must have a good skill level; this is a definite given. But, what is even more important is simply to just persevere, no matter what your level of skill. The people who hang in there long term, are the ones who win in the end. It’s almost as simple, and sometimes as difficult, as that. Literally.

The best example is our constant, con-sistent need to attract new clients. I have met numerous people at events and parties throughout the years and I have given them

my business cards, just by nature of the con-versation. Often times, I will not hear from them at all at first. And then alas, sometimes six months, a year, or even a few years later, I will receive a phone call from them. All of a sudden, their hairdresser has moved away or they want to try something new, and they will call.

Every time this happens, I am grateful that I am still in the business and I am grate-ful that I am still easily accessible. Really, I am grateful that I persevered. My new client is happily able to reach me easily because of one key reason – because I persevered with my business, remaining steadfast over lengths of time, whether good or bad.

It’s a fun gamble, actually – that is to see how and when and if, and even why new clients will surface. In my experience, most people are generally not immediately in need of a new hairdresser when you meet them. However, needs may shift for them later on and if you have persevered and you are still around, they will indeed look for you and find you.

In essence, the very nature of building a successful client base is sheer, dedicated perseverance. Often times, it is simply a mat-ter of putting one foot in front of the other, getting up each and every day and showing up

to work, no matter what, with an attitude of determination and positivism.

Sometimes the only things you can control in your day are your own actions and your own outlook. Of course, again, your skill level must be up to par, as you need to consistently produce good work in order for new clients to appreciate and be attracted to you. But, success is more often about just showing up and fighting the good fight.

Yes, there are many incredibly talented hairdressers with many amazing skills, but the ones who show up and really hang in there, especially when the going gets tough, are the ones who succeed in the long run. If you are constantly changing salons, hop-ping locations, or going in and out of the beauty business, it can be that much harder to become successful. Life and work are really about showing up and showing out. If you can do that, time and time again, it will even-tually lead you to your successful future.

I wish it were a sexier, more glamorous presentation of what approach really builds success – but perseverance, combined with both determination and resolve, is a day-to-day reality. Even on the days when you do not feel like working, just by virtue of the fact that you overcome your emotions and you show up for work, you are indeed building your business – even if you don’t see direct results on a particular day.

Many of us get bored or tired, and that is

okay. It does and will happen. But unfortu-nately, these characteristics do not breed true success. Also, balance is important in life in order to function well. But, don’t get lazy; you have got to push forward and keep put-ting yourself and your work out there, again and again.

If you want to have long term success, then show up for work even when you don’t feel like it. Remain unwavering. You might be surprised how you feel once you get to work and get your day going. We all have days that we don’t feel like carrying on – but, those of us who persevere over and over again are the ones who reap the rewards, especially over time.

The moral of our industry’s story is to remain steadfast and consistent, giving each day and every opportunity our all.

To persevere. Over and over. Eventually, you will reach the level of suc-

cess you want, and then become even more successful. Be present and ready for life and for work. If you can hang on tight and persevere, you will be that much ahead of the crowd, ready to win the race to your successful future.

Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Persevere Your Way to Success

Page 4: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

4 | DECEMBER 2010 | OHIO STYLIST & SALON

OHIO STYLIST & SALON is mailed free of charge to licensed salons, booth renters and beauty schools in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL © 2010 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, record-ing or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the Ohio State Board of Cosmetology. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Ohio Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Ohio Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Ohio Styl-ist & Salon, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Ohio Stylist & SalonVolume 11, Number 12, Issue 132

December 15, 2010 - January 15, 2011

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: [email protected] site: www.stylistnewspapers.com

Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske,

Neil Ducoff, Jaime Schrabeck, Marco Pelusi, Steve Sleeper, Kimberly Johnson

Ohio State Board of Cosmetology Kevin L. Miller, Executive Director

In this issue...

The Mane Objective . . . . . . . . . . . 3

Blue Highways . . . . . . . . . . . . . . 4

Beauty Business Buzz . . . . . . . . . . 6

The Nail Extension . . . . . . . . . . . . 7

Off the Top . . . . . . . . . . . . . . . . . 8

Ohio Cosmetology News . . . . . . . 11

Classifieds . . . . . . . . . . . . . . 12-13

Retail Matters . . . . . . . . . . . . . . 14

Calendar . . . . . . . . . . . . . . . . . 14

What’s New in the Market . . . . . . 15

4

7

3Blue Highways Jerry Tyler

Out of Adversity Comes Opportunity

Have you noticed how much attention we have been giving the poor economy in the last few years? And on how we deal with it?

Take a look around and see just how the beauty industry has been dealing with the economy. A famous quote by Napoleon Hill goes: “Opportunity often comes disguised in the form of misfortune, or temporary defeat.”

Maybe we are a little more resourceful and resilient than we give ourselves credit. Maybe because we were forced to plot a new course, we now have new destinations.

Every time I pick up an industry pub-lication, I read about an idea that became a new product line; a new creative vision that became a hair fashion collection full of new techniques to master; a new, fresh look to present to our clients. New opportunities are being made and new industry leaders are being created every day, even in these challenging times.

With this month’s editorial focus on Industry Success Stories, rather than focus on industry marvels as amazing individuals I was compelled to write about the similar attributes they all seem to possess.

They are true visionaries, they dream about creating things that are not already there. They see and believe in their vision with unwavering faith. They gaze through the eyes of never-ending possibility. They embrace their yet unrealized creation as already theirs to have and hold.

They maintain an attitude of gratitude. They handle both abundance and adversity with humility and grace. Theirs is the con-tinual focus on the final destination, but the willingness to go where the journey takes them and enjoy the process along the way.

They are centered and grounded. They go the extra mile. They exceed their per-ceived value, and yes, they are willing to go to extremes when the circumstances demand. They work from the inside out, because they know that true success on any level is an inside job. They are twelve inches wide and ten miles deep. They strive to dwell in the positive be-cause they believe a positive thought or action has 10 times the power of a negative one.

Therefore, through the law of attraction, they draw positive people, experiences and re-sults to them almost effortlessly. They go with the flow but stay centered in their mission and principals. They never forget who, why or

what they are here for. They know what they perceive, they can conceive.

They are continually thoughtful and never thoughtless, unkind or cruel in any of their dealings. They remain transparent for all around to see who and what they truly are.

They have no hidden agendas. They use their resources wisely, counting them as more valuable than the desired outcome.

They never compromise their high per-sonal standards of quality for short term gain.

They are continually focused on elevating their worth and value. They always have their eyes beyond the horizon line. Their landscape is continually changing. They live their lives by their own design not by default. They continu-ally share their gained abundance with those

around them as share takers.

