next generation engagement · 2020-01-03 · age share of adult population generation z < 18 n/a...
TRANSCRIPT
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by Ryan Jenkins
NEXT GENERATION
engagementProven Strategies to Engage MillennialS
[email protected]/agropur
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3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
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Age Share of Adult Population
GenERATION Z < 18 n/aMillennials 19-35 30%
Generation X 36-51 27%baby Boomers 52-70 30%
Builders 71-88 11%
G.I. Generation 89+ 2%
THE Generations
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29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
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25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
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WHY GENERATIONS MATTER
52%of workers say they’re least likely to get along with someone from another generation.
so much is at stake
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63%
of Millennials HAVE A BACHELORS DEGREE
MAKING THEM THE MOST EDUCATED
GENERATION EVER.
Millennial statsPonder this…
61%
of Millennials are disengaged at work,
the most of any generation.
71%
of Canadian Millennials expect
to leave their jobs in the next 5 years.
70%
of Millennials across the globe might
‘reject’ traditional business to work
independently.
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50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
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2016
2009
2008
2007
20051988
2003
2000
1996
2012
201430%
how will Millennials change your world?will you be ready?
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millennials…desire feedback, making A DIFFERENCE & COLLABORATION
approach differently how they learn, Work, socialize, communicate & Play due to tech
consider the internet the authority & thus think & approach problems differently
are early adopters & seek out opportunities to innovate
communication has & will continue to be shaped by technology
are contributors looking for an active role & an immediate impact
are massively persuaded by their peers & value relationships & experiences over work
demand transparency from leaders, employers & Brands
work/life behavior & values continue to be shaped by technology
high-tech & hyper-social upbringing have made them disruption-prone leaders
cheat sheet
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Millennials area critical mass
of changeagents.
(you know it’s true)
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3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
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#1 INNOVATION
78%of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there.
66%of Millennials work in organizations that actively encourage/reward its people for innovative ideas.
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#1 INNOVATIONexamples
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Intrapreneurshipinfuse
(the permission and power to innovate will engage Millennials)
#1 INNOVATIONstrategy
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#2 Feedback
50% is how much more often Millennials want feedback over other employees.
42%of Millennials want feedback every week, twice the percentage of every other generation.
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#2 feedbackexamples
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self reviewsconsider
#2 feedbackstrategy
#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches
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#3 development
#1reason Millennials leave organizations is lack of career opportunity.
71%of Millennials likely to leave a company within 2 years believe their leadership skills are not being fully developed.
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#3 developmentexamples
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#3 developmentstrategy
reverse mentoring(creates opportunities for Millennials to develop communication skills)
implement
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1
1 development
1 Innovation
feedback
3
T0 ENGAGE Elements
millennialS
infuse intrapreneurship
consider self reviews
implement reverse mentoring
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A few remindersdon’t forget…
“This is Always HOW WE’VE DONE IT,” IS A SLIPPERY SLOPE TO Irrelevance.
Set in stone the why not the wAY of the organization.
One Generation’s Status quo is another generation’s Challenge to improve.
1 32
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3 elementsto engage Millennials Q&A and
today’s agendaBuckle up and buckle down
recapmillennialswho are they
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STAY CONNECTEDand much more
Bonus Materialwww.ryan-JENKINS.com/agropur(get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
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ignorance
5
4
32
1self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
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Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
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references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html