next generation marketing - ryan jenkins...next generation marketing today’s generations by ryan...
TRANSCRIPT
Today’s generations
2
1 generationsunderstanding the Millennialstruths3 Millennial marketing truths
today’s agendaBuckle up…
3 trends3 Millennial marketing trends
4 to-dos3 Millennial marketing musts
Age Numbers
GenERATION Z < 14 50+ millionMillennials 14-34 80 million
Gen X 35-49 51 millionBoomers 50-68 76 millionBuilders 69-89 56 million*
G.I. Generation 90+ 60 million*
THE Generations
16%30%
18%36%
Millennials Gen X Boomers Builders
2014 workplace4 generations representin’
25%
75%
Millennials Other Generations
2025 workplaceOh the places they’ll go
50%
of Millennial college students say they
don’t need a physical classroom.
SOME statsHmmmm…
39%
of millennials believe that the future of
education as being more digital.
63%
of Millennials HAVE A BACHELOR’S DEGREE
MAKING THEM THE MOST EDUCATED GENERATION
EVER.
ofMillen
nialevolution the
A millennial’s journeySoooo that’s what happened
2014
2009
2008
2007
20051988
2003
2001
2000
Millennials area critical mass
of earlyadopters.(you know it’s true)
2
1 generationsunderstanding the Millennialstruths3 Millennial marketing truths
today’s agendaBuckle up…
3 trends3 Millennial marketing trends
4 to-dos3 Millennial marketing musts
60%
of millennials are engaged with rating
products and services.
TRUTHSMillennial Marketing Stats
MillennialsWANT TO BE
ACTIVECONSUMERS.
(passive is so 2008)
truth #1
60%
of millennials are engaged with rating
products and services.
TRUTHSMillennial Marketing Stats
95%
of millennials say that friends are the most credible source for
product information.
MillennialsARE MASSIVELYPERSUADED BY
PEERS.(I’ll have what she’s having)
truth #2
60%
of millennials are engaged with rating
products and services.
TRUTHSMillennial Marketing Stats
95%
of millennials say that friends are the most credible source for
product information.
78%
of millennials would rather spend money on a desirable experience
than buy coveted goods.
MillennialsDESIREUNIQUE
EXPERIENCES.(the wackier the better)
truth #3
2
1 generationsunderstanding the Millennialstruths3 Millennial marketing truths
today’s agendaBuckle up…
3 trends3 Millennial marketing trends
4 to-dos3 Millennial marketing musts
40%
of YouTube’s video playback time is on a
mobile device.
TRENDSMillennial Marketing Stats
Mobile andsocial
contentconsumption
(who moved my cookie)
trend #1
40%
of YouTube’s video playback time is on a
mobile device.
63%
of Millennials stay updated on brands
through social networks.
TRENDSMillennial Marketing Stats
vsContext
cultivatesconnection(humanization of brands)
trend #2
40%
of YouTube’s video playback time is on a
mobile device.
2.5x
are how much more likely millennials are
to share a social media link that references a
brand.
63%
of Millennials stay updated on brands
through social networks.
TRENDSMillennial Marketing Stats
infotainmentover
information(bore no more)
trend #3
2
1 generationsunderstanding the Millennialstruths3 Millennial marketing truths
today’s agendaBuckle up…
3 trends3 Millennial marketing trends
4 to-dos3 Millennial marketing musts
to-do #1
mobileget
to-do #1
CONSIDER EVERYTHINGTHROUGH THE LENS OF
MOBILE
to-do #2
socialget
to-do #2
CREATE
NATIVECONTENT
AUTHENTICengaging
to-do #3
clearget
to-do #3
SIMPLIFYTO
AMPLIFY
2
1 generationsunderstanding the Millennialstruths3 Millennial marketing truths
today’s agendaBuckle up…
3 trends3 Millennial marketing trends
4 to-dos3 Millennial marketing musts
ignorance
54321
self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
Thank youy’all rock!
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013