It takes one man or woman to have a dream but it takes many to make the dream a living reality. They

manifest passion in every aspect of their lives and dealings with others. They are always learning and sharing their knowledge with others. They view the importance and beauty in all around them, realizing that apprentice will someday be the next industry leader work-ing along side them.

They never forget that though they may occupy the penthouse office, everyone includ-ing them started off arriving at the front door on the ground floor. Upward mobility in any enterprise, professional or personal, is mea-sured one step at a time.

Lastly they strive to have and manifest true integrity in all aspects of their lives. True integrity in any person or brand is what we all desire. Yet, sadly few possess this integrity, with the exception of these human treasures that were placed in our midst as an incredible example of what true success in leadership should be and is indeed attainable.

It takes vision, passion, positive personal action and staying a principled path in life’s journey no matter the intended destinations. After all, where integrity is concerned, its not that you arrived, but more importantly how you got there.

I wish to take this time to wish my ex-tended industry partners and family a blessed holiday season full of peace and promise for an abundant New Year. I hope to see you all on life’s Blue Highways in 2011.

Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.

“Opportunity often comes dis-

guised in the form of misfortune,

or temporary defeat.” — Napoleon Hill

On the cover...Photo Courtesy ofINTERCOIFFURE AMERICA/CANADAHair: Vivienne MackinderPhoto: Ernesto J MendozaFashion: Montgomery FrazierMakeup: Edward CruzHair Pieces supplied by The Hair Shop North WestHair Assistants: Rosemary Tejeda, Daisy Duchens & Brittany Molina

The Mane ObjectiveDo you ever wonder what really makes a long-lasting success story in our industry? Basically, it comes right down to solely one thing: hanging in there. Sounds easy enough, right?

Blue HighwaysWith this month’s editorial focus on Industry Success Stories, rather than focus on industry marvels as amazing individuals Jerry Tyler was compelled to write about the similar attributes they all seem to possess.

The Nail ExtensionThe value of competing, and ul-timately winning, goes beyond the recognition, cash prizes and trophies. Your salon work will improve greatly as you become more critical and demand more from yourself.

Page 5: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

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Page 6: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

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Opportunity Rocks!

Yesterday, as I was searching my desk drawer for a stack of the 3”x 3” squares of ad-hesive backed magic know as “Post-it” notes, the beauty of a plain old, good idea struck me once again.

Where would modern civilization be without the convenient squares of paper that allow you to organize your life without requiring you to remember where you left the tape or magnets?

This little idea was developed by Art Fry, first marketed in 1981, and has earned $100 million dollars in revenue.

The beauty industry is chock full of good ideas. Every year there is a new tool, product, treatment or item that makes our life in the salon or spa easier, whether by increasing our productivity or saving us time. As beauty industry professionals, most of us naturally enjoy creation and development. This could mean mastering a cut, creating a custom color formula for a client or conjuring up an up-do. Have you ever wanted to move from your job behind the chair and try a different

route down the “road not taken?”I heard about a stylist who did just that.

Her name was Karen and she had been a styl-ist for 25 years and was working in a studio in her home in Northern California. Over the years, she had learned to accept the fact that clients became chilly and uncomfortable when their hair was wet in the salon. Karen had a client named Linda, who, like Karen, had a creative side. Linda was on maternity leave from her software and database design career, and made custom aprons for friends and family. Soon, Linda and Karen came up with their “great idea.”

Capitalizing on the need to make more clients comfortable during their services, they came up with the idea to make a cozy durable smock. This smock would make hair services more comfortable, while standing up to the demands needed for salon use. Linda had a connection in the textile industry, and they tried out dozens of options before settling on a commercial grade micro-silk that was durable, breathable, bleach resistant, water resistant and super soft to the touch. “I made about 1000 prototypes before I found the right fit for just about everyone.” Linda said, “We wanted a product that would be super comfortable no matter the size or the shape of the client.”

The two of them created Stylin’ Smocks, including options such as faux “minky” style zebra print. Karen test marketed the smocks on her clients and received rave reviews, “My clients were actually hesitant to take them off after their service; they loved them! We knew we were on to something and we had to take a chance, nothing ventured - nothing gained.” Karen said. Linda tells us, “This was a very different role for me, but I really felt if I didn’t pursue this, I would always wonder why I didn’t try it.”

Here are some suggestions from Karen and Linda if you are thinking about following your own “Great Idea.”Know Your Target Market

It was obvious the target market for Karen and Linda was salons. However, with so many out there, they found they needed to focus their resources on targeting specific groups, including: salons who were remodel-ing, brand new salons, salons in cool climates, salons in hot climates (because of the use of heavy air conditioning), and salons that wanted to offer “special touches” in their customer experience.Don’t Gamble

Karen and Linda were very conservative about how much they were willing to invest from their savings in order to get started.Start Small and Think Big

Do not bet the farm on your idea. There is no need to invest yours or someone else’s life savings for an idea that has not proven itself yet. Spread the word, by using the resources you have in the industry, includ-ing contacts with sales reps, distributors and other small companies with great ideas. If you are on the right track, things will start falling into place for you.Get It in Writing

Karen and Linda structured their business from the beginning, and it has helped them keep an excellent working relationship. Get a legal partnership agreement that is clear and have clear written expectations of what you expect from the work relationship. Respect-ing the business relationship takes a lot of courage, so prepare to be courageous.

As Ted Koysis stated, “A new idea is like a child. It’s easier to conceive than to deliver.”

We all have great ideas about things that could be useful. Remember, if something would be useful to you, it would probably be useful to thousands of other people out there. Creativity, ingenuity, and determination are what make our ideas into products and solu-tions for others. If you would like to learn more about Karen and Linda’s product, visit their website, www.stylinsmocks.com.

Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882.

Beauty Business BuzzCharlene Abretske

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Page 7: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

OHIO STYLIST & SALON | DECEMBER 2010 | 7

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How do you measure your professional success? The number of hours you work, or clients you have? Your net income? The warm, fuzzy feeling that comes from a service well done for a satisfied client?

Whether measured quantitatively or quali-tatively, much of our success is experienced in the isolation of our salon environments. No doubt, your clients appreciate your work and think you’re the best, but why not prove it?

Why not put your manicuring skills to a more rigorous test and compete with the best? Participating in nail competitions remains the most objective, tangible and significant way to distinguish yourself in our industry.

Working in our individual salons, we have limited opportunities to compare and evaluate the quality of our work. Competing challenges nail professionals to perform their best work in less than ideal conditions, beyond the familiar comforts of the salon.

