next gadget

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NEXT TOMORROW’S BUZZ ... TODAY! CLOCKWISE FROM LEFT: JOE MURPHY/NBAE/GETTY IMAGES; PAUL JASIENSKI/GETTY IMAGES; KEVIN LILES/US PRESSWIRE; COURTESY FANVISION; PHIL COLE/GETTY IMAGES; STR/REUTERS/LANDOV ESPN The Magazine Oct. 4, 2010 THE NEXT WAVE HOW SOME PREVIOUS NOMINEES AND CURRENT WANNABES ARE DOING RIGHT NOW. Surround Sound, high-def and fantasy player updates, not to mention a private bathroom and a fully stocked fridge. That’s what the NFL is up against. With league attendance down 2.4% in 2009 and ticket sales projected to drop another 1-2% in 2010, teams are hoping to give increasingly frugal yet tech-savvy fans a reason to ditch their LCD TVs for the real thing. This year, 12 clubs are testing FanVision, a handheld interactive device with a four-inch screen that streams live content and offers access to multiple replay angles, the RedZone channel, NFL Network coverage, personalized fantasy updates and postgame press conferences—so long as its user hasn’t leſt the stadium parking lot. “At the game, you don’t get the live stats and footage of other games like at home,” says Michael Weisman, a former NBC Sports executive producer who serves as an adviser for FanVision. “This is the answer.” Former Chiefs GM Carl Peterson and Dolphins owner Stephen Ross are heading the project, which is already online for fans of NASCAR, F1 and the PGA. Ross is so confident about its success that he’s giſted 25,000 FanVisions to his own ticket-holders and 5,000 to 11 other pro franchises and one college team, Michigan. (The devices are available for $199 on fanvision.com.) For their Week 1 game against the Packers, the Eagles let premium ticket-holders experiment for free. Although impressed, longtime fan Pat Kearney had one question: “How do I know this won’t just flame out?” There’s no guarantee, of course. And some teams, like the Patriots, aren’t so sure fans want to juggle yet another device. Instead, the Pats are evaluating YinzCam, a free Wi-Fi phone app. “Our device has its own network,” Tery Howard, FanVision’s project manager, says of the competition. “The two aren’t comparable. Wi-Fi can’t sustain 70,000 users at once.” Maybe so, but with the Eagles down 27-10 at the start of the fourth quarter, fans who braved the rain-soaked stadium filed out early. Round 1 goes to the couch. By LaRue Cook VIEW TO A THRILL NOT YET NO MORE NEXT NOW 52 JuAn PABLo MonToYA NEXT ’07 NASCAR driver rolls with five straight top-10 finishes but misses Chase. QATAr The emirate vies to host ’22 World Cup. Plans stadiums shaped like Arabian forts and sea urchins. Really. dErrICK FAVorS NEXT ’09 First-rounder likely won’t start at power forward. Let’s go Nets! AMoBI oKoYE NEXT ’05 Texans tackle and former No. 10 pick disposes of the Colts—and bust label. GIuSEPPE roSSI NEXT ’09 Che sorpresa! Soccer star may transfer from Villarreal—to Serie A.

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ESPN The Magazine

TRANSCRIPT

Page 1: NEXT gadget

NEXT tomorrow’s buzz ... today!

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ESPN The Magazine Oct. 4, 2010

The NeXT WaveHow some previous nominees and current wannabes are doing rigHt now.

Surround Sound, high-def and fantasy player updates, not to mention a private bathroom and a fully stocked fridge. That’s what the NFL is up against.

With league attendance down 2.4% in 2009 and ticket sales projected to drop another 1-2% in 2010, teams are hoping to give increasingly frugal yet tech-savvy fans a reason to ditch their LCD TVs for the real thing. This year, 12 clubs are testing FanVision, a handheld interactive

device with a four-inch screen that streams live content and offers access to multiple replay angles, the RedZone channel, NFL Network coverage, personalized fantasy updates and postgame press conferences—so long as its user hasn’t left the stadium parking lot.

“At the game, you don’t get the live stats and footage of other games like at home,” says Michael Weisman, a former NBC Sports executive producer who serves as an adviser for FanVision. “This is the answer.”

Former Chiefs GM Carl Peterson and Dolphins owner Stephen Ross are

heading the project, which is already online for fans of NASCAR, F1 and the PGA. Ross is so confident about its success that he’s gifted 25,000 FanVisions to his own ticket-holders and 5,000 to 11 other pro franchises and one college team, Michigan. (The devices are available for $199 on fanvision.com.)

For their Week 1 game against the Packers, the Eagles let premium ticket-holders experiment for free. Although impressed, longtime fan Pat Kearney had one question: “How do I know this won’t just flame out?”

There’s no guarantee, of course. And some teams,

like the Patriots, aren’t so sure fans want to juggle yet another device. Instead, the Pats are evaluating YinzCam, a free Wi-Fi phone app. “Our device has its own network,” Tery Howard, FanVision’s project manager, says of the competition. “The two

aren’t comparable. Wi-Fi can’t sustain 70,000 users at once.”

Maybe so, but with the Eagles down 27-10 at the start of the fourth quarter, fans who braved the rain-soaked stadium filed out early. Round 1 goes to the couch.

By LaRue Cook

VIEW TO A THRILL

not yet

no more

neXt noW

52

JuAn PABLo MonToYAneXt ’07NasCar driver rolls with five straight top-10 finishes but misses Chase.

QATArthe emirate vies to host ’22 world Cup. Plans stadiums shaped like arabian forts and sea urchins. really.

dErrICK FAVorSneXt ’09First-rounder likely won’t start at power forward. Let’s go Nets!

AMoBI oKoYEneXt ’05texans tackle and former No. 10 pick disposes of the Colts—and bust label.

GIuSEPPE roSSIneXt ’09Che sorpresa! soccer star may transfer from Villarreal—to serie a.