next generation media. next generation...
TRANSCRIPT
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Next Generation Media.
Next Generation Regulation.
39th epra Meeting
Heiko Zysk VP Governmental Relations & Head of European Affairs
ProSiebenSat.1 Media AG
Budva, 5 June 2014
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TV is the powerhouse for all means of distribution.
Online
Games
Streaming
Audio
Free
VoD
Sports &
Outdoor
Beauty &
Perfumes
Health
Fashion &
Accessories
Home &
Living
Travel &
Events
Digital Commerce
Market
Places
TV Power
Successful Television drives the whole digital value chain.
Apps
Live
Concerts
Pay
VoD
Content
Sales
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Source: SevenOne Media, forsa, Enigma GfK, mindline media;
Note: Online since 2008 without passive usage; Online Video: P7S1 estimate
Average daily usage in Germany
[in minutes, age group 14-49 years]
+2% 242 min.
63 min.
28 min. -4%
+9%
TV continues to dominate media consumption,
Online Video as additional growth opportunity
+1% 205 min.
20 min. +62%
19 min. +9%
240
260
200
60
220
0
40
20
2002 2004 2006 2008 2010 2011 2012
Total TV related
usage
TV usage
Online Video
Online usage w/
TV reference
Online (w/o
Online Video)
2013e
CAGR
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Source: SevenOne Media/mindline media 2013; Online since 2008 without passive usage
Online video usage: SevenOne Media/mindline media 2013; before 2012: P7S1 estimate
In the young target group TV is the lead medium.
And online, TV content dominates video.
Average daily usage in Germany
[in minutes, age group 14–29 years]
20
0
80
160
180
60
40
200
2008 2006 2004 2002
Online (w/o
Online Video)
Total TV related
usage
TV usage
Online usage w/
TV reference
2013e 2012 2011 2010
Online Video
189 min.
146 min.
76 min.
23 min.
22 min.
21 min.
+1%
-1%
+11%
+63%
+11%
-4%
CAGR
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TV and Online do not live in separate worlds any longer.
Neither should Regulation.
Germany’s Next Topmodel
The Voice Kids
• 22.4m video views – thereof 24% web-only content
• Strong social media presence: No.1 German Social TV
Facebook site in terms of fan activity index1)
• Ramp-up campaign before TV start generates 700k views
• Cross-media story telling starting before TV airing with
250k video views in ramp-up phase
• 6.9m video views in total – thereof 14% web-only content
22.4m video views
6.9m video views
1) 74% of all GNTM Facebook Fans are interacting vs. 17% of all “Berlin Tag & Nacht” fans.
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If we had to identify one single issue for this decade:
Securing access to content is the “Now & Next Big Thing”
Platforms must ensure fair and unbiased access
Regulation must focus on bottlenecks
1
2
4
Search must enable viewers and users to access legitimate content
Devices must not enable parasitic overlays 3
Fair Access is key
1
2
3
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Regulatory Framework: What’s hot, and what’s not
What’s hot What’s not
Content-and Bottleneck centric regulation.
Converging Media needs Converging Regulation.
Timely but thorough analysis of existing regulation,
“Article by Article”.
Understanding that all competition is global in
the 21st century.
Enabling all European media service providers
to compete in fair competition
Global & flexible standards for fair business
practices, editorial responsibility and values
Device- or Distribution-centric regulation:
Linear vs. non-linear is dead.
Hectic and “fab-oriented” editing of existing
regulation.
Living in the analogue past of guarded national
markets and national regulation.
Statutory & static Micro-Management of Quantitative
Advertising, Quotas and similar “analogue” standards
Forcing European media service providers to
go abroad to invest in future services
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Disclaimer
This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.
No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.
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Contact
Heiko Zysk
ProSiebenSat.1 Media AG
Vice President Governmental Relations & Head of European Affairs