The value of competing, and ultimately winning, goes beyond the recognition, cash prizes and trophies. Your salon work will im-prove greatly as you become more critical and demand more from yourself. Learning how to

work more efficiently and consistently will im-prove both the speed and quality of your salon nails. The competition experience not only de-velops your skills, but also provides incredible opportunities to network and market yourself to potential clients and employers.

Thousands of nails professionals work in salons, but very few challenge themselves to compete. Inspired and influenced by past champions, nail competitors strive to achieve the highest standards for workmanship while pushing artistic boundaries.

They create new styles, develop innovative techniques and, most important, change our perceptions of what nails can be. The most successful competitors distinguish themselves as nail stars. If it weren’t for nail competi-tions, we wouldn’t know the names of Tom Holcomb, Danny Haile, Tom Bachik, Kym Lee, Carla Collier, Trang Nguyen, Lorena Marquez, John Hauk or Lynn Lammers.

All nail professionals, whether they com-pete or not, should understand what perfect nails look like, though few will invest the many hours of practice necessary to achieve them. I’m often asked what the difference between competition and salon nails is.

Competition nails represent a standard of perfection in form, while salon nails must function in the everyday lives of clients. That

being said, great salon nails exhibit most of the characteristics of their impractical competition counterparts, with the most obvious excep-tions being length and thickness.

Most competitors would agree that suc-cess depends on preparation, including plenty of practice. If you have any questions about the competition, get them answered before-hand by contacting the competition director.

If preparing a nail art entry in advance, do not procrastinate; use your time wisely. Your competition performance will reflect the time you invested in practicing. Do what you do best, and don’t attempt something new unless it can be perfected in time for the competition.

Typically, judges score competition nails in ten categories. One of the most important cat-egories is overall impression. The judges must feel compelled to look at your work more closely. In enhancement competitions, judges want to see shiny nails with crisp, even smile lines, and they want to see detail and color in nail art competitions.

For enhancement competitions, like Sculptured Nails, consistency and finish work are critical; each nail should exhibit the same characteristics and the quality of the shine and polish application should demon-strate attention to detail and good time man-agement. For nail art competitions, originality may be the biggest challenge; the judges want to see something unique that expresses the theme well.

Most competitors know what needs to be improved without input from the judges. However, whenever possible, it’s useful to ask for feedback from other competitors and the judges following the competition. The goal is to improve the quality of work for the next competition, not to question the judges’ decision.

As an international judge and past Nailpro Competition Director, I have the privilege of interacting with the most passionate professionals in the nail industry. I’m truly inspired by the dedication of competitors to the craftsmanship and artistry of nails. Our status continues to improve in large part because competitors have tremendous influ-ence as educators, mentors, consultants and manufacturers.

The next competition season begins at ISSE Long Beach (January 29-31, 2011). There will be competitions at three other U.S. shows that count towards the 2011 Nailpro Cup: ISSE Midwest (March 26-28), Premiere Orlando (June 5-6) and IBS Las Vegas (June 18-20). For more information about Nailpro competitions, including the rules, schedule and registration, visit www.nailpro.com/competitions.

Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at [email protected].

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

The Nail Extension Jaime Schrabeck

The Value of Competing

Page 8: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

8 | DECEMBER 2010 | OHIO STYLIST & SALON

The Path to Self-Discovery

Knowing Your Strengths and Weaknesses

Strengths and weaknesses. We all have them; do you know yours?

When teaching a resume class at the Institute, I discovered the act of writing a resume was often very daunting to some.

It could be the student’s first stab at creating a resume or just dusting off an old resume due to a career change. With either circumstance, I found that understanding personal strengths and weaknesses seemed to be the underlying commonality that made this task so overwhelming for the students.

The act of knowing our strengths and weaknesses is a critical element for many reasons. It can provide you the focus to understand your own contributions to yourself or your team on a daily basis. It can help you understand why certain tasks come naturally and others not so much; hence, making a day more enjoy-able or, without understanding, miserable. It can lead you down a wonderful path of self-discovery.

So, how do we identify our strengths and weaknesses? Begin with this exercise:

Strengths Write five adjectives or skill sets that

best describe you as an individual across a piece of paper. You can utilize the chart below to help stimulate ideas.

Under your five chosen adjectives or skill sets, list all your actions/accomplish-ments that reflect them via non-profit, work, or educational experiences.

If there are any words that do not have

a lot of support, STOP. Is this a cur-rent strength or a potential/perceived strength? If it is a potential or perception, choose another adjective. Continue until you have five dominant strengths.

WeaknessesWrite three adjectives or skill sets that

you would like to have but currently exist as a personal weakness.

Under the three chosen adjectives or skill sets, write the experience(s) that made you aware this was not a strength.

Under the experience, write in a dif-ferent color pen what action(s) you are engaged in to turn this current weakness into a strength.

Please note: weaknesses in my book are fantastic. If a person is aware they have them, they can often become a stronger individual. Our weaknesses can provide humility and a level of consciousness to our actions, thus often turning them into future strengths.

By doing this exercise, you are becoming aware of your personal journey, your point of difference, your personal mission, and your motto—however you want to label it. It will provide you a map to how you want to lead your life. Your point of difference separates you from the hundreds who do the same thing, but not in your way, not with your vision.

Review your strengths, your weakness-es, and your points of difference annually. Unveil your path as one you want to either continue on or abandon. Life is fantastic, especially when you make it yours.

Kimberly Johnson is a successful Cosmetology School owner in Portland, Oregon. In addition, she serves as Director of Business Develop-ment, overseeing a local 12 million dollar salon spa operation with 250 employees with four locations. To reach Kimberly email her at [email protected].

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

Strengths: Adjectives and Skill Sets•Caring•Competitive•Computer Skills•Coordinator•Creative•Customer Service

Oriented•Decision Maker•Decisive•Delegator•Detail Oriented•Driven•Educator•Energetic

•Flexible•Forgiving•Great Communicator•Great Presenter•Independent Worker•Innovative•Insightful•Kindhearted•Knowledgeable•Leadership•Motivator•Negotiator•Open Minded•Organized

•Passionate•Perfectionist•Persuasive•Problem Solver•Process Oriented•Productive•Strong Follow Through•Talented•Task Management•Teamwork •Time Management•Timeliness•Work Under Pressure

Off The Top Kimberly Johnson

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Local Distributor Fights to Build Keratin Treatment Safety Standards

Attitude For Hair, a Cincinnati based distributor of Keratin Smoothing Treatment Systems knows firsthand about all the media attention the keratin smoothing service has received this year. After two years of working side by side with his chemist, John Gay, Founder and CEO, knew this day was coming. He recently retired after 35 years from behind the chair but not before introducing keratin smoothing treatments to his stylists and clients.

