next generation engagement - ryan jenkins · 2020-01-03 · age numbers generation z < 19 50+...
TRANSCRIPT
by Ryan [email protected]
www.ryan-jenkins.com/UFCW
NEXT GENERATION
engagementproven strategies to ATTRACT & RETAIN emerging talent
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
for next generationengagement
Age Numbers
GenERATION Z < 19 50+ millionMillennials 20-36 76 million
Generation X 37-52 51 millionbaby Boomers 53-71 75 million
Builders 72-89 56 million*G.I. Generation 90+ 60 million*
THE Generations
27%
33%38%
Millennials Gen X Boomers Builders Gen Z
2017 workplace5 generations representin’
25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
millennialswho & why
of Millennials are disengaged at work, the most of any generation.
largest generation digitally savvy
71%
of Millennials expect to leave their organization by the end of 2020.
66%
trillion annually is the estimated
spending power of U.S. Millennials
by 2020.$1.4
70%
20-36 yrs old
most educated
of Millennials might ‘reject’
traditional business to work
independently.
generation zwho & why
of Generation Z wish their current hobby could become their full-time job.
1st global generation digitally dependent
75%
of generation Z say it’s easier or more convenient to chat digitally.
50%
of generation Z rely on tech to help
achieve personal & professional Goals.
77%
65%
<19yrs old
continuouslearners
say people whom they work with
would enable their best work.
over
how gen z differs from millennials
Pragmatic
face-to-face
noticed
global
educated
parented
focused
individualistic
more
more
more
more
less
less
less
less
Millennials & GeN z are a criticalcritical mass of change agents
technology
millennials
internet
exponentialtimes
why Is today different?a bigger story
technology
millennials
internet
exponentialtimes
millennials & Gen Z have…elevated expectations
for next generation
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
engagement
builders boomers gen X millennials
formal, respectful
formal, directinformal, flexible
informal, authentic
phone & Email email & Textemail, Text &
text, instagram, Group Me, Snapchat,
Slack, etc.
Need background info & details
Keep professional
Need options & zero meetings
Want brevity, real time & quick responses
sum
mar
yvi
ewat
titu
de
communicationShifting perspectives
the communication dividejust 1 example
99+
what’s up?
ok…what’s up?
just left u a vm
communicationelement #1
communicationsAdjusting your communications is the new norm.
defer your
builders boomers gen X millennials
no tech some tech high tech all tech
hinderance enhancer balancer amplifier
hope to outlive it
want to master it
want to enjoy it
need to employ it
sum
mar
yvi
ewat
titu
de
technologyshifting perspectives
technologythe “household CTO”
technologyelement #2
reverse mentoringimplement
#1 - Millennials are familiar with mentoring up#2 - Creates opportunities to develop communication skills
builders boomers gen X millennials
responsibility a placeA means to
an enda vehicle
lifer Defined by it a tool fulfilling
“You’re lucky to have a job”
loyalty is rewarded
Work hard, play hard
work smart
sum
mar
yvi
ewat
titu
de
WORKshifting perspectives
WORKwork continues to evolve
WORKelement #3
over the wayprioritize why“This is always the way we’ve done it,” is a
slippery slope to irrelevance.
today’s agendaBuckle up and buckle down
recapwho are theyMillennials 3 elements Q&A and
for next generationengagement
STAY CONNECTEDand much more
Bonus Materialwww.ryan-JENKINS.com/UFCWget today’s slides, free resources & more
Presentation surveywww.ryan-jenkins.com/survey
Freechapter!How to Use Reverse Mentoring to
Retain and Engage Millennials
ignorance
5
4
32
1Denial
responsibility
resolve
Progress
5 phases of changestay overwhelmed
Thank youy’all rock!
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html