next generation devices
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NEXT GENERATION DEVICES. Jim Conti, Vice President. Digit Wireless. “ The market for stand alone handhelds is stagnant, but the market for telephony-enabled devices is increasing rapidly ” Alex Slawsby, Research Analyst, IDC RCR, 3/31/2003. Sneakerphone. - PowerPoint PPT PresentationTRANSCRIPT
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NEXT GENERATION DEVICES
Jim Conti, Vice President
DigitWireless
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• “The market for stand alone handhelds is stagnant, but the market for telephony-enabled devices is increasing rapidly”
• Alex Slawsby, Research Analyst, IDC
• RCR, 3/31/2003
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Sneakerphone
New category, appealing to youth market and more casual business attire
Largest color screen of any converged device
Choice of left or right shoe models
Auxilary battery option in opposite shoe
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PDASet Top BoxWeb Pad
Games Console
WID
MessagingContacts
Agenda
Secure personal data
Fax
Corporate data
Internet
WAP Phone
Universal Internet Access
Work PC
Home PC
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Why are the Devices important
406 Million handsets in 2002 446 Million projected by end of 2003 43% of handset sales=new subscribers in 2002 Terminals are the gateways to services and
applications Terminal functionality is increasing Ease of use=USE Mobile Applications (HDTV)
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Device Categories
Basic PhoneEnhanced Phone
RIM client Blackberry*, AIMSmart phone
Microsoft Smart phone OS*Clamshell type PDA
Handspring TreoTablet PDA
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Basic phone:-51%Enhanced: 22%Smart phone: 189%Clamshell PDA: 134%Tablet PDA: 156%
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
2003 2005
Basic PhoneEnhanced PhoneSmart phonesClamshell PDATablet PDASource:Gartner Dataquest, January 2003
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Market Drivers
• The Wireless Carrier: Mobile data and contentGaming, news and information, m-commerceEnterprise Applications Youth focus and adoptionIncreased advertising (American Idol)2.5G/3G networks are launching
Messaging, USA/Europe, SMS. MMS, IM1 Billion SMS messages per month (GSM Association)
Mobile email (carrying 2 devices)RIM Blackberry/Treo success
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Market Drivers
Falling Handset Prices Market penetration and falling voice revenues Data speeds are coming up Competition and number portability Device availability and options Content providers New and innovative ODM’s Portal providers
SMS.ac, UPOC, Fox TV, Club Nokia
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Market Resistance
• The Wireless CarriersWireless coverage/voice and dataCarrier rollouts/Market License
Technology of networks (GSM/CDMA)Education
Consumer and Point of SaleMobile experience versus “PC”Lack of content and the “killer application”Lack of devices to support network and contentConfusing and non-competitive Pricing models
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Market Resistance
• The Handsets and DevicesLack of processing powerScreen sizeNetwork compatibility issues (within
carrier)GSM vs. CDMA (some Analog)Size“2 devices”, one for voice and one for dataUser Interface*
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Market Resistance
• User Interfaces for Mobile Data Input**Triple TappingPredictive Software:Tegic T9, iTap, ZiStylus basedHandwriting RecognitionVoice RecognitionKeyboards (“PC like”)
Accessories: Folding, chatboard, etc.QWERTY, universal?
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NEXT GENERATION DEVICES
What’s new?
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• Research In Motion– Blackberry 6210
– Mobile email
– GSM/GPRS
– Voice (speaker and mic)
– Full QWERTY
– Web applications
– No pricing
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•PC E-Phone
•10 ounces with a 640x480 display on a 4" LCD touch-sensitive screen.
•Cost $1,500 to $2,000 range initially but expects prices to fall to around $1,200.
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• Kyocera 7135– Clamshell PDA
– CDMA only
– Palm OS
– Wireless email
– Surf the web
– MP3 player
– $699 (no service)
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• Panasonic GD**– Prototype*
– Ti OMAP
– Fastap keypad
– Camera
– Messaging
– Data Capable
– No price published
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• Wildseed– Kyocera “Kurv”
– “Smart skins”
– MP3 player
– Airtext messaging
– Camera
– Internet browser
– No pricing
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• Orange SPV Smart phone– MSFT Smart phone OS
– Ti OMAP
– GSM only
– Color screen
– T9 predictive text
– MSN capable
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• Palm Tungsten– Palm OS
– Ti OMAP
– Voice and Data
– Color Screen
– Graffiti
– Full keyboard
– $549
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• Handspring Treo– CDMA/GSM
– Palm OS
– Web browsing
– Full QWERTY
– Color screen
– Email and Organizer
– $299-$399
“We absolutely see this as where the market is going”-Joe Sipher, VP of Marketing
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• Tablet PC– Notebook evolution
– Pen based text
– Slate or Convertible designs
– Windows XP
– No voice capability
– $1600-$3000
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MOBILE FUTURES
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MOBILE FUTURES
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