Gay is reaching out to NIOSH (National Institute For Occupational Safety and Health), and OSHA (Occupational Safety and Health Administration) to create safe standards, not just recommendation levels. The industry standards he hopes to create will include requiring changes in the salons to include proper ventilation, industry professional awareness and safety and consumer awareness. “The straightening service is a choice and definitely doesn’t deserve to be the black sheep in the beauty industry,” Gay notes. “I strongly feel that if I educate profes-sionals and consumers they can then make an informed decision.”

Gay believes this service isn’t going anywhere, any time soon as client’s book on the regular schedule of 12-16 weeks. In fact in his experience he states that after the full disclosure consul-tation with each client nine out of ten chose to receive the treatment. On the downside, with the standards written today, manufacturers are not required to list ingredients when they label “Professional Use Only” on the product and anyone can purchase formaldehyde online.

Page 9: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution
Page 10: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution
Page 11: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

OHIO STYLIST & SALON | DECEMBER 2010 | 11

License Renewal Contact InformationOnline License Renewal: https://license .ohio .gov

(Now Open)Renewal Hotline: 877-267-8686 (Now Open)

Customer Service: 614-466-3834CE Questions: lori .pearson@cos .state .oh .us

Email Questions: ohiocosbd@cos .state .oh .us Fax: 614-644-6880

Renewal DeadlinesLicense Expiration: January 31, 2011User Name & Password Mailed: August, 2010Early Renewal Begins: Sept . 1, 2010Late Fees Assessed: February 1, 2011

Renewal FeesIndividual License $45 .00Instructor License $45 .00Independent Contractor $60 .00Renew prior to January 31, 2011 to avoid late fees.

CE License Requirement LICENSE TYPE CE REQUIRED

Basic Cosmetology 8

Managing Cosmetology 8

Basic Hair Design 8

Managing Hair Design 8

Basic Manicuring 8

Managing Manicuring 8

Basic Esthetician 8

Managing Esthetician 8

Basic Natural Hair 8

Managing Natural Hair 8

Instructor 8

Independent Contractor 0

Beware of Scams During Holiday Seasonby Richard Cordray, Ohio Attorney General

Holiday time means shopping, but also con artists and scammers are on the prowl. The people who prepare our consumer web-site, www.SpeakOutOhio.com, have compiled the top current scams to warn citizens against falling prey to such criminal activity. Please take advantage of the protections offered by our office, and make sure to report any scams or unscrupulous dealings you see or hear about during this holiday season. Below are some of the rip-offs to beware of:Smishing

Consumers have been warned of phish-ing e-mails seeking personal information; the same information is now sought by text messaging. Posing as a bank, con artists send text messages with a toll-free number, where callers are prompted to enter account numbers and passwords. Many assume that text mes-sages come from trusted sources because they rarely give out their cell phone numbers, but random-dialing telemarketing services can hit any number by chance. If you receive a text message about an account, be skeptical. Make sure the call-back number is legitimate by run-ning a Google search or calling the institution’s customer service line.Small and frequent charges

Consumers should closely monitor credit card statements and watch for unauthorized charges, even small ones. Scammers often begin with smaller charges to see if they go unreported; if so, they may then impose larger charges and assume that you will not report them either. Or the con artists may rest content with small deductions from many ac-counts, aggregating to big money. Review your monthly bank statement and look carefully at each item. Report any suspicious charge within 60 days, as credit card companies are legally required to remove the charge while they investigate. If you do not report fraudulent charges, you may have to pay them.Skimmers

Con artists set up skimming equipment to capture magnetic stripe and keypad infor-mation when you input your PIN at ATM machines, gas pumps, restaurants, or retailers. By extracting this information, scammers can make counterfeit cards and pull cash from your accounts. Even if you only use a debit card, always process the transaction as credit. You do not have to type in your PIN, and there is less liability for credit transactions in cases of fraud. Be vigilant about choosing credit at gas stations, some of which are notorious for skimming. Use ATMs only at banks, as ATMs

located in malls and convenience stores are more vulnerable to tampering. Closely moni-tor your bank accounts to identify and correct any unauthorized charges.Membership Programs

Membership programs show up in online pop-ups and banner ads that appear when consumers make purchases from legitimate companies, such as online floral retailers. These ads tout offers for cash back on your next purchase, but by agreeing you may be signing up for a Web discount program run by a separate company or a monthly subscrip-tion of some kind. Be wary of these offers, and make sure to read the fine print. Look at your credit card statement every month and report any unknown charge within 60 days. If you get a message from a Web loyalty program prepar-ing to charge your account, you might have only a short window to unsubscribe.Stripped Gift Cards

Be careful when you pick a gift card in a grocery store, as it may have been stripped of its value. Con artists use handheld scan-ners to read the code behind the magnetic or scratch-off strip and combine that information with the card number on the front to steal the money off the card. They place the defunct cards back on the racks for some unknowing customer to purchase. Guard yourself from this fraud by only buying gift cards behind a customer service desk. Inspect the card to see if the magnetic strip appears to have been tampered with, and ask the cashier to scan the card to ensure it has money on it. Keep your receipts in case something goes awry.Counterfeit Electronics

Fake products pose a threat to American consumers. In particular, counterfeit electron-ics could have substandard wiring, faulty fuses, flammable plastic casings, or dangerous chemi-cals. When you buy electronics, look for labels verifying that the product has been certified by CSA International Underwriters Laboratory. Go to www.CSA-International.org and click on “Certification Marks” to see what a genuine label looks like. Check for any misspellings on the package and the manufacturer’s phone number and address. Also, make sure that all listed components are in the package, includ-ing batteries, power cords, and cases.

As always, if you encounter any of these scams, call (800) 282-0515 or file a complaint at www.OhioAttorneyGeneral.gov/Complaint.

Richard Cordray is Ohio Attorney General. For information about his office, visit www.OhioAttorneyGeneral.gov. For information about the office’s Cut It Out program, which teaches salon professionals about how to recognize the signs of domestic abuse, visit www.OhioAttorneyGeneral.gov/CutItOut.

The Director & Staff of The Ohio State Board of Cosmetology would like to wish one and all a Happy and

Safe Holiday Season ! We look forward to successful 2011.

Ohio Nail Salon Owner ArrestedByron Duc Ngo, owner of Lovely Nails

salon in Solon, Ohio was arrested and charged on November 23rd with complic-ity to defraud the state by tampering with records.

Byron Ngo allegedly paid employees to fraudulently obtain licenses from the Ohio State Board of Cosmetology. The fraudulent activity includes purchasing the documenta-tion stating that students attended a school of cosmetology when in fact said students never received training from the school.

The arrest of Ngo is the first of many as the investigation unfolds. It is suspected that immigrants from Vietnam, Laos, Cambodia and other Southeast Asian countries are often brought illegally to the United States. Once in the U.S. these immigrants are often forced to work as “indentured servants”, working for little or no money and at times living on the premises until their debt for entry is paid.

Investigators are also looking into New Beginnings University of Cosmetology in North Randall, Ohio. This investigation is concerning allegations that the school was selling diplomas to students who had never directly obtained any hours of education from the school. New Beginning’s license was

revoked by the Ohio State Board of Cosme-tology in October 2010. New Beginnings University of Cosmetology is no longer in operation and is cooperating with law enforcement.

Kevin L. Miller, executive director of the Ohio State Board of Cosmetology, said “The state demands training before people can work in salons.” The mission of the Ohio State Board of Cosmetology is to protect and support the public through regulation and education while promoting the integrity of the industry. This is extremely impor-tant when it comes to issues of safety and infection control in salons. While in school students learn the basic techniques necessary to perform services, it is essential to develop safe and sanitary salon practices. Miller said “OSBC is concerned that the licensee gives a safe service, the market dictates success.”

The Ohio State Board of Cosmetology is committed to elevating the professional standards of the cosmetology industry. Miller said “It is important to remember that not every nail salon owner or practitioner is oper-ating illegally. Most are law abiding and have obtained their license legally.

Page 12: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

12 | DECEMBER 2010 | OHIO STYLIST & SALON

SALON OPENINGS

$ BOOTH RENT Bridgetown / Western Hills area. Seeking Stylist & Part-time /

Full-time Nail Tech<W0> - competitive rent, great location, parking, spacious, custom sta-tions. Call (513)256-6996

OPENINGS FOR STYLIST AND NAIL TECHNICIAN booth rental or other consid-ered. Great location, ample parking, friendly work environment. Call (330)231-1952

BOOTH RENT ~ MACEDONIA / NORTHFIELD Salon & Spa. Stylist, Nail Tech, Massage Professionals, Esthetician. Great location, ample parking. Contact (330)467-0850 or (330)322-7225 for more information.

LEASE OFFERS

NEW YEAR’S SPECIAL< (2) weeks free rent for (1) Cosmetologist and (1) Nail Tech-nician to serve growing clientele. Must be en-thusiastic and a team player. Affordable rent at NW Columbus mall. Call Lui (614)571-7699.

+ BEAUTIFUL SALON IN FAIRVIEW PARK - SEEKING BOOTH RENTERS

FOR BARBER, MASSAGE THERAPIST, COSMETOLOGIST Great parking. Vaedallyn Salon & Spa, 21080 Lorain Rd., Fairview Park, Ohio 44126. Call Lourdes for more information (440)333-1533 or (440)263-2335

BOOTH RENT ~ UPSCALE WICKLIFFE SALON Seeking energetic Hairstylists / Nail Tech. Must have established clientele. Full / part-time available. Make your own hours. First two months free / competitive rent. Call Jennifer or Dolly (440)944-9917

NEW, AFFORDABLE SALON SUITES FOR LEASE (Salon 101) ~ Seeking established Hairstylist / Nail Tech / Massage Professional, In-dependent Contractor ~ spacious parking, great location! 101 Hill Road North, Pickerington, Ohio ~ Contact (614)599-2543

MANAGER’S HOLIDAY SPECIAL: Full-time (4) Weeks FREE Rent & Part-time (2) Weeks FREE Rent. Share a Suite with a friend for half the cost. We have Affordable Suites for Stylist, Barbers and Nail Techs. Be your own Boss! We are located off 161 and Busch blvd. Call Ms. Tammy or Mrs. Betty at 614-985-5920, visit us at www.angeliquedayspasuites.com.

SALARY / COMMISSION

HAIRSTYLIST FOR SENIOR COMMUNI-TIES Immediate openings for skilled care-giving and reliable Managing Cosmetologists, to provide beauty services for residents, family members and staff in senior communities throughout Ohio. Great pay and bonus. Pam Little @ (330)289-4009 [email protected] www.salonps.com

SHOPS FOR SALE

BOARDMAN, OHIO ~ SALON FOR SALE Good location. Established 17 years. Currently skincare salon. Includes equipment and clientele. Call (330)726-8222 for addi-tional information.

MEDINA, BARBER SHOP / SALON FOR LEASE Just 3/4 mile from the Square in the busy North part of town. Large enough for six stations. Previous owner retired. Call Jim anytime (440)317-0036

USED EQUIPMENT

HYDRAULIC CHAIRS FROM $75 Sta-tions starting at $80. Reception desks from $75. Shampoo bowls from $80. Manicure tables from $40. Mirrors, mats and more. BUYING USED EQUIPMENT. (419)215-7009 Toledo www.salontechnical.com

FOR SALE ~ Touch America Hi-Lo Multi-Pro spa table sells new $3000+, like new condi-tion $1150 (includes upgrade headrest and side arms). Also commercial-grade sunbed with new bulbs $200. (Akron OH) 330-801-3668 www.reflexologyplus.com

SALON EQUIPMENT FOR SALE: Handi-cap Shampoo Bowl w/Chair, Waterfall, Shampoo & Spa towels, Hot Stone Machine, Products and more, 614-985-5920.

NEW EQUIPMENT

ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name prod-ucts OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: WWW.ELEGANTNAILSUPPLY.COM Phone: (937)258-0608 or 1-888-308-6308

H SEXY EXTENSIONS FOR YOU ~ HAIR EXTENSIONS AND SUP-

PLIES Call for more information 1-800-586-4409 or visit: www.sexyextension.com

BRAND NEW SALON EQUIPMENT! Never used, originally purchased from Sally Beauty Supply for $3500. Will sell for $2000. 5 Hairdresser Chairs, 5 Comfort Mats, 3 Shampoo Bowls, 3 Shampoo Chairs, 2 Full Length Bassett Silver Mirrors. (740)541-0542

EDUCATION

H LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATA-

LOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com

Right Page

Left Page

CONTINUING EDUCATION

To Register Call Today (216) 374-9087 SAVE $10 by registering online

at www.aestheticsetc.com

The Power of PeelsSunday, Jan. 9, 2011

Monday, Jan. 17, 2011

8CEU's

Page 13: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

OHIO STYLIST & SALON | DECEMBER 2010 | 13

CEU CLASSES AT LORAIN COUNTY JVS ~ INCLUDING MASSAGE CER-TIFICATION AND INSTRUCTOR’S 8 HOUR FEBRUARY REFLEXOLOGY CERTIFICATION CLASS Check website for CEU classes @ www.lcjvs.com or call for details (440)774-1051 ext. 2254

NOW ENROLLING – CONTINUING EDUCATION COURSES. The Salon Pro-fessional Academy Perrysburg. For more details contact Charlie Soto (419) 873-9999 x2 www.tspaperrysburg.com. Endorsed by Redken for Excellence in Education.

CONTINUING EDUCATION FOR OHIO SALON PROFESSIONALS. Completing your required CE hours has never been so easy. Download and complete our course and we re-port your hours to your state. Board approved courses. www.elitecme.com

MISCELLANEOUS

SHOP AVON AT HOME OR IN YOUR OFFICE with personal delivery and 100% guaranteed satisfaction. Marcy Avenson - Avon Independent Sales Representative www.youravon.com/mavenson (503)997-8849 [email protected]

WWW.TERRYBINNSCATALOG.COM FOR INFORMATION AND PROMO-TIONAL OFFERS on Dr. Belter Cosmetics, Cirepil, Escentials, Satin Smooth, Gigi, Clean & Easy, Moor Spa, Refectocil, & a variety of other top quality salon & spa products. * FREE SHIPPING through December 31st *

BUY FASHIONABLE, FUN AND AF-FORDABLE JEWELRY online at www.cookielee.biz/lisakind. Check out the newest fall collection of fashion jewelry from Cookie Lee. Most for under $40 each.

BUSINESS OPPORTUNITIES

MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161

SERVICES

$ SALES AND WARRANTY ON Hikari - The Ultimate Haircutting tools ~ Sensei

Shear Systems ~ Shisato Mirage YSPark Prod-ucts ~ Visa. MC accepted ~ Master Sharpener (216)346-9764

INSURANCE STYLED YOUR WAY. We in-sure: tanning salons, hair salons, franchises, booth renters, nail salons. Specializing in the insurance needs of today’s salon. Call for a free quote 1-800-862-7767 or visit www.ohiosaloninsurance.com

(4 HR. & 8 HR. CEU'S)

DEAL MORE

EFFECTIVELYWITH OTHERS

• Discover your strengths and weaknesses• How to avoid self-defeating patterns• Understand your clients and associates• Gain new attitude — more clients• Be filled with inspiration and motivationfor more information call 419-351-6218

or email [email protected]

Suze Orman to Speak at PBA’s ISSE Midwest 2011The Professional Beauty Association (PBA) is proud to announce Suze Orman, Per-

sonal Finance Expert, to speak at the inaugural International Salon and Spa Expo (ISSE) Midwest show on March 27, 2011.

Orman, who was named one of Forbes’ “World’s 100 Most Powerful Women” in Oc-tober 2010, will bring her financial insight to the beauty industry with her presentation, The Style of Money - Making It Work for You! Just as hair styles and colors change, Orman will speak on how being financially savvy can be fashionable along with the key financial strategies to make sure that your money works for you.

Seen regularly on television, Orman offers practical, simple solutions to viewers’ financial challenges. In this intimate setting at PBA’s ISSE Midwest, Orman will explain what people do with money today is totally different than what you would have done just three years and several hairstyles ago. Furthermore, she will recommend changes people should make and how to be up-to-date with the money moves that make sense. With a dose of common sense and financial wisdom, Orman is sure to be one of the most dy-namic speakers that the professional beauty industry has ever experienced.

“We are thrilled to have Suze Orman speak at the PBA’s International Salon and Spa Expo Midwest show. Her personal financial advice and perspective will add prestige to an already groundbreaking beauty industry event. We strive to ensure we provide the indus-try with the intelligence, business tools and support necessary to obtain optimal financial and personal success.” said PBA Associate Executive Director, Eric Horn.

ISSE Midwest will be held on March 26-28, 2011 at the Donald E. Stephens Con-vention Center in Rosemont, Illinois. This professional cash-and-carry beauty event welcomes all licensed beauty professionals and will feature beauty vendors from around the country, educational seminars and the new EstheticsAmerica + Wellness pavilion.

PBA corporate members receive 2 complimentary tickets and NCA individual mem-bers receive one complimentary ticket to ISSE Midwest. Both tickets include admission to Suze Orman’s presentation (must sign up at ticket registration). For additional event information, purchase tickets, and hotel reservations, visit probeauty.org/issemw.

Page 14: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

14 | DECEMBER 2010 | OHIO STYLIST & SALON

JANUARY 2011 P 9-10: Empire and ARROJO present Masters of Beauty Skills

Certification Pro, Minneapolis, MN [email protected] P 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St.

Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com P 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com P 29-31: Long Beach International Salon & Spa Expo, Long Beach

Convention Center probeauty.org/ISSE

FEBRUARY 2011 P 6-7: Empire and ARROJO present Masters of Beauty Skills

Certification Program, Kentucky - [email protected] P 19-22: Bronner Bros. International Hair Show, Atlanta, GA,

www.bronnerbros.com P 26-27: The Makeup Show LA, www.themakeupshow.com P 27: Beauty School Forum, Barristar Productions, Kissimmee, FL

www.barristar.com 800 SHOW-432 P 27-28: Day Spa Expo, Las Vegas, NV www.dayspaexpo.com

MARCH 2011 P 6: 3rd Annual Reign of Style Hair Competition and Show at The

Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com P 6-7: Empire and ARROJO present Masters of Beauty Skills Certi-

fication Program, Nashville, TN [email protected] P 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london P 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com P 6-8: International Esthetics, Cosmetics and Spa Conference

IECSC New York, www.iecsc.com P 12-14: America’s Beauty Show, Chicago, IL 1-800-883-7808

www.americasbeautyshow.com P 13: American Board of Certified Haircolorist Exam, Chicago, IL

www.haircolorist.com P 13-14: ABA Canada, Montreal, Quebec www.abacanada.com P 13-14: The International Congress of Esthetics and Spa, Dallas-

Arlington Convention Center, Arlington, Texas 1-800-471-0229 www.LNEONLINE.com

P 18-20: Beauty International’s Worldwide Leading Trade Fair for Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com

P 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com P 20: Sorme Treatment Cosmetics Makeup Workshop at the

Maxwell Hotel, Seattle, WA www.sormeworkshops.com P 20-21: Spectrum International Beauty Expo, Los Angeles, CA

(310)680-7367 www.sibe.us P 26-28: Midwest International Salon & Spa Expo, Rosemont, IL

probeauty.org/ISSE P 27-28: ABA Canada, Toronto, Ontario www.abacanada.com

APRIL 2011 P 3-4: The International Congress of Esthetics and Spa, Miami

Beach Convention Center, Miami Beach, Florida 1-800-471-0229 www.LNEONLINE.com

P 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com P 10: American Board of Certified Haircolorist Exam, Denver, CO

www.haircolorist.com P 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose,

CA www.springstyleshow.net P 17-18: BSG Cosmoprof Beauty presents Seattle Fashion Focus, P Seattle, WA www.fashion-focus.net P 24: Sorme Treatment Cosmetics Makeup Workshop at the

Holiday Inn: Soho, New York City, NY www.sormeworkshops.com P 29-5/2: Electrologists’ Association of California State Sym-

posium aboard the Carnival Paradise Cruise Ship 860-678-1972 Email: [email protected]

MAY 2011 P 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 P 15-16: Galveston Fashion Focus Show, Galveston, TX

www.armstrongmccall.com P 15-16: The Makeup Show NYC, www.themakeupshow.com P 22: Beauty School Forum, Barristar Productions, Minneapolis, MN

www.barristar.com 800 SHOW-432 P 22: Sorme Treatment Cosmetics Makeup Workshop at the

Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com

JUNE 2011 P 5-6: Premiere Orlando International Beauty Event & Premiere

DAYSPA conference, Orlando, FL www.premiereshows.com P 12-13: The Makeup Show Chicago www.themakeupshow.com P 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul, Turkey,

www.beautyeurasia.com P 18-20: International Esthetics, Cosmetics and Spa Conference

IECSC Las Vegas, NV www.iecsc.com P 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com

JULY 2011 P 10-11: Image Expo 2011, Houston Reliant Center, Houston, TX

www.theimageexpo.com P 24: NAHA Awards, Las Vegas, NV www.probeauty.org/naha P 24: American Board of Certified Haircolorist Exam, Los Angeles,

CA www.haircolorist.com P 31-8/2: Cosmoprof North America 2011, Las Vegas, NV

800.557.3356 cosmoprofnorthamerica.com

21: PrDECEMBER 2010 P 19: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 sidhedayspa.com P 20: Songs of the Sidhe Day Spa presents Aromatherapy Signa-

ture Services, Kent, OH (330)592-0874 sidhedayspa.com P 20: Brazilian Keratin Straightener Certification (4 CEU’S),

Cincinnati, OH [email protected] or call 513-533-0109 P 26: NovaLash Eyelash Extension Class (8 CEU’s), Cincinnati, OH

(513)520-3929 or (513)871-7394 P 26: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8

CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091 P 26: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 sidhedayspa.com P 27: Songs of the Sidhe Day Spa presents Aromatherapy Signa-

ture Services, Kent, OH (330)592-0874 sidhedayspa.com P 27: Review for Successful Salon management testing (8 CEU’s);

How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

JANUARY 2011 P 2: Introduction to Swedish Relaxation Massage , Middleburg

Heights, OH (330)273-3707 P 2: Professional Stone Massage (8 CEU’s) presented by Joyce

Provens, Columbus, OH (614)353-5091 P 2: Songs of the Sidhe Day Spa presents Massage Certification,

Kent, OH (330)592-0874 sidhedayspa.com P 3: Songs of the Sidhe Day Spa presents Aromatherapy Signature

Services, Kent, OH (330)592-0874 sidhedayspa.com P 3: Brazilian Keratin Straightener Certification (4 CEU’S), Cincin-

nati, OH [email protected] or call 513-533-0109 P 3: Review for Successful Salon management testing (8 CEU’s);

presented by Joyce Provens, Columbus, OH (614)353-5091

P 9: The Power of Peels (8 CEU’s) Presented by Aesthetics, Etc..., Westlake, OH aestheticsetc.com or (216)374-9087

P 9: Inner State Beauty School’s CEU LIVE presents Cutting in Style, The Need for Speed, Eyelash Extensions & Airbrush Makeup (440)442-4500 innerstatebeautyschool.com

P 9: Clipper Cutting (4 CEU’s) or Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

P 9: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

P 9: Aesthetics Etc. presents The Power of Peels, Westlake, OH aestheticsetc.com or (216)374-9087

P 10: Songs of the Sidhe Day Spa presents Aromatherapy Signa-ture Services, Kent, OH (330)592-0874 sidhedayspa.com

P 10: Cathy Craig presents The Enneagram: Dealing with Personali-ties, Monclova, OH (419)351-6218 [email protected]

P 10: Review for Successful Salon management testing (8 CEU’s); How Money Works or Show Me the Money(4 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

P 16: Scientific Skincare Institute presents CE Classes (440)289-8247 www.scientificskincareinstitute.com

P 16: Dealing With Difficult Personalities (Instructors Class - 8 CEU’s) Westlake, OH aestheticsetc.com or (216)374-9087

P 16: Focus On Image presents Training the Trainer, Lancaster, OH (740)687-1171

P 16: Professional Stone Massage (8 CEU’s) presented by Joyce Provens, Columbus, OH (614)353-5091

P 16: Songs of the Sidhe Day Spa presents Massage Certification, Kent, OH (330)592-0874 sidhedayspa.com

P 17: Aesthetics Etc. presents The Power of Peels, Westlake, OH aestheticsetc.com or (216)374-9087

P 17: Songs of the Sidhe Day Spa presents Aromatherapy Signa-ture Services, Kent, OH (330)592-0874 sidhedayspa.com

P 17: Brazilian Keratin Straightener Certification (4 CEU’S), Cincinnati, OH [email protected] or call 513-533-0109

CosmetologyCEonline.com

http://www.CosmetologyCEonline.comFor information Call 512-740-9165

8 Hours OhioCosmetology CE*Use Discount Code: CosmoOH

Hurry!All Cosmetologists

must renew byJanuary 31st, 2011

$41*

Connect to Success with Your Trade Associations

Beauty professionals are known for em-bracing, if not leading, trends in best business practices and are deeply committed to career success. But there are other ways to connect to success on a deeper level.

As a professional in the beauty indus-try, you’re part of a dynamic community of some of the most creative and business-savvy entrepreneurs and one of the most vibrant and resistant industries in the nation.

Becoming a member in an industry trade association is a simple, meaningful way for beauty professionals to invest in their careers while giving back to the industry that has given them the opportunity for a successful career. While the business world is certainly competitive, an association provides a valuable collaborative experience.

Members of the Professional Beauty As-sociation (PBA) | National Cosmetologist As-sociation (NCA) say the single most valuable benefit of their membership is the connec-tion they have to an extensive community of like-minded business owners and artists who understand them and can offer valuable advice and career support.

Continuing education is another great way to help further your success in the industry. The trend for professionals in the beauty industry, like professionals in many other industries, to seek out new opportunities to boost their careers through on-demand educa-tion, such as webinars, teleconferences, and seminars, has gained popularity in recent years.

For beauty professionals, it is important to stay current with the latest technical educa-tion and trends leading today’s high fashion. Being part of an industry association gives you access to the most in-demand education. For

technical education, many professionals look to major industry events, often produced by industry trade associations.

Besides networking and education, there are benefits of simply belonging to an asso-ciation. Major trade associations are instru-mental in influencing legislation that affects the industry and advocating for the rights of industry professionals. Associations are often the facilitators of cutting-edge industry, keep-ing professionals ahead of economic trends affecting sales and client retention.

As not-for-profit organizations, associa-tions are governed by peer-elected profes-sionals from the industry. Becoming active in your trade association’s leadership can open the door to becoming a leading voice in the industry and can give you the ability to directly influence major industry players and the direc-tion of the industry as a whole.

Belonging to a community of professionals serious about their careers, businesses and the future of the industry is the pro-active way to take charge of your future. When you support a not-for-profit trade association through membership, event attendance and simply belonging, you can be proud that the financial investment you make not only supports your efforts for career success, it also supports the entire industry. The monies raised by a not-for-profit association are given right back to the industries through offering its members relevant education, networking, research and career resources.

At PBA | NCA, support is given to members and the beauty industry as a whole to reach optimal success. But it is only through the support of members that associations can continue to advocate for the success of the industry.

Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274.

Retail Matters Steve Sleeper

Page 15: Next Big Thing for Salons - Stylist Newspapers · 2011. 3. 16. · Better hair from the power of light It is estimated that over 70 million people in the U.S are seeking a solution

OHIO STYLIST & SALON | DECEMBER 2010 | 15

WHAT’S NEW IN THE MARKET

1.888.892.63821.888.892.63821.888.892.63821.888.892.6382PROFESSIONAL BEAUTY PRODUCTS & EDUCATION

The 1st professional permanent color in just 10 minutes. Revolutionary.

The 1st professional permanent color in just 10 minutes. Revolutionary.

The 1st professional permanent color in just 10 minutes. Revolutionary.

The 1st professional permanent colorin just 10 minutes.

Revolutionary.

1. World Class Product Line from Toni Mascololabel.m was founded by none other than Toni Mascolo and his daughter Sacha Mascolo-Tarbuck. To-

gether, with the award winning label.m / TONI&GUY* (London) International Artistic Team, they have developed label.m into a world-class product line.

The premise of label.m is the 4 C’s: Cleanse, Condition, Create, Complete. Each “C” offers an inclu-sive family of products composed of exquisite ingredients demanded by today’s hairdressers. Each product must face the scrutiny of every artistic team member and is not approved until it is declared by at least 95% of the team as perfectly exceptional.

Currently there are 49 high performance products, all formulated with ingredients derived from natu-ral elements, including hero ingredients used widely within the range such as: Barbados Cherry, Wheat and Soy Protein, against a backdrop of many innovative advances in hair technology.

Backed by the label.m / TONI&GUY (London) Artistic Team and their unmatched, renowned educa-tional support, along with the most comprehensive salon support/rewards program ever, called VSP, there is every reason to believe that label.m will help stylists and salons succeed more than ever.

Label.m is selectively placed in the best salons. For more information, call 1-800-274-2456.Following a demerger in 2003, *TONI&GUY (USA) - the proprietor of the TONI&GUY mark in the Ameri-

cas, is a separate and unrelated legal entity to TONI&GUY (London) and essensuals brands.

2. Safe Smoothing and Frizz-FightingStylists who are confused about keratin, chemistry and straightening systems can relax in more ways

than one. Not only does Caribbean Dream Relaxer (CDR) allow four options in hair retexturizing results, it uses an entirely different science than hair-coating “Brazilian” systems.

For those health-conscious stylists who demand transparency in ingredient information, CDR uses tried-and-true ammonium hydroxide to swell the cuticle and cysteamine hydrochloride to restructure the hair’s bonds. Long known as a gentle hair relaxer, cysteamine hydrochloride straightens hair at a lower pH than ammonium thioglycolate. Because it is gentler, it is not for making kinky-curly hair “bone straight,” which is not a healthy look anyway.

CDR, which is compatible with thio-based straightening systems, can be used to straighten hair, create soft wave, tame texture or reduce frizz. CDR was created by hairdressers for hairdressers, with stylist safety and the hair’s integrity in mind. The company makes its MSDS available online, as well as complete videos in using the system for one of four results. For more information, visit www.caribbeandreamrelaxer.com or call 1-800-734-2597.

3. Creative T-Curve Brush Collection The T-Curve Brush by Creative Professional has a curve shape which achieves full contact of the

brush bristles with the hair and scalp allowing bristles to reach the hair’s root, stretching and pulling them for added volume. By using the brush at different angles you can control the tension needed to create any style. The angle prevents hair from sliding out of the brush bristles during styling, giving perfect control for the best results in less time.

The Creative T-Curve is patented and unique and it features Tourmaline/Ceramic and Negative Ion Technology. For more information visit www.creativehairtools.com or call 888-577-2566.

4. Get Organized in 2011Melissa’s Salon Concepts introduces the ultimate dated salon organizer for acquiring a complete week

of records. The attractively designed calendar / organizer compiles a complete set of records from appoint-ments, weekly-monthly-yearly scheduling, and income and expense recap sheets. The future appointment scheduling, trade show schedules, and special date and calls section makes planning and organizing easier with a special section for website and email registry.

Used and approved by nail techs, stylists, salon owners, skincare specialists, educators, manufacturer’s representatives and beauty schools, the Melissa’s Salon Organizer provides the professional approach to dated organizers. For more information visit www.MelissaMSC.com or call 1-800-445-2020.

5. Achieve Better Color Results with TCAWhy spend money on another color line when TCA, The Color Accelerator, can turn any manufac-

turer’s color line into a 10 minute color line? For over 25 years Dennis Bernard has been helping 1000’s of stylists and their clients achieve 10 minute processing times, better color results and eliminating fade out using TCA in their formulas.

TCA helps to prevent color fade out, increases color longevity, and improves grey coverage as it leaves the hair in incredible condition. Used properly, TCA will help stylists book more color than ever dreamed.

TCA has been around since 1986 helping stylists make more money, offer superior color coverage, eliminate color fading and save time. For more information on TCA visit www.DennisBernard.com.

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Